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BUSINESS PROPOSAL
When the company you work for wants to venture into a project with another organization, you may
be asked to write a business proposal. The purpose of the business proposal is to attract clients or secure
support from possible investors or organizations. You may also write one for your use if you are a freelancer.
Generally, proposals have the same template. Because there are numerous competing companies nowadays,
you must produce a well-written proposal so that you will have an edge over the others. Your goal is to have
the proposal approved by your prospective client so do your best to attain that objective. You need to know
and understand your target client in developing a proposal that has a sound methodology, a viable solution to
the problem that the company is facing, a realistic schedule, and a reasonable and justifiable budget.
A good proposal cannot be prepared overnight. If you are targeting a client, research about it
exhaustively. Know how it operates. Design a method by which you can outshine other competitors who also
wish to submit a proposal on the same ground. Note that some prospective clients you meet in the course of
your career may suddenly request for a proposal to be prepared and submitted within short notice. When this
happens and you are not able to produce a persuasive proposal, do not be disheartened as the experience will
still add to your journey as a professional.
Business proposals generally have three major parts: the problem statement, the proposed solution,
and the costing or pricing. Make sure that you begin with the Executive Summary which highlights what you
or your company is all about, the services it provides, and how it differs from the others. this should be your
selling point. Think of an added value that you or your company can offer that will make it outdo the other
organizations of the same nature.
After the Executive Summary, proceed to the problem statement or