MSc in

Digital Marketing
& Data Science
Acquire professional skills Become digital and data Meet the real needs
in digital marketing, business savvy with innovative of international
analytics and data science technologies expertise recruiters
The program is divided into four The program is designed to make Recruiters are facing real challenges
professional skills you will acquire you understand and use the most in finding young talents with skills in
during the year to master the data innovative technologies: at the end both digital and data areas to meet
and digital work environment. You of your degree, you will master the profound digital transformation
will learn how to pilot a digital Python, SQL, Excel, Power BI of their industry. Furthermore,
marketing strategy, plan, report and Tableau. You can also dig into the ethical, social and environ-
and forecast with business ana- Robotic Process automation, R or mental dimensions are central to
lytics and automation, utilise pro- Dataiku. In addition, you will be companies’ strategic decisions. You
grammatic skills to contribute to able to visualize, analyze and use the will be fully aware of them thanks to
marketing challenges and identify data to build and implement a digital our program.
new responsible opportunities in a strategy for any company.
data-driven environment.

5th in QS Business For students MSc approved

Master’s ranking in with a Bachelor’s by the Conférence
France in the business degree minimum des Grandes
analytics category in any field Ecoles

18 months
Delivered in Paris
including a 4-6
Taught with an International term
month internship
in English & an International Seminar
(120 ECTS)

Job placement statistics* Main recruiters

Artefact Mazars
Job location Bosch Numberly
5,4% Bytedance Paypal
73.2% 21.4% Carrefour Sangfor
Europe Asia Deloitte technologies
North Google Ubisoft
America LVMH Veepee

Employability

93,5% 84.2% Main jobs

Data Analyst
Net employment Before Business Analyst
rate at 3 months graduation
Marketing & Analytics Manager
Marketing Effectiveness
Average salary Consultant
Junior Product Owner in Data

€52K

* Survey carried out in 2022. Concerns class of 2021.

 Alice Houvenaeghel
We offer a very intense and comprehensive program for motivated and ambitious Program Director
students. You will be sharing your teaching experience with several nationalities
and working with them on many different types of projects, from building a
digital marketing strategy to visualising marketing data thanks to Power BI.
As a future marketing technologist, you can also develop data science skills
like Python, R and Machine Learning to help you speak with tech services and

emlyon business school is a private institution for higher technical education which is approved by the state - October 2023 - non-contractual document - photo: R.Etienne
understand them in your future career. This program was drawn to give you all
the tools you need in your future career in a data-driven world!

SEPTEMBER DECEMBER JANUARY MARCH MAY JUNE JULY DECEMBER

Professional Thesis

Digital Marketing Strategy: Programmatic Advertising, From digital to AI marketing, Web Analytics, etc.
Program Overview
ACADEMIC
ELEMENTS

Tools and Business Analytics & Automation: SQL, Data Visualization, Communication to the board, etc.
Learning
Platforms Programmatic Skills: Python, Data science, Machine Learning, etc.

Professional Development: French language, Keynote speakers, etc.

GRADUATION
New responsible opportunities: Ethics in data driven world, Digital business models, etc.
EXPERIENTIAL

4-6 months
ELEMENTS

In- Inter- internship

International
company national or
Seminar
Project term Professional
Experience
& ALUMNI NETWORK
CAREERS SERVICES

Career Services
A full range of workshops, tools and events to help manage your career

emlyon business school Alumni Network

Immediate access to the alumni network and its advantages

Tuition and Fees

Including:
€27,900* Tuition fees
Enrollment charges (administrative costs, contribution to the student body,
school sports activities, and international mobility insurance)
Pedagogical fees and logistic fees (without food) related to the International Seminar
Lifelong membership to the emlyon business school alumni network

* Fees for the 2024 intake.

Contacts
Visit the website

Europe, Americas, Asia: [email protected]

Middle East & Oceania
Africa: [email protected]
Gabrielle Ollier
[email protected] India : [email protected]
+33 (0)6 30 06 77 72

You are temporarily or permanently disabled?

Please contact our teams at [email protected] to study how you can integrate the program.