Design Thinking Fast Reference Guide

What is Design Thinking? What can it be used for? Design Thinking Principles
Design Thinking is about 1. Designing products Empathy Take considered risks Wicked problems
creating intelligent change The ability to understand an Show courage to explore Use DT to work on ambiguous,
2. Designing services
Design Thinking is about end user’s point of view and changing, ill defined complex or
3. Designing experiences Focus on people
changing from making people their unmet needs Successful design starts and “wicked” problems
want things through marketing to 4. Designing Interactions ends with people Collaborative
Shoshin: Beginners mind
making things people want 5. Management strategy DT works best with cross
“In the beginner’s mind there Use the tools
“Design thinking is a 6. Systems of the above are many possibilities, in the There are hundreds of design disciplinary, diverse design
human-centered approach to expert’s mind there are few” tools or methods, Start by teams
innovation that draws from the Shunryu Suzuki learning half a dozen For more Iterative
designer’s toolkit to integrate information A cyclical process where
Design Thinking Process Holistic approach
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the needs of people, the improvements are made to a
Balance the needs of people,
possibilities of technology, and 1. Assemble your cross Reframe the problem
business success, appropriate solution or idea regardless of
the requirements for business disciplinary, diverse team Consider different: groups
technology and environmental the phase
success” of people, context, channels
2. Warm up sustainability Non judgmental
Do some exercises to help materials, scale, process
Tim Brown, CEO IDEO Lots of ideas Creating ideas with no
the team get up to speed Experiment judgment toward the idea
75 to 120 is a good number
fast Innovation always is the result creator or the idea
Low fidelity prototypes of exploring new territory Be
3. Empathy through research Make a number of fast curious Constructive
Engage your end users to inexpensive prototypes and test Build up ideas by prototyping
Where to use methods Storytelling
understand their point of with end users them, user feedback and
Uncover people’s stories needs
view Identify unmet needs refinement
Unmet needs and perspective by engaging,
Warming up exercises

Often Used
Design Phase

May be used 4. Synthesis Identify unmet unrecognized questioning, listening and Have a unique point of view
Empathy Discover

Less common interpreting Successful designs are unique

Makes sense of your needs through research
Point of View

and offer end users a special

Implement

research Distill and Consider the context

Prototype

Analogous situations
Synthesis

Ideation

and unique value proposition

Iterate

connect Be inspired by relevant ideas

Test

Method 5. Point of view outside your industry

Warming Up Exercises Courses
Wwwwwh Form a unique design goal Get physical Why use design thinking?
Aeiou based on your research Make physical prototypes as DCC offers one to 8 class
9 Dimensions According to Data from 2015
Affinity Diagram early as possible programs presented by
6. Ideation study by Hasso-Plattner-Institut
Behavioral Map instructors with extensive high
Benchmarking Develop 75 to 100 ideas Universität Potsdam, of 235
level background in design
Service blueprint German and international
Experience Map exploring a range of practice
Lo Fi Prototypes Who is using Design Thinking? companies of various sizes
possibilities https://dcc-online.selz.com
Diary Study
Design Charrettes Thousands of organizations of email: [email protected] 1. 71% of companies said DT
Empathy Tools
7. Prototype Improved working culture
Eyetracking
all sizes throughout the world
Make a fast inexpensive
Fly On The Wall are using Design Thinking 2. 69% said improved innovation
Shadowing physical prototype including service companies Books
Interviewing
process
Observation 8. Test governments, and product Design Thinking Process and
Innovation Diagnostic 3. 48% considered users more
Test your prototype with manufacturers Methods Manual
Personas often
Stakeholder Map half a dozen end users IBM GE Edition 2 2015
Storyboards 4. 29% helps save costs
Scenarios 9. Refine your design Pepsi 3M Author: Curedale, Robert A
Wireframes AirBnb Airbus Available on Amazon and 5. 18% Helps increase sales
Contextual Map
Mind Maps
10. Iterate Singapore Gvt SAP https://dcc-online.selz.com 6. 18 % Helps increase
Radar Charts Refine and test again P&G GoPro profitability
Perceptual Maps Design Thinking Pocket Guide
Venn Diagrams 11. Implement Mayo Clinic Toyota Edition 2 2015
Swot Analysis Infosys New York Times 7. Evidence suggests that Design
Brainstorming Build a final prototype Author: Curedale, Robert A Thinking results in repeatable
Body Storming Siemens Google Available on Amazon and
Disney Method
Manufacture and distribute innovation
Harvard University Autodesk https://dcc-online.selz.com
Lotus Blossom your product or service
Dot Voting Stanford University Cisco 8. Design Thinking is fun
Copyright © 2015 Robert Curedale Books and on-line or in-house courses in Design Thinking https://dcc-online.selz.com [email protected] ISBN-10:1-940805-18-X ISBN-13:978-1-940805-18-4