FOODSETGO DELIVERY SERVICE

A Business Plan Submitted to the Faculty of College of

Business and Public Administration
Camarines Norte State College
Daet, Camarines Norte

In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in

Business Administration Major in Financial Management

BRYAN CAJANDAB
KIMBERLY DEL AGUA
REBECCA GERIO
NEWMILY HIMOR
CHENNIE SAPURCO
 Table of Contents
PAGE
PART
I. EXECUTIVE SUMMARY 5
II. VISION AND MISSION 6
a. Present Situation 6
b. Vision 7
c. Mission………………………………………………………………. 7
d. Objectives 7
III. COMPANY OVERVIEW 8
a. Name, Nature and Location of the Business 8
b. Legal Business Description 8
c. Licensing and Other Requirements 8
d. List of Propoments 9
IV. ORGANIATION AND MANAGEMENT 10
a. Proposed Organizational Structure 10
b. List of Officers 11
c. Job Description 11
d. Allowances of Officers 15
e. SWOT Analysis 15
V. PRODUCT STRATEGY 17
a. Service Description 17
b. Importance of the Service 17
c. Packaging, Labeling and Branding 18
VI. MARKET ANALYSIS 19
a. Market Definition 19
b. Profile of Customers 19
c. Competition 19
d. Demand and Supply 19
e. Risks 30
VII. MARKETING PLAN 31
a. Sales Strategy 31
b. Distribution Channel 31
c. Advertising and Promotion 32
d. Pricing and Policy 32
VIII. TRANSACTION PLAN 34
a. Transaction Process 34
b. Materials, Supplies & Equipments 35
c. Plant Location 36
d. Plant Layout 37
IX. FINANCIAL PLAN 38
a. Financial Assumption 38
b. Capital Requirements 39

1
 c. Financial Statement 41
d. Financial Analysis 45
X. CONCLUSION 47
ANNEXES 48
A. Service Materials 49
B. Direct Labor 49
C. Service Overhead 49
D. Licenses & Permits 49
E. Rent Expense 50
F. Allowance of Officers 50
G. Advertising and Promotion 51
H. Depreciation of Office Equipment 51
I. Office Supplies 51
J. Insurance Expense 51
K. Sanitary Expense 52
L. Utilities Expense 52
M. Total Projected Service 52
N. Service Delivery Pricing 52
O. Service Revenue 53
P. Partner’s Withdrawals 53
Q. Partnership Agreement 54
R. FoodSetGo Agreement to Partner Restaurant 57
S. Company’s Logo 59
T. Business Flyers 60
U. Company’s Thank You Card 61
V. Survey Form 62
W. Sample Answered Survey Form 63
X. Summary of Survey Result 64

APPENDICES
DOCUMENTATION
LETTERS
CURRICULUM VITAE

2
 LIST OF TABLES

Table Title Page

1 Allowances of Officers 15

2 Total Population of Daet, Camarines Norte 20

3.1 Historical Demand for Meal Kit Delivery Service for Breakfast 20

3.2 Historical Demand for Meal Kit Delivery Service for Lunch 21

3.3 Historical Demand for Meal Kit Delivery Service for Dinner 21

4.1 Projected Demand for Meal Kit Delivery Service for Breakfast 22

4.2 Projected Demand for Meal Kit Delivery Service for Lunch 22

4.3 Projected Demand for Meal Kit Delivery Service for Dinner 23

5.1 Supply Analysis for Breakfast 24

5.2 Supply Analysis for Lunch 24

5.3 Supply Analysis for Dinner 25

6.1 Projected supply for Breakfast Meal Delivery 26

6.2 Projected supply for Lunch Meal Delivery 26

6.3 Projected supply for Dinner Meal Delivery 27

7.1 Demand and Supply Gap for Breakfast Meal Delivery 28

7.2 Demand and Supply Gap for Lunch Meal Delivery 29

3
7.3 Demand and Supply Gap for Dinner Meal Delivery 29

8 Possible Risks and Solution 30

9 Service Schedule 35

LIST OF FIGURES

Figure Title Page

1 Organizational Chart 10

2 Delivery Service Flow Chart 31

3 Transaction Process 34

4
 I. EXECUTIVE SUMMARY

Business title : FOODSETGO

Location : Daet, Camarines Norte

Proponents : BRYAN CAJANDAB

KIMBERLY DEL AGUA

REBECCA GERIO

NEWMILY HIMOR

CHENNIE SAPURCO

Form of Business Organization : Partnership

Total Project Cost : ₱80,320.45

Financing Sources : Partner’s Contribution

Bryan Cajndab : ₱16,064.09

Kimberly Del Agua : ₱16,064.09

Rebecca Gerio : ₱16,064.09

Newmily Himor : ₱16,064.09

Chennie Sapurco : ₱16,064.09

Return on Investment : 738%

Payback Period : 1 month and 10 days

Project Implementation : January 2021

5
II. VISION AND MISSION

A. Present Situation

Meal delivery is a business in which a restaurant or independent food delivery

company provides food to its customers. Currently, in reality, people get busier in

their work, school and other responsibilities that they have less amount of time to

prepare food. Many people get reliant on ordering online and having their food

deliver to their house or office. Meal delivery services tend to level the playing field a

little in relationships by easing at least some of the demands of home management.

The meals are ready to be eat, saving time at the recipe-planning stage, in the

supermarket, and cutting and preparing the ingredients. Also, home and office food

delivery industry is now a trend that food and drinks are usually delivered in specially

built boxes or in delivery bags. An order is made either through a restaurant or fast

food over phone, email or messaging. Delivered items can include appetizer, side

dishes, drinks, desserts or full course meal. The delivery person or the rider would

usually deliver with the help of vehicles, motor scooters or bicycles. Customers can

choose to pay online or in person, with cash or by card or depends on the food

business or delivery company.

The proponents chose this business because of its demand during the time of

pandemic where some are not allowed to go outside and some are busy in their work.

Moreover, the proponents came to a decision that FoodSetGo will offer meal delivery

from breakfast to dinner since it is one of the most needed to survive daily.

FoodSetGo Meal Delivery Service will partner up with food business to make food

buying easier and convenient.

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 B. Vision

To be the leading food delivery business in Daet, Camarines Norte by offering

meals in a most convenient way.

C. Mission

Delight customers by offering a home and office food delivery service that will

meet the needs of both our customers and potential customers in Daet, Camarines Norte.

D. Objectives

 To develop a business that is profitable

 To exceed customers’ expectation when it comes to food delivery service

 To provide our service in every people in household or office who does not have

enough time to prepare meal

 To provide a satisfactory delivery service

 To make an available job for local employment

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 III. COMPANY OVERVIEW

A. NAME, NATURE AND LOCATION OF THE BUSINESS

FoodSetGo is the name of the business because the proponents aim to deliver

meal that the customers will order and the food will be ready to go. FoodSetGo is a

service that delivers cooked meals from the food merchant partners to its clients in the

comfort of their home or in their office. It will be located at Brgy. I, Daet Camarines

Norte since it is near the center of business transactions in Daet and most of the food

businesses are located nearby.

B. LEGAL BUSINESS DESCRIPTION

The business will be formed as a partnership to be composed by five proponents

as partners. A partnership is a formal arrangement between two or more parties to

manage and operate a business and to share its profits. Partnership type of organization

was chosen by the proponents because every partner would bring his or her own

expertise, skills, experience and contact to the company, potentially giving it a better

chance of success. Also, partnership would allow the proponents to share the financial

burden of the expenses and capital expenditure needed to run the business. The

proponents are certain that the joint knowledge, ability and resources will give strength to

the business.

C. LICENSING AND OTHER REQUIREMENTS

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 Before launching the proposed business, the Philippine government requires

several business permits and licenses. A partnership is obliged to obtain a certificate of

registration with the SEC in order to hold a license to operate their company. The

business must have a tax identification number provided by the Office of Internal

Revenue. Barangay Clearance is also needed to certify that the business meets the

requirements of the barangay where the business is going to be located. The business

need to obtain a registration certificate from Department of Trade and Industry (DTI) to

be able to use the FoodSetGo business name. The proposed meal delivery business also

need to get a mayor’s permit or business permit to ensure that the business is safe to

operate under the city ordinance.

D. LIST OF PROPONENTS

1. Bryan Cajandab - Brgy. Gahonon, Daet, Camarines Norte

2. Kimberly Del Agua - Brgy. Pamorangon, Daet, Camarines Norte

3. Rebecca Gerio - Brgy. Tawig, Paracale, Camarines Norte

4. Newmily Himor - Brgy. Bactas, Basud, Camarines Norte

5. Chennie Sapurco - Brgy. Gubat, Daet, Camarines Norte

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 IV. ORGANIZATION AND MANAGEMENT

A. PROPOSED ORGANIZATIONAL STRUCTURE

Line type of organization is the chosen organizational structure of the proponents

wherein the manager stands as the leader who has the power to give instruction, guide

and to supervise his direct subordinates. With this organizational set up it allows to show

the relationship of different sections such as Managerial, Marketing, Finance, Production

and Research and Development in the business organization. Furthermore, the proposed

business will be hiring a part time bookkeeper for the financial documents of the business

to be accurate, relative and secure recording and preparation.

MANAGER
BOOKKEPEER

MARKETING FINANCE
OFFICER OFFICER

RESEARCH AND OPERATION

DEVELOPMENT OFFICER

LOGISTICS;
MOTOR RIDERS

10
 Figure 1. Organizational Chart

B. LIST OF OFFICERS

The proposed business will have the following list of officers:

Manager : Kimberly S. Del Agua

Marketing Officer : Chennie S. Sapurco

Finance Officer : Newmily J. Himor

Production Officer : Rebecca F. Gerio

Research&Development : Bryan Cajandab

C. JOB DESCRIPTION

The job descriptions indicated below specifies the respective roles, functions, obligations

and responsibility of each position in order for the business to operate efficiently and effectively:

Manager

The Manager has the following duties and responsibilities:

 Establishes strategic goals by gathering pertinent business, financial, service, and

operations information; identifying and evaluating trends and options; choosing a

course of action; defining objectives; evaluating outcomes.

 Responsible for assessing the qualifications and performance of employees.

 Supervises and directs the overall business operation.

 Provide oversight and direction to the employees in the operating unit in

accordance with the organization's policies and procedures.

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  Plan and allocate resources to effectively staff and accomplish the work to meet

business productivity and quality goals.

Marketing Officer

The Marketing Officer has the following duties and responsibilities:

 Create and develop new innovative ways to promote the business to the

customers.

 Determine and analyze the organizations strength and weakness, responds to

possible opportunities and threats in the market environment.

 Provides information of market research and analysis.

 Collaborates with production department and understand the details of the

products and discuss strategies with them.

 Monitor the impact of the marketing strategies adapted on the sales of the product

and make necessary amendments in the strategies.

 Prepare monthly expenditure report of the advertisements, promotion events and

all types of expenses involved in marketing a product.

Finance Officer

The Finance Officer has the following duties and responsibilities:

 Maintains a system to monitor and forecast cash requirements to meet

administrative and business expenditures.

 Develops the financial well-being of the organization by providing financial

projections and strategies as well as accounting services.

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  Regularly reviews banking arrangements and financial matters to ensure security

of finances.

 Preparing balance sheets

 Process invoices

 Assisting in the preparation of budgets

 Managing records and receipts

 Reconciling daily, monthly and yearly transactions

 Resolve financial disputes

Operation Officer

Operations Officer Responsibilities:

 Responsible for accepting orders from clients while calling or emailing food

businesses.

 Ensure that all customer connections (email, SMS or phone) provide the

customer with a customized experience of the highest level of customer service.

 Through engaging with customers on the phone, use every opportunity to develop

the customer's trust in the company's goods and services.

 Manage the administrative tasks assigned to the shop manager in an appropriate

and timely manner.

 Reporting about company processes and procedures.

 Developing company policies and ensuring compliance. Improving business

functionality to align with core business objectives.

 Planning and managing projects and contributing to product innovation.

13
  Tracking operational costs toward maintaining profit-margins.

 Promoting efficiency by implementing improved operational procedures.

 Analyzing and maintaining operational data, and monitoring product inventories.

 Monitoring adherence to policies and processes throughout the company.

 Overseeing human resources development policies, training, and performance

reviews.

 Ensuring positive client, supplier, and vendor relationships.

Research and Development

The Research and Development has the following duties and responsibilities:

 Oversees entire development process of new products and programs within an

organization, from the initial planning phase to implementation or production.

 Constantly coordinate with members of other departments of the organization to

make sure that the project meets the strategic and business goals of the

organization.

 Prepare reports of the research that has been performed and make presentations to

senior management.

Bookkeeper

The Bookkeeper has the following duties and responsibilities:

 Oversee organizations financial data and compliance by maintaining accurate

books on financial matters and daily financial entries and reconciliations.

 Coordinate and help the Financial Officer in monitoring the flow of business

finances.

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  Reports to the manager and submits financial records.

Logistics; Motor Drivers

 Delivers customer’s orders promptly

 Runs errand for the organization

 Any other duty as assigned by the manager and marketing officer.

D. ALLOWANCES OFFICERS

The following are the corresponding allowances of the proponents during the ordinary days of

business operation and production days.

Table 1
Allowances of Officers
Monthly Annually
Positions Per Day 5 days each 360 days each
Manager 200.00 1,000.00 12,000.00
Marketing Officer 200.00 1,000.00 12,000.00
Finance Officer 200.00 1,000.00 12,000.00
Operation Officer 200.00 1,000.00 12,000.00
Research&Development 200.00 1,000.00 12,000.00
Bookkeeper (part-time) 200.00 1,000.00 12,000.00
Total 1,200.00 6,000.00 72,000.00

E. SWOT ANALYSIS

Strengths

One of the strengths of the business is the well laid out financial base. Before putting up

the business, the owners made sure that the financial base is enough to cater all the costs and

needed requirements for the smooth sailing of the business. Another is the riders itself.

FoodSetGo makes sure that the riders are hire with a training experience and has the same goals

with what the business have, that is to deliver quality food in time as well as the attitude they will

carry when transacting with the customer. Hence, will result to customer loyalty. Finally, a

15
pocket- friendly delivery charge is also one of its advantage. The business’ team are well aware

of how many delivery service businesses are operating within Daet that’s why the FoodSetGo

offers the customers the most affordable and competitive price.

Weaknesses

One highly weakness of the business is the limited riders. Although the business is in

capable of financial base, the decision of the business is to hire five riders to start. This will limit

the service they provide.

Opportunities

The opportunities available to the business is unlimited. Partnership with some of the

food businesses around Daet is one of the opportunities the business is looking forward to.

Through that, the opportunity to cater more people is a good advantage not only for the delivery

service as well as the food business itself. Another is the improved customer service. Neat, clean,

and fast service is a type of quality that FoodSetGo offers, it is one of the characteristics that

would attract people to choose our service over competitors in the long term.

Threats

One of the threats that the business may face is its competitors. Although the business

offers competitive delivery charge, it could not deny that there are still many competitors to

compete. Scam is also one of its threats. It is not new to the food delivery services or online

business in general. As well as the high turnover. Food delivery service is a kind of job that

people usually don’t do for the rest of their life. Whenever they get a better opportunity, the riders

might immediately leave the delivery job.

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 V. PRODUCT STRATEGY

A. SERVICE DESCRIPTION

The service offered by FoodSetGo is a delivery service to satisfy customer’s craving

wherever they are within Daet. The customer gets to choose what to order, where to

order, how to pay and the likes and the FoodSetGo team are more than willing to deliver.

It will hire small riders to cater the customer’s requests. That is to say that it is not here

just for the satisfaction of the customers but also to help small riders to somehow earn. It

will be in the way of social media or via text message to transact. The said service will

cater the people who are working, students and anyone who busy enough to cook food for

themselves and decided to just order food but has not enough time to order for

themselves. Aside from the convenience and transparency it offers to the customers, its

fast delivery service is also its forte. Customers today expect a fast, problem-free and

affordable delivery service, experience it with FoodSetGo. Rest assured that the overall

service is offered at most competitive and affordable price.

B. IMPORTANCE OF THE SERVICE

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 The researchers proposed the said service because of its promising long-term business

vision and the delivery services is now at its peak. Ordering food online is now likely to

be new normal not just because it gives the customers convenience for the hassle, it is a

good option especially these time of crisis. The importance of the service is that aside

from satisfying the customer’s cravings, it also helps not just the small riders but also the

food businesses itself to expand their market and service. In addition, the importance of

the business is that it is not solely for the customer’s cravings but also help maximize

people’s time especially the busy ones to even cook food for themselves. This gives the

customer variety of food to choose because the business is accepting orders from any

food businesses within Daet. For the people who are having difficult time to commute as

well as those who prefer to work from home, FoodSetGo is an ideal. FoodSetGo’s goal is

to deliver people quality food from their food business within Daet without needing to

leave the comfort of their home.

C. PACKAGING, LABELLING AND BRANDING

The proposed business will use insulated food delivery box to preserve food

temperature and control the moisture. These bags will help avoid soggy food and retain

freshness of the food that will be deliver. As to the label, proponents will print the

business name, logo, contact number, business location and social media accounts in

information stickers to be put around the insulated box. The business name FoodSetGo is

descriptive for the service it offers, order Food and when it is already Set, it will

immediately Go for delivery.

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 VI. MARKET ANALYSIS

A. MARKET DEFINITION

FoodSetGo’s target market is the municipality of Daet, Camarines Norte. The proponents

will cater individuals from 15-65 years old, especially those who are working in these areas who

no longer have time to shop, prepare, and cook for their meal. FoodSetGo will also be available

to households in the said municipality.

B. PROFILE OF THE CUSTOMERS

FoodSetGo has two target customers from Daet, Camarines Norte. First is the households

who do not have time to shop, prepare, and cook a meal. The proposed business is beneficial to

them since the proponents will provide them meal delivery. Second is the working individuals in

the aforementioned municipality. The group needs FoodSetGo service, as the need for tasty food

is faced with hectic schedules, working jobs, and daily demands.

C. COMPETITION

Knowing the competitors is just as important as business success. In the proposed

venture, the delivery service businesses that transport products within Daet, Camarines Norte are

the competitors of the business.

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 D. DEMAND AND SUPPLY

In the conduct of the survey to determine the demand of the products, the proponents

focused on the target market which is Daet, Camarines Norte.

Table 2
Total Population of Daet, Camarines Norte

YEAR
Municipality
2016 2017 2018 2019 2020

DAET 106,654 108,542 110,463 112,418 114,408

Source: Data gathered from Municipal Planning and Development Office (MPDO)
Table 2 shows the population of Daet, Camarines Norte from 2016 to 2020, which are the

target market of the proposed business. The data presented are based on the record of Municipal

Planning and Development Office (MPDO).

Table 3.1
Total number of 58.6 % of the Total Total Demand
YEAR
Population Population per servings
2016 106,654 62,499 1,562,475
2017 108,542 63,606 1,590,150
2018 110,463 64,731 1,618,275
2019 112,418 65,877 1,646,925
2020 114,408 67,043 1,676,075

Historical Demand for Meal Kit Delivery Service for Breakfast

Source: Actual Survey

20
 Table 3.1 shows the historical demand for breakfast meal delivery. Based on the survey
conducted in Daet, Camarines Norte from year 2016 to 2020, it reveals that 58.6% of the target
market avail breakfast meal delivery. To get the total demand, the percentage of the total number
of population who avail breakfast meal delivery which is 58.6% is multiplied to the servings (25)
consumed annually.

Table 3.2
Total number of 90.4% of the Total Total Demand
YEAR
Population Population per servings
2016 106,654 96,415 4,820,750
2017 108,542 98,122 4,906,100
2018 110,463 99,859 4,992,800
2019 112,418 101,626 5,081,300
2020 114,408 103,425 5,171,250
Historical Demand for Meal Kit Delivery Service for Lunch

Source: Actual Survey

Table 3.2 shows the historical demand for lunch meal delivery. Based on the survey

conducted in Daet, Camarines Norte from year 2016 to 2020, it reveals that 90.4% of the target

market avail lunch meal delivery. To get the total demand, the percentage of the total number of

population who avail lunch meal delivery which is 90.4% is multiplied to the servings (50)

consumed annually.

Table 3.3
Total number of 73.4% of the Total Total Demand
YEAR
Population Population per servings
2016 106,654 78,284 2,348,520
2017 108,542 79,700 2,391,000
2018 110,463 81,080 2,432,400

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 2019 112,418 82,515 2,475,450
2020 114,408 83,975 2,519,250
Historical Demand for Meal Kit Delivery Service for Dinner
Source: Actual Survey

Table 3.3 shows the historical demand for dinner meal delivery. Based on the survey

conducted in Daet, Camarines Norte from year 2016 to 2020, it reveals that 73.4% of the target

market avail dinner meal delivery. To get the total demand, the percentage of the total number of

population who avail dinner meal delivery which is 73.4% is multiplied to the servings (30)

consumed annually.

Table 4.1
Total number of 58.6% of the Total Total Demand
YEAR
Population Population per servings
2021 116,443 68,236 1,705,900
2022 118,494 69,437 1,735,925

2023 120,591 70,666 1,766,650

2024 122,726 71,917 1,797,925

2025 124,898 73,190 1,829,756
Projected Demand for Meal Kit Delivery Service for Breakfast

Source: Actual Survey

Table 4.1 shows the projected demand for breakfast meal delivery. Based on data

gathered, the total number of population of the target market has increased by an average of

1.74% using the arithmetic geometric curve method. The projected demand for 5 years was

calculated by multiplying the projected total population by percentage demand which is 58.6%

and multiplied to the average servings (25) they consumed annually.

Table 4.2

YEAR Total number of 90.4% of the Total Total Demand

22
 Population Population per servings
2021 116,443 105,265 5,263,250
2022 118,494 107,119 5,355,950

2023 120,591 109,014 5,450,700

2024 122,726 110,944 5,547,200

2025 124,898 112,908 5,645,390
Projected Demand for Meal Kit Delivery Service for Lunch

Source: Actual Survey

Table 4.1 shows the projected demand for lunch meal delivery. Based on data gathered,

the total number of population of the target market has increased by an average of 1.74% using

the arithmetic geometric curve method. The projected demand for 5 years was calculated by

multiplying the projected total population by percentage demand which is 90.4% and multiplied

to the average servings (50) they consumed annually.

Table 4.3
Total number of 73.4% of the Total Total Demand
YEAR
Population Population per servings
2021 116,443 85,469 2,564,070
2022 118,494 86,975 2,609,250

2023 120,591 88,514 2,655,420

2024 122,726 90,081 2,702,430

2025 124,898 91,675 2,750,254
Projected Demand for Meal Kit Delivery Service for Dinner

Source: Actual Survey

Table 4.3 shows the projected demand for dinner meal delivery. Based on data gathered,

the total number of population of the target market has increased by an average of 1.74% using

the arithmetic geometric curve method. The projected demand for 5 years was calculated by

23
multiplying the projected total population by percentage demand which is 73.4% and multiplied

to the average servings (30) they consumed annually

Table 5.1
Number of
Name of Competitors Total Supply
Servings per day

Natoy’s Delivery Service 11 3,960

RN’S Eatery&Delivery 20 7,200

Cutie Daet Delivery Service 15 5,400

Boss Pabili 12 4,320

Daet Pilivery Grace 20 7,200

Total 78 28,080

Source:Actual Interview
Supply Analysis for Breakfast

Table 5.1 shows the supply analysis for breakfast meal delivery. The data gathered was

based from the actual interview conducted with the competitors. To get the total supply, the

number of servings of breakfast meal sold per day which is 78 will be multiplied to the estimated

number of days which is 360.

Table 5.2
Supply Analysis for Lunch
Number of
Name of Competitors Total Supply
Servings per day

24
 Natoy’s Delivery Service 20 7,200

RN’S Eatery&Delivery 30 10,800

Cutie Daet Delivery Service 25 9,000

Boss Pabili 28 10,080

Daet Pilivery Graces 50 18,000

Total 153 55,080

Source:Actual Interview
Table 5.2 shows the supply analysis for lunch meal delivery. The data gathered was based

from the actual interview conducted with the competitors. To get the total supply, the number of

servings of lunch meal sold per day which is 153 will be multiplied to the estimated number of

days which is 360.

Table 5.3
Supply Analysis for Dinner
Number of
Name of Competitors Total Supply
Servings per day

Natoy’s Delivery Service 15 5,400

RN’S Eatery&Delivery 30 10,800

Cutie Daet Delivery Service 25 9,000

Boss Pabili 17 6,120

Daet Pilivery Graces 50 18,000

Total 137 49,320

Source:Actual Interview

Table 5.3 shows the supply analysis for dinner meal delivery. The data gathered was

based from the actual interview conducted with the competitors. To get the total supply, the

25
number of servings of dinner meal sold per day which is 137 will be multiplied to the estimated

number of days which is 360.

Table 6.1

Number of servings per

YEAR Total Supply Annually
day

2021 86 30,960
2022 95 34,200
2023 105 37,800
2024 116 41,760
2025 128 46,080
Projected supply for Breakfast Meal Delivery

Source:Actual Survey

Table 6.1 shows the projected supply analysis for breakfast meal delivery from year 2020

to 2025. The data is based from the actual interview gathered from the competitors. It is noted

that the number of servings of breakfast meal has a total average increase of 10% annually. To get

the total supply, the number of servings per day is multiplied to the estimated day which is 360.

Table 6.2

Number of servings per

YEAR Total Supply Annually
day

2021 184 66,240

2022 221 79,560
2023 265 95,400

26
 2024 318 114,480
2025 382 137,520
Projected supply for Lunch Meal Delivery

Source:Actual Survey

Table 6.2 shows the projected supply analysis for lunch meal delivery from year 2020 to

2025. The data is based from the actual interview gathered from the competitors. It is noted that

the number of servings of lunch meal has a total average increase of 20% annually. To get the

total supply, the number of servings per day is multiplied to the estimated day which is 360.

Table 6.3

Number of servings per

YEAR Total Supply Annually
day

2021 151 54,360

2022 166 59,760
2023 183 65,880
2024 201 72,360
2025 221 79,560
Projected supply for Dinner Meal Delivery

Source:Actual Survey

Table 6.3 shows the projected supply analysis for dinner meal delivery from year 2021 to

2025. The data is based from the actual interview gathered from the competitors. It is noted that

the number of servings of dinner meal has a total average increase of 10% annually. To get the

total supply, the number of servings per day is multiplied to the estimated day which is 360.

27
 Year Total Demand Total Supply Gap Market Share

1,674,94 0.32%
2021 1,705,900 30,960
0

1,701,72 0.44%
2022 1,735,925 34,200
5
1,728,85 0.61%
2023 1,766,650 37,800
0
1,756,16 0.84%
2024 1,797,925 41,760
5
1,829,756 1,783,67 1.16%
2025 46,080
6

Table 7.1
Demand and Supply Gap for Breakfast Meal Delivery
Source:Actual Survey

Table 7.1 shows the demand and supply gap for breakfast meal delivery for 2019

to 2024. This was computed by getting the total demand and total supply. The gap was

obtained by getting the difference between the total demand and total supply. To get the

market share the projected service capacity of the proposed business which is 5,400

transactions annually divided by the gap, then multiplied by 100. The projected product

capacity will increase 40% annually.

28
 Year Total Demand Total Supply Gap Market Share

5,197,01
2021 5,263,250 66,240 0.21%
0
5,276,39 0.29%
2022 5,355,950 79,560
0
5,355,30 0.40%
2023 5,450,700 95,400
0
5,432,72 0.55%
2024 5,547,200 114,480
0
5,645,390 5,507,87 0.75%
2025 137,520
0

Table 7.2
Demand and Supply Gap for Lunch Meal Delivery
Source:Actual Survey

Table 7.2 shows the demand and supply gap for lunch meal delivery for 2019 to

2024. This was computed by getting the total demand and total supply. The gap was

obtained by getting the difference between the total demand and total supply. To get the

market share the projected service capacity of the proposed business which is 10,800

transactions annually divided by the gap, then multiplied by 100. The projected product

capacity will increase 40% annually.

Table 7.3
Demand and Supply Gap for Dinner Meal Delivery

29
 Year Total Demand Total Supply Gap Market Share

2,509,71
2021 2,564,070 54,360 0.29%
0
2,549,49 0.40%
2022 2,609,250 59,760
0
2,589,54 0.54%
2023 2,655,420 65,880
0
2,630,07 0.75%
2024 2,702,430 72,360
0
2,750,254 2,670,69 1.04%
2025 79,560
4

Source:Actual Survey

Table 7.3 shows the demand and supply gap for dinner meal delivery for 2019 to

2024. This was computed by getting the total demand and total supply. The gap was

obtained by getting the difference between the total demand and total supply. To get the

market share the projected service capacity of the proposed business which is 7,200

transactions annually divided by the gap, then multiplied by 100. The projected product

capacity will increase 40% annually.

E. RISKS

The following are the risks foreseen by the proponents in starting the FoodSetGo
delivery service.

Table 8
Possible Risks and Solution
BUSINESS POSSIBLE SOLUTION
RISK

30
 DATA As to this, the business will ensure that all information provided by the
PRIVACY customer will be respected by the well-trained employees and will not be
disclosed outside the transaction.
HIGH It is not new to all that the business face huge number of competitors. As a
NUMBER OF solution, the business propose a competitive price and a well-trained riders to
COMPETITOR attract loyal customers over time.
S
ACCIDENTS One of the biggest risks the business may face is accidents and injury. For
AND/OR this reason, the business will make sure to provide insurance for the riders as
INJURY well as the auto or motor cycle.
SCAM This is also one of the biggest risk faced by delivery businesses. In response
to this, the business will train operators as to what are the technicalities and
the right and fast screening of the possible customers before finishing the
transaction.

VII. MARKETING PLAN

A. SALES STRATEGY

According to Mr. Julie Barile, “Marketing traditionally means by which an organization

communicates to, connects with, and engages its target audience to convey the value of and

ultimately sell its products and services.” In order to effectively market the business

FOODSETGO delivery service, the partners will employ partnership with food businesses around

Daet. The partnership with food establishments will be about delivery service for customers who

will order online or via text or call. Another is through the use of internet or online platform like

Facebook page, to attract customers, households or either private individuals who need such

service. Furthermore, the base area of operations will be in Magallanes Ilaod St., Barangay 1,

Daet, Camarines Norte.

B. DISTRIBUTION CHANNEL

The FOODSETGO business will be having a partnership with various food establishments in

Daet, Camarines Norte.

FOOD SUPPLIERS
(Restaurants, Cafes, Bakeshops, etch.) 31
 Delivery Service Operator

Delivery Service Riders

End Customer

Figure 2. Delivery Service Flow Chart

In Daet, Camarines Norte food establishments in every Barangay that is partnered with

the FOODSETGO delivery services will be automatically included as part of the business. All

residents of Daet will be possible customers either households, private individuals, foreign or not.

C. ADVERTISING AND PROMOTION

The proponents will use flyers, business card, and online platform such as Facebook page

as advertising and promotion of the FOODSETGO delivery services to attract and create

awareness of the said service among prospective clients.

Two months before the actual operation of the delivery service, the proponents will start

making contracts with possible partners. Provide legal requirements and share of income. A week

before, the proponents will start giving flyers, business cards and post some advertisement

campaign in the Facebook page. For the first week of operations, the proponents will give at least

5% discount on the delivery fee to the first 100 customers and will be active in the present and

future times.

D. PRICING ANG POLICY

72 delivery transactions per day x 30 days in a month = 2,160 delivery transaction per month

will accommodate by the business. The breakdown of the costs are as follows:

32
VARIABLE COST
Service Materials ₱866.25
Direct Labor ₱19,440
Service Overhead ₱3,425
TOTAL SERVICE COST ₱23,731.25
FIXED COST
Rent Expense ₱7,000
Utilities Expense ₱900
Insurance Expense ₱250
Depreciation Expense (Office Equipment) ₱327.25
TOTAL FIXED COST ₱8,477.25
UNIT COST = VC + FC
NUMBER OF TRANSCATION

= ₱32,208.50
₱2,160
= ₱14.91

(1- 202%)
Target Price = ₱45.00
Markup on cost = ₱30.12

Note: Mark-up rate is 202% and the basis to which the markup rate is applied to arrive at

the selling price was on existing price in the market.

33
VIII. TRANSACTION PLAN
A. TRANSACTION PROCESS

CUSTOMERS REQUEST ORDER THROUGH SOCIAL MEDIA

MESSAGING, TEXT MESSAGE OR PHONE CALL

ACCEPTING AND CONFIRMING ORDERS

CONTACTING AND PLACING ORDERS TO FOOD BUSINESS

PARTNERS

PICKING UP OF MEAL ORDERS AT FOOD BUSINESS PARTNERS

LOCATION BY RIDERS

DELIVER FOOD TO CUSTOMER’S ADDRESS (MENTION WHILE

PLACING THE ORDERS) BY RIDERS 34
 ACCEPTING PAYMENTS

Figure 3. Transaction Process

B. MATERIALS, SUPPLIES AND EQUIPMENTS

 Material/Product Needed
 Insulated Box
 Gasoline
 Cellphone load
 Supplies/Equipment
 Tables
 Chairs
 Logbook
 Tablet
 Ballpen
 Calculator
 Stand fans
C. SERVICE SCHEDULE
Table 9

Service Schedule

Officers Involved Activities Day and Time

All Answering customers’ Monday-Friday
inquiries 7:00AM-8:00PM
All Accepting and confirming of Monday-Friday

35
 orders
7:00AM-8:00PM
All Contacting and placing Monday-Friday
orders to merchant partners 7:00AM-8:00PM
Delivery rider Picking up of orders at Monday-Friday
merchant location 7:00AM-8:00PM
Delivery rider Delivering orders to Monday-Friday
customers’ address 7:00AM-8:00PM
Delivery rider Accepting Payment Monday-Friday
7:00AM-8:00PM

D. PLANT LOCATION

FOODSETGO
DEVELOPMENT BANK OF DELIVERY SERVICE
THE PHILIPPINES

JIATING MILKTEA

CAFÉ MORGA

36
PROVINCIAL
CAPITOL
ST. JOHN THE
BAPTIST CHURCH

LA CONSOLACION
COLLEGE OF DAET

E. PLANT LAYOUT

37
IX. FINANCIAL PLAN

A. FINANCIAL ASSUMPTION

A. Transaction & Service Data

1 All delivery services are assumed to be rendered on a cash
basis
2 Service fee will increase by
5% annually
3 Service capacity are assumed to increase by 10% per annum
4 Service Materials (Packaging and Labelling) will increase by 2 pieces annually
(Insulated box & Info stickers) to provide for the additional hiring of delivery
riders annually
5 Direct Labor (Commission based) per rider will remain constant at 3% of the
service fee since both volume & price of services will accordingly.
B. Operating Expenses
6 Licenses & Permits will not include SEC registration fee on the following years
since the initial registration will be valid for 3 years
7 Rent Expense will remain constant during the first three
years
8 Allowances of Officers will remain constant for 3 years
9 Advertising & Promotion will increase by 5% annually
10 Insurance Expense will increase by 2 policyholders (delivery riders) annually
11 Sanitary Expense are expected to increase by 3% annually
12 Utilities Expense will increase by 4%
annually
13 Depreciation is computed using straightline
method
14 Office Supplies will increase by 2% annually. These are assumed to be an
outright expense.
C. Partners' Equity
15 Total partners' withdrawal will be 30% of the annual income after taxes (20%
each)

38
 B. CAPITAL REQUIREMENTS

A.) Property, Plant, and Equipment

₱
OFFICE EQUIPMENT 19,634.000

₱
19,634.00
B.) Working Capital
SERVICE MATERIALS 10,395.0
0
DIRECT LABOR 19,440.0
0
1,370.0
SERVICE OVERHEAD 0
7,000.0
RENT EXPENSE 0
6,000.0
ALLOWANCES OF OFFICERS 0
2,006.6
ADVERTISING & PROMOTION 7
1,250.0
INSURANCE EXPENSE 0
1,480.0
SANITARY EXPENSE 0
900.0
UTILITIES EXPENSE 0
270.0
OFFICE SUPPLIES 0 50,111.67

C.) Pre-Operational Expenses

LICENSES & PERMITS 6,750.00

6,750.00

D.) Contingencies (5% of A, B, C)

A.) Property, Plant, and Equipment 981.70

B.) Working Capital 2,505.58

C.) Pre-Operational Expenses 337.50 3,824.78

TOTAL PROJECTED COST ₱ 80,320.45

Bryan Cadanjab ₱

39
 16,064.09

Kimberly Del Agua 16,064.09

Rebecca Gerio 16,064.09

Newmily Himor 16,064.09

Chennie Sapurco 16,064.09

Total Partner's
Contribution ₱ 80,320.45

C. FINANCIAL STATEMENT

40
 FOODSETGO Company
Projected Statement of Financial Performance
For the Years Ended 2021-2023
2021 2022 2023
Service Revenue ₱ ₱ ₱
1,166,400.00 1,347,192.00 1,630,102.32
Service Cost
Service Materials 10,3 4,1 4,1
95.00 58.00 58.00
Direct Labor 233,2 269,4 326,0
80.00 38.40 20.46
Service Overhead 41,1 46,0 51,5
00.00 32.00 55.84
Total Service Cost ₱ ₱ ₱
284,775.00 319,628.40 381,734.30
Gross Profit ₱ ₱ ₱
881,625.00 1,027,563.60 1,248,368.02
Operating Expenses
- Licenses & Permits ₱ ₱ ₱
6,750.00 3,750.00 3,750.00
- Rent Expenses 84,0 84,0 84,0
00.00 00.00 00.00
- Allowances of Officers 72,0 72,0 72,0
00.00 00.00 00.00
Advertising & Promotion 24,0 25,2 26,5
- 80.00 84.00 48.20
- Insurance Expense 1,2 1,7 2,2
50.00 50.00 50.00
- Sanitary Expense 1,4 1,5 1,5
80.00 24.40 70.13
- Utilities Expense 10,8 11,2 11,6
00.00 32.00 81.28
Depreciation of Office 3,9 3,9 3,9
Equipment 26.80 26.80 26.80
- Office Supplies Expense 2 2 2
70.00 75.40 80.91
Total Operating ₱ ₱ ₱
Expenses 204,556.80 203,742.60 206,007.32
Income Before Taxes ₱ ₱ ₱
677,068.20 823,821.00 1,042,360.70
Income Taxes (30%) 203,1 247,1 312,7
20.46 46.30 08.21
Income After Taxes ₱ ₱ ₱
473,947.74 576,674.70 729,652.49

41
 FOODSETGO Company

Projected Statement of Cash Flows

For the Years Ended 2021-2023

Pre- 2021 2022 2023

Operation
Cash Inflows
Cash received from ₱ ₱ ₱
customers 1,166,400.00 1,347,192.00 1,630,102.32
Partners' Investment ₱
80,320.45
Total Cash Inflows ₱ ₱ ₱ ₱
80,320.45 1,166,400.00 1,347,192.00 1,630,102.32
Cash Outflows
Licenses & Permits ₱ ₱ ₱
6,750.00 3,750.00 3,750.00
Advertising &
Promotion 24,080.00 25,284.00 26,548.20
Office Supplies
Expense 270.00 275.40 280.91
Insurance
Premium/Expense 1,250.00 1,750.00 2,250.00
Sanitary Expense
1,480.00 1,524.40 1,570.13
Office Equipment
19,634.00
Service Materials ₱
10,395.00 4,158.00 4,158.00
Direct Labor
233,280.00 269,438.40 326,020.46
Service Overhead
41,100.00 46,032.00 51,555.84
Rent Expenses
84,000.00 84,000.00 84,000.00
Allowances of Officers

42
 72,000.00 72,000.00 72,000.00
Utilities Expense
10,800.00 11,232.00 11,681.28
Partners' withdrawals
142,184.32 173,002.41 218,895.75
Income Tax Paid
203,120.46 247,146.30
Total Cash Outflows
53,464.00 593,759.32 895,567.07 1,049,856.87

Net Cash Flows ₱ ₱ ₱ ₱

26,856.45 572,640.68 451,624.93 580,245.45
Cash Balance, Beg.
26,856.45 599,497.13 1,051,122.06

Cash Balance, End ₱ ₱ ₱ ₱

26,856.45 599,497.13 1,051,122.06 1,631,367.51

FOODSETGO Company

43
 Projected Statement of Financial Position
For the Years Ended 2021-2023
2021 2022 2023
ASSETS
CURRENT ASSETS
Cas ₱ ₱ ₱
h 599,497.13 1,051,122.06 1,631,367.51
Total Current Assets ₱ ₱ ₱
599,497.13 1,051,122.06 1,631,367.51
NON-CURRENT ASSETS
Office Equipment ₱ ₱ ₱
19,634.00 19,634.00 19,634.00
Accumulate Depreciation - (3,9 (7,8 (11,7
Equipment 26.80) 53.60) 80.40)
Total Non Current ₱ ₱ ₱
Assets 15,707.20 11,780.40 7,853.60
TOTAL ASSETS ₱ ₱ ₱
615,204.33 1,062,902.46 1,639,221.11
LIABILITIES & EQUITY
CURRENT LIABILITIES
Income Tax Payable ₱ ₱ ₱
203,120.46 247,146.30 312,708.21
Total Current ₱ ₱ ₱
Liabilities 203,120.46 247,146.30 312,708.21
PARTNERS' EQUITY
Beginning Capital ₱ ₱ ₱
80,320.45 412,083.87 815,756.16
Net Income After Taxes 473,9 576,6 729,6
47.74 74.70 52.49
Withdrawals (142,1 (173,0 (218,8
84.32) 02.41) 95.75)
Total Partners' 412,0 815,7 1,326,
Equity 83.87 56.16 512.90
TOTAL LIABILITIES & ₱ ₱ ₱
EQUITY 615,204.33 1,062,902.46 1,639,221.11

D. FINANCIAL ANALYSIS

44
Current Ratio

Formula: Current Asset

Current Liabilities

CURRENT RATIO
YEA CURRENT ASSETS CURRENT LIABILITIES RATIO
R
2021 ₱ 599,497.13 ₱ 203,120.46 2.95
2022 1,051,122.06 247,146.30 4.25
2023 1,631,367.51 312,708.21 5.22

Current ratio is a measure of short-term debt paying ability. It shows how capable a

business is to pay its short-term debt. In the case of FoodSetGo, its current ratio indicates that

in 2023 current assets covered current liabilities 5.22% times. It means that for every peso of

company’s current liability, its current asset has the ability to pay 5.22% times.

Return On Investment

Formula: Average Net Income x100

Investment

NET PROFIT MARGIN

YEAR NET INCOME
2021 ₱ 473,947.74
2022 576,674.70
2023 729,652.49
TOTAL 1,780,274.93
AVERAGE 593,424.98

Average Net Income ₱593,424.98

Investment ₱80,320.45
= 7.38 x 100
Return on Investment = 738%

Return on investment determines how much earning the business will get from

every peso invested. On the proposed project of FoodSetGo there will be an average

return on investment of about 738% during the first three years of operation.

45
 Payback Period

Formula: Investment
Average Net Cash Flows
PAYBACK PERIOD
YEAR CASH FLOWS
2021 ₱ 714,825.00
2022 624,627.34
2023 799,141.20
TOTAL 2,138,593.54
AVERAGE 712,864.51

Payback Period = ₱80,320.45

₱712,864.51
= 0.11

Payback Period = 1 month 10 days

Payback period shows the length of time required by the project to return its

initial capital cost invested by the proponents. In the case of FoodSetGo, it would take 1

month and 10 days to recover its capital invested.

Net Profit Margin

NET PROFIT MARGIN

YEAR NET INCOME SERVICE REVENUE PERCENTAGE
2021 ₱ 473,947.74 ₱ 0.41
1,166,400.00
2022 576,674.70 1,347,192.00 0.43
2023 729,652.49 1,630,102.32 0.45
TOTAL 1,780,274.93 3,143,694.32 0.57
AVERAGE 593,424.98 1,047,898.11 0.51

Net Profit Margin = ₱593,424.98

₱1,047,898.11
= 0.51 x 100
= 51%

46
 The proposed business is projected to have an average net profit margin of 51% for

the 3 years of operation from 2021 to 2023. This means that for every one peso of

average net sales, the proposed business is expected to realize almost 0.51 centavos.

X. CONCLUSION

The proponents of FoodSetGo foresee and believed that the proposed business will be

feasible and to be implemented on January 2021. From the result of study, it shows that

for every peso invested, the proponents can earn 738% in the first three years of

operation. The total project cost is ₱80,320.45 and will be recovered in 1 month and 10

days.

47
ANNEXES

48
 ANNEX A
SERVICE MATERIALS
ITEMS Qty Unit Unit Cost Total Cost 2022-2023

Insulated Box 5 pcs ₱ 1,899 ₱ 9,495 ₱ 3,798

Info Sticker 5 pcs 180 900 360
Total ₱ 2,079 ₱ 10,395 ₱ 4,158

ANNEX B
DIRECT LABOR
Positions Cost per Per Day (5 Monthly Annually
rider Riders) (5 Riders) (5 Riders)
5 Motor Riders (Commission 648.00 ₱ ₱
Based) 129.60 19,440 233,280
Total 648.00 ₱ ₱
19,440 233,280

ANNEX C
SERVICE OVERHEAD
Items Unit Qty Unit Cost Total Cost Annually

Gasoline Liter 25 ₱ 50 ₱ ₱ 37,500

1,250
Load - Rider Promo 5 20 100 3,000
Load - Promo 1 20 20 600
Customer
Service
Operator
Total 90 ₱ ₱ 41,100
1,370

ANNEX D
LICENSES & PERMITS
Items Amount

SEC Business Registration ₱ 3,000

BIR 500
DTI Business Name Reg. 500
Mayor's Permit 2,500
Brgy. Clearance/ Permit 250
Total ₱ 6,750

49
 ANNEX E
RENT EXPENSE
ITEMS Monthly Annually

Rent fee ₱ 7,000 ₱ 84,000

Total ₱ 7,000 ₱ 84,000

ANNEX F
ALLOWANCES OF OFFICERS
Positions Per Day Monthly Annually
(5 Days) (360 Days)
Manager ₱ 1,000 ₱
200 12,000
Marketing Officer 1,000
200 12,000
Finance Officer 1,000
200 12,000
Operation Officer 1,000
200 12,000
Research & Development 1,000
200 12,000
Bookkeeper (Part Time) 1,000
200 12,000
Total ₱ 6,000 ₱
1,200 72,000

ANNEX G
ADVERTISING & PROMOTION
Items Unit Qty Unit Cost Annual Cost

Flyers pcs 3,000 ₱ ₱

0.50 1,500
Business Card pcs 3,000
0.50 1,500
5% Discount customer 1,000
21.08 21,080
Total ₱ ₱
22 24,080

50
 ANNEX H
DEPRECIATION OF OFFICE EQUIPMENT
Items U Qty Unit Total Useful Depreciati
nit Cost Cost Life on
Monoblock Table pc ₱ ₱ 5 years ₱
s 1 700 700 140
Office Table pc 5 years
s 1 1,300 1,300 260
Monoblock Chairs pc 3 years
s 10 300 3,000 600
Stand Fan pc 5 years
s 2 1,418 2,836 567
Lenovo Tab M10 pc 3 years
(Tablet) s 1 11,798 11,798 2,360
Total ₱ ₱ ₱
15,516 19,634 3,927

ANNEX I
OFFICE SUPPLIES
Items Qty Unit Unit Cost Total Cost

Pen 5 pcs ₱ ₱
10 50
Logbook 1 pcs
80 80
Calculator 1 pcs
100 100
Pad Paper 2 pcs
20 40
Total ₱ ₱
210 270

ANNEX J
INSURANCE EXPENSE
ITEMS Qty Unit Unit Cost Total Cost 2022-2023

Insurance 5 Yearly Premium ₱ 250 ₱ 500

1,250
₱ 250 ₱ 500
Total 1,250

51
 ANNEX K
SANITARY EXPENSE
ITEMS Qty Unit Unit Cost Total Cost

Trash Can 1 pcs ₱ ₱

50 50
Broom 1 pcs
80 80
Dust pan 1 pcs
50 50
Fire extinguisher 1 pcs
1,300 1,300
Total ₱ ₱
1,480 1,480

ANNEX L
UTILITIES EXPENSE
PARTICULAR Qty Unit Unit Cost Monthly Annually

Power 20 watts ₱ ₱ ₱ 6,840

Consumption 0 19 570
Water 1 cubic 1 3,960
Consumption 0 meter 1 330
Total ₱ ₱
900 10,800

ANNEX M
TOTAL PROJECTED SERVICE
Services Monthly Annually
2021 2022 2023 2021 2022 2023
Breakfast 58 5,7 6,3 6,9
480 528 1 60 36 70
Lunch 1,0 10,8 11,8 13,0
900 990 89 00 80 68
Dinner 94 9,3 10,2 11,3
780 858 4 60 96 26
Total 2,6 25,9 28,5 31,3
2,160 2,376 14 20 12 63

52
 ANNEX N
SERVICE DELIVERY PRICING
Services SERVICE DELIVERY PRICING

2021 2022 2023

Service Materials ₱ 10,395 ₱ 4,158 ₱ 4,158
Direct Labor 233,280 269,438 326,020
Service Overhead 41,100 46,032 51,556
Total Service Cost ₱ 284,775 ₱ 319,628 ₱ 381,734

Cost per service ₱ 10.99 ₱ 11.21 ₱ 12.17

Mark-up on cost 34.01 36.04 39.80
Target Price ₱ 45.00 ₱ 47.25 ₱ 51.98

ANNEX O
SERVICE REVENUE
Service Monthly Annually
s 2021 2022 2023 2021 2022 2023
Breakf ₱ ₱ ₱ ₱ ₱ ₱
ast 21,600 24,948 30,187 259,200 299,376 362,245
Lunch 46, 56, 486, 561, 679,
40,500 778 601 000 330 209
Dinner 40, 49, 421, 486, 588,
35,100 541 054 200 486 648
Total ₱ ₱ ₱ ₱ ₱ ₱
97,200 112,266 135,842 1,166,400 1,347,192 1,630,102

ANNEX P
PARTNERS' WITHDRAWALS
Partners Share % Withdrawals
2021 2022 2023
Bryan Cadanjab 20% ₱ 28,436.86 ₱ 34,600.48 ₱ 43,779.15
Kimberly Del Agua 20% 28,436.86 34,600.48 43,779.15
Rebecca Gerio 20% 28,436.86 34,600.48 43,779.15
Newmily Himor 20% 28,436.86 34,600.48 43,779.15
Chennie Sapurco 20% 28,436.86 34,600.48 43,779.15
Total ₱ 142,184.32 ₱ 173,002.41 ₱ 218,895.75

53
 ANNEX Q
Partnership Agreement

THIS PARTNERSHIP AGREEMENT is made this 28th day of October, 2020, by and
between the following individuals:

Bryan Cajandab - Brgy. Gahonon, Daet, Camarines Norte

Kimberly Del Agua - Brgy. Pamorangon, Daet, Camarines Norte
Rebecca Gerio - Brgy. Tawig, Paracale, Camarines Norte
Newmily Himor - Brgy. Bactas, Basud, Camarines Norte
Chennie Sapurco - Brgy. Gubat, Daet, Camarines Norte

Nature of Business. The partners listed above hereby agree that they shall be considered
partners in a delivery service business.
Name. The partnership shall be conducted under the name of FoodSetGo Meal Delivery
Service and shall maintain offices at Magallanes Ilaod St., Brgy. I, Daet, Camarines
Norte, 4600.
Day-To-Day Operation. The partners shall provide their full-time services and best
efforts on behalf of the partnership. Partner will receive a salary for services rendered to
the partnership based on the agreed rate per hour. Each partner shall have equal rights to
manage and control the partnership and its business. Should there be differences between
the partners concerning ordinary business matters, a decision shall be made by
unanimous vote. It is understood that the partners may elect one of the partners to
conduct the day-to-day business of the partnership.
Capital Contribution. The capital contribution of each partner to the partnership shall
consist of the following property, services, or cash which each partner agrees to
contribute:

54
Name Of Partner Capital % Share
Contribution
Bryan Cajandab 16,064.09 20%
Kimberly Del Agua 16,064.09 20%
Rebecca Gerio 16,064.09 20%
Newmily Himor 16,064.09 20%
Chennie Sapurco 16,064.09 20%

The partnership shall maintain a capital account record for each partner; should any
partner’s capital account fall below the agreed to amount, then that partner shall (1) have
his share of partnership profits then due and payable applied instead to his capital
account; and (2) pay any deficiency to the partnership if his share of partnership profits is
not yet due and payable or, if it is, his share is insufficient to cancel the deficiency.
Profits and Losses. The profits and losses of the partnership shall be divided by the
partners according to a mutually agreeable schedule and at the end of each calendar year
according to the proportions listed above.
Term/Termination. The term of this Agreement shall be for a period of 5 years, unless
the partners mutually agree in writing to a shorter period. Should the partnership be
terminated by unanimous vote, the assets and cash of the partnership shall be used to pay
all creditors, with the remaining amounts to be distributed to the partners according to
their proportionate share.
Disputes. This Partnership Agreement shall be governed by the laws of the Republic of
the Philippines. Any disputes arising between the partners as a result of this Agreement
shall be settled by arbitration in accordance with the rules of the American Arbitration
Association and judgment upon the award rendered may be entered in any court having
jurisdiction thereof.
Withdrawal/Death of Partner. In the event a partner withdraws or retires from the
partnership for any reason, including death, the remaining partners may continue to
operate the partnership using the same name. A withdrawing partner shall be obligated to
give sixty (60) days’ prior written notice of his/her intention to withdraw or retire and
shall be obligated to sell his/her interest in the partnership. No partner shall transfer
interest in the partnership to any other party without the written consent of the remaining

55
partner(s). The remaining partner(s) shall pay the withdrawing or retiring partner, or to
the legal representative of the deceased or disabled partner, the value of his interest in the
partnership, or (a) the sum of his capital account, (b) any unpaid loans due him, (c) his
proportionate share of accrued net profits remaining undistributed in his capital account,
and (d) his interest in any prior agreed appreciation in the value of the partnership
property over its book value. No value for good will shall be included in determining the
value of the partner’s interest.
Non-Compete Agreement. A partner who retires or withdraws from the partnership shall
not directly or indirectly engage in a business which is or which would be competitive
with the existing or then anticipated business of the partnership for a period of
____________, in those ________ of this State where the partnership is currently doing
or planning to do business.

IN WITNESS WHEREOF, the partners have duly executed this Agreement on the day
and year set forth hereinabove.

BRYAN CAJANDAB KIMBERLY DEL AGUA

PARTNER PARTNER

NEWMILY HIMOR REBECCA GERIO

PARTNER PARTNER

CHENNIE SAPURCO

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 PARTNER

ANNEX R
FoodSetGo Agreement to Partner Restaurant

FoodSetGo Delivery Service, a company organized and existing under the laws of the
Republic of the Philippines, having offices at Brgy. I, Daet, Camarines Norte
AND
Name of Restaurant: Cucina ni Vacion Located at: Justo Lukban St, Daet, Camarines
Norte
WHEREAS, Cucina ni Vacion is engaged in the production and sale of food and is
interested in using FoodSetGo Delivery Service to transport food to residential and
commercial businesses within the Daet, Camarines Norte area.
NOW, THEREFORE, the parties hereto hereby agree to the following:
This agreement shall end on: December 2023 at which time the parties will enter into
good-faith negations to create another agreement period.
Scope of the Agreement:
This Agreement shall govern all orders and subsequent deliveries made by FoodSetGo.
This agreement sets forth expectations of FoodSetGo and expectations of Cucina ni
Vacion
FoodSetGo Responsibilities in exchange:
FoodSetGo will perform/assure the following;
A) Will ensure orders specified to Cucina ni Vacion are accurate,
B) Will be responsible for sales tax at the time of order payment,
C) Will ensure all FoodSetGo employees represent the products of Cucina ni
Vacion in a professional manner
D) Will handle food in compliance with Food Safety and Inspection Service
guidelines
E) Will not seek refunds for product complaints that are the result of poor
handling by FoodSetGo’s employees,
F) Will not seek refunds for misrepresentation of prices on on-line menus or
databases maintained by FoodSetGo,

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For the above assurances, FoodSetGo request in exchange, Cucina ni Vacion
A) Agree to not enter into a contract with any other Delivery Service for the
length of this agreement,
B) Agree to a 15% discount on the total food order, (sales taxes shall be
calculated at full value if required),
C) Agree to provide refunds of products that are the result of poor quality or
otherwise improperly prepared,
D) Agree to provide an accurate menu and prices to FoodSetGo and keep
FoodSetGo informed of any product or price changes as they occur,
F) Agree to provide appropriate containers and portion control products for the
food to be delivered,
G) And, will consider creating a “Delivery” menu in the event the normal menu
proves too difficult to manage on-line.

Indemnify Clause:

In general, both FoodSetGo and Cucina ni Vacion agree to indemnify and hold each other
harmless from and against any and all such legal complaints that arise from doing
business together.

Signature of Parties to this Agreement:

Printed Name: KIMBERLY DEL AGUA Signature:

______________________________
Date: November 04, 2020

Printed Name: VACION JIMENEZ Signature: ______________________________

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Date: November 04, 2020

ANNEX S
Company’s Logo

59
 ANNEX T
Business Flyers

60
 ANNEX U
Company’s Thank You Card

61
 ANNEX V
Survey Form

62
 ANNEX W
Sample Answered Survey Form

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 ANNEX X
SUMMARY OF SURVEY RESULT
1. Do you avail meal delivery services? (Umoorder ka ba sa mga meal delivery
services?)

 Yes - 389
 No - 22

2. How did you first find out about the meal delivery services in town? (Paano mo
unang napag-alaman ang tungkol sa meal delivery service sa inyong lugar?)

 Facebook Post – 374

 Instagram – 80
 Word of Mouth – 147
 Seen Physical store -- 26

3. For what meal do you usually avail? (You can select 1 or more) (Anong meal ang
iyong kadalasang inoorder? (maaaring pumili ng isa o higit pa))

 Breakfast – 231
 Lunch – 357
 Dinner – 290

4. On the average, how many serving of breakfast meal do you order in a year? (Kung
tatantyahin, ilang pang almusal na meal ang iyong inoorder sa isang taon?)

 Average – 25
5. On the average, how many servings of lunch meal do you order in a year? (Kung
tatantyahin, ilang pang tanghalian na meal ang iyong inoorder sa isang taon?)

 Average – 50
6. On the average, how many servings of dinner meal do you order in a year (Kung
tatantyahin, ilang pang hapunan na meal ang iyong inoorder sa isang taon?)

 Average – 30
7. If we offer meal delivery service, will you patronize it? (Kung kami ay magtatayo ng
meal kit delivery service, tatangkilikin mo ba ito?)

 Yes – 398
 No -- 3

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APPENDICES

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66
LETTERS

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68
CURRICULUM

VITAE

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