PROPOSAL

BUSINESS PLAN FOR ESTABILISHING COFFEE SHOP

BUSINESS
“CLOVER'S COFFEE”

Arranged by :
Dita Anisa Putri 211110254
M. Farhan Koerudin 211110034

Lab. Lecturer English :

Hotib, SE, MM

Faculty of Business
Institut Bisnis dan Informatika Kesatuan
Bogor
2023
 INTRODUCTION

A. Background

In this era of world development, many types of businesses are being

started by business people to gain attractive profits, and many companies are
successful thanks to being involved in the world of the food industry. Based
on observations, currently the Coffee Shop business is increasingly popular.
Especially for young people. It can be concluded that this business is very
promising. JDon't forget to be prepared to face risks, where the business risk
is profit or loss. The greater the profit, the greater the risk.

The most important thing is to dare to try and start. It's better to try
and fail than to fail and not try. Because what often gets worse is the
consideration of the café business because nowadays cafés are very popular
among teenagers. Apart from being used as a place to eat, the cafe can also
be used as a place to hang out. In this era of world development, many types
of businesses are being started by business people to gain attractive profits,
and many companies are successful thanks to being involved in the world of
the food industry.

B. Reasons Why Choose a Coffee Shop?

We chose to set up a coffee shop business, because a coffee shop is a

place that is usually used as a refreshing choice for some people, because the
place is able to make customers forget for a moment about the problems and
busyness they are facing, or also as a place to work for some people. We
chose coffee and tea drinks to sell at this coffee shop, because drinks are one
of the human needs that must be consumed at all times. This is our Coffee
Shop Business name it “Clover's Coffee”.

In this Coffee Shop not only provides coffee but provides other food
and drinks. We chose coffee because coffee has benefits for body health,
namely we need caffeine. On the other hand, coffee and tea are also favorite
types of drinks for many people. Customers can enjoy a variety of flavors at
economical prices and guaranteed quality, the decoration of the place is
aesthetic, cool, neat, clean and good facilities and service make customers feel
comfortable and satisfied.
C. Business Objectives
To seek maximum profits, develop creativity, open employment
opportunities, and to meet people's needs in everyday life.

I. OPERATIONAL PROFILE

A. Business Name
This four leaf clover is a typical Irish symbol called the shamrock and is
believed to bring good luck and happiness. Each leaf of the Four Leaf Clover
represents Faith, Hope, Love, and Luck.
The business that we are developing is "Clover's Coffee" which is a
business in the trading sector that sells various types of coffee, tea, as well as
heavy and light food.

B. Vision and mission

 Vision
To become a coffee shop that is able to compete in a healthy manner
and has high competitiveness, has quality and service that is oriented
towards customer satisfaction, and serves quality food and drinks at
affordable prices.

 Mission
a. Providing services oriented towards customer satisfaction
b. Provide comfort and trust for customers by maintaining the
cleanliness of the coffee shop and toilets.
c. Prioritizing taste, comfort, customer satisfaction, cleanliness,
hygiene, friendly and responsive service.
d. Serving quality food and drinks at affordable prices
C. Coffee Shop Logo

D. Slogan/Tagline
“MAKE YOUR MOVE WITH US”
E. Operational Time
Clovers Coffee Shop can be visited from 08.00-24.00 WIB. Where everyone
can visit Clovers Coffee Shop for breakfast, rest, lunch time, students coming
home from school, free time, or to do assignment
II. ORGANIZATIONAL STRUCTURE

The number of employees consists of:

a. Owner
The shop owner is the owner of the business. His job is to receive reports
about all giving and receiving.

b. Administrator
Management is a person who works under the owner whose task is to
submit reports on all activities that are ongoing or will be carried out to the
owner. Additionally, administrators supervise all managers to check whether
they are carrying out their duties properly.

c. Manager
Managers dictate and manage all operations that take place in the
store, from resource management, project management, to financial
management. There can be a lot of managers at a coffee shop, especially if the
business circle is quite large. Another job of a manager is to instruct and
supervise his subordinates, whether they are cooks, waiters, or cashiers. All
working staff report to the manager if problems or obstacles occur.

d. Assistant restaurant manager

The job of an assistant restaurant manager is to monitor the assistant staff,
such as junior waiters, assistant cooks, dishwashers, etc. The rank of Assistant
manager is synonymous with manager.

e. Accountant
Accountants monitor and handle monetary affairs, such as sales,
revenue, transactions, profit & loss, and cash management.

f. Cook
The chef's job is to make coffee for customers; he is supervised by the
manager. In some restaurants, the same cook makes coffee as well as other
dishes, such as pastries or biscuits, etc.

g. Assistant Cook
Assistant cooks help the head cook prepare additional dishes, such as
biscuits, cookies, cakes, and cakes.

h. Waiter
His job is to serve coffee or other dishes to customers.

i. Baristas
 Baristas are also called “Coffee Artists”, baristas are personnel who
decorate coffee with cream and other delicious ingredients in various ways to
serve it to customers.

III. BUSINESS PRODUCTS

A. Types of products
The types of products we sell are various kinds of coffee, including
single origin coffee and blended coffee. The single origins we provide include
Sumatra Arabica Gayo, Muria Coffee, Arumanis Robusta etc. For mixed
coffee, we provide cappuccino, cappuccino latte, etc. Meanwhile, in
presenting the product, we offer many ways of brewing coffee. From serving
Vietnamese drip, V60, espresso, cappuccino etc. Various snacks include fried
potatoes, rissoles, mix plates (fries, sausages, nuggets, otak-otak, meatballs)
etc. Various heavy foods: fried rice, fried indomie, boiled indomie, rice bowls,
etc. There are also desserts: ice cream, pancakes, steamed brownies and dry
brownies, donuts, etc. From the products we have mentioned, there will be
product updates such as new types of coffee and various snacks.

B. Business equipment
To support our production process, of course we need production
equipment or tools that we can use for trading. The types of equipment we
need are;
 Espresso machine
 Electric coffee grinder machine
 Manual coffee grinder machine
 V60 brewing equipment
 Vietnamese drip brewing equipment
 Presso skirt
 French press
 Aero press
 Coffee equipment
 Ice flask
 Stove
 Frying
 Wok
 Plate
 Glass
 Spoon and fork
 Decorative plants
 Chair
 Table
 Aesthetic glass
  Air conditioning

C. Raw material
 Various coffees
 Milk
 Creamer
 Mineral water
 Sugar
 Salt
 Chocolate
 Fruit
 Instant noodles
 The
 Cooking oil
 Rice
 Flour
 Pepper
 Herbs
 Vegetables

D. Product advantages
 Affordable prices
 Hygienic
 Taste quality is a priority
 The place is comfortable
 Free wifi

E. Product Manufacturing
DIn making our products on the coffee drink menu, they are made in
various ways. Some use coffee machines or press machines, some use manual
tools. The manual tool itself will be used if the coffee machine cannot be used
or there is a power failure. Just according to consumer demand. Meanwhile,
for making snacks, we use fryers and frying equipment to cook the products
ordered by visitors.

IV. MARKETING ASPECTS

A. Strategy
The marketing strategies that we will later implement can be seen in
 the following list:
 Prioritize product quality.
Even though the price of coffee is relatively more expensive
than similar products, the taste and aroma of coffee can satisfy
consumers. This will be an advantage of the coffee shop. On the other
hand, a quality product like this will actually provide a delicious taste
and be easy to like. Conditions like this will make the coffee shop
quickly known and gain its own market share.

 Able to become a "Third House"

Convenience is always an important point for most people,
including those who like drinking coffee. Some people don't just come
and buy coffee, but they want to stay a while and enjoy a relaxing time
in a coffee shop. Also as a place to socialize and discuss, especially for
students. This unique and calming experience and atmosphere is a very
strong concept, so that consumers feel very attracted to your Coffee
Shop.

 Customer satisfaction
Customers who get the best service and quality products will
certainly enjoy every second of their time in the coffee shop.

 Innovation
Create creative and innovative ideas in adding product or service
options. They add different flavors to their coffee, add food menus,
and also provide a fresh touch to the appearance of the coffee shop
which can also be done periodically.

 Location Selection
When choosing a location, choose certain areas so that it is very
easy to find on city streets. For example, around campuses, offices or
tourist attractions.

 Take Advantage of Social Media

Two ways to strengthen your presence on social media, namely by
increasing engagement on social media and advertising. Post every
day on all social media accounts and continue promotions by regularly
increasing quizzes with coffee vouchers or other giveaways.

 Hold special promotions at certain times

Hold special promotions for certain moments, such as Valentine's
Day or New Year. Creating a buy 1 get 1 free program, discount
vouchers of up to 50% specifically for birthdays, and others.Display
these various promotional offers on social media, so that more people
 see and are interested.

 Create a website
A brand that has a website will strengthen coffee shop brand
awareness in the community. Create attractive designs and content,
also enliven your website with photos of the food and drink menus
served, as well as price information, as well as include educational
articles about coffee and culinary delights.

B. Sales Plan
The sales factor is an important thing to pay attention to, because this
is how we introduce the products we sell, and determine the development of
our business. So for our own sales, in terms of promotion, we prefer social
media as a means of promotion that we will carry out. As well as to introduce
the business place that we will establish, we will hold an event to enliven our
coffee shop. By providing musical equipment for bands or singers who want
to make their name known. For product marketing, we will also provide
special prices for students. So it will suit students' pockets.

V. FINANCIAL PLAN

Based on everything that is not yet completely organized, it is possible that

finances are run based on a personal system, even though this business is not yet
fully owned by an individual. The details are as follows. Required equipment
(Fixed Assets)

1. Aeropress: Rp. 445,000

2. French press : Rp. 130,000

3. Cookmaster Vdrip : Rp. 70,000

4. Hario V60 : Rp. 80,000

5. Goose neck kettle: Rp. 170,000

6. Hario V60 drip decenter : Rp. 400,000

7. Coffee scales: Rp. 450,000

8. Handy coffee manual: Rp. 160,000

 9. Coffee grinder: Rp. 750,000

10. Coffee machine: Rp. 2,500,000

11. Milk Jug: Rp. 200,000

12. Maxim frying pan: Rp. 170,000

13. Portable gas stove: Rp. 170,000

14. Two burner gas stove: Rp. 350,000

15. Garden table and chairs: Rp. 3,000,000

16. Potato frying tools: Rp. 1,300,000

17. Cleaning tool : Rp. 155,000

Total Rp. 10,500,000.

Raw materials for the first 3 months (Current Assets)

1. Coffee : Rp. 1,000,000

2. French fries : Rp. 2,000,000

3. Gases: Rp. 1,500,000

4. Cooking oil : Rp. 1,000,000

5. Etc : Rp. 1,500,000

Total Rp. 7,000,000

The investment capital required is briefly as follows:

Building rental fees (for 1 year rental) Rp. 15,000,000
Interior design costs Rp. 5,500,000
Equipment Rp. 10,500,000
Etc Rp. 9,000,000

TotalRp. 40,000,000
Working capital required for operations for one (1) month with an average of serving
1,050 people (35 people per day) in the first 3 months:

Purchase of Raw Materials Rp. 7,000,000

Employee salary Rp. 3,000,000 X 4 : Rp. 12,000,000
Maintenance cost Rp. 2,000,000
Marketing Costs Rp. 1,000,000
Office stationery Rp. 500,000
Other Administrations Rp. 1,000,000

Total Rp. 13,500,000

Income target per month (first 3 months) with an average of 35 visitors per
day or 1,050 visitors with an average consumption of IDR 20,000/person with
purchases of coffee and other variants of IDR 21,000,000

Principal Investment Value: Rp. 40,000,000

Monthly Expenditures for the First 3 Months: Rp. 60,000,000
Monthly Income for 3 Months: Rp. 70,000,000
Profit Value Per month Rp. 23.000,000

Total return in 2 years (Investment Value + 20% of profits):Rp. 41,500,000

Return value for each stage (per month): Rp. 1,730,000

VI. SWOT ANALYSIS

SWOT Analysis of Coffee Shop Business

a. Strength (Strength)
 Affordable product prices
 Popular among young people
 Available raw materials
 Packaging that is easy to carry and practical
 Interesting coffee shop concept
 Availability of complete facilities (wifi, toilet, prayer room)
 Cashless payment tools and lots of promos

b. Weakness
 Low brand awareness
 Promotional facilities are not optimal, especially for newly opened
coffee shops
 Limited social media success (still few followers and no clear reach)
 Other, stronger competitors

c. Opportunities
  Building new coffee product innovations
 Building relationships with customers
 Attract new consumers with special offers
 Answering delivery service requests (for example in online motorcycle
taxi applications)
 Opening an outlet in a new location

d. Threats
 Unstable raw material prices
 High level of coffee shop competition
 Bad rating from consumers

VII. CLOSING
Conclusion
Our coffee shop prioritizes taste and nuance, a relaxed, relaxed, calm
atmosphere, and is pampered by facilities that they don't get anywhere else, such as
free WiFi, Live Music, Stand Up Comedy, watching football together, community
gatherings all they get there. The excitement of the coffee shop visitors is evident
because they sometimes lose track of time. They chat with friends, play online
games, enjoy food and drinks, some even just take advantage of free wifi and unique
place designs to take selfies and don't forget to upload them on social media.

The positive impacts of the Coffee Shop:

 They can meet old friends and maintain friendship
 Coffee shop visitors get a comfortable place to relax in the midst of their
busy activities
 Coffee shop owners are more innovative and creative in managing their
coffee shop to attract visitors

The negative impacts of coffee shops:

 People become too engrossed in hanging out until they lose track of time
 Lack of time at home because part of his free time is spent hanging out
 Get the label of hanging out kids by society

Coffee drinks are in great demand from all walks of life. From teenagers to
adults, men and women, upper middle class to lower middle class. Because drinking
coffee makes our bodies synergize again.
And restore enthusiasm that was previously reduced. Therefore, to reduce the
poverty rate in Indonesia, we intend to create employment opportunities by setting up
a coffee shop business.
The coffee shop that we will establish is not much different from coffee shops
in general. What makes this coffee shop different is that we will provide education
about coffee knowledge and how to brew it. Open seminars about coffee at this
school and other schools that want it. Hopefully with the capital to set up this place of
business we can develop the running of the business