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STEEP & EFAS ANALYSIS (PepsiCo)

Sharveena Naidu Manogharan conducted an analysis of PepsiCo. In 3 sentences: PepsiCo faces both opportunities like product diversification and expanding into emerging markets, as well as threats such as intense competition, health concerns, and changing regulations. A STEEP analysis examined sociocultural, technological, economic, ecological, and political-legal factors affecting PepsiCo. An EFAS analysis gave PepsiCo an overall score of 3.25 out of 4, indicating it is well positioned to capitalize on opportunities while managing threats.

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135 views1 page

STEEP & EFAS ANALYSIS (PepsiCo)

Sharveena Naidu Manogharan conducted an analysis of PepsiCo. In 3 sentences: PepsiCo faces both opportunities like product diversification and expanding into emerging markets, as well as threats such as intense competition, health concerns, and changing regulations. A STEEP analysis examined sociocultural, technological, economic, ecological, and political-legal factors affecting PepsiCo. An EFAS analysis gave PepsiCo an overall score of 3.25 out of 4, indicating it is well positioned to capitalize on opportunities while managing threats.

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sharveenanaidu
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Name: Sharveena Naidu Manogharan

Matric Num: 280512

COMPANY: PepsiCo

1) STEEP Analysis
Sociocultural Technological Economic Ecological Political–Legal
-Pepsi is a non- - PepsiCo has made - Sales increased Ecological factors -The beverage industry
alcoholic efforts to stay ahead significantly formight affect is subject to various
beverage, which of technological Pepsi during the PepsiCo, but it regulations, including
has to maintain developments 2008 economicwill not have any health and safety
the strict and starkthrough their use of slump. This isimmense toll on standards. Changes in
differences insocial media. It is because, after job its trade and profit regulations can impact
cultures around essential to recognise cutbacks many spent generation. production processes
the globe. the importance of more time withEcological factors and marketing
how today's youth friends and family orusually affect strategies. So, PepsiCo
- PepsiCo has utilise technology for at home. agricultural has to stay in line with
been featuring their advantage, and businesses more all changes and
religious festivals it is equally - As a global directly. policies.
in TVC ads. important for company, PepsiCo is
PepsiCo to find ways exposed to currency - As a global company,
to connect with them fluctuations, PepsiCo must navigate
in order to affecting production international trade
further enhance costs and policies and tariffs that
brand engagement profitability. may affect its supply
and brand recall. chain and profitability.

2) EFAS Anlaysis
Opportunities Weight Rating Weighted Score
Product diversification 0.1 3 0.3
Efforts towards Health-Conscious customers’ needs 0.2 3.5 0.7
Expanding Operations in Emerging Markets 0.1 4 0.4
Expand E-Commerce 0.025 3 0.075
Subtotal 0.425 1.475

Threats Weight Rating Weighted Score


Intense Competition 0.15 4.5 0.675
Health Factor 0.175 4 0.7
Changes in Government Regulations 0.2 3 0.3
Economic Slowdown or Recession 0.05 2 0.1
Subtotal 0.575 1.775
Total 1 3.25

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