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23 views2 pages

Bala Abstract

Uploaded by

m.bala
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We take content rights seriously. If you suspect this is your content, claim it here.
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SOCIAL MEDIA SENTIMENT ANALYSIS

MEMBERS: M.BALA KUMARAN & M.VIGNESH

Department of Computer science Engineering, A.V.C.College of Engineering,


Mannampandal, Mayiladuthurai

Social media has become a ubiquitous platform for sharing opinions, thoughts, and
experiences. Sentiment analysis, the process of identifying and extracting subjective
information from text, has emerged as a powerful tool for understanding public sentiment
on social media. By analyzing the sentiment of social media posts, businesses can gain
valuable insights into customer opinions, brand perception, and emerging trends.
Traditional sentiment analysis methods rely on natural language processing (NLP)
techniques to extract sentiment from text. However, the rise of image-based social media
platforms has introduced a new challenge: analyzing the sentiment of images. While images
lack explicit textual content, they can convey emotions and opinions through visual cues
such as facial expressions, body language, and scene composition. To address this
challenge, researchers have developed image-based sentiment analysis techniques that
leverage computer vision and deep learning algorithms. These techniques extract visual
features from images and map them to sentiment categories. For instance, an image
depicting a group of people smiling and celebrating might be classified as positive, while an
image showing a person frowning and looking down might be classified as negative.
Social media sentiment analysis can be applied to various use cases, including:
● Brand monitoring: Tracking sentiment around a brand can help identify customer
satisfaction levels, address negative feedback, and improve brand reputation.
● Product reviews analysis: Analyzing sentiment in product reviews can provide insights
into customer preferences, identify potential issues, and guide product development.
● Trend analysis: Tracking sentiment over time can reveal emerging trends and shifts in
public opinion.

● Political analysis: Analyzing sentiment on social media can provide insights into public
attitudes towards political figures, policies, and events, aiding in understanding the political
landscape.

● Marketing campaigns: Understanding public sentiment can guide targeted advertising


campaigns, enhancing marketing effectiveness and ensuring alignment with consumer
preferences.

Social media sentiment analysis, whether applied to text or images, offers a valuable tool for
understanding public sentiment and making informed decisions in various domains. As
social media continues to evolve, sentiment analysis techniques will play an increasingly
crucial role in extracting meaningful insights from the vast amount of data generated on
these platforms.

● Conclusion:
Social media sentiment analysis has emerged as a powerful tool for deciphering
public sentiment, providing valuable insights into customer opinions, brand
perception, and emerging trends. By analyzing the sentiment of both text-based and
image-based social media posts, businesses and organizations can gain a
comprehensive understanding of public opinion, enabling them to make informed
decisions that align with the collective voice of the public. As social media continues
to evolve and data becomes increasingly complex, sentiment analysis techniques will
play an increasingly crucial role in extracting meaningful insights from the vast
amount of data generated on these platforms.

Keywords: Social media sentiment analysis, Public opinion, Image and text, Natural
language processing (NLP) ,Computer vision ,Deep learning ,Brand monitoring ,Product
reviews analysis,Trend analysis

Reference:
Books:
✔ Sentiment Analysis: Capturing Favorability Using Natural Language Processing by
Tetsuya Nasukawa and Jeonghee Yi (2003)
✔ Opinion Mining and Sentiment Analysis by Bing Liu and Minqing Hu (2005)
✔ Social Media Sentiment Analysis: Lexicon Versus Machine Learning by Nitin Jindal
and Bing Liu (2009)
✔ Sentiment Analysis in Social Media and Its Application by Rajalakshmi G. and V.
Kavitha (2017)
Websites:
✔ The State of the Art in Sentiment Analysis by Sentiment Analysis Toolkit
(SentiKit)
✔ Social Media Sentiment Analysis by Brand24
✔ Social Media Sentiment Analysis by Sprout Social
✔ Social Media Sentiment Analysis by Brand24
✔ Social Media Sentiment Analysis by Social Mention
✔ These references provide a comprehensive overview of social media sentiment
analysis, from the basics to the latest research. They cover a variety of topics,
including:
✔ Methods for sentiment analysis
✔ Applications of sentiment analysis
✔ Challenges of sentiment analysis
✔ Resources for sentiment analysis
✔ I hope this information is helpful. Please let me know if you have any other
questions.

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