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Course Outline

The document outlines a 2-month digital marketing course with 16 classes held twice a week. The course covers key topics like digital marketing overview, setting goals, website development, search engine optimization, social media, paid advertising, analytics, and email marketing. Students will learn theories and do practical exercises like creating social media accounts, developing a website, running paid ad campaigns, and analyzing results. The goal is for students to gain hands-on experience with tools and strategies to effectively market a product online.

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abdul
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20 views

Course Outline

The document outlines a 2-month digital marketing course with 16 classes held twice a week. The course covers key topics like digital marketing overview, setting goals, website development, search engine optimization, social media, paid advertising, analytics, and email marketing. Students will learn theories and do practical exercises like creating social media accounts, developing a website, running paid ad campaigns, and analyzing results. The goal is for students to gain hands-on experience with tools and strategies to effectively market a product online.

Uploaded by

abdul
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Course Outline Draft # 1

Digital Marketing Unlock new skills in our 2-


month course with two-hour
Market Your Product To The World classes held twice a week

Month Week Class Topic Theory Practical Exercise

Overview of Digital Definition, importance, key Explore and create accounts on


Class 1
Marketing channels major social media platforms
Week 1
Setting Digital Marketing SMART goals, alignment with Draft digital marketing goals for a
Class 2
Goals business objectives hypothetical business

Basics of Website
Class 3 User-friendly websites, CMS Set up a website using a CMS
Development
Week 2
Month

Content Strategy and Develop a sample blog post or


Class 4 Content marketing fundamentals
Creation social media content

Understanding search engines, Perform keyword research and


Class 5 Introduction to SEO on-page and off-page and optimize a webpage for search
keywords elements engines
1st

Week 3
Creating content with the goal of
Keyword Research and SEO
Class 6 Identifying relevant keywords, generating revenue through lead
Tools
generation or sales conversion.

Overview of Social Media Choosing platforms, creating a Plan and schedule social media
Class 7
Platforms social media strategy posts for the upcoming week
Week 4
Create and share visual content
Content Creation for Social Visual content, captions,
Class 8 on social media using scheduling
Media scheduling tools
tools

Introduction to Paid Google Ads, social media ads, Create a multiple paid advertising
Class 9
Advertising setting up campaigns campaign on a chosen platform
Week 5
Analyze website traffic using
Introduction to Google Analytics,
Class 10 Analytics and Measurement Google Analytics and derive
interpreting data
insights
Q&A session with the guest
Guest Speaker: Industry Inviting a guest speaker to share
Class 11 speaker, discussion on industry
Insights practical experiences
trends
Month

Week 6
Social Media Marketing Plan and execute a social media
Class 12 Deeper dive into SMM
(SMM) Overview marketing campaign

Analyze the results of the social


Advanced Social Media Leveraging advanced features,
Class 13 media campaign and adjust
Strategies analytics in social media
2nd

strategies
Week 7
Email Marketing Introduction to email marketing, Create a basic email marketing
Class 14
Fundamentals building email lists campaign

Advanced Email Marketing Segmentation, personalization, Optimize and analyze the


Class 15
Strategies and automation performance of email campaigns
Week 8
Content Marketing Deep Developing a comprehensive Create a detailed content
Class 16
Dive content marketing strategy calendar for the upcoming weeks

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