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Module 5 Question Bank With Answers

This document discusses key aspects of crisis communication, international business communication, and group communication. It provides definitions and explanations for terms like crisis communication, intercultural business communication, ethnocentrism, and group norms. The document also answers questions on why crisis communication and intercultural communication are important, what should be included in a crisis communication plan, potential disadvantages of group communication, and the importance of quality group communication.

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23 views5 pages

Module 5 Question Bank With Answers

This document discusses key aspects of crisis communication, international business communication, and group communication. It provides definitions and explanations for terms like crisis communication, intercultural business communication, ethnocentrism, and group norms. The document also answers questions on why crisis communication and intercultural communication are important, what should be included in a crisis communication plan, potential disadvantages of group communication, and the importance of quality group communication.

Uploaded by

ckelaskar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Module 5: Crisis, International and Group Communication

Question and answer

Q.1. Define Crisis communication?

Ans. A Crisis communication is a sub-specialty of the public relations profession that


is designed to protect and defend an individual, company, or organization facing a
public challenge to its reputation.

Q.2. Why is crisis communication important?

Ans. Crisis communications are vital when problems arise, and regardless of the
nature of the event, companies need to be ready to respond to the public, as well as
employees and staff leaders without delay. With social media, every minute a situation
goes unanswered matters in losing customer trust and goodwill.

Q.3. What goals should be taken care of while delivering negative news?

Ans:
 Be clear and concise so that additional clarification is not required.
• Help the receiver understand and accept the news.
• Maintain trust and respect for the business or organization and for the receiver.
• Avoid legal liability or admission of guilt or culpability.
• Maintain the relationship, even if a formal association is being terminated.
• Reduce the anxiety associated with the negative news to increase comprehension.
• Achieve the designated business outcome.
Q.4. Who should be there in crisis communication team?

Ans. Depending on the organization's size, a typical crisis communication team could
include: The CEO, the head of public relations, the vice presidents and managers of key
departments.

Q.5. Which factors can affect the cross-cultural business communication?

Ans:

1. Language: The view that a particular accent suggests loyalty or familiarity


to a nation or region is very common in many languages.
2. Environment and Technology: Some people fail to modify their cross-
cultural communications to understand environmental differences because of
inflexibility toward culturally learned views of technology, while cultures have
widely divergent views of technology and its role in the world.
3. Social Organization and History: It is often difficult to prevent business
communication from a judgmental bias when social organization varies
markedly.
4. Conceptions of Authority: Every culture has its own distribution of
authority in their society.
5. Nonverbal Communication: Knowledge of a culture can also be
conveyed through non-verbal communication like body language, clothing
choices, eye contact, touching behavior, and conceptions of personal space.

Q.6. What is intercultural business communication?

Ans. Intercultural business refers to business relationships with people from different
cultures.

Q.7. Why intercultural communication is important in business?

Ans.
Effective intercultural communication helps to eliminate communication obstacles like
language barriers and stereotypes from international business.

Business relations are enhanced when managerial, sales, and technical personnel are
trained to be aware of areas likely to create communication difficulties and conflict
across cultures.

International communication is strengthened when business people can anticipate areas


of commonality.

Business is enhanced when people from different cultures find new approaches to old
problems, creating solutions by combining cultural perspectives and learning to see
issues from the viewpoint of others.

Q.8. What are the important elements of a crisis communication plan?

Ans:

i) Crisis communication team members with contact information: The team


members can decide what actions to take, carry out those actions and offer
expertise or education in the relevant areas.
ii) Designated spokesperson: A person needs to be designated as the spokesperson
that will listen to everyone and then speak the common point. This prevents
issues like egocentric behavior, chorus talking, indecisiveness, etc.
iii) Meeting place/location: A place where un-disturbed meeting and planning can
be done is required for such a plan. This could be the place which is comfortable
to all the team members to reach.
iv) Media plan with procedures: Media is the one thing that needs to be taken care
of to avoid rumors passing on and to enable spreading of the correct and
confirmed news.

Q.9. What are disadvantages of group communication?


Ans: If a few dominate over others, sharing of actual and accurate points of view may
not take place.

Personally related group members of may get involved in personal discussion leading
them to deviate from the company goals, thus affecting personal goals.

Q.10. What is teamwork? What are the necessary things for effective team work?

Ans: Teamwork is the collaborative effort of a group to achieve a common goal or to


complete a task in the most effective and efficient way.

“Teamwork is the ability to work together toward a common vision. It offers the
ability to direct individual accomplishments toward organizational objectives. It
is the fuel that allows common people to attain uncommon results.”

Group communication or group dynamics is the base of team work.

Q.11. Define Ethnocentrism?

Ans: . Ethnocentrism is the belief that one's own cultural group is somehow innately
superior to others.

Q.12. Why Ethnocentrism is deceptive?

Ans Ethnocentrism is deceptive because members of any culture perceive their own
behavior as logical, since that behavior works for them. People tend to accept the values
of the culture around them as absolute values.

Q.13. Why quality Group Communication is Important?

Ans: Quality of communication between the members of a group is an essential factor


in making decisions and achieving goals.

For quality group communication, the group members must possess a sense of
belonging and mutual respect to each other along with common goals.

With the right use of Group Communication, an organization can channelize its
resources towards accomplishing goals in a more organized and result-driven manner.
Group communication helps in generation of ideas because of the different viewpoints
that create a valuable knowledge pool for the organization.

Group Communication helps the organization come up with more comprehensive


solutions.

Q.14 What are Group Norms in Group Communication?

Ans: Group norms are standards, customs, and behavioral expectations.

These emerge from the members as a group forms. These are self and group imposed
expectations.

Q.15 Describe routine messages.

Ans.: Routine messages provide information regarding who, when, what, where, why
and how of daily happenings in the work place.

They are considered positive in situations when the reader will be pleased, interested, or
feel neutral about the message.

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