ITM109: HERITAGE TOURISM

THE NATURE OF TOURISM IN - can stretch scare resources and take

THE CONTEXT OF WORLD managers away from protection efforts
HERITAGE
Markets and Trends is useful to site
It is an inevitable destiny: the very managers
reasons why a property is chosen for
inscription on the World Heritage List Information on market segments can
are also the reasons why millions of also provide useful input during the
tourists flock to those sites year after development of promotion and
year. interpretation programs.

World Heritage sites belong to HERITAGE TOURISM - Traveling

everyone and should be preserved for to places, artifacts, and activities that
future generations. authentically represent the stories and
people of the past and present.
- tourism is an industry with well-
known costs but also with the Examples are:
potential for aiding protection efforts  architecture
- tourism offers well-known  archaeology
advantages. visitor fees, concessions  buildings
and donations provide funds for  monuments
restoration and protection efforts  landscapes
 movable / immovable objects
- tourism can also promote cultural
 buried-remains
values by supporting local handicrafts
 urban areas
or by offering alternative economic
 country sides
activities.
 maritime sites
On the downside, tourism spawn
well-known problems. Heritage Tourism
Inheritance Comprised of
- time-consuming process demanding activities of
clear policies, ongoing dialogue with persons
stakeholders, and constant monitoring Historical Travelling to
Environment / and staying in
- require environmental impact Place places outside
assessments (EIAs) and procedures their usual
for minimizing impacts Authenticity environment
for not more
than one
 consecutive What is its purpose?
year
Overall purpose For leisure, 1. Teaches us how to live, think,
is to gain business, and talk, and do things.
appreciation of other purposes. 2. Clarifies what is correct, honest,
the past true, and important.
3. Sets up rules and regulations for
society to follow.
Ergo, this relates to a historic
environment or place that Why is culture important to
authentically represents the people of heritage tourism?
the past and the present.
1. Positive economic and social
CULTURAL – concerned with a impact
country’s culture/region, people, 2. Establishes and reinforces identity
geographical areas, history and 3. Culture as an instrument that
buildings. facilitates harmony and
understanding
HISTORIC – concerned with the 4. Heritage tourism supports culture
country’s historical sites/places where and renew tourism
history or important part/s of history
occurred. Note: Decolonization and immigration
form the major background of much
NATURAL / ECOTOURISM – contemporary heritage tourism.
Coined by Hector Ceballos-Lascurain; Thus, falling travel costs made
one of the 1st people who coined the heritage tourism possible for more
term during the late 80’s. This type of people.
tourism consists of traveling to
relatively undisturbed and Example of which is
uncontaminated natural areas for the Pilgrimages/Religious Tourism.
purpose of admiring, enjoying, and
One of the most salient forms of
studying the scenery.
modern-day tourism is based on the
CULTURE – major object of travel heritage of humankind.

one of the fastest growing What is the difference between

segments in the tourism industry Cultural Tourism and Heritage
culture is not tangible and it is Tourism?
broad and complex to describe
affects the way people function Heritage Cultural
Tourism Tourism
and communicate with each other
Macro Micro
all the time
Perspective Perspective
is to cultivate
Representation Representation
 of the past to of the past to
the future in the future in a
any form cultural form
Can include Only focuses
cultural, on cultural
historic, and resources
natural
resources

The National Trust defines heritage

tourism as “traveling to experience
the places, artifacts, and activities
that authentically represent the
stories and people of the past and
present. It includes cultural, historic
and natural resources”

(National Trust for Historic

Preservation, 2008).