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Data Analysis

This document introduces the reader to the concept of data analysis and storytelling using data. It notes that businesses collect vast amounts of data but often struggle to use it meaningfully. A data analyst can help businesses leverage their data by tracking metrics, identifying patterns, and telling stories with the data to help decision makers understand it and take appropriate actions. Telling these stories is important for driving better business outcomes and gaining a competitive advantage. The document stresses that having data is not enough - an analyst must be able to act on the insights and influence the organization by facilitating discussions and building a data-driven culture.

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36 views

Data Analysis

This document introduces the reader to the concept of data analysis and storytelling using data. It notes that businesses collect vast amounts of data but often struggle to use it meaningfully. A data analyst can help businesses leverage their data by tracking metrics, identifying patterns, and telling stories with the data to help decision makers understand it and take appropriate actions. Telling these stories is important for driving better business outcomes and gaining a competitive advantage. The document stresses that having data is not enough - an analyst must be able to act on the insights and influence the organization by facilitating discussions and building a data-driven culture.

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© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
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 Unit 1 of 6

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Introduction
 3 minutes

As a data analyst, you are on a journey. Think about all the data that is being
generated each day and that is available in an organization, from transactional data
in a traditional database, telemetry data from services that you use, to signals that
you get from different areas like social media.

For example, today's retail businesses collect and store massive amounts of data that
track the items you browsed and purchased, the pages you've visited on their site,
the aisles you purchase products from, your spending habits, and much more.

With data and information as the most strategic asset of a business, the underlying
challenge that organizations have today is understanding and using their data to
positively effect change within the business. Businesses continue to struggle to use
their data in a meaningful and productive way, which impacts their ability to act.

A retail business should be able to use their vast amounts of data and information in
such a way that impacts the business, including:

 Tracking inventory
 Identifying purchase habits
 Detecting user trends and patterns
 Recommending purchases
 Determining price optimizations
 Identifying and stopping fraud

Additionally, you might be looking for daily/monthly sale patterns. Common data
segments that you might want to examine include day-over-day, week-over-week,
and month-over-month so that you can compare how sales have been to where they
were in the same week last year, for example.

The key to unlocking this data is being able to tell a story with it. In today's highly
competitive and fast-paced business world, crafting reports that tell that story is
what helps business leaders take action on the data. Business decision makers
depend on an accurate story to drive better business decisions. The faster a business
can make precise decisions, the more competitive they will be and the better
advantage they will have. Without the story, it is difficult to understand what the data
is trying to tell you.

However, having data alone is not enough. You need to be able to act on the data to
effect change within the business. That action could involve reallocating resources
within the business to accommodate a need, or it could be identifying a failing
campaign and knowing when to change course. This situation is where telling a story
with your data is important.

The underlying challenge that businesses face today is understanding and using their
data in such a way that impacts their business and ultimately their bottom line. You
need to be able to look at the data and facilitate trusted business decisions. Then,
you need the ability to look at metrics and clearly understand the meaning behind
those metrics.

This requirement might seem daunting, but it's a task that you can accomplish. Your
first step is to partner with data professionals within your organization, such as data
engineers and data scientists, to help get the data that you need to tell that story.
Ask these professionals to participate in that data journey with you.

Your journey of telling a story with data also ties into building that data culture
within your organization. While telling the story is important, where that story is told
is also crucial, ensuring that the story is told to the right people. Also, make sure that
people can discover the story, that they know where to find it, and that it is part of
the regular interactions.

Data analysis exists to help overcome these challenges and pain points, ultimately
assisting businesses in finding insights and uncovering hidden value in troves of data
through storytelling. As you read on, you will learn how to use and apply analytical
skills to go beyond a single report and help impact and influence your organization
by telling stories with data and driving that data culture.

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