6 steps to book 35 meetings in 30 days through LinkedIn engagement uo As a salesperson, you want to convince your prospects that your service/product can solve their struggles. But to accept your help, your prospects need to know and trust you... So, how can you easily position yourself as a credible source of value and stay on the top of your prospects’ minds? By constantly engaging with them on Linkedin & In this playbook, we'll give you the framework we followed to book 35 meetings in 30 days, so you can replicate the steps and transform your Linkedin engagement into $$$.What you'll find in this playbook? Step #1: Define your post topics, niche, and goals Step #2: Write & Schedule your daily Linkedin posts Step #3: Schedule time slots to engage on Linkedin Step #4: Engage with your LinkedIn posts Step #5: Engage with others’ Linkedin posts Step #6: Engage through Linkedin messages An SDR’s example of booking a meeting with Linkedin likers Can Linkedin engagement help you meet your sales quota? o1 02 07 08Step #1: Define your posts topics, niche, & goals As the main goal is to appear on your target audience's radar, your content should be relevant and valuable to them. That's how you'll make them. engage. For example, if you're a salesperson, you can cover topics such as outreach or deliverability. Or if you're a growth marketer, you can talk about ways to increase ads conversion rate. Your ultimate goal is to position yourself as someone trustworthy who delivers value. To help you define your exact topic, niche, and outcomes, follow this free notion template and boost your growth on Linkedin. ? \Step #2: Write & schedule you daily Linkedin posts If you're just starting on Linkedin, we advise you to publish at least 3 days per week. But if you want to increase your Linkedin visibility and get more opportunities to attract potential leads, you should publish every day. Either way, focus on publishing qualitative and actionable content. Here’s what a week of posts could look like: [ ] Monday: Hook prospects with a carousel story = Pro tips to make your carousels more engaging: > Steal one of our free carousel templates ~> Keep one sentence per slide when inkedin possible The As note that vol me ~ Use the same design each time to make instantly got your posts recognizable hired. (ren 0109)[ ] Tuesday: Make prospects’ lives easier with actionable tips Pro tips for writing engaging text posts: > Use an attention-grabbing first sentence to hook your audience > Add line breaks between sentences to make your posts easily readable > Use bullet points or numbered lists to make the information easier to digest and retain try atte § + uptown trmer + sound Rea ele? [ ] Wednesday: simplify and showcase a process with GIF ane ut a eo ‘The inate gui to cold ema ersnalaton: This post was inspired by the target audience's engagement. Just by reading carefully through comments on your and similar content, you can find actionable topics for your next viral post (3 < “aha the ight areunt of ator or peranatzton"? ‘Were strona thinking abou standerszng the process 0 soe mre Pro tip: = Use the GIPHY Capture app to create GIFs easily[ ] Thursday: Start a discussion with personal opinion a Denmark Nowway ara Netharands arora er tho highest rocuctty 27% mre productive than the UK, infec. tity and depression, Wa des tha mee er the company? Lest Ne bine l be OBOE my - 200 By sharing “truth bombs”, you can find a like-minded audience and start a discussion in comments that will boost your engagement and visibility. [ ] Friday: Post a meme to show your personality I DONT KNOW WHO YOU ARE, UCT AUT since people might not be as motivated to read work-related stuff as at the beginning of the week, you can use memes to make your posts relatable and easily shareable.[ ] saturday: Share helpful resources as a lead magnet ips < 1st a Tal Baker-F Sales Leader @ lompire| Helping you book more qualified meetings | olla, mo ® Want to 2 > get 50-00% open rate? > convert 10-30% of your cold prospects? > reach 15 milion users/month on Linkedin? | have a resource that can help you achieve al these! '’s worth $900, but you'l get it for free, Drop a comment below and you'll gett by email) ‘sales #salesprospecting #socialselling #inboundmarketing Hprospectinatips [ ] sunday: Add an image as social proof Tal Baker-Phillips - ‘st ce Sales Leader @ lompire | Helping you book more qualified meetings | Fol. aw ® 2 surprising benefits of personalisation: You have fun You get replies in 6 minutes ‘sales stprospectingtips. bbe bbe i ub! ER > Se Oo -=P.S. To save time publishing your daily posts on Linkedin, use Taplio. You can write, schedule, and organize your weekly posts in less than 5 mins! My Queue (© Youn poste secu unt Sunaay Maren 15 Schacod Posts Publahes Posts rats z= © Re-gueve 34 shuttle Today | March 15, Tomorrow | March 16 00m] Merevnew enicnment el th 830 milion aads You get he prospects: name = tests >We sta. @ Friday | March 17 02m.) Twedt sng Lntacn erage ht never ge apn Use te ontocte—campine. © Saturday | March 18 © oe200m Sepeosesnngoveres snotowrsen Led. There vey mets! Sue, Yeegondtosee ser. @ Sunday | March 19 (© 00300n (Hee we 1Osuts row everyone stoulsprintoe Natt odes, Yue mang ans Vnatpeplew. Monday | March 20 Tuesday | March 21 Pro tip: > Post daily at the same time to create a routine for your followers, as they will know when to expect your content and engage more. For example, 9.30 am worked well for us as most of the followers were based in Europe.Step #3: Schedule time slots to engage on Linkedin Engaging on Linkedin in your comments section is important. Still, to increase your visibility on the platform, you should engage with other content creators from your industry or like and comment on your target audience's content. This will help you appear more often on other people's feeds and connect you with your target audience on a more personal level. [ ] To ensure consistency, book daily three 15-minute time slots to engage on LinkedIn wer > Apiz023 20 o mm an @Step #4: Engage with you LinkedIn posts Replying and reacting to comments on your posts will help you build relationships with your prospects and make your profile more visible in search results, news feeds, and recommendations. Here are 3 steps that will boost your growth on LinkedIn without leaving your profile: [ ] Reply to ALL comments on your post to get your posts trending on the feed again > reply to positive comments to show gratitude and get more content ideas 8 Brandon Bornancin « Following 6d (CEO @ Seamless.Al | 4x Best-Selling Author | Sales Seerets Podcast Yo Tal Baker-Phillis this is fire -> Can you share more vids like this ‘on how to use Ll and ChatGPt to personalize emails? If you gota fire guide on it would love to read. Love - @1| Reply - 2Repiies a ‘Tal Baker-Phillips CIID 6d ie Seles Leader @ lempie | Helping you beok more qualified me. Nice one Brandon Bornancin ¢} ‘There sure is, got 10+ more planned! Anything in particular you'd like to see? Like 1) Reply 38 Brandon Bornancin « Following 6d oe CEO @ Seamiess.Al | 4x Best-Selling Author | Sales Secrets P, al Baker-Phillips hyperpersonalized mass outreach w GPT. Like ©1 | Reply~ reply to negative comments to address any objections and connect with like-minded prospects [ ] Reply to comments mentioning other members to showcase your expertise and gain new followers (Shee Deca st Ba oo [ ] Tag prospects in posts that will give them value to show you're willing to go the extra mile to help them Qe = cm ‘Ruben Weman here forthe ChatOPTleereakes!:) xe 01 ReplyStep #5: Engage with others’ LinkedIn posts The more you engage with others’ posts, the more Linkedin will push yours. Engaging with others will help you show your expertise and encourage them to engage later with yours. Here are three steps that will help you encourage your prospects to reach out to you: [ ] engage with at least 3 influencers’ posts in each time slot to expose your personal brand to a larger audience yan Water “eo "os of th content te sist me offering up ebce tomy farmer of crent Reactions Qeeeeoea Que — Deammant repeat A send Q 1222 coren ea TalBake-Pitps «You = tna as houahtyu're speaking oa team member or ane of your te 1) apy sy Ee a Lovet, Tal | me 1 Realy s arep. ee[ ] engage with each other's team posts to boost your reach, as your content will be shown on their followers’ feeds and vice versa [ ] engage with competitors’ posts to expose yourself to potential leads, as you're probably sharing the same target audience @ Josh Braun oon wo" ° outreach ees hon tot mire sl: 1. Show pn.Protip: We recommend you use a 20/80 commenting ratio to keep your engagement time efficient: > 20% of your comments could be short and fun without too much information > 80% of your comments should be 3+ sentences explaining your perspective and adding value P.S. If you want a tailored list of the best people to engage, you can get it with Taplio and boost your visibility without spending extra resources (") Engage © 99,500 2 see pst een eningStep #6: Engage through Linkedin messages Going multichannel means connecting with your prospects on their preferred channel, which increases your chances of getting replies, booking meetings, and closing deals. Here are a few ways you can boost your conversions by connecting with your prospects on LinkedIn: [ ] Underline familiar context Hey {{firstName}}, phe | just saw your comment on {{mutualConnection}} post. ‘Spot on! As I'm always looking forward to exchanging tips with other {{role}}, ! would love to add you to my network Have a great week! aoe = -- [ ] Make it clear what your intention is Hi {(firstName)), a Noticed a lot of people mentioned you as a source of value on {(firstName}} post! Would love to connect so | can follow your journey and get to see your content straight in my feed ° @? « © ]q7 --[ ] Give a genuine compliment Hey {(firstName}}, | came across your super valuable comment on {{mutualConnection}}'s post. After going through your profile, you immediately struck me as a growth-minded. person | would love to learn from. Have a great day, agu@ [ ] continue conversation from comments Hi tirstame}), - Loved the conversation in the comments! Let's stay connected. | will be more than happy to exchange opinions. e eu © = [ ] show appreciation Hey {{firstName}}, > I've been following you and binging your content since | started on Linkedin! I'm super grateful as your content helped me to achieve {result} as well as {{outcome}}, A @ @ a © ep -.[ ] Ask prospects a question Hi {firstNamey), ° | came across your post on {{topic}}, which | struggled with inthe past How do you manage to overcome {{painPoint}}? Curious to know and looking forward to exchanging tips| © au ® P.S. If you want to save time jumping between your sales automation tool and Linkedin, you can use lemlist to automate the Linkedin steps of your sequence! Visit your prospects’ profiles, send connection requests, or DMs - 100% on autopilot: Custom Start from scratch ‘Auto Run Email = AP Send automatic email =" Call an api Linkedin Linkedin o Visit profile Invite only Linkedin ‘Send message Manual execution & Call Manual task Create a task Create a taskAn SDR’s example of booking a meeting with Linkedin likers 1. Tal shared these actionable tips, which appeared on Rozaliya’s feed 2. She found the post valuable — Liked it + Sent a connection request to Tal 3. After receiving the invite to connect, Tal checked out her profile + Saw she matched his ICP — Sent her a short message as a sign of appreciation @ Tal Baker Philips. 299 4 ‘Nico to connect) ° e Rozaiya sheer) = 250m HiT, ‘thank you for your sles tip, i's really useful for me! ° @ Tal Baker Philips 0:20 You're welcome) ‘Thanks forthe feedback ° ° P.S. In this stage, you don’t want to sell anything but build rapport and help your prospects. 4. Tal continued to share value targeting Rozaliya and people sharing the same pain point 5. Rozaliya reached out to Tal as he established himself as a source of value with his posts Rozaliya iia (Shertier) - 3:18 PM Hi Tal, 'm really impressed by your highlights about cchatgpt. Your tips are super relevant to me. Ihave a question: do you maybe have some workshops / webinars or individual trainings for participatingP.S. Notice how Tal didn’t have to make much effort for his prospects to reach out to him besides genuinely helping them through his LinkedIn content. 6. Tal explored further her pain points so he could hook her to get a solution via a meeting @ Tal Baker-Phlips «12:51 04 Hey Rezaya! ‘We do, and it's something relevant for you and the team happy to take some time to speak wth you What ate the main things you'd Ike advice on? ° ° Rozaliya (sheen «9353 AM ‘50 our main focus to lear is (Outbound emails and converting ther to the meetings = Linkedin connection withthe converting tothe meetings “This where we have abit of struggle. you have any pleco training/vorkshop. ft would be rice to gt the price fr 1 person and for 4 people @ Tal Baker-Philips 2-214 Perfect, that's something we typically help our clients wth Let's book slot t go throughit:) Here’ y alendly-httpsliealendly.comtal- lompire/30min ° 7. Which leads to a new meeting booked, aka a new growth opportunity # @¢?w i x ®@ Rozaliya and Taliesin Baker-Phillips Friday, March 24 - 3:30 - 4:00pm ferent oO meet. google.com/ixf-tiex-dtwSo, can Linkedin engagement really help you meet your sales quota? By following this 6-step framework, in just 30 days, we managed to: @ @ appear on multiple influencers’ posts @ boost social selling index@ increase the engagement by 153% @ increase the number of post views by 656% @ increase profile views by 323% @ increase the number of followers by 16% @ get 208 potential prospects reaching out .. which led to of 35 booked meetings # \2 deals of 34% conversion rate This shows that consistently engaging on Linkedin through likes, comments, and messages helps you grow your personal brand, which boosts your credibility and pushes people to talk and buy from you. To get your prospects coming to you instead of you pinging them, check out the Personal Branding School and get: > strategies to go from 0 to 10k followers in 6 months + posts & templates that generate thousands of views > Notion workspace access with tons of resources & templates ..and much more, for free! **How to save time and automatically scrape & contact your Linkedin commenters & likers? eC se eae tues ec Lan eae increase your reply rates and move them further in the sales process. But, manually exporting este Coed eee E es On amen at Rane cay nao Rem Ra a Sac Oe Cate eae el send outreach sequences to people who engaged with your or your competitors’ posts CAE un cence ane Cee un ease Crier eumeicl visit your prospects’ Linkedin profiles and send follow-up email How? Follow this 6-step process to help you turn your Linkedin likes and comments into a powerful lead pipe without any coding skills required!