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Activity Correcting and Improving Bad Email Pitches

The document provides examples of poorly written email pitches and analyzes their mistakes. It then provides guidance on crafting effective public relations email pitches through three scenarios: pitching a new smartphone launch to tech journalists, promoting a nonprofit charity gala to local media, and publicizing a new book release to literary reviewers. The document aims to teach how to structure persuasive PR emails to achieve intended goals like generating product buzz, encouraging event attendance, and securing favorable book reviews.

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55 views4 pages

Activity Correcting and Improving Bad Email Pitches

The document provides examples of poorly written email pitches and analyzes their mistakes. It then provides guidance on crafting effective public relations email pitches through three scenarios: pitching a new smartphone launch to tech journalists, promoting a nonprofit charity gala to local media, and publicizing a new book release to literary reviewers. The document aims to teach how to structure persuasive PR emails to achieve intended goals like generating product buzz, encouraging event attendance, and securing favorable book reviews.

Uploaded by

api-708006917
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Correcting and Improving Bad Email Pitches

Objective: I analyzed and corrected poorly written email pitches to identify common mistakes
and learn how to improve them into effective pitches:

Example 1

Dear [Joe],

My name is (name) and I work for (company name). I would greatly appreciate if you could
consider the press release below for publication in an upcoming issue, either on-line or in
print. Please let me know if you have any questions. Thank you in advance for your
consideration.

Example 2

Dear FIRST NAME,


I represent a potato crisp brand that will be launching an exciting new contest on Monday with
a late-night TV host. Readers of your company can win big, including a chance to showcase
their comedic talents and a trip to NYC. Our brand is serious about not only taste, but blogger
relations as well, so prior to sending more details, our policy is to first ask for your opt-in. If
you would like more information, please let me know and I will send it to you Monday
morning. Please let me know if you would like to hear more. Thank you!

Stress, work, chores, and the availability of unhealthy food leave many people frustrated in
their desire to lost weight. The website “Lose Weight Naturally” provides information about
weight loss and solutions to help lost weight. (Insert quotes from the website to provide more
information). The website http://www.gitw.org is designed to provide up to date information
about problems with weight. Ron Banks, a weight loss consultant and the manager of the
website, says this site is useful for those who have weight problems. This website has useful
information such as the benefits of green tea. (Provide quotes from the website). This site
provides healthy meals and exercise tips for individuals with a busy schedule. (Provide
examples from the website) Losing weight does not have to be a struggle.

Crafting an Effective PR Email Pitches


Objective: In this activity, you will learn how to write a persuasive and well-structured PR email
pitch that can grab the recipient’s attention and achieve its intended goal in the context of public
relations.

Scenario 1: Product Launch


Imagine you work for a tech startup that is about to launch a groundbreaking new smartphone.
Your task is to create a PR email pitch to tech journalists and bloggers to secure coverage for the
product launch. Your goal is to generate buzz and excitement about the smartphone's innovative
features and capabilities.

Subject: Pitch; New Innovative Smartphone Launch


Dear (NAME),

My name is (name) and I work for (company name), a tech startup that will soon be launching
a groundbreaking new smartphone. This smart phone will be like no other currently on the
market, as it has the fastest internet speeds and a convenient portable size that can be folded up
to store easily or opened to access all its amazing features. These special features are ones that
people of all ages can enjoy, combining all the necessities along with fun customizable
options. I would greatly appreciate your coverage for this product launch of the next best
smartphone.

Thank you for your consideration,


(Name)
(Website)
(Phone number)
(Company logo)

Scenario 2: Nonprofit Event Promotion


You are a PR professional working for a nonprofit organization that is hosting a charity gala to
raise funds for a noble cause. Your objective is to create a PR email pitch to local media outlets
and influential community figures to promote the event and encourage attendance and donations.
Your pitch should highlight the organization's mission and the impact of the event.

Subject: Pitch; Feeding the Valley Charity Gala

Dear (NAME),

My name is (name) and I work for Feeding the Valley. We are a food bank based here in
Columbus, Georgia and strive to improve our community by providing food security. We are
hosting a charity gala next Saturday at 6 pm, in order to raise funds for our mission, and we
would greatly appreciate your promotion of this event, and the attendance and donations that
can help us build our organization and continue to provide food to those in need in our
community.
Thank you for your consideration,
(Name)
(Website)
(Phone number)
(Organization logo)

Scenario 3: New Book Release


You are a publicist representing a bestselling author who is releasing a highly anticipated new
novel. Your task is to craft a PR email pitch targeting book reviewers, literary bloggers, and
literary magazines. Your goal is to secure favorable reviews and media coverage for the book.
Your pitch should convey the uniqueness of the story and the author's credentials while piquing
the interest of literary enthusiasts.

Subject:
Dear (NAME),

My name is (name) and I represent (author’s name). (Author’s name) is releasing a highly
anticipated new novel on October 28th.

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