A Strong Partner for Sustainable Development

Module
in
THC101

Macro Perspective of Tourism

and Hospitality

COLLEGE OF BUSINESS AND MANAGEMENT

Bachelor of Science in Hospitality Management

i
WPU-QSF-ACAD-82A Rev. 00 (09.15.20)
 Module No. 1

Introduction and Importance of Tourism and

Hospitality Industry

1st Semester AY 2021-2022

ROY B. CABARLES
Instructor 1

ii
Table of Contents Page

Title Page i

Table of Contents iii

Instruction to the User iv

Introduction v

Module 1 1

Overview 1

Learning Outcomes 1

Pre-test 2

Lesson 1 4

A. Learning Outcomes 4

B. Time Allotment 4

C. Discussion 4

D. Exercises/Activities 19

E. Evaluation/ Post-test 23

Lesson 2 25

A. Learning Outcomes 25

B. Time Allotment 25

C. Discussion 25

D. Exercises/Activities 33

E. Evaluation/ Post-test 35

References 36

iii
INSTRUCTION TO THE USER

This module would provide you an educational experience while

independently accomplishing the task at your own pace or time. It aims as well
to ensure that learning is unhampered by health and other challenges. It covers
the topic about the meaning and importance of tourism and Hospitality.

Reminders in using this module:

1. Keep this material neat and intact.

2. Answer the pretest first to measure what you know and what to be
learned about the topic discussed in this module.
3. Accomplish the activities and exercises as aids and reinforcement for
better understanding of the lessons.
4. Answer the post-test to evaluate your learning.
5. Do not take pictures in any parts of this module nor post it to social
media platforms.
6. Value this module for your own learning by heartily and honestly
answering and doing the exercises and activities. Time and effort were
spent in the preparation in order that learning will still continue amidst
this Covid-19 pandemic.
7. Observe health protocols: wear mask, sanitize and maintain physical
distancing.

Hi! I’m Blue Bee, your WPU Mascot.

Welcome to Western Philippines University!

Shape your dreams with quality learning experience.

STAY SAFE AND HEALTHY!

iv
INTRODUCTION

This module will serve as an alternative learning material. The instructor will facilitate
and explain the module to the students to achieve its expected learning outcomes and to
ensure that they will learn amidst of pandemic.

This material discusses the meaning and importance of tourism and hospitality. It aims
to teach the learner about the relationship of tourism and hospitality, the food and
beverages components, the lodging component, recreation and entertainment
component, travel and tourism component, transportation, travel agencies and tour
operators, definition of tourism, definition of hospitality, meaning of tourist, elements of
travel, the nature of a tour, the tourist product, the tourist destinations, tourist services,
characteristics of tourism and hospitality, and importance of tourism and hospitality. It
is very important that the learner cooperates by using this module page by page and
completing all the given activities. At the end of the module, the learning outcomes are
evaluated based on the different tasks given to the learner.

Through the learner’s cooperation in this kind of flexible learning delivery, understanding
the meaning and importance of tourism and hospitality is possible. It is expected that
after using this module the learner will become well-oriented on the coverage of this
chapter.

Disclaimer: This Module is prepared for instructional purposes only based on the course
syllabus. The teacher who prepared this module does not claim ownership on its contents, but
patterned the ideas from different source.

v
 MODULE 1
THE MEANING AND IMPORTANCE OF TOURISM AND HOSPITALITY

Overview

Over the decades, tourism has experienced continued growth and deepening
diversification to become one of the fastest growing economic sectors in the world.
Modern tourism is closely linked to development and encompasses a growing
number of new destinations. These dynamics have turned tourism into a key driver
for socio-economic progress. (UNWTO) In this module, students will learn the: The
Meaning and Importance of Tourism and Hospitality, The Relationship of Tourism
and Hospitality.

Learning Outcomes

At the end of this chapter, you can:

1. Define tourism and hospitality;
2. Explain the relationship of tourism and hospitality;
3. Discuss the components of the tourism and hospitality industry;
4. Describe the characteristics of a tourist product and a tourist destination; and
5. Discuss the importance of tourism and hospitality.

1
 PRE-TEST
Instruction:
 Check the box if you had experienced this nature of a tour.

Figure 1 Independent Traveler Figure 3 International Tourism

Figure 2 Group Tour Figure 4 Domestic Tourism

Figure 5 Package Tour

2
 Analysis
Directions: From the pictures above, choose one that you can recall
experiencing for the first time. Answer the following questions below.
If you have no prior experience with the above-mentioned types of
tours, simply tell us what type of tour you want to go on and which
place you want to visit.

Is the amenities or facilities well managed and safe?

_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________

Is it easy to get there?

_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________

Who are you with?

_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________

State in the box the experience that you had. You can describe the place, the
accessibility, the ambiance of the surrounding or any learning.

3
 LESSON 1
The Meaning and Importance of Tourism and
Hospitality

A. Learning Outcomes

At the end of the lesson, you can:

1. define tourism and hospitality;

2. describe the characteristics of a tourist product and a tourist destination;
3. discuss the importance of tourism and hospitality.

B. Time Allotment
1.5 hours

C. Discussion

What is Tourism?

The task of defining tourism is not

easy as it may appear. Since tourism is a
multidimensional phenomenon, it is
difficult to describe. Attempts have been
made in the past to formulate a standard
definition of tourism and tourist among
countries.

Figure 7. Tourism in Boracay Island

One of the first attempts to define
Source: https://www.boracaydirectory.com
tourism was that of professors’ hunziker and krapf
of Berne University. Switzerland. They defined tourism as the “Sum of the
phenomena and relationships arising from the travel and stay of nonresidents,
insofar as they do not lead permanent residence and are not connected to any earning
activity”. This definition distinguishes tourism from migration, which involves taking
up permanent residence. Since it necessarily includes both travel and stay, it excludes
day tours.

4
 5 Characteristics of Tourism according to Burkart and Medlik (1997)

 Because of its complexity, tourism is a combination of phenomena and

relationships;
 It has two essential elements: the dynamic element or the journey and the
static elements or the stay;
 The journey and stay are to-and-fro destinations outside the place of
residence and work;
 The movement to destinations is temporary and shorten-term, with the
intention to return within a few days, weeks, or months; and

 Destinations are visited for purposes not connected with paid work, that
is, not to be employed and not for business or vocational reasons.

Tourism in the pure sense is essentially a pleasure activity in which money

earned in one’s abode is spent in places visited. In this sense, tourism represents a
particular form leisure and a particular form of recreation, but does not include all
uses of leisure and all forms of recreation. It includes much travel, does not all forms
of travel. Tourism therefore, is distinguished from the concepts of leisure and
recreation on one hand, and from travel and migration on the other hand.

What is hospitality?

When looking at tourism it’s important to

consider the term hospitality. Some define
hospitality as “the business of helping people to
feel welcome and relaxed and to enjoy
themselves” (Discover Hospitality, 2015, p.3). A
term implies whereby a guest who is away from
home is welcomed by a host where basic
necessities are provided such as food, beverages
and lodging. The term is derived from the Latin
word ‘hospitaire’, which means ‘to receive a
Figure 8. Hospitality Industry guest’.
Source: https://www.dsij.in

Hospitality is an industry that includes restaurants, hotels, casinos,

amusement parks, events, cruises, entertainment, and other tourism-related
services. As such, this industry isn’t just important to businesses, but also to
customers, employees, and economies. Providing customers with an excellent service
is the primary goal of hospitality managers as they focus on creating high-standard
services and environments for the purpose of making their customers feel welcomed
at their establishments.

5
Meaning of Tourist

In 1937, the League of Nations defined “tourist” as follow: “A tourist is a

person who visits a country other than that in which he or she usually resides for a
period of at least 24 hours. This was held to include persons traveling for pleasure,
domestic reason or health, persons traveling to meeting or on business, and person
visiting country on a cruise vessel even if for less than 24 hours.

In 1963, a United Nations conference on international travel and tour

recommended a new definition of a “visitor” as “any person visiting a country other
than that of earning”. This definition covers two classes of visitors:

1. Tourist temporary visitors staying at least 24 hours, whose purpose could be

classified as:

 Leisure, such as recreation, holiday, health, study, religion, or sport;

 Business;
 Family;
 Mission; and
 Meeting;

2. Excursionist Temporary visitors staying less than 24 hours in the destination

visited and not making an overnight stay, including cruise traveler, but excluding
travelers in transit.

ELEMENTS OF TRAVEL

Four basic elements have been used as criteria for defining travelers
and/or tourist, these are:

Figure 9. Elements of Travel

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1. Distance

What must be considered under distance is the difference between local

travel or traveling within a person’s home community and nonlocal travel or
traveling away from home. It excludes commuting to and from work change
in residence.

Trip – defined as “each time a person goes to a place at least 100 miles away
from home and returns.

2. Length of Stay at the Destination

The second basic element of travel used as a criterion for defining

traveler is the length of stay at a destination.

Definition of Tourist and Excursionist as proposed by the WTO is largely based

on length of stay.

Tourist - Are temporary visitors who make at least one overnight stay.

Excursionist - Are temporary visitors who do not stay overnight in the country
that they visit.

3. Residence of the Traveler

The residence or origin of the traveler is the third basic element of

travel. For business and research purposes, it is important to know where
people live.

4. Purpose of the Traveler

The fourth basic elements are the purpose of travel. It can be divided into
seven:

 Visiting friends and relatives;

 Conventions, seminars, and meetings;
 Business;
 Outdoor recreation- Hunting, fishing, boating, and camping;
 Entertainment – Sightseeing, theater, and sports;
 Personal – Family, medical, funeral, wedding; and
 Other

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The Nature of a Tour

To analyze the nature of a tour systematically, it will be helpful to

understand the difference between domestic and international tourism, as
well as independent and package tour.

Domestic Tourism

Refers to travel taken exclusively within the national boundaries of the

traveler’s country. People find it easy to do so because there is no language, no
currency, nor documents barriers. e.g. (You are living in Palawan and you have
a field trip in Manila)

Source: https://www.tikigo.com
Figure 10. Puerto Princesa City to Manila Travel
International Tourism

Involves the movement of people across international boundaries. It is

more difficult to travel outside one’s country because the country visited has
a different language, currency, and documentation, such as passports, visas,
and other conditions of entry to be met tourist. e.g. (You’re from here in
the Philippines and you going to Japan/Korea, United States, Paris etc...)

Source: https://www.fly4free.com/

Figure 11. Philippines to Korea Travel

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Package tour or Inclusive Tour

Is an arrangement in which
transportation in which transport and
accommodation is bought by the tourist
at an all-inclusive price and the price of
the individual elements cannot be
determined by the tourist.

The tour operator who organizes the package

tour purchases transport and hotel Source: https://wayph.com/
accommodation in advance, usually obtaining Figure 12. Tour Package
these at lower price because he or she is buying them in bulk. He or she then sells the
tours individually to tourist direct or through travel agents.

Independent Tour

Is an arrangement in which the tourist buys these facilities separately,

either making reservations in advance through a travel agent or end route during his
or her tour.

Independent inclusive tour (ITT)

Is one in which the tourist travels to his or her destination individually.

Source: https://thescrubba.com/

Figure 13. Independent Traveler

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Group inclusive tour (GIT)

He or she travels in the company of other tourist.

Source: https://suntourismpune.co.
Figure 14. Group of Tourist

THE TOURIST PRODUCT

In a narrow sense, the tourist product consists of what the tourist buys, in
a wider sense, the tourist product is a combination of what the tourist does at the
destination and the services he or she uses during his or her stay.

Characteristics of Tourism Products

A tourist product is a concept that is made up of many components. These

are made up of tourist attractions; provision of means of transport, lodging and its
associated facilities and sources of entertainment. These components may be
provided by one company or a group of companies in the tourism industry. It also
involves the tourist enjoying these products from the time they step out of their
houses till the time they get back home

Intangibility

One of the characteristics of tourism products is that it cannot be touched.

Tourism products are intangible so after using the product there is no physical proof
that one has used it. For example, a tourist books a hotel and sleeps in his room for
four days. When he checks out, there is no physical or tangible proof that he was in
that hotel. There are no products to show proof of purchase.

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Inseparability

Another feature of tourism product is that it cannot be separated from the

provider, that is, it is inseparable. If a tourist enters a restaurant and orders food or
drink, the person who is bringing the food or drink cannot separate him or herself
from the food or drink being brought to the customer. The service provider and the
service itself are conjoined.

Tourism products are perishable

Also a tourism product is perishable when it is not consumed at the time

and point that it is provided. Let us say, for example, that a bus tour from Ibadan to
Lagos in Nigeria has been arranged and tickets have been sold out. If a passenger is
unable to be present on time to board the bus, the product perishes. That particular
product cannot be consumed again. It is lost. Similarly, if a tourist books a hotel at
Lekki in Lagos but for some strange reason is not able to sleep in that room on the
said date, that service is lost. He has to pay again to get another room on another day

No ownership

The ownership of a tourism product is not transferable to the consumer.

The consumer only owns the right to use the product because he has paid for it for a
predetermined period of time or days. If a tourist pays for a hotel room, he or she has
the right to use the room for the days that he or she paid for. After that he or she must
vacate the room or pay for additional days if he or she wants to prolong the stay. The
hotel continues to belong to the owner even if it is booked and paid for. Ownership
does not transfer to the renter because he or she has paid for the room.

Customer participation

In the tourism industry, the customer by all means would have to partake
in the delivery of the service being offered, otherwise, the service delivery would
never be complete. In the industry, a product is being sold and a product is being
consumed; there is no way this can happen without the customer getting involved. A
tourist must be on a bus otherwise the service is not being consumed. If one pays for
a hotel or a hotel is booked on a person’s behalf, the person must of necessity sleep
in the hotel room for the product to be consumed

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 Heterogeneous

Another characteristic of tourism product is that it is heterogeneous. In

tourism, tourists make use of several services, including transport, hotels,
restaurants, car rentals, and many types of indoor and outdoor recreational activities.
However, what a tourist experiences at one place is not similar to the one experienced
at another place. Even in the same restaurant, since there are many servers, the way
one customer is served may not be the same as the way another is served. The element
of the human factor creates a difference between one product and the other. Two
different bus companies could transport tourists to the same destination but the
tourists would have different stories to tell just because the drivers are different.

Immovability

Another feature of tourist product is immovability. A tourist attraction

such as a waterfall, mountain, beach, flora and fauna cannot be moved from where it
is originally located to another place. Heritage sites have to remain where they are
because that is how the tourist will enjoy and have value for his money. It is
practically impossible to move a hotel or restaurant from where it is to another place
without destroying the edifice.

The Tourist Destination

The tourist destination is a geographical unit where the tourist visits and
stays. It may be a village, a town, a city, a district, a region, an island, a country, or a
continent. The success of a tourist destination depends upon the interrelationship of
three basic factor: attractions, amenities or facilities, and accessibility.

Attractions
may be site and event attraction. Attraction can be a natural or man-made attraction.

Natural attraction is an attraction that has been created by nature. These include

Source: https://www.viator.com/ Source: https://www.fodors.com/

Puerto Princesa Subterranean River National 12

Niagara Falls
Park
mountains, waterfalls, beaches, and climatic features such as sunshine and pure air

Man-made attraction includes buildings, superstructure, and historical or architectural

sites such as Pyramid, Fort Santiago, holiday camps, or theme parks such as Disneyland or
Enchanted Kingdom.

Figure 15. Example of Natural Attractions

Source: https://www.planetware.com Source: https://www.britannica.com

Pyramids of Giza Park Disneyland

Figure 16. Example of Man-made attraction

Event attraction – event attraction is one in which tourist are drawn to the destination
solely because of what is taking place there. It includes congresses, exhibition, festivals, such
as Sinolog, Ati-Atihan, Sports events like Olympics and UAAP Games, also beauty pageant
like Ms. Earth and Ms. Universe.

Source: https://guidetothephilippines.ph/ Source: https://www.marca.com

Sinulog Festival Tokyo 2020 Olympic Games

Figure 17. Example of Event attraction

Amenities or facilities

Include accommodation, food,

local transportation, communications,
beaches, and entertainment at the site.
However attractive a destination, its potential
for tourism will be limited unless the basic
amenities which a tourist requires are Source: https://www.chateaubeauvallon.com/

13 Figure 18. Amenities and Facilities

of Hotel
 provide.

Accessibility

Means having regular and convenience

of transport in terms of time/distance to the
destination from the originating country at a
reasonable price. If private transport is to be the
means of access, tourism flow will depend upon
adequate roads, gasoline stations, and the like.

Figure 19. Road

Source: 1 https://eagle.co.ug/2019
Tourist Service

The travel and stay of tourist give rise to a wide range of services, in the
course of a holiday. The principal tourist services are supplied by passenger
transport, which provides the means to reach the destination, as well as the
movement at the destination.

Accommodation, food and beverage, and entertainment constitute the

second group of tourist services. Hotel s are of vital concern to a large proportion of
tourist.

The third group of tourist service consist of those provided by the travel
agent and by the tour operator. The travel agent is the distributor of the product,
while the tour operator is the manufacturer of the product.

Other tourist services include:

 Currency
 Documents
 Information
 Sightseeing and
 shopping

CHARACTERISTICS OF TOURISM

Tourism and hospitality has a special characteristic which make it

different form other industries.

1. In tourism and hospitality, the product is not brought to the consumer; rather,
the consumer has to travel and go to the product to purchase it. In other
industries, an item manufacture in a factory is brought to the wholesaler and

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 retailer and ultimately to the consumer.

2. The products of tourism and hospitality are not used up; thus, they do not
exhaust the country’s natural resources. The products of other industries have
limited life and at the end of it are either junked or replaced with new ones.

3. Tourism and hospitality is a labor-intensive industry. It requires more

manpower than other countries.

4. Tourism and hospitality is people-oriented. It is primarily concerned with

people. One of the most important motivations of tourist is to meet other
people and see how other people live.

5. Tourism and hospitality is multidimensional phenomenon. It is dependent on

many and varied activities which are separate but interdependent.

6. The tourism and hospitality industry is seasonal. During vacation seasons,

millions of tourist travel, which result in increased revenues for several
tourism agencies.

7. The industry is dynamic. It is characterized by the changing ideas and

attitudes of its customers and therefore must be always prepared and willing
to adjust to these changes.

Importance of Tourism and Hospitality

Tourism and Hospitality become one of the world’s major industries.

Both developing and high developed nations are now taking a closer at the following
potential benefits from tourism and hospitality:

1. Contribution to the balance of payments – tourism and hospitality can

help correct the balance of payments and deficits of many countries by earning
the much-needed foreign currency in international trade.

2. Dispersion of development – international tourism and hospitality is the

best means to spread wealth among countries; thus bridging the economic gap
between the rich and the poor nations.

3. Effect on general economic development – expenditures by tourist can

have beneficial effects on all economic sector and can lead to the development
of different industries and other economic activities.

4. Employment Opportunities – tourism and hospitality is a source of

15
 employment. It is a service industry, which could have a significant effect on
those countries with surplus labor such as the Philippines.

5. Social Benefits – social exchange takes place when tourist come in contact
with the inhabitants of the places they visit. Their social background and their
presence affect the social structure and way of life of the local residents.

6. Cultural Enrichment – tourism and hospitality emphasizes a sharing and

appreciation of cultures rather than the lack of trust brought about by
isolation. Through tourism and hospitality, we can appreciate the rich human
and cultural diversity that the world offers and evolve a mutual trust and
respect for one another and the dignity of life on earth.

7. Educational Significance – tourism and hospitality enhances one’s

education. International conference, seminars, and study trips held each year
enable people of all nations to exchange ideas, propose solutions to problems,
and share their concerns. They provide up-to-date information for enhancing
the knowledge and skills required for the development of the tourism and
hospitality industry.

8. A vital force peace – A properly designed and developed tourism and

hospitality can help bridge the psychological and cultural distances that
separate people of different races, colors, religions, and stages of social and
economic development. In facilitating more genuine social relationships
among individuals, tourism and hospitality can help overcome prejudices and
foster international brotherhood and world understanding. Thus, tourism and
hospitality can become a real force for world peace.

Tourism and hospitality play a large role in the world economy and is a main
source of employment to many countries. All the benefits it brings play a
significant role for global development in terms of infrastructure, cultural
heritage, and societal progress, among others. Thus, Tourism and Hospitality
is an industry that benefits every area of a nation’s economy.

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Tourism’s need and importance in 2020 (during pandemic)

The importance of tourism and its industry is now

much more visible. In 2020 and all the countries are
trying their best to contain the coronavirus pandemic
and its effects and are struggling to come out of it.
They are also now looking at their economies and how
to bring these back to growth. The First most badly
affected industry as it is seen as highly risky activity.
Still, many countries have now begun or are planning
to restart tourism. This is because they know how
important tourism is to economies and how tourism
can help bring back growth and also create plenty of
job opportunities.

Figure 20. Tourism During

Pandemic
Source: https://news.gtp.gr
How Tourism adapt to a new normal?

After a month of lockdown, it’s no

surprise that people are very excited to get
out when MGCQ (modified general
community quarantine) is announced and
implemented. But even though some of the
regions are now under the MGCQ status
still the governors from the different
provinces are unsure whether to totally
open its border despite of the increasing
number of infected in the country and it is
not only the officials who are unsure about
Figure 21. Tourist wearing
the next steps, it’s also the tourism businesses becausemask
Source: https://www.freepik.com
the change is still continuing to dictate the immediate
future, knowing the likely trends is imperative for operators in the sector.

There’s a real tug of war going on-people are keen to get out from their
lockdown locations, but at the same time they’re guided by COVID-19 restrictions
and are cautious of protecting their personal health,” What this means is that a
sense of safety and security will really drive tourists’ choices, affecting not only
how and where they travel, but also what they do on holiday. People will be
travelling for shorter periods and in smaller groups, preferably with family
members and friends, as the proximity of loved ones creates a sense of
reassurance and reduces perceived risks. Nature and the outdoors are expected to
dominate travel plans, with an end to group tours and experiences, including
theme parks, casinos, and to some extent, even visits to capital cities. With risk

17
 reduction driving tourist choices, tourism operators must adapt.

Operators that instill trust are likely to lead the

revival of tourism. Restaurants, hotels, malls and
museums modify and redesign experiences to
accommodate social distancing and hygiene
issues, and this is what will need to continue.
Flexibility will also be important, as tourists are
keen to keep control of their travel plans-right up
to the last minute-in case substances require them
to change. This is a clear call for tourism operators
to amend rigid booking or cancellation policies if
they wish to appeal to the new tourists. while
innovation and creativity will be valuable assets
Source: https://theconversation.com for all tourism operators, those that embrace
technology will undoubtedly be one step ahead of
Figure 22. Restaurant pandemic
the competition. Covid-19 has deepened
people’s connection with digital services that is why technology is no longer an option
or a luxury for a tourism provider, but a survival necessity,” Contact free services and
experiences will all be in demand.

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D.ACTIVITIES/EXERCISES

Activity 1

Direction: Discuss/Explain the following questions. The rubric will be used to check
your work, and this will be recorded as part of your written works (5 points each a
total of 20 points).

Define Tourism and Hospitality IN YOUR OWN WORDS based on your

understanding about the topics discussed in this module.

1.Tourism
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________

2. Hospitality
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________

3. With the onset of the pandemic, it is evident that the tourism and hospitality is
greatly affected. Given the present situation, what do you think are the immediate
effects of the pandemic to the tourism and hospitality industry?
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________

4. What can you say about the current status of the tourism and hospitality industries and
what are the remedies that you can recommend to help the industry adapt to the new
normal?
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________

19
 Rubric for essays and discussions
Rating(s) Traits

5 Main ideas/information/content/all sentences are well constructed.

The student makes no errors in grammar, mechanics, and/or spelling.

4 Some interesting ideas/information/content are constructed but the

points are not sustained or not fully developed. Makes a 1-4 errors in
grammar, mechanics, and/or spelling, but they do not affect with
understanding.

3 Some points/ sentences are well constructed but makes 5-9 errors in
grammar, mechanics, and/or spelling that affect with understanding

2 The topic and main ideas are somewhat clear. Sentences sound
awkward, are distractingly repetitive, or are difficult to understand.
The student makes 10 or more errors in grammar, mechanics, and/or
spelling that affect with understanding.

1 Ideas/information/content are irrelevant to the question.

0 Sign of plagiarism is observed.

20
 Activity 2

Direction: Select a local tourist attraction. It could be a historic site, museum, park,
beach area, or shopping, center that caters to tourists. Write a report describing the
features of this attraction that actually draw tourists (20 points). The rubric will be
used to check your work, and this will be recorded as part of your performance task

Picture

____________________________________________
____________________________________________________
____________________________________________________
___________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________

21
 Activity 3

Direction: Make a poster showing the impacts of the tourism and hospitality
industry on the economic development of a certain community and briefly discuss
your work (20 points) The rubric will be used to check your work, and this will be
recorded as part of your performance task.

22
 E. POST-TEST
IDENTIFICATION

Instruction:

 Identify the following that best completes the statement or answers the
question

 Write the answer on the space provided on each number.

1. Means having regular and convenience of transport in terms of

time/distance to the destination from the originating country at a
reasonable price.

2. Include accommodation, food, local transportation,

communications, beaches, and entertainment at the site.

3. Refers to travel taken exclusively within the national boundaries

of the traveler’s country. People find it easy to do so because there
is no language, no currency, nor documents barriers.

4. Is an arrangement in which transportation in which transport

and accommodation is bought by the tourist at an all-inclusive
price and the price of the individual elements cannot be
determined by the tourist.

5. May be site and event attractions. A site attraction is one in which

the destination itself has appeal, while an event attraction is one
in which tourist are drawn to the destination solely because of
what is taking place there.

6 Consist of what the tourist buys, in a wider sense, the tourist

product is a combination of what the tourist does at the
destination and the services he or she uses during his or her stay

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7. Is an arrangement in which the tourist buys these facilities
separately, either making reservations in advance through a travel
agent or end route during his or her tour.

8. Are temporary visitors who make at least one overnight stay.

9. Are temporary visitors who do not stay overnight in the country

that they visit.

10. A geographical unit where the tourist visits and stays. It

may be a village, a town, a city, a district, a region, an island, a
country, or a continent. The success of a tourist destination
depends upon the interrelationship of three basic factor:
attractions, amenities or facilities, and accessibility

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 LESSON 2
The Relationship of Tourism and Hospitality

A. Learning Outcomes
At the end of the lesson, you can:

1. explain the relationship of tourism and hospitality; and

2. discuss the components of the tourism and hospitality industry.

B. Time Allotment
1.5 Hours

C. Discussion

Relationship of Tourism and Hospitality

The tourism and hospitality industries strongly affect one another.

Several association and industry leaders consider the combined industries of tourism
and hospitality as one large industry- the tourism and hospitality industry.

 Tourism affect hospitality

 Hospitality affect tourism

Hospitality Tourism

Promote each other and interact with each other

Making contribution to the national economy and promoting the development of

the society

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 Figure 8. Hospitality and Tourism Components

Hospitality and Tourism cannot be separated.

An area where has good hotel and restaurant resources can attract more
tourists. People are search for better accommodation and dining location so the
hospitality should be regarded seriously. Tourism developed area have higher
demand for the hotel, more tourists’ needs, more place to live and relax. These two
industries not only can bring income to promote the national economy, but also solve
the problem of employment and with the development of the society, human’s
activities promote the development of many new industries. Hospitality and tourism
are two of these industries.

Scenario: Relationship of Hospitality and Tourism

Meet Lalisa!

Lalisa loves to travel. She has been to many different countries and has had
many different experiences that she loves to talk about. One day while out to lunch with a
close friend, she began to tell her friend about her latest trip to Paris. She talked about the
food, the hotels, and all of the wonderful sightseeing she did. Not long into the conversation,
it dawned on her that all of her touristic travels are closely tied to the hospitality industry.
You see, every time Lalisa travels, she partakes in some sort of hospitality service. In this
lesson, we'll look more closely at how these two areas are connected.

Before we look at the connection between hospitality and tourism, let's review
exactly what the hospitality industry is. Well, the hospitality industry is an industry that
offers services to us that go beyond our basic needs and generally require extra income to
purchase. These services include things like accommodations and restaurants. So, every time
Lalisa stays in a hotel and grabs dinner at a nice restaurant, she is supporting the hospitality
industry.

26
Hospitality and Tourism Components

The components of this large industries include:

 Food and Beverage services

 Lodging Services
 Recreation Services
 Travel related services
These components constitute the tourism and hospitality network.
“Network” means a complicated interconnection parts of components. See the figure
9. For an overview of the tourism and hospitality network.

Figure 9. The Tourism and Hospitality network

Source: https://slideplayer.com

27
 The components of the tourism and hospitality network maybe
independent and competitive businesses. Yet they are interrelated and independent.
The independence among the components is strong especially in those countries
which rely on tourism and hospitality for their economic development. Although the
components of the tourism and hospitality network are constantly changing in
connection with labor, opportunity, and growth the network will continue to
dominate as a global industry.

1. The food and beverage components

The public looks for food and beverage services everywhere – in Hotels,
airlines, airports, cruise ships, trains, and shopping malls. There must be food service
available to them for breakfast, lunch, dinner, and snacks.

Other provider of food and

beverage services:

 Fast service restaurants

 Ethnic restaurants
 Specialty Restaurants
 Taverns
 Bars
 Supermarket
 Food stalls
 Food carts
 Food truck

Figure 10. Food and Beverage Service

Source: 2 https://study.com/

2. The lodging component

Lodging involves providing overnight or

over long-term services to a guest. For many people,
lodging is a place to sleep. For others, lodging
facilities not only provide beds but also
entertainment and recreational activities. Hence the
lodging industry components has begun to
accommodate several customer preferences – from
budget hotels to luxury hotels and expensive resorts.
Figure 11. Lodging Bed Set up
Source: https://www.sabre.com/

28
 Lodging facilities such as inns, motor hotels, lodges, or motor inns are
hotel and motels that use different names. There are lodging establishments that use
different terms such as bed and breakfast, resort, hotel, resort condominium,
conference center, and time-sharing.

In other countries, there are lodging establishment such as:

2.1 Parador – an old

Spanish monastery or castle
that was converted to a hotel

Fig. 4 Parador in Galicia

Source: 3 https://en.escapio.com/
2.2 Pension or Pesione –
a French or Italian home in
which guests provided with a
room and board.

Fig. 5 Pension Gloanec

Source: 4 https://en.wikipedia.org/

2.3 Chateau – a French

castle or elegant country
home used as a hotel.

Fig. 6 Chateau De Marcay

Source: 5 https://www.tripadvisor.com.ph/

29
 2.4 Ryokan – a Japanese
inn in which traditional
customs are observed.

Fig. 7 Ryokan: Japan Traditional Inn

Source: 6 https://www.japan-guide.com/

2.5 Hostel – a lodging

facility in which inexpensive
accommodations are
provided to students and
guest on a nonprofit basis.

Figure 8. Hostel in Phuket

Source: 7 https://www.phuket101.net/

3. Recreation and Entertainment

Entertainment originated from the traditional duties of a host to

entertain his or her guest, whether they are neighbors or travelers from other
places. The host has always felt an obligation to attend to the needs of his or her
guest not only for food and beverages and lodging, but also for entertainment.

Many centuries ago, innkeepers, tavern-keeper, and their descendants

have attended to their guests’ needs for entertainment by:

 Talking to their guest

 Told stories
 Provide game such as darts, draughts, backgammon, or chess
 Other employed jangler or traveling minster.

30
 Nowadays, the concept of entertaining guest is broader, guest is offered
different kinds of entertainment and recreational activities such as:

 Golf
 Tennis
 Hiking
 Boating
 Swimming
 Casino Gambling and
 Concerts

4. Travel and Tourism Component

Travel and tourism are used together as an umbrella term to refer to

those business that provide primary services to travelers. These include not only food
and beverage services, lodging services, recreation and entertainment services, but
also transportation services and the services of travel agencies and tour operators.

4.1 Transportation

The main purpose of transportation is to make it possible for people

to go from one place to another. There are many ways to do this, from the
primitive and simple to the modern and complex.
Common means of transportation are:
 Automobiles
 Recreational vehicles
 Buses
 Trains
 Ships
 Airplanes
Travel agency and Travel operation

Travel agencies and tour operators are modern additions to the

travel and tourism world. Both have become important in the survival of many
businesses in the tourism and hospitality industry.

Travel agent
Is one who sells travel services in the travel agency. He or she sells
travel services that are assembled by other into “packages” in the travel
business.

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Travel Package
 Is a bundle of related travel services offered to a buyer at single
price.

Tour Operator

 are wholesalers who make the necessary contacts with hotels,

airlines, and other providers of travel services and devise packages
which will appeal
 To the retail buyers. They are volume purchasers, who are able to
negotiate lower prices because of their high-volume purchases.
They are able to sell tour packages at a cheaper price than
individual consumer.

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D.ACTIVITIES/EXERCISES

Activity 4

Direction: Site/Share a scenario that showcase the relationship of Hospitality and

Tourism, you can use your on experienced. (20 points). The rubric will be used to
check your work, and this will be recorded as part of your performance task.

Picture
(Optional)

____________________________________________
____________________________________________________
____________________________________________________
___________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________
____________________________________________________

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 Activity 5

Direction: Search for 1 example of the hospitality and tourism components. Using
your example, draw a diagram and explain the interdependent relationships between
the different components. The rubric will be used to check your work, and this will
be recorded as part of your performance task. (5 points for each component, for a
total of 25 points)

34
 E. POST-TEST
Test I. IDENTIFICATION

Instruction: Identify each of the items below if it is under Hospitality(H)or

Tourism(T). Write your answer on the space before the number.

_________1. La mesa Eco Park

_________2. Jollibee

_________3. Hiking

_________4. Camping

_________5. Boracay Night Club

_________6. Theatre

_________7. Carmelita hotel

_________8. KFC

_________9. Scuba Diving

_________10. Bungee Jumping

Test II. ENUMERATION

Instruction: Give at least two (2) examples of establishment/business/service

under each sector/segment/component of tourism and hospitality industry.
Note: please do not use the examples stated in this module.

35
References:

Cruz, ZL PhD. (2018). Macro Perspective of Tourism and Hospitality. The

meaning and importance of tourism and hospitality. Pp 1-12.

A Macro Perspective on Tourism and Hospitality by Romeo D. Lim, copy right

2019

http://catherene13.blogspot.com/2011. Elements of travel

https://www.hospitalitynet.org/opinion/4082318.html.Components
of Tourism and Hospitality industry

36
 Congratulations for completing this module!

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