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Types of Research

Exploratory research is conducted when little is known about a problem and is used to clarify and define the nature of the problem. It uses unstructured and flexible qualitative methods like secondary data analysis, surveys, case studies, and focus groups. Descriptive research simply describes a situation and may provide relevant information to solve a business problem without determining why. Causal research examines cause-and-effect relationships between variables and uses statistical controls to establish if one variable causes changes in another.

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Imran Latif
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27 views

Types of Research

Exploratory research is conducted when little is known about a problem and is used to clarify and define the nature of the problem. It uses unstructured and flexible qualitative methods like secondary data analysis, surveys, case studies, and focus groups. Descriptive research simply describes a situation and may provide relevant information to solve a business problem without determining why. Causal research examines cause-and-effect relationships between variables and uses statistical controls to establish if one variable causes changes in another.

Uploaded by

Imran Latif
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Types of Research - Definitions

EXPLORATORY RESEARCH
exploratory research is most commonly unstructured, informal research.usually conducted when the researcher does not know much about the problem, exploratory research is used to clarify or define the general nature of problem, research methods are highly flexible, unstructured and qualitative. provides qualitative data rather than providing precise measurement or quantification. absence of structure permits a thorough pursuit of useful ideas and clues about problem situation. A variety of methods are available to conduct exploratory research: Secondary Data Analysis Experience Surveys Case Study Analysis Focus Groups Projective Techniques

Descriptive Research
Simply describing a situation may provide relevant information and that is all needed to solve business problem even though the research does not answer why question. Unlike exploratory study, descriptive study may be based on previous understanding of the nature of research problem. Accuracy can be paramount importance strive for descriptive precision. e.g. describe the market potential of portable digital music and video players (MP3, MP4)

Causal Research
Cause and effect relationship between variables. Descriptive research may show that 2 variables are associated or related. Basis has been provided for inferring that causality is present. Proof is needed that other causal factors are not responsible for this relationship. e.g. prediction about influence of price, packaging, advertising on sales volume. Use of statistical experimental controls to establish contrast groups Research problem is narrowly defined. Since the requirement of proof of causality are so demanding, the research questions and hypothesis are usually very specific.

Action research
is a methodology that combines action and research to examine specific questions, issues or phenomena through observation and reflection, and deliberate intervention to improve practice.

Applied research
is research undertaken to solve practical problems rather than to acquire knowledge for knowledge sake.

Basic research
is experimental and theoretical work undertaken to acquire new knowledge without looking for long-term benefits other than the advancement of knowledge.

Qualitative research
is research undertaken to gain insights concerning attitudes, beliefs, motivations and behaviors of individuals to explore a social or human problem and include methods such as focus groups, in-depth interviews, observation research and case studies.

Quantitative research
is research concerned with the measurement of attitudes, behaviours and perceptions and includes interviewing methods such as telephone, intercept and door-to-door interviews as well as self-completion methods such as mail outs and online surveys.

INTREST IN RESEARCH TYPE Exploratory research and Causual Research INDUSTRY TO APLLY FMCG

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