A PROJECT ON

“CONSUMER SATISFACTION TOWARDS DOMINO’S’’

Submitted in partial fulfilment of the requirements

for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Under the Guidance of: Submitted By:
MS PREETI JINDAL HARSH RAWAT
Professor BBA 3 SEM

Enrollment No:35121701721

SESSION-2021-2024

Delhi School Of Professional Studies And Research

(Affiliated to Guru Govind Singh University, New Delhi)
 Certificate

This is to certify that the project titled “BACHELOR OF BUSINESS ADMINISTRATION” is an academic
work done by Mr. HARSH RAWAT submitted in the partial fulfilment of the requirements for the award of degree
of Bachelor of BUSINESS ADMINITRATION at Delhi School of Professional Studies and Research, New Delhi
under my guidance and direction.

Mr. HARSH RAWAT has given an undertaking that the information presented in the project has not been submitted
earlier.

(Signature of

Faculty) MS PREETI

JINDAL

(Professor), DSPSR
 Decleration

I take this opportunity to express my profound gratitude and deep regards to my guide MS SHEETAL for his exemplary
guidance, monitoring and constant encouragement throughout the course of this project. The blessing, help and guidance
given by (him/ her) time to time shall carry me a long way in the journey of life on which I am about to embark.

Last but not least, my sincere thanks to my parents and friends for their wholehearted support and encouragement.

I also hereby declare that the project work entitled “project title” under the guidance of “supervisor’s name” is my original
work and it has not been submitted earlier in any other university or institution.

HARSH RAWAT
BBA3A
 CONTENTS

S.NO TOPIC PG NO
1 CERTIFICATE
2 DECLARTION
3 CHAPTER-1: INTRODUCTION
4 CHAPTER-2: REVIEW OF LITERATURE
5 CHAPTER-3 : RESEARCH METHODOLOGY
6 CHAPTER-4: DATA REDUCTION,
PRESENTATION,AND ANALYSIS
7 CHAPTER-5: DATA INTERPRETATION
8 CHAPTER-6: SUMMARY AND CONCLUSIONS
9 REFERENCES/ BILIOGRAPHY
10 - LIST OF TABLES
11 -LIST OF FIGURES
12 - QUESTIONNAIRE
 EXECUTIVE SUMMARY

This research aims at providing information about Domino’s Pizza, reason for its emergence and several
other factors that are responsible for its growth. The research study looks into the market condition and
future forecasts, and outlines of current trends and analyses. Domino’s pizza is an American restaurant chain
and international franchise pizza delivery. This project will be focusing the customers of Domino’s pizza
outlets in Delhi. The purpose of this project is to view the customer satisfaction towards domino’s pizza. It
tells about the consumer perception and consumer preference about the Domino’s products. It will explore
the level of satisfaction of customers in pricing factors and in delivery of a products and it will give the
suggestions to the Domino’s outlet to improve some extra qualities such adding some products reduction in
price etc. This research is based on consumer perception of domino’s quality of service. Further, on the back
of changing and busy lifestyle, middle class population and the industry will continue to grow at a pace in
coming years. In the developed countries and continues to expand there and in many other industrial
countries in the coming years. They are most trends developed in the youth areas. Youth like most fast food
then the elder ones. In Delhi region the dominos trends are all over among each age group of people. To
explain customer satisfaction better it may be important to look additional factors to seek better measures of
the constructs. Customer satisfactions are different. Full-service restaurants should focus on three elements-
service quality, price and food quality, value.
 CHAPTER: 1

INTRODUCTION

Domino’s Pizza (simply known as Domino’s) is an American restaurant chain and international

franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus

being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township,

Michigan, United States, near Ann Arbor, Michigan. Founded in 1960, Domino’s is the second-

largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than

10,000 corporate and franchised stores in 70 countries. Domino's Pizza was sold to Bain Capital in

1998 and went public in 2004.

Domino's vision is focused on “Exceptional people on a mission to be the best pizza delivery

company in the world. Domino's is committed to bringing fun and excitement to the lives of our

customers by delivering delicious pizzas to their doorstep in 30 minutes or less, and all its strategies

are aimed at fulfilling this commitment towards its large and ever -growing customers. Dominos

constantly strives to develop products that suit the tastes of its customers, thereby bringing out the

Wow effect (the feelgood factor). Dominos believes strongly in the strategy of 'Think local and act

regional'. Thus, time and again Domino's has been innovating toppings suitable to the taste buds of

the local people andthe Indian market has very well

accepted these.

1
DOMINO’S IN INDIA

This research is based on customers satisfaction on domino’s pizza and to test the quality of service.

The fast-food industry of India is experiencing phenomenal growth and is one of the fastest growing

sectors in the country, Further, on the back of changing and busy lifestyle, fast emerging middleclass

population and the industry will continue to grow at a pace in coming years. In the developed

countries and continues to expand there and in many other industrial countries in the coming years.

But some of the most rapid growth is occurring in the developing world; where fast food industries

are changing the way people eat. People buy fast food because it is cheap, easy to prepare, and

heavily promoted and it becomes most favorite to youths. This research aims at providing

information about fast food industry, its trend, reason for its emergence and several other factors that

are responsible for its growth. This report provides extensive research and rational analysis on the

India fast food industry and about the changing trends in market. The research study looks into the

market condition and future forecasts, and outlines of current trends and analyses.

This research has been made to help clients in analyzing the opportunities, challenges and drivers

vital to the growth of fast-food industry in India and basically in Delhi region. For the purpose of

this research Fast Food Industry includes fast food restaurants, teahouses, coffee shops and juice

bars in India. The 6000corer fast food retail industry is mainly dominated by the multinational

players and the key players which are active in the research of the food retailing include:

2
COMPANY PROFILE

Founded December 9, 1960; 61 years ago in Ypsilanti, Michigan, U.S.

Founders - James Monaghan, Tom Monaghan, Dominick DeVarti

Headquarters - Domino's Farms Office Park, Ann Arbor, Michigan, U.S.

Number of locations - 17,000 Approx.

Key people - David A. Brandon (Chairman), Richard Allison (CEO)

Products - Chicken wings, Dessert, Pasta, Pizza, Submarine sandwiches

Revenue Increase US$4.117 billion (FY 2020)

Website – www.Dominos.com

3
 HISTORY

Domino's Pizza began with one store in Ypsilanti, Michigan on December 9, 1960. Its owner,

Thomas S. Monaghan, was a 23 –year –old with his brother James, he bought an existing pizza

store called Dominick's Pizza. His partnership with his brother was dissolved in 1961, By1965,

Monaghan own three stores and officially changed the company name to Domino's Pizza. Inc.

A pioneer and innovator in the pizza delivery industry, Monaghan continuously looked for

better and faster ways to handle the rush. He developed a fast pizza -making method and an

efficient order taking system. From the moment the phone rang to the time the pizza was delivered

to the customer's door, "Never get behind" was the operating motto.

He continues to emphasis the Domino’s system of simplicity and speed. Monaghan also

implemented the "Manager of the Year" award, a national honor presented to the company's best

store crew chief They had the opportunity to advance through the ranks to become a store manager

or even a franchisee. In 1983 the company celebrated the opening of its first international store in

Winnipeg, Canada. Domino's Pizza International, which Monaghan called the company's “hope for

the future”. By 1989 Domino's had opened its 5000th store. By 1992 the international division had

opened its 500th store outside the United States. The domestic market continued to grow with the

introduction of innovative variations to the original pizza recipe as well as creative up-sell items. So,

he sold Domino's Pizza to Bain Capital, an organization with a proven track record of identifying

companies with significant growth potential and steering them to achieve that potential.

4
DOMINO'S PURPOSE AND VALUES

At Domino’s each and every employee from store member to head office staff are ambassadors for

our purpose and values.

PURPOSE

 At Domino’s, we’ve always been about bringing people closer, connecting them through the

world’s best bonding food: Pizza. Simply put… our pizza brings people closer.

 In this divided world, we’re determined to break down the barriers between our customers,

and the food they love to share.

VALUES

 Be generous and provide joyful experiences

 Crush convention

 Do the right thing, because it's the right thing to do

 Invest to create devotion

 Help people grow and prosper

5
 CHAPTER: 2

LITERATURE REVIEW

I. Domino’s Pizza Since 1960 when Domino’s was associated with only one store, the company has

grown to provide a variety of quickly-delivered hot food items to customers on every continent . The

company prides itself for its innovation of items in pizza and speediness of delivery . The company

now uses franchise in all over the world.

In the following study , I will analyse the Journal done by “Anita goyal ,N.P Singh ”(2007 ,by british

food journal )(cited on 2 – march -2010 ) Tittle : consumer perception about fast food in india . he

founded that most of the young generation of india prefer fast food outlet just for fun & change

because ,they have highest value for taste & quality .

So, according to the article it presents an idea that Indian young generation likes homemade

products and they are hygiene conscious also that’s why they prefer homemade items but go

domino’s only for outing and just for fun. In addition, I had analysed the recently publicized

YouTube video of two Domino’s employees performing disgusting acts on food that would be

delivered to customers (Levick, 2009).

II. Customer Needs The most basic element of Domino’s marketing mix relies on the

understanding of the needs and wants of the customer. They recognize that the customer wants the

right pizza delivered to their door within a short period of time and while still hot. Families are now

defined by much more than a father, mother, and two children; more members of the family work

full- time. For these reasons and other cultural shifts, there has been a move toward consumer

demand for fast, easy, and prepared foods. The core benefit sought from this combination of pizza

6
product and

7
delivery service is convenience, which Domino’s has recognized and strives to provide for

customers. In another journal done by Jagwinder singh, B.B Goyal (2008 ,by journal of strategic

marketing ) (cited on 20-march-2010 ) Tittle : comparative analysis of rural & urban Indian

consumer’s attitude towards foreign products , he founded out that rural consumers were found more

impressed by the foreign products as compare to the urban peoples because rural people thinks that

foreign products are of good quality ,sign of prestige and a wide choice of models they found and a

wide choice of models they found there and urban people are very price conscious and always take

decision after analyzing the product. So, according to the article ; Indian producers in the coming

times are going to face a very strong threat from foreign brands ,particularly in consumer durable

category because india is one of the most promising & fastest growing economy of the world and in

india there is a huge potential of rural peoples.

III. Services: Domino’s and other fast-food providers are increasingly recognizing the need to

provide outstanding customer service in addition to the food products in order to build a loyal and

satisfied customer base. This means that Domino’s employees must provide a pleasant experience

for customers and demonstrate their willingness to exceed expectations if Domino’s is to be the

distinguished pizza delivery company. This guideline, in addition to the expectation that employees

are patient, polite, and treat customers with respect refers to the service quality This is the actual

service delivery and the company must recognize and close the gap between the delivery and service

quality specifications so that the perceived service provision meets expected service . By observed

journal done by Raffio,R (2007, by Restaurant Business ) (cited on 12,march 2010 )

Tittle : Domino’s pizza ,he found that domino’s is now the second largest chain in the country valued

at over $ 200 million & with sales of $ 400 million . Its growth rate has been phenomenal and 1000

units were added to the now 1200 unit chain in the past 5 years. Therefore , according to the article

; Domino’s has succeeded in recovering from such disaster and in building up such a profitable

8
business . It also looks at how the pizza chain is run today , its policies and strategy for growth and

the fast food chain may become public company in near future. In another article I had observed

that the journal done by (Pratscher.M) (cited on 19 – march -2010 ) Tittle : can domino’s dominate

the pizza market ? he found that although there was widespread diversification throughout the fast

food business . Domino’s pizza is the most popular and fastest growing food service segment ,but

also takeout and delivery sales in general are predicted to triple over the next decade .Domino’s

success can be attributed to a variety of factors such as an extensive training programme , incentive

awards and that’s why there is huge scope in fast food industry.

IV. People in Services : to provide excellent service, organizations must understand that they

must focus on their front-line employees and management first. This involves hiring the right people

who fit the company culture and are service-oriented; training them and providing them with the

right tools to serve the customer; and retaining those people as satisfied and engaged employees.

By analysis of the journal done by Minni Jaitly (technical director , Midas food international)

(cited on 14- march -2010) Tittle : current trends in the foodservice sector in the Indian

subcontinent. according to the article india has diversified culture and its own unique food

preferences. Although Indian culture is largely associated with the pronounced use of some

key ingredients and spices, differences in region, culture, climate. India is rapidly becoming a key

market for consumer goods and processed foods. Indian have very busy lifestyle, heightened

awareness, and a desire to imitate the West makes India a very suitable market for prepared foods.

Most the fast food chains like Pizza Hut, McDonald's, Domino's Pizza, KFC etc. Even the

government has recognized the potential of the processed food industry and has declared food

processing a major thrust area. This means that there will be subsidies from the government as well

as important tax benefits. But before developing food for the Indian market, it is important to

understand the traditional influences and key flavors of Indian food to successfully merge Western

trends with Indian flavors.

9
 CHAPTER: 3

METHODOLOGY

MEANING OF RESEARCH

Research is common parlance refers to a search for knowledge. Once can also define research as a
scientific and systematic search for pertinent information on a specific topic. In fact, research is an
art of scientific investigation. A careful investigation or inquiry specially through search for new
facts in any branch of knowledge.

(i) To gain familiarity with a phenomenon or to achieve new insights into it

(ii) To portray accurately the characteristics of a particular individual, situation or a group

(iii)To determine the frequency with which something occurs or with which it is associated
with something else.

(iv) To test a hypothesis of a causal relationship between variables.

OBJECTIVE OF STUDY

1 To know the consumer’s satisfaction level towards domino’s pizza.

2 To know the difficulties face by domino’s pizza customers.

3 To get overall idea of the recent development in pizza industry.

10
 SOURCE OF DATA

Source of data is classified in to two categories:

A. Primary data

B. Secondary data

A. PRIMARY DATA

Primary data do not exist in records and publication. The researcher has to gather primary data a fresh for

the specific study under taken by him. Market researchers are interested in primary data about

demographic/ socio economic characteristics, attitude / opinions / interests, motivation and behavior.

Three basic means of primary data:

1. Observation

2. Survey

3. Experiment

B. SECONDARY DATA

11
The data referred to those, which gathered for some other purpose and are already available in the firm

initial records and commercial, trade or government publications are secondary data.

Sources of secondary data:

1. Published of secondary data.

2. Government publication.

3. Specialized libraries

4. General library research sources

Sampling

Sampling may be defined as the collection of some part of an aggregate or totality on the basis of

which judgment about the aggregate about the aggregate or totality is made. In other words, it is the

process of obtaining information about entire population by only examining a part of it.

Universe/Population

The universe consists of all survey elements that qualify for inclusion in the research study. The

precise definition of the universe for a particular study is set by the research question/objectives,

which specifies who or what is of interest. In the research study, the universe/population are the

customers of Delhi region. 3.3.2 Sampling unit

12
 It is a unit from where a respondent a selected. Here, the research is conducted in Delhi and the

sampling unit is Customers of Delhi. Respondents from varied age groups have filled the

questionnaire.

Sample size

A sample is subgroup of the population selected for the study and best describes the population. The

sample size of a survey most typically refers to the number of units/respondents that were chosen

from which data was gathered. Here, the sample size is 85 Customers.

Sampling technique

A sampling technique is the name of the technique or identification of the specific process by which

the entities/ respondents of the sample have been selected. The research was made by the survey in

accordance to the convenience of the Consumers. So, the sampling technique is convenience

sampling. According to convenience sampling method it is assumed that the entire population is

homogeneous and the samples are selected in such a way that each and every unit in the population

has equal chance of occurrence or equal probability of occurrence.

Tools used for Data Analysis

1. Questionnaire

13
The questionnaire consisted of a set of questions asked to the respondent for hasher response. Here

the questionnaire was structured and non-disguised. It was done in a prearranged order and the

object of the research was revealed to the respondent. The questionnaire consisted of close ended

questions.

2. Percentage analysis

Percentage analysis is the method to represent new streams of data as a percentage (a part in 100

percent) for better understanding of the collected data.

3. Pie chart

Pie chart is a type of graph in which circle is divided into sectors that each represents a proportion of

the whole.

14
 CHAPTER-5

DATA INTERPRETATION

1. Gender

Response No of response No of response in %

MALE 13

16
FEMALE

1
OTHERS

15
 INTERPRETATION: According to the above data 52.9% respondents were male, 45.9% respondents
were female and 1.2% respondents were others. Questionnaire has been mostly filled by the male respondents.
Hence majority of the respondents were found to be male who have filled the questionnaire. female
respondents are less than male respondents.

16
 2. Age group

Response No of response No of response in %

18 - 22 8

22 - 26 7

26 - 32 3

32 - 40 9
0
>40 0

INTERPRETATIION: With the help of above analysis, we can interpret majority of respondents that
is 50.6 % fall into the age category of 18-22. 23.5 of respondents fall into the category of 22-26. 15.3
fall in to the category of 26-32. 5.9% fall into the category of 32-40. 4.7% fall into the category of
Above

17
40 This shows that the majority of respondents are youth.

18
3. How many times you eat fíom Dominos in a month?

Response No of response No of response in %

Once 27 31.8

Twice 29 34.1

Thrice 22 25.9

More than three times 7 8.2

INTERPRETATION: 31.8% of respondents eats once a month. 34.1% of respondents eats twice a
month. 25.9% of respondents eats Thrice a month and 8.2% of respondents eats more than three
times a month. So, from the data we can interpret majority of respondents eats twice a month from
Domino’s.
19
 4. On an aveíage how much do you spend on eating fíom Domino's in a month?

Response No. of response No. of response in %

<200 13 15.3

200 - 400 23 27.1

400 - 900 23 27.1

1000 - 1500 18 21.2

>1500 8 9.4

INTERPRETATION: 15.3% of respondents spent less than 200. 27.1% of respondents spent 200 to 400 Rs.
27.1% spent 400-900 Rs. And 22.1% spent 1000-1500 Rs. And 9.4% of respondents spent more than 1500
20
Rs. From the above data we can interpret majority of respondents. Majority of respondents spent around 500
Rs on eating from Dominos.

21
 5. What do you PREFER?

Response No. of response No. of response in %

Dine In 30 35.3

Home delivery 25 29.4

Take away 30 35.3

INTERPRETARION: 35.3% of respondents prefer dine-in 29.4% of respondents prefer home delivery.
And 35.3% respondents prefer take away. So, from the above data we can interpret that mostly people prefer
dine-in and take away equally.

22
6. Which item(s) do you like from Domino’s menu?

Response No. of response No. of response in %

Pizza 40 47.1

Pasta 17 20

Garlic bread 42 49.4

Choco lava cake 36 42.4

Others 0 0

INTERPRITATION: Majority of the customers prefer garlic bread and Pizza when they
visit Dominos. Whereas pasta is least preferred.

23
7. Do you find promotional measures adopted by Dominos useful?

Response No. of response No. of response in%

Yes 21 24.7

No 18 21.2

Sometimes 46 54.1

INTERPRITATION: 24.7% respondents agreed that they find domino's promotional

measures useful, 21.2% of the respondents said they are not useful whereas 54.1% were
neutral.

24
8. Rate Dominos foí its “30 minutes nahi to fíee” campaign

Response No. of response No. of response in %

Extremely Satisfied 15 17.6

Satisfied 31 36.5

Extremely Dissatisfied 18 21.2

Neither Satisfied
17 20
nor Dissatisfied

Dissatisfied 4 4.7

INTERPRETATION: 17.6% of respondents are extremely satisfied. 36.5% of respondents

are satisfied. 4.7% are dissatisfied.22.1% of respondents are extremely dissatisfied. 20% are
neutral. So, we can interpret that majority of the people are satisfied with the 30 min
delivery scheme.

25
9. Do adveítisements of domino’s influence you?

response No. of response No. of response in %

Yes 27 31.8

No 29 34.1

Sometimes 29 34.1

INTERPRITATION: 31.8% of respondents said yes. 34.1% of respondents said no. 34.1% of
respondents said sometimes. So, we can conclude that majority of the people does not get influenced
by domino's advertisements

26
10. Do you feel difficulties in placing oídeí?

response No. of response No. of response in %

Yes 23 26.7

No 41 47.7

Sometimes 22 25.6

INTERPRITATION: 26.7% of respondents said yes. 47.7% of responding said no. And 25.6%
of responding set some time so we can interpret that majority of people does not face any
difficulties while placing an order at Domino's.

27
 11. Is Domino's ambience comfoítable and well píovided?

Response No. of response No. of response in %

Strongly disagree 7 8.2

Disagree 15 17.6

Neutral 26 30.6

Agree 31 36.5

Strongly agree 6 7.1

INTERPRITATION: 8.2% of respondents strongly disagree 17.6% of respondents disagree.

30.6% or respondents are neutral on this 36.5% Agree. And where a 7.1% of respondents strongly
agree. From the above data we can interpret that majority of people is that Domino's ambience is
comfortable and well provided.

28
 12. Are you satisfied by the prices charged by dominos

Response No. of response No. of response in %

Extremely Satisfied 13 15.3

Satisfied 31 36.5

Extremely Dissatisfied 12 14.1

Neither Satisfied
nor Dissatisfied
18 21.2

Dissatisfied 11 12.9

INTERPRITATION: 15.3% of the respondents are extremely satisfied. 49.4% of the respondent are
satisfied. 16.5% of the respondents are extremely dissatisfied. 14.1% of the respondents are neither satisfied
not dissatisfied. 4.7% of the respondents are dissatisfied. Therefore, we can conclude that most of the
respondents are extremely satisfied with the hygiene measures taken by the dominos.

29
 13. Are you satisfied by the hygienic measures taken by Domino's

Response No. of response No. of response in %

Extremely Satisfied 13 15.3

Satisfied 42 49.4

Extremely Dissatisfied 14 16.5

Neither Satisfied
nor Dissatisfied 12 14.1

Dissatisfied 4 4.7

INTERPRITATION: 15.3% of the respondents are extremely satisfied. 36.5% of the respondents are
satisfied. 14.1% of the respondents are extremely dissatisfied. 21.2% of the respondents are neither satisfied
nor this satisfied. 12.9% of the respondents are dissatisfied. There are variety of opinions regarding prices
charged by Domino's. More than half of the people are satisfied with the prices whereas many are
dissatisfied.

30
 Chapter-6

RESULT AND

CONCLUSION

RESULT OF THE STUDY

On the basis of data analysis and interpretation researcher has reached to the finding of study.

Which are as following: -

1 . 39 are female respondents, 45 are male respondents, 1 belongs to others

2 . These results as the male are leading the sample and female showed less interest
in participating in the study;

3. Maximum respondents belong to the 18-22 Age-group.

4. Most of the people eats from Dominos twice a month.

5. . It is found that 100% of the respondents are aware of Domino’s pizza.

6. Most of the respondents choose home delivery or take away

7. It is found that the respondent finds Domino’s pizza is at convenient location.

8. It is found that most liked item of Dominos is their Garlic bread

9. It is found that most of the respondents are not completely satisfied with the Domino’s

10. It is found that Dominos does not deliver within 30 minutes every time.

11. It is found that not much people are influenced by Domino’s advertisement

31
 12.It is found that most of the people does not feel any difficulties while placing order
at Domino’s

13. It is found that most respondents are satisfied by the price charged and hygienic
level maintained by the Domino’s

Limitations of study

4. The response given to the researchers were not always accurate since preference is
qualitative indicator the respondents regarding their understanding of Preference.
5. Generally, respondents are based to the question raised, thus the result of research will have error
and the very Purpose of marketing research is lost. Therefore, took utmost care while dealing
with respondent.
6. Researches studies the behavior that is rational. very often, they do not express their feeling
correctly what They think. In such cases their habitual, practice preferences cannot be
assessed correctly.
7. The extent of the survey was Delhi only so the suggestions or information given in this report
may not hold true for other location in India.
8. It is possible that the information provided by the respondents may be incorrect.

Suggestions and recommendations

As the world is survival of the fittest, so the Dominoes have to be competitive in market for their own
establishment.

The Domino’s should increase its quality.

The Domino’s should provide good customer services and facility.

The Domino’s should reduce its charges.

The Domino’s should work on their delivery executives.

The Domino’s should give more discount coupons.

The Dominos have to expand its delivery area.

The Domino’s should improve the quality of the Pizza’s and increase the visibility in the market, & should
try to regain the trust of the Customer regarding its Door steps services.

32
 Conclusion of the study

 The Domino’s pizza is having good concept in present market.

 Males are more attracted towards Domino’s pizza due to good ambiances and freshness
rather than women.

 The quality of Domino’s Pizza is good

 The Domino’s pizza is increasing in a high level. People like its products and they buy in
good quantity
 The delivery person has good manners and they behave very well.
 People also like other things in the menu other than Pizza
 The study also shows that customers are not price sensitive when they get good product,
quality and services.

 Mostly people are attracted towards new products in market.

 The ambience of the restaurants is located in good place as people can go and have
the enjoyment in good way.

33
 BIBLOGRAPHY

1. C.R. KOTHARI
2. MARKETING RESEARCH- D.D. SHARMA
3. Kotler Philip- Marketing Management Prentice Hall
4. www.google.com
5. https://espace.curtin.edu.au/
6. www. Dominos.com.
7. www.emeraldinsight.com.
8. www.pristinecareers.com.

34
 APPENDICES

QUESTIONAIRIE

PERSONAL DETAILS:

Name:

Email ID:

Gender:

o Male
o Female
o Other

Age group

o 18-22
o 22-26
o 26-32
o 32-40
o >40

Q1. How many times you eat from Dominos in a month?

o Once
o Twice
o Thrice
o More than three times

Q2. On an average how much do you spend on eating from Domino's in a month?

o <200
o 200 - 400
o 400 - 900
o 1000 - 1500
o >1500

35
Q3. Which items do you like in domino’s?

Pizza
o Pasta
o Garlic bread
o Choco lava cake
o Other:

Q4. Do you find promotional measures adopted by Dominos useful?

o No
o Sometimes
o Yes

Q5. Rate Dominos for its “30 minutes nahi to free” campaign

o Extremely Satisfied
o Satisfied
o Extremely Dissatisfied
o Neither Satisfied nor Dissatisfied
o Dissatisfied

Q6. Do advertisements of domino’s influence you ?

o Yes
o No
o Sometimes

Q7. Do you feel difficulties in placing order?

o Yes
o No
o Sometimes

Q8. Is Domino's ambience comfortable and well provided ?

o Strongly disagree
o Disagree
o Neutral
o Agree
o Strongly agree

36
Q9. Are you satisfied by the prices charged by dominos?

o Extremely Satisfied
o Satisfied
o Extremely Dissatisfied
o Neither Satisfied nor Dissatisfied
o Dissatisfied

Q10. Are you satisfied by the hygienic measures taken by Domino’s?

o Extremely Satisfied
o Satisfied
o Extremely Dissatisfied
o Neither Satisfied nor Dissatisfied
o Dissatisfied

37