(BUSSINESS PLAN)

AKIAH COMPANY

STREET MATACLA ZONE 3, GOA CAMARINES SUR

[email protected]

OWNED BY:

Hannah Mae Belleza

Imee Claire Brita

Aldrich Jay Lopez

Adelyn Beriguela
 Kimberly Malbog

Grade 12 TVL PALADAN (BAP)

San Rafael National High School

Senior High School

S/Y 2021-2022

BROWNIES
TART
(BUSSINESS PROPOSAL)
 In partial fulfillment of the requirement for applied economics

Academic track-Technical Vocational Livelihood

Hannah Mae Belleza, Imee Claire Brita, Adrich Jay Lopez,

Adelyn Beringuela, Kimberly malbog

TABLE OF CONTENT

CHAPTER 1: INTRODUCTION

EXECUTIVE SUMMARY

 DESCRIPTION OF THE BUSSINESS

 LOCATION OF THE BUSSINESS

  FUNDING REQUIREMENT AND SOURCE OF FUNDS

CHAPTER 2: COMPANY OVERVIEW

 COMPANY DESCRIPTION

 VISION – MISSION

 VISION

 MISSION

 GOAL AND OBJECTIVES

 GOALS

 OBJECTIVE

 DEMAND ANALYSIS

 TARGET MARKET

 PLACE

 PROMOTION

 PROCESS

 PROCESS FLOWS CHART

 INGRREDIENTS REQUIREMENT

 MATERIAL REQUIREMENT

CHAPTER 3: MARKETING PLAN

 PRODUCT OVERVIEW

 PACKAGING

 INDUSTRY ANALYSIS

 COMPOTETORS ANALYSIS (SWOT Analysis)

 Chapter 1

INTRODUCTION

Executive summary

 DESCRPTION OF BUSSINESS

The name of the company is AKIAH company ,this company produce a sweet delicacy
business, and after some research about some a create business, our company found
out that sweet delicacy business is one of the leading and rising business in Philippines.
Keeping this in our mind, our company stablish a new flavor of tart. The company
owners want a unique but have a great taste. The company owner are Hannah Mae
Belleza, Imee Claire Brita, Alrich Jay Lopez, Adelyn Beringuela, Kimberly Malbog, who
are currently studying in San Rafael National High School taking Technical Vocational
Livelihood (TVL).

The company use raw material to make the product more efficiency and less finance.
But even the company use some ingredient which is low price ,the company make sure
the product is marketable and good in taste.

The company owners decided to create partnership type of business organization

where all partners share the success and the downfall of the business.

 LOCATION OF BUSINESS

Th
e

company’s shop will be located at Bagong

Bayan Grande Goa Camarines Sur in Goa
Terminal. We find a place where we know the product of our company will be grow
more, we choose the ‘terminal” because that place have everything its near to the
people that the company target. The company can be seen too in online platform;
because of COVID 19 the people are buying there needed at online shops ,this shop
can be founde in thre own pages with username @ BROWNIESTARTAKIAH.

 FUNDING REQUIREMENT AND SOURCE OF FOUNDS

The company found the source in found by the contribution money of the company
owner. The company knows that the contributing is not enough to sustain the needed in
company ;so the company decided to have some depth so that they have enough
money while having this business.

The company counted how much the money they need in this product ,the result of the
computation is one thousand ,because the owner have shortage in money they make a
depth ,The money they depth will be using the other resources and needed.

Chapter 2

COMPANY OVERVIEW

The company was substantiating in the year 2022.the company founded and based in
Goa Terminal, were dedicated to keeping AKIAH store in a place where we know that
many people will buy our product. We believe this focus will help us appeal to our
neighbor food business and build a valued, authentic business.

The company offers high quality tart, it’s delicious and within budget, we ensure that
the flaws of producing tart is organized so that we can give to our customers what’s the
best.

Our company exists because we want to serve and offer a product that have a unique
and affordable price brownies tart.

VISION – MISSION

VISION

To produce a AKIAH product within Partido area and will be the leading product with
high quality and suitable price.

MISSON
AKIAIH company works to provide the best for our customers’. The company produce
which have high quality in taste, satisfying and, affordable price.

GOAL AND OBJECTIVES

GOALS

To be the best producer of brownies tart in whole Partido area that serving a very
satisfying product.

OBJECTIVES

 To be the main producer of brownies tart in Partido area

 To gives the costumer different flavor of the tat of tart which is brownies tart.

 To produce a high-quality tart with an appropriate price.

 To open different branches around Partido area.

DEMAND ANALYSIS

Since the place we found is where tourist stopping, our product can be serve as
“pasalubong” that the tourist can buy.

TARGET MARKET

The component of target market are:

 Vendor/retailers-It gives a new source of income.

 Tourist- The product serve as their “Pasalubong “

  Other individual

Our company wants to target individual, we treat them as our visitors that can
remember our product even where they are; They will going to remember the high
quality with a affordable price brownies tart.

PROMOTION

The company use tarpaulin and a flyer to advertised and promote our product, we put
the tarpaulin within our store; we print the flyers ang gives it to the tourist our even
ordinary people who is awaking in front of our store. We also offer free taste to our
customer to gain mare attraction to our customer.

PEOPLE

 Chief executive officer (CEO)-The CEO is the representative leader of the

corporation. This person takes on the task of being the head of the company.

 Cashier-will be the one who sell the product.

 Chief operating officer (COO)-The COO focus in one company operations. This
person works alongside the CEO to manage daily tasks.

 Sales officer-The sales officer will be responsible for the profitability of the
branch.

 Chief financial officer (CFO)-The CFO is charge of the corporation’s budget and
works to make sure all of the finances balance properly in the company.

 Product officer- The product officer will be encourage in the production team to
manage and execute the product project.

 Manager -The manager is in charge in leading the company.

 Secretary -This individual records all important business decision during board or
shareholder meeting. Other employee-The other employee is in charge to help in
making the product

PROCESS
THE PROCESS OF THIS COMPANY:

First, manufacture Second, process the Third, advertised the Last, retail and sell
the product in the product and package product. the product in place
factory. it. we choose to sell our
product.

INGREDIENTS REQUIREMENT

The Ingredients are the follows:

Ingredients Quantity Unit Unit cost Total Cost
chocolate 30 pcs 1.44 43.30
All Purpose 1 kilo 57.00 57.00

Flour
Butter 1 whole 42.75 42.75
cocoa 1/4 kilo 56 14
sugar 1/2 kilo 63.5 31.75
vanila 1 bottle 14.00 14.00
cashew 1 set 88.75 88.75
egg 2 pcs 8.00 16.00

MATERIALS REQUIREMENT

Material requirements are the following :

Material Quantity Unit Unit cost Total cost
Strainer 1 pcs
Rolling Pin 1 pcs
 Wax Paper 2 pcs 2.00 4.00
Measuring cup 1 set
Wire Whrisk 1 pcs
Measuring cup 1 set
Weighting 1 pcs
Scale
Tart Molder 3 pcs 10.00 30.00
Knife 1 pcs
fork 1 pcs
oven 1 pcs
spoon 1 pcs
Mixing bowl 1 set

TOOLS REQUIREMENT

Material requirement are the following:

 PRODUCTION AND OPERTIONS MANAGEMENT

PRODUCTION

(Process flow chart)

FACTORY

STORE IN

TERMINAL
 FACTORY

CHAPTER 3

MARETING PLAN

PRODUCT OVERVIEW

Brownies tart is a sweet delicacy; Pastry or the tart is made by plain flour, unsalted
butter, sugar, salt and egg yolk. For making the filling or the brownies we need to have
chocolate, unsalted butter, sugar, plain flour, vanilla, and egg. This product choose by
the owner because this have a health benefits like: the flour use is one source of
carbohydrates which provides energy for our bodies. Baked foods may also include
eggs or milk which are protein. The owner loves chocolate so that they decided to make
a different flavor of tart which is rare in our province and this is one of the reason why
our product is deferent in other.

PACKAGING
 Packaging is one of the reason why our costumers attract in our product, its very
important to use great packaging so that our customer buy again in us. The owner of
the company decided to use a box that is capable to cover the brownies tart we made
and put a label in the cover of the box to make a great impact to our customer.

INDUSTRY ANALYSIS

The owner of this company are willing to compete with other business and other
entrepreneurship that connected of our product but in the good way, the company
decided to make the best to be the leading food industry in the area.

COMPOTITION ANALYSIS (SWOT Analysis)

STRENGTH WEAKNESS

 Great packaging  Lack of financial

 Affordable price  Lack education level of the operation

team
 Good quality/high quality
 Necessity of certificate
 Good location on high street
 No proper advertisement
OPPORTUNITY THREATS

 Turnover growth  Variation in currency

 Good understanding of market  High positive rate of Covid 19

 Highly controlled environment  Inclement weather condition

 Innovation of flavors  Lack of resources, funding support

in particular.