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Submitted By:: Topic: Communication Pattern of AIRTEL

Airtel is a major Indian telecommunications company founded in 1995. It operates mobile networks, wireless services, broadband, and television across South Asia and Africa. Airtel has over 400 billion USD in annual revenue and employs over 24,000 people. Its mission is to enrich customers' lives through mobile communication and its vision is to be a global leader in mobile services. Airtel uses advertising featuring Bollywood stars to communicate its brand and values.

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Gaurav Maheshwari
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87 views14 pages

Submitted By:: Topic: Communication Pattern of AIRTEL

Airtel is a major Indian telecommunications company founded in 1995. It operates mobile networks, wireless services, broadband, and television across South Asia and Africa. Airtel has over 400 billion USD in annual revenue and employs over 24,000 people. Its mission is to enrich customers' lives through mobile communication and its vision is to be a global leader in mobile services. Airtel uses advertising featuring Bollywood stars to communicate its brand and values.

Uploaded by

Gaurav Maheshwari
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Topic: Communication Pattern Of AIRTEL

Submitted By :
(BBA GEN) E-46 (BBA GEN) E-46

Type Industry Founded Founder(s) Headquarters Area served Key people

Public BSE: 532454 NSE: BHARTIARTL Telecommunications 7 July 1995 Sunil Bharti Mittal New Delhi, India South Asian & African countries and the Channel Islands Sunil Bharti Mittal
(Chairman) and (MD)

Services

Revenue Operating income Profit Total assets Total equity Employees Parent

Mobile Network Wireless Landline Broadband Satellite Television 418.472 billion (US$9.29 billion) (2010)[1] 105.091 billion (US$2.33 billion) (2010)[1] 89.768 billion (US$1.99 billion)
(2010)[1]

1,449.546 billion (US$32.18 billion) (2010)[1] 421.940 billion (US$9.37 billion) (2010)[1] 24,501 (December 2010)[1] Bharti Enterprises (63.45%) SingTel (32.15%) Vodafone (4.4%)

Mission & Vision


vision : To enrich our customer's lives through the unique power of mobile
communication. Also its vision is to be the worlds mobile communication leader enriching customers lives, helping individuals, businesses and communities more connected in a mobile world.

Mission
Passion for Customers , suppliers and share holders

STRUCTURE

Corporate governance
Business integrity
The Board supports high standards of corporate governance which are critical to their business integrity and to maintaining investors' trust in Company.

Board committees
The standing Board committees are the Audit Committee, the Nominations and Governance Committee and the Remuneration Committee.

Audit Committee
Under its terms of reference the Committee, whose membership is made up entirely of independent directors, is required, amongst other things, to review the Company's results and financial statements, review the activity of the internal and external auditors and monitor compliance with statutory and listing requirements.

Nominations and Governance Committee


The Committee provides a formal and transparent procedure for the appointment of new directors to the Board and normally engages external consultants to advise on prospective Board appointees. The Committee meets at least twice a year, with further meetings when necessary. The Committee reports to the Board on a regular basis and has the power to employ the services of such advisers as it deems necessary to fulfill its responsibilities.

Remuneration Committee
The Committee, whose membership is made up entirely of independent directors, is responsible to the Board for the assessment and recommendation of policy on executive remuneration and packages for individual and executive directors.

CORPORATE SOCIAL RESPONISBILITY


Reducing emissions
Limiting our own contribution to climate change is a priority. We aim to achieve this by improving energy efficiency across the business and by making greater use of renewable energy.

World of Difference programme


The aim of the programme is to take corporate philanthropy in a new direction. By providing funding to skilled people with a passion to work for charity, it provides new talent into the third sector and taps into their energy and ambition to deliver more to the charity than money alone can give.

Red Alert
Red Alert is an emergency SMS fundraising programme enabling Airtel companies to respond to emergencies and disasters. The programme provides the facility for Airtel employees and customers in 21 countries to give free of charge to appeals via SMS in response to disasters and emergencies.

In the lead up to the Commonwealth Games in Delhi, Airtel has associated itself with the introduction of the e-rick. These hybrid vehicles designed Eco-Activate, offers a pollution free alternative mode of transportation in the national capital. In India, they have been involved in several environmental and community projects back in 2007 they committed $10 million to the Airtel India Foundation.The foundation focuses on partnering with NGOs and providing support for projects associated with providing education for young people across India, enabling the development of higher skill set Collaboration with Citigroup on an international money transfer service enabling people working abroad to send money home via their mobile A 59% increase in the number of phones collected for reuse and recycling from the 2005 financial year

Press release
Foundation Partner Telecoms Sans Frontieres responds to humanitarian crisis in Libya. Airtelunveils Airship A60 in India. Mumbai, April 12, 2010: Airtel, one of Indias leading cellular service providers, today unveiled the world renowned Airship A-60+ in the Indian skies. Airtelcustomers will get a chance to be seated in the spacious deck and enjoy a leisurely journey of the scenic terrain beneath. The Boeing 747 sized air vessel launched in India from Mumbai, will transit through popular cities such as Pune, Surat, Ahmadabad, Jaipur and finally end its tour at New Delhi. Airtel offers Local Calls at Half Rate and STD calls at 1paisa/sec. Airtel rings in 100 million subscribers in India. Airtel strengthens its position as India's second largest telecom operator. Celebrate this Vishu with Airtelfestive offers (09 May 2010).

Investor relations
Dividends Dividend payments by direct credit In order to ensure secure delivery of dividend payments and reduce cheque fraud, printing costs and our impact on the environment, Airtel pays dividends by direct credit only. Dividend Reinvestment Plan (DRIP) The DRIP allows holders of ordinary shares to use their cash dividends to acquire additional shares in the Company through a low cost dealing arrangement.

Corporate Consumer Relations


By making a success of connecting to dealers and customers, airtel has got into cruise control in a critical sphere of its business Given that the customer is king (or queen), it would be logical to presume that establishing and nurturing a relationship with such royalty is a priority for enterprises looking to sell a product or service. Fact is, it may be a priority but organisations rarely pay more than lip service to what goes by the grandiose nomenclature of customer relationship management. For airtel, though, this has always been an imperative. It made eminent sense for Indias premier telecom company with over 100 million customers, 1,000,00 employees and a geographically fragmented business that operates out of 1,600 locations in a notoriously cyclic business environment to put many eggs in the relationship management basket. But this was an idea cooked in the cauldron of adversity

Airtel got started on what it has tagged the customer relationship managementdealer management system (CRM-DMS) at the turn of the millennium, when it was battling to regain relevance at a difficult time in its history. Thats when it realised that survival in the business depended on managing its relationships with its customers, dealers and anyone else who had a deep connection with the mother company. This was no mean task, considering the scale and complexity of the issues involved. Two parameters customers, and their interface with the company, the dealers were the critical links in a complex chain that airtel had to deal with. The solution led to the emergence of airtel integrated CRM-DMS, which is today the largest such application in the industry worldwide, linking to more than 1,200 dealers across India and tracking the needs of some 1,00000 customers. The challenge was taken on by over 40 cross-functional teams, comprising one member each from design, manufacturing, sales and marketing, and service. Based on the output of this quality functional deployment exercise and customer satisfaction surveys.To standardise the sales process, the company broke it up into a four-part cycle: enquiry, warm prospect, hot prospect (industry terminology for potential buyers), and completion of sale and delivery.

Advertisement
It has chosen many ways to advertise such as through o o o o o Newspaper Internet Television Billboards Magazines

Basically you find its advertisement are humorous & emotional.

Airtel works with icons such as SHARUKH KHAN,A.R.RAHMAN,SAIF ALI KHAN & KAREENA KAPOOR to communicate its brand values.

Airtel's stores, its products and its staff all project the brand image. It offers various pricing structures to suit different customer groups.

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