Sultanate of Oman

Ministry of Higher Education

Suhar College of Applied Science

H studio Business plan

Name of H SYUDIO Contact

company Company phone

Company fax +968-123-00345

location As Suwaiq / Oman in Batinah north -
Email address: [email protected] -

1. Executive Summary HAITHAM FAHAD AL-JAHWARI

These days, there are photography programs and modern techniques of photography such as a
mobile phone, which is available inside the camera with free applications and portable
camera. Some people take pictures for the weddings, celebrations, birthdays and so on, they
use by Watsap or Instagram or portable camera. But lack of experience in photography. So,
they want to professional photographers and work them albums dedicated and decorated. Also
some people need to have invitation cards or print on their own things on the walls or on the
phone and others. So, they are prefer photography through photographer and print images
because it is safer and more conservative and last the photos in the albums for several long
rather than in the devices and exposed to penetration.

The shop in Batinah North/As Suwaiq and the name of the shop (H Studio) used for
photography, printing and services meet in three things, photography, printing on solid objects
such as printing on the walls, computer, windows, phone cover, and other things. Also print
on papers of various sizes and types on request such as making album, birthday album,
marriage album and other memories. As well as includes design like designing a company
logo and advertising design, everyone needs printing instead of drawing which takes time and
effort. And delivery of the service or product in force packed or packed by mail or flash work
dedicated to work and sent to the customer or come to the shop.

The shop targets companies and deal with them, small and medium shops that need to
photograph and advertisements for them and also targeted families and determine with them

the date of the concerts that they have. We deal with them on an ongoing basis with this plan
to achieve net and continuous profits rise at an annual rate of 50 percent and above. The shop
location is distinctive and will attract people, the shop will generate a change in photography
fun and professional will capture their ideas and share them in the sites according to customer
satisfaction.

2. Company Description HAITHAM FAHAD AL-JAHWARI

2.1 Ownership Information:

H STUDIO is a new business As Suwaiq in Batinah North its owned and worked by:

1
2.2 Start-up Plan:

The business start with 12,000 OMR :

Nature of funds Amount (OMR)

equity Capital/ Own fun 9000 OMR

Loans / from the financial institution , 3000 OMR

banks and friends

total 12000 OMR

2.3 Company Location & Facilities:

- Location:

The project will be implemented in As Suwaiq specifically on the main street to attract more
customers because it is an open and public place that will open in December. The chosen
location depends on the demographics such as type of people, age, lifestyle and income of
each individual, also depends on the quality of business and the way of work such as
professional services or method manufacturing. If the project is successful, we will open the
second branch in Saham.

- Facilities :

Picture with high quality printing in various sizes.

A photo with the right place and the required configuration.

Printing on the walls of houses and other objects and others.

Provide albums and digital files for weddings, birthdays and children.
And provide the appropriate design.

2
2.4 Objectives:
We want the shop to be consistent and something simple to enjoy with photographers and
customers and to achieve ideas for printing to keep going.
Our objectives are:

1) To be dealing with customers simultaneously and providing relationships with them

constantly and communication between them to their need and we stay steadily.
2) Development of service and production system for each product to facilitate the process
with new customers.
3) In the first year should achieve a net profit.

2.5 Mission & vision statements of company:

- Mission:

Our mission is to provide the product and service at suitable prices suitable for all
persons and age groups, and there are discounts and offers on request and type of
product that he wants as shape, color, size and design and can return the product,
where we deal with customers continuously through the process of repetition we
make a strong relationship between the parties, and therefore can take The
professional image and portray themselves as fun and comfortable as if they were in
their home, also meet the needs of the client and try to understand its requirements.

- Vision :

The customer chooses the appropriate location and professional photo printing, the
company also see other companies and other customers in their need for printing on
their walls and business.

2.6 Keys to Success:

➢ Design best planning

3
 ➢ Identify a Competition

➢ Organized the project

➢ Be special

➢ Provide in detail Records

➢ Provide Great product and Service

➢ Understand and analyze the Risks

➢ Find rewords

3. Management Plan HAITHAM FAHAD AL-JAHWARI

3.1 Organizational Structure:

An innovative and effective way to show describe the structure of the company
and the number of employees in the company.

.
4
3.2 Management Team:

Name Position Experience ,Knowledge,

Qualifications and Skill

Haitham Fahad Al jahwari Owner \

designer, 1. Lerner photographer
photography and and designer, (19 years)
auditor experience and detect in
implement and
modification.
2. Experience in auditor

5
 work 6 yers.

Haitham Al alwai Owner \ 1. Experience in

marketing , marketing (16 years)
HR and printer
and have many ways to
market
2. 15 years Lerner and
have experience to
management human
resources.

Roles of Staff:

Name Position Salary

Staff 1 Responsible for print outside 450 OMR

Staff 2 Reception and auditor 500 OMR

Staff 3 Work outside the shop(photo) 450 OMR

Staff 4 Financial 300 OMR

Staff 5 Entrepreneur 500 OMR

Staff 6 Work inside the shop(photo) 400 OMR

Staff 7 Responsible for print inside 400 OMR

Total salary 3000 OMR

3.3 Management Team Gaps:

6
 This is the team and all the employees in the project have high experience, and any person
left from the job there is an alternative worker to replace him and also work continuously day
and night.

3.4 Personal plan:

1-Business Premises & Location

The right place to start the project and the implementation of the most important point we has
been selected the right location, the probability of losses of the project is small, because the
likelihood of sale and production more and diligent customers and employees.

The project will be implemented in Batinah specifically on the main street to attract more
customers because it is an open and public place that will open in December. The chosen
location depends on the demographics such as type of people, age, lifestyle and income of
each individual, also depends on the quality of business and the way of work such as
professional services or method manufacturing. If the project is successful, we will open the
second branch in another place.

2- Plant & equipment

Equipment Item Number required of equipment Cost

Backgrounds 10 300 OMR

Umbrella and flash strongly 4 400 OMR

Furniture 5 1,000 OMR

Video camera 3 1,500 OMR

Digital cameras( Professional) 1 2,000 OMR

Printers for(walls, any things) 2 3,000 OMR

separate camera 3 700 OMR

Computers and laptops 4 1,500 OMR

Chairs for imaging 4 100 OMR

Printers for( papers, albums’) 3 1,000 OMR

7
 Accessories 10 300 OMR

Total 11,800 OMR

For year :
11,800
*12=141,600

3-Production Process
The production process includes image processing and removal of impurities to produce a
positive image and not affected by external factors. The second process of graffiti printing is
chemically treated and is guaranteed to keep printing for several years.

(If needed) Raw Material of Suppliers:

Volume Purchased Cost for a (Per

Name Product/ Service
(Per week) month)
Albums Birthdays 150 OMR 1400 OMR
Weeding’s

Memories

Other like same type

Publish 70 OMR 1000 OMR

Flash, CD and
Circumstance

Publish 40 OMR 2500 OMR

Papers , Roller
and cover
Publish 40 OMR
1600 OMR
Toners for papers
and albums
Publish 200OMR
3500 OMR
Toners for walls
and others

Total Cost 10,000 OMR

8
FUNDING SOURCES HAITHAM FAHAD AL-JAHWARI
The project is aimed at parties, birthdays and other entrepreneurs religion need to advertise
and publish their projects by taking professional photos These are our customers, and our
customers will include business owners who need religion designs logos or advertising
design.

4. Products and services HAITHAM FAHAD AL-JAHWARI

4.1 Description of Product & Services:

There is an increase in the demand of printing and photographing their confidence in us and
ensure our quality because we deal with experience in all requests, a lot of people need to
photography professionally from parties and weddings and marriage and opening projects and
filming their products. These are the ones we receive them in the studio and inside and outside
we will take those pictures and add adjustments to their photos taken. Thus, our project will
be distinct from the rest of the projects so that it contains suitable places as requested by the
client to show aesthetic in the captured image. This is the beginning of the future clients of all
age groups of women and men, after the success of the project will develop the project in the
opening in the second branch.

4.2 Competitive Comparison:

We offer services and products at low prices competitive with other companies, the product
that we offer includes all types and different ways comfort the customer can return the
product in the case of not satisfied and work again so the customer always deals with us. We
also design the albums differently according to the desire and the quality of printing excellent
last for more time also deal with experience and professionalism with photography, printing
and designs.

4.3 Inventory & suppliers:

9
Inventory: Equipment inventory and purposes of high quality, contains machines for printing
on the walls and other things, camera of high quality and different, and integrated bags of
imaging equipment and tools.

Suppliers: We do not need suppliers we make our equipment from our advantages our
company itself provides services.

4.4 Sales Literature:

Our service is distinctive and offers always in every year we work five offers at different
times, for example we work discounts for any large family need photography or companies
need to print more on the walls and also famous people have a special offer.

4.5 Sourcing & Fulfillment: done before

4.6 Technology:

Recently, we notice the development of technology which affects our company positively.
With sophistication people need help in taking pictures and printing, because they use social
networking sites and share their photos in a good way.

4.7 Future Products and Services:

Our company includes a future plan in the case of the company's success and increase the
amount of demand, supply and profit, if the demand more develop our service and our product
and expand it further, we have a future plan in this case is to develop the album from paper
album to electronic album with many feature and will be the first electronic album will work
The second plan is printing will be in the form of glass.

5. Omani Ecosystem HAITHAM FAHAD AL-JAHWARI

5.1 Business Environment:

10
The business environment can either be external factors that affect the behavior of the company
and customers such as modern technologies, market growth and changes, cultural and social
activities. Internal factors such as internal management, internal culture and conflicts that
destroy the internal structure and affect our culture. All these factors affect the company’s
service and product offering and profits. We have developed a strategic plan to solve these risks
and factors affecting our company and reduce them to not fall the company.

5.2 Legal Issues :

There are major regulations in the Sultanate of Oman, when executing projects on the
entrepreneur must apply and understand them to start his business and walks on operations as
follows:

- Process1:

There are two main steps to open the project to have a business record with you and them.

First step: Going to check and take trade name:

Going to the Ministry of Commerce and Industry to reserve the Commercial Register and that
the name of the company or work is linked to the law of community cultures in general.

Second step: Submit the files that need to open the project:

That do to safety and to not closed a company open, such as authorization, signatures, duplicate
originator, registration format, type and other approved powers. Our company does not need
many records and files, some of which are not required.

-Process2:

Bring the required records and archives and register them with OOCI:

• Pay expenses and data link list.

• Bring duplicate copies of the commercial registration certificate extracted and the form
of the mark.

5.3 Government Polices & Funding Agencies.

11
Oman supports the businessman but there are few offices that support them, such as financial
and material support. Some offices that support entrepreneurs: SHARAKAH, CELL program.
In Oman we have a company called JA (Jewel of Advertisements) that has objectives such as
establishing an open business and developing existing projects in Oman and through the
support of the organization by RAFFD.

5.4 External &Internal Factors:

Weaknesses:
Strengths:

• Not to find someone who has high

• We target companies that need to experience and sophisticated camera.
photograph their products and make an
advertisement.
• Managing photography and conflicts
between roles.
• The project is aimed at taking pictures of
graduates, weddings, children's photos.

• Contact customers in case they come to

the store and think about them to take
pictures.

• Developing continuous relations between

the two parties.

Opportunities: Threats:

• Hardware malfunction at the time of

• Meet skillful photographers and get to shooting and memory cards.
know them.
• Failure to satisfy the client and requires
• I enjoy photography and I can offer photography several times and printing we
workshops and training lose some materials and time.

• Meet people and famous, thereby • A large number of competitors in

increasing the reputation of our photography.
company.
•
We have a website for our company to • Perhaps production is not constant
review printed and sold paintings. because there are several companies
that resemble our company.

12
5.5 Competitive Edge:

Our company is distinct from the rest of the other companies we can photograph other
companies and make them ads and published in our site and printing them required at good
prices and competitive.

5.6 Risks:

Printing and imaging there may be losses in ink and repair of printing machines and the risks
of connections that affect the work and the difficulty of maintaining profit and loss of time.
There are competitors, such as experienced photographer, speed designer and creative ideas
because they have high experience.

6 . Market Analysis summary: Haitham Mohammed AL alawi

6.1 Market Segment:

Demographics Psychographics Behavior Geographic

-H Studio is for -Customer can -The product is

-H Studio is easy
adults both choose their own meeting customer
to retch because it
gender design to print or needs. It can be as
is next to the main
from the catalogue gifts or for
Male and Female road. Also, there
celebration,
-They can choose will be delivery
-The price will birthday, or for a service so they will
the object they
depend on the special event that not need to come
want to print on.
product and need special to the shop. They
serves but does things to wear. can send their
not cross 15 OMR design and we will
for one object. print it as they
need.

6.2 Marketing Strategy:

6.2.1 Market Needs:

The services that provide by H Studio are:

13
 ✓ Making a design
✓ Printing on a material such cup, T-shirt and phones protection cover.
✓ Providing our product for special events and be there in the event

6.2.2 Market Trends:

In H Studio we used social media to meet a high number of customer. In addition, by entering
popular events to provide our product helps to make our project famous.

6.2.3 Market Growth:

Now a days there are more needs for such project so tray providing a new design and material

to print on. Also, we want to over new way to give gifts with special design..

6.3 Competition & Buying Patterns:

There are many competitors in Oman so we need to provide a special product with high
quality to increase the customer relationships term. Also, by making clear process of selling
our project with clear and suitable price will make the customer more satisfied .

6.4 Main Competitors:

There are others projects that use similar idea which make the competition very difficult.
However, by providing our special services with our designs we will control a good
percentage of the market. The delivery service and making the customer choose and designing
their own design will increase this percent.

7. INDUSTRY/TARGET MARKET FEASIBILITY ANALYSIS:

Haitham Mohammed AL alawi

7.1 Industry analysis:

H studio is providing special services and product using camera design software and thermal
printer.
.
7.2 Industry attractiveness:

By providing a good quality services and product we will attract the customer. Also, by
making advertisement with celebrities will makes others pay for our product. On the other
hand, there are many criteria which make the business is easy to make it and operate it. For
example, it need a small startup capital and the same for operation. It will need a creative
person to make a good and beautiful designs.

7.3 Target market attractiveness:

14
The customer who cares our product are those who wants to give a special gift or those who
need a special wear for an event. They want to print their photo on their t-shirt or on their mug
with his or her name written in lovely way. They can get it enveloped with good looking
paper.

7.4 Distribution Patterns:

We will use a third party for distribution the product in the areas the out of A,suwaiq.
However we will deliver for the customer nearby. Also, we will use social media such
whatsApp and Instegram to locate, contact and to promote the product and services.

7.5 Market Timelines:

7.5 Organizational Feasibility analysis:

✓ The name of the project is H studio.

✓ The aim of the project is to providing a good quality print on a solid such cup and
tshirt.
✓ The project input are

15
 Equipment’s& ✓ Computer and software for
tools design
✓ Camera
✓ Thermal Printer
✓ Store
✓ Channel
✓ materials
Site Asuwaiq
Man power
✓ Designers
✓ Entrepreneur
✓ Art print
✓ Equipment responsible
✓ Financial
✓ Photographer
✓ Delivery Agent
✓ Responsible for the
communication channel and
giving a feedback to the
customer
✓ Communication channel
✓ Waiting room
✓ Computer for the customer to
Facilitates make their own design
✓ Internet

8. STRATEGY AND IMPLEMENTATION SUMMARY: Haitham

Mohammed AL alawi

8.1 Strategy Pyramids:

Our services will be provide for those who contact us by coming to the shop or by
Contacting using whatsapp or instegram. Also, we will offering a cataloged for the customer
to make it easy for them to choose the best design for them.

8.2 Value Proposition:

Because of the increase in social media users, marketing our project became easy. Now many
people will know and see about our products. In addition, they will see some of our work and
customer’s feedback about the product and the service that have been provide. Also, when we

16
make an offer on our product it will be easy to tell the customer about it. Customers can
comment, complain and give us a suggestions to develop our product or to make a new
project. Those things make the customer happy and satisfied about the services and us.

8.3 Competitive Edge:

The quality of our product and the new designs will be the competitive edge. Also the
delivery process will play part in the competitive. Those features will make our project the
preferred one.

8.4 Marketing Strategy:

8.4.1 Positioning Statements:

H studio is located in Asuwaiq. It is the biggest welaiah in Albatinah and there are a lot
of people who lives there. Also, it is in the middle between Muscat and Shinas so that
more customers area will be covered in short term of time.

8.4.2 Pricing Strategy:

The price will define depending on the type of services that will be provide and the quantity
that the customer will need. For example for large quantity orders there will be a special price.
However the price will be for one product between 5 to 15 OMR.

8.4.3 Promotion Strategy:

The promotion strategy that we will follow is by a ✓

Using social media such instegram.
✓ Participation in service community by over our product in the events.

8.4.4 Distribution Patterns:

There are two ways to distribute the product.

✓ First by get the product from the studio.
✓ By using delivery service for the places nearby ✓ By using third
party to distribute for the others areas.
8.4.5 Marketing Programs:

We will market our studio by using instegram and contract with celebrity to promote for the
studio. Also, we can using poster in public places and famous restaurants.

8.5 Sales Strategy:

8.5.1 Sales Forecast:

17
 The sales will be start with small profit so that many people know us. We will attract them by
the low prices. When the number of sales is increasing we will raise the price so it will suitable
for the continuation of the project.

8.5.2 Sales Programs:

✓ Sale for those who come to the studio.

✓ Sale for those who contact us in instegram or whatsapp.
✓ Sale by contracting with organization to providing our product.

8.6 Strategic Alliances:

We will participate in exhibition to increase our experience and to meet more company which
will help to contract with them in any event they want. This will increase the professional in
our business.
8.7 Milestones:

We should have a good resources to develop our operation and profit. We need to develop the
income, and conventions to increase our sales and profit.

9. FINANCIAL ANALYSIS SUMMARY:

9.1 Financial Management:

The financial management is responsible to find the income and expenses. Also, their
response to pay workers salary, the rent and pills. Find the profits and how much should be
increased. Avoiding the loses and decrease the expenses.
9.2 Preparing financial statements:

Months 1 2 3 4 5 6 7 8 9 10 11 12

80 100 95 90 95 95 100 100 105 100 105 105

Printing OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR
on an
object

18
contracts
300 400 350 400 400 500 650 750 600 700 850 830
OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR

Events 950 700 850 900 1000 1050 800 950 1200 1150 900 1300
OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR

1330 1200 1295 1390 1495 1645 1550 1800 1905 1950 1855 2235
Total OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR
Sales

9.3 Income Statement:

Revenues Year 1

Sales Revenues 19650 OMR

Others Income 1500 OMR

Total Revenue 20850 OMR

Expenses

Operation Expenses 13800 OMR

Interest 300 OMR

Depreciation 1000 OMR

Total Expenses 15100 OMR

Profit=(Total Revenue – Total Expenses) 5750 OMR

Tax NO TAX SINCE LESS THAN 30000 OMR

19
Net Profit 5750 OMR

9.4 Balance Sheet:

Asset Value OMR Liabilities Value OMR

Fixed asset Long Term Liability

Rent 2400 Lone 3000

Electricity 600 Others

Plant & Equipment 8200

(Plant& Equipment
table )

Total Fixed Asset 11200 Total Long Term 3000

Liability

Current Asset Current Liability

Cash 1350 Account Payable

Cash at Bank Taxes Payable

Account Receivable 3300 Total Current Liabilities

Total Current Asset 4650 Total Liabilities 3000

Owner Equity (capital) 9000

Add net profit 5750

Total Asset= 15850 17750

(fixed Asset+ Current

Asset)

9.5 Cash Flow Statement: For the first Year .

20
OMR/Mon Sta 1 2 3 4 5 6 7 8 9 10 11 12
ths rt
Up

Opening 200 200 300 400 400 400 500 500 500 500 500 50
0
Balance

Equity 900
0

Loan 300
0

Revenue 350 300 500 500 800 700 900 100 900 950 110 11
0 0 50

Any Others 100 100 200 300 450 300 500 500 400 300 400 50
0

Total Cash 650 600 100 120 165 140 190 200 180 175 200 21
inflow 0 0 0 0 0 0 0 0 0 50

Investmen 110 500

t 00

Operation 250 250 300 300 350 350 400 400 450 500 500 50
Cost 0

21
Interest 300 300 300 300 300 300 300 300 300 300 300 300 30
0

Any Others

Total Cash 105 550 600 600 650 650 700 700 750 800 800 80
outflow 0 0

Cash at the 400 50 400 600 100 750 120 130 105 950 120 13
end of 0 0 0 0 0 50
Month

9.6 Preparation of Budget:

i- Start Up financing

9.7 Working Capital Management:

Working capital = current assets –current liability

Current assets= 4650 OMR

22
Current liability= 3000 OMR

Working Capital= 1650 OMR

9.8 Sources and Application of Funds:

1) Sources
i) Own Capital= 9000 OMR
ii) Loans= 3000 2) Application
✓ Customer
✓ Government

10. Appendixes: Haitham Fahad

10.1 Questionnaire

10.2 Pictures:

10.3 Boucher’s

10.4 Product Specification:

23
10.5 Promotion Advertisement:

24
11. Declaration and Certification: Haitham Fahad

We are IT students in Sohar College of applied since and we have H Studio Company, we are
working on this company continuously and our work is documented in all respects and
approved, and this work has not been provided recently in educational institution or other
companies.

Working student:
Prepared by: ID Number:

Haitham Aljhawari

25
 Mohammed AL alawi

Group : 30

Submitted to : Naktal yahya AL karousi Date: 9/12/2019

26