B R AN D GU I D E

( I N T E R I M V E RS I O N )

2016.10 Ver. 1.0

CONTENTS

LOGO 03 - 05

CLEAR SPACE 06

COLORS 07

FONTS 08

TEASER ASSETS 09

NEX T UPDATE DETAIL S 10

U P DAT E H I S TO RY

DATE VE RS I O N PAGE N O. U PDATE D ETAI L S

20 16 .1 0 1 .0 - - Publish

When using assets, please add Nintendo Switch legal line “ ©2016 Nintendo ” somewhere. © 2016 Nintendo Pantone® is a registered trademark of Pantone, Inc.

Nintendo Switch STYLE GUIDE (INTERIM VERSION) 02

LOGO - CONCEPT

ICON WORD MARK

Convey that this is a Nintendo product .

This symbol uses Joy-Con as a motif, SWITCH: switch time, place and occasion to play.
which is a new element of Nintendo Switch.

Nintendo Switch STYLE GUIDE (INTERIM VERSION) 03

LOGO - PROPORTION

RED VIGNET TE LOGO ( PRIMARY ) STANDARD LOGO ( WITHOUT VIGNET TE )

SINGLE COLOR LOGO Normally, use the color white when applying
the standard logo without the vignette.

Nintendo Switch STYLE GUIDE (INTERIM VERSION) 04

LOGO - MINIMAL SIZE

RED VIGNET TE LOGO ( PRIMARY ) STANDARD LOGO ( WITHOUT VIGNET TE )

MINIMUM 16mm

MINIMUM 12mm

Nintendo Switch STYLE GUIDE (INTERIM VERSION) 05

CLEAR SPACE

A minimum amount of clear

X
space must surround the logo
as indicated by the gray box.
The width of the gray box is
the same as the "dots" of the
X

icon element, shown as “X” .

Nintendo Switch STYLE GUIDE (INTERIM VERSION) 06

COLORS

BASE COLORS ACCENT COLORS

CMYK
C0 M100 Y100 K0
RGB
Nintendo RED R 2 3 0 G0 B 1 8
C M YK
PANTONE
C 0 M0 Y 0 K 0
WHITE PANTONE 485C
RGB
R25 5 G 25 5 B 25 5

CMYK
C0 M0 Y0 K75
RGB
DARK GRAY R 1 0 0 G1 0 0 B 1 0 0
PANTONE

PANTONE Cool Gray 10C

C M YK
C 30 M30 Y 30 K 1 00
RGB
CMYK
BLACK R0 G 0 B 0 C 0 M 0 Y 0 K 95
PANTONE CHARCOAL RGB

PANTONE BlackC R 4 0 G4 0 B 4 0
BLACK
PANTONE

PANTONE Black 7C

Nintendo Switch STYLE GUIDE (INTERIM VERSION) 07

FONTS
FF-Mark - Ultra 1234567890 Nintendo Switch
ABCDEFGHIJK abcdefghijk
FF-Mark - Black 1234567890 Nintendo Switch
ABCDEFGHIJK abcdefghijk
FF-Mark - Heavy 1234567890 Nintendo Switch
ABCDEFGHIJK abcdefghijk
FF-Mark - Bold 1234567890 Nintendo Switch

FF-Mark
ABCDEFGHIJK abcdefghijk
FF-Mark - Medium 1234567890 Nintendo Switch
ABCDEFGHIJK abcdefghijk
FF-Mark - Book 1234567890 Nintendo Switch
ABCDEFGHIJK abcdefghijk
FF-Mark - Regular 1234567890 Nintendo Switch
ABCDEFGHIJK abcdefghijk
FF-Mark - Light 1234567890 Nintendo Switch
ABCDEFGHIJK abcdefghijk
Nintendo Switch STYLE GUIDE (INTERIM VERSION) 08
TEASER ASSETS

Use both images together with

equal size and scale.

HACS_001_heroGA01
Nintendo Switch STYLE GUIDE (INTERIM VERSION) 09
NEXT UPDATE DETAILS

ADD CONTENTS UPDATE

- LOGOS - COMBINED - LOGO - PROPORTION

- ASSETS - PRODUCT SHOTS - COLORS
- ASSETS - DESIGN ELEMENTS
- DESIGN SAMPLES

Nintendo Switch STYLE GUIDE (INTERIM VERSION) 10

Nintendo Switch STYLE GUIDE (INTERIM VERSION) 02