SYLLABUS OF DSC-32 u |: Introduction to Marketing and Marketing Environment (9 hours) Introduction to Marketing: Meaning, Scope and Importance; Marketing Philosophies; Marketing Mix for goods and services. Marketing Environment: Need for studying marketing environment Micro environmental factors- company. suppliers, marketing inte ceustomers, competitors, publics; Macro environmental factors ~ demogr ‘economic, natural, technological, poitice-legal and soci cultural diaries phic, 36 2: Consumer Behaviour and Market Selection (9 hours) Cons sr Behaviour: Need for studying consumer behaviour; Stages in Consumer buying decision process; Factors influencing consumer buying decisions Market Selection: Market Segmentation: Concept and Bases. Market Targeting, Product Positioning - concept and bases, Unit-3: Product cisions and New Product De opment (9 hours) Product Decisions: Concept and classification; Levels of Product. Product mix; Branding ‘concep, types, significance, qualities of good brand name; Packaging and. Labeling-ypes and functions; Product support service: New product development. process; Product life eyele concept and marketing strategies, Unit.4: Pricing Decisions and Distribution Decisions (9 hours) Pricing Decisions: Objectives, Factors affecting pr and strategies, ce of product; Pricing methods Distribution Decisions: Channels of distibution-types and functions, Factors affecting choise of distribution channel: Distribution logistics decisions. Uni Decisions and Developments in Marketing (9 hours) Promotion Decisions: Communication process; Importance of Promotion. Promotion ‘mix tool: Distinctive characteristics of advertising, personal selling, sales promotion, public relations, and direct marketing Developments in Marketing: Sustsinable Markt smarketing Digital marketing ~ an overview aural marketing, Social Exercises: The learners are required to: 1. Submit report on anyone marketing — aspect of sn organisation group/ell/society/uni/department operating in your College/nstitut. 2. Choose any company engaged in sustainable marketing and prepare a presentation of the analysis ofits marketing mix. Propose changes to enhance its marketing mix. 3, Describe and analyse the STP strategy of a multinational company of your choice 4. With reference tothe concept of levels ofa product examine the marketing strategy of any ‘company which has customized the augmented product and as gained customer satisfaction 5. Vist two bank branches (one being a public sector and the other being an international thank branch) and meet the PRO/ manager or a suitable staff member. Outline the key elements of the marketing strategy pursued by the branch managers and compare the ‘implementation ofthe same, Prepare a report about these observations with critical analysis a7Course | Cris | Credit ation ofthe | agility] Pr-requlte of the tie ‘eter | course Cate [actare | Tatra Practical | Practice Yomin| 2 0 [0 [2 Ci XIT NIL Pace Pose “Total Crd: 02 ‘Stoens wil be blo cer ea spins of opi opin rom erin wares and ‘wl prone pacing th a ye Learning Outcomes: (Stade wl orn wernt of te cone of ops (Stan wil ear varios pect of th sence of a. {Gt Thora and peat rede of Aaa and pamyams oka alae ie SYLLAMUS OF YOGAIN PRACTICE, Ua hears (0 Denton and ype of yor: ‘Karma yo. Gyan yore, Bays aya yo Rat oes Hath ops Mantra vom, Kundalini yoga TG AoW STE) (69 Astangs Yor ‘Yam Aina Sata, Aste, Brhmachary, Apri Nijam, Smock Samos Tape. Swadhjaye hwarpihana ‘Aan Pramas (ihe fps Panyu: Pura recta & Kurata, Pata, ‘harm, Dayana Samah ee Sat Ctra Mookie Swadusbhana, Manip, Atta, Vth Aagys, Sahara: (Sahsradharachaka). HPT ATV - OPE 2A) mm its 0 hore ‘Ana and he adacege (0 Asan in sting poston ‘Sua Namastara Tada, Pashatasna, Gaal, Naar, Casa (i) Are instng postion Padmsana, Vayesaa Sith, Basar, Gomukhasin, ‘Stachnkatana Manduanaa, Katana (Gi) Asana orm ie potion Desnurnan, Bhoanganana, Mayarana, Mayariana, Malian (Aan in uctbone side poston {ranpalisinn Neuss Sarvangasan, hers Satara (9) Prtice of pranayama Par, Rechok and Kombaks PTE 4 Ty MOST 9.8) ent LO Te OP, 2 LEA, eT aE NR, HEE SKE B, wou aR Dated ty story gare, daa agar IEA, B70 OL BU SRM Es (Py cihaw aati g aM) ame PED Fe nr, TaD ges, Fae gs RI 4 arama an Perron Te. 4m Tema PAD FSH, P ED er sgepesi thts, wa tg 5, 86 Sh eg TF. Pareharie sn Mentenraien ne Mending: ETP wee Ton ar wea ape OT Wee ah a, oT wel ta. Paw: 2008 2D TaHT eT egy 4 rag wea, UN AP Bw AT, NOP we ee eet en ee