PROGRAM PROJECT REPORT - M.B.

1 Degree Awarding body Amrita Vishwa Vidyapeetham (University)

2 Name of the Program (specified by Master of Business Administration (M.B.A)
UGC / AICTE etc.)
3 Program Format UGC compliant. Four Quadrant Model.
4 Program Credit 106 credits
5 Course Fee 2.2 Lakhs for four semesters
6 Nature of Target Group of Learners Graduate Adults/ Professional
Learners/Experienced Professionals/Corporate
Employees
7 Date of commencement Proposed November 2021

a)Program’s mission & objectives

Mission statement:

Amrita AHEAD Online MBA Degree program is offered by Amrita Vishwa Vidyapeetham, the 5th
best university in India, and is backed by an industry-aligned curriculum and world-class faculty.
Active participation from industry through certifications and projects are unique aspects of the
Amrita AHEAD Online MBA program. The program is also developed through a case study
approach which develops the learner's problem-solving capability using various management
principles and skills.

Program Educational Objectives/Goals:

• MBA program creates business leaders and managers with leadership and problem-
solving skills for global business, with a firm drive for entrepreneurship initiatives either
on their own or within other organizations where they are employed.
• Earning an MBA gives valuable business acumen, expands professional network, and
creates new opportunities.
• Across the world, an MBA degree from a highly reputable, recognized and the quality
university is one of the highly demanded and actively pursued degrees.
• An MBA curriculum covers a broad range of topics, including delivering a thorough
foundation in traditional management disciplines, including accounting, ethics, finance,
macroeconomics, marketing, management, microeconomics, operations, and statistics.

Program Operational Objectives:

Amrita AHEAD online MBA program envisage to meet the operational objectives

• To offer knowledge in the major functional areas of business for rational decision-making
skills in the VUCA business environment
• To foster an environment of innovation in research for higher societal benefit
• To Identify and utilize current IT systems to support effective business decision-making
• To help communicating effectively through written, oral, and business analyses that are
appropriate for the intended audience
• To encourage the application of critical thinking to learning complex concepts in business
by using all forms of research and information
• To provide exposure to experts from industry and alumni, to improve corporate skills
• To encourage commitment to social, ethical, environment and cultural diversity
• To achieve national and international recognition in providing outstanding education
 PROGRAM PROJECT REPORT - M.B.A

b) Relevance of the program with HEI’s Mission and Goals :

Institutional Mission:

To provide value-based education and mould the character of the younger generation through a
system of wholesome learning, so that their earnest endeavour to achieve progress and
prosperity in life is matched by an ardent desire to extend selfless service to society, one
complementing the other. Our profound mission of providing education for life, and emphasis on
compassion driven research, has shaped Amrita as a unique institution.

At Amrita, we stand united in our mission towards solving globally recognized scientific and
societal challenges, including environment, development, and health. Amrita stands at the
strategic juncture of two streams of cultures: East and West. It is our vision to bring the two
together to bridge the

divide through meaningful collaborations with world class universities and innovative approaches
that will benefit the entire planet.

Institutional Goals:

To enhance the teaching-learning process by adopting the best and innovative practices to
produce competent professionals for careers in Research, Industry and Business with social and
common concern.

· To provide the best infrastructure and learning resources to help achieve excellence in career
and life.

· To contribute to their personal growth by helping them build marketable skills, enhance career
prospects and create productive options for the future.

· Promoting collaborations with neighbouring industry, reputed academic institutions and other
establishments for resource sharing and to promote creativity, innovation and entrepreneurship
culture.

· Enhancing the quality of education offered through active association with students, parents,
faculty, industry, alumni, reputed academic institutions and research organizations.

· Practicing and promoting high standards of professional ethics, transparency, and accountability.

· To sensitise the students to the need to live their lives rooted in the eternal values in the current
business scenario.

Linkage with Program Mission:

The two major pillars of ‘Amrita Vishwa Vidyapeetham’ such as ‘Education for Life’ and ‘Research
for Societal Benefit’ are holistically embedded in the AHEAD online MBA program. Students in this
program gain the necessary theoretical and industry inputs to become experts and professionals in
the field by developing their creative thinking capabilities. The program is designed to offer
flexibility to pursue learning along with other professional responsivities of participants. To program
utilizes expertise of globally renowned faculty and industry peers, but is affordable and technically
advanced to offer an enriching learning experience. The curriculum is timely and include current
 PROGRAM PROJECT REPORT - M.B.A

trends in management practice for immediate real-world applications. The students support
systems such as digital library support, digital course content, interactive technology mediated
discussions, timely feedbacks, and interventions for student progress etc helps to achieve the
mission of the program flawlessly.

c) Nature of prospective target group of learners

The target group are Graduate Adults, Professional Learners, Experienced Professionals and
employees working in different corporate industries globally, who are aspiring to become an
entrepreneur or to excel in Business and Management field.

d) Appropriateness of Program to be conducted in Open and Distance Learning mode to acquire

specific skills and competence :

The emerging trend in educational content development and delivery offers multiple glimpses
about how education should transform to achieve higher goals of efficiency and sustainability. It
clearly empathizes the need for creating system that is more student friendly.
The aspirations of the students are shaping towards a more flexible, experience rich, and practically
relevant programs in the current environment. From this point of view, many types of learning,
including like online learning, distance learning using a virtual environment, or blended learning
options becomes timely and important. An online MBA is more flexible, cost-effective, more
experiential, and offers to wider networking and hence more global reach. It can rightly utilize the
expertise of acclaimed academicians and professionals from around the globe without much
complexities attached physical accessibility. The important features of online learning AHEAD aim
achieve are:

• Higher student engagement in learning.

• Enhanced virtual interactions among faculty and participants.
• Higher participation from industry and alumni
• Better time management and flexibility
• Enhanced attainment of learning outcomes
• Higher cost-effectiveness to students.
• Higher scope for faculty empowerment
• Better opportunities for experiential learning

With technology-enabled learning, learning can take place anytime and anywhere, allowing
students to learn without geographical and time restrictions, while still having the possibility of in-
person engagement. It provided opportunity for students to collaborate with peers virtually to
gain intellectual advantage. Online learning helps learners to master digital learning skills, making
an ideal way for learners to become lifelong learners. Thus, justifying the appropriateness of online
leaning for skills and competencies on a continuous basis.

Program Learning Outcomes (PLOs):

At the end of the MBA program, students should be able to:

1. Develop a Critical and Integrated thinking
2. Have Environmental and Societal awareness
3. Demonstrate effective oral and written communication skills
4. Able to identify the issues through an ethical reasoning lens
5. Develop Leadership skills in them
 PROGRAM PROJECT REPORT - M.B.A

e) Instructional Design :

Program Format:

Each course will be in 4 quadrants, following the UGC guidelines.

1) Quadrant-I is e-Tutorial

Which shall contain: Video and Audio Content in an organized form, Animation, Virtual Labs, etc.,
along with the transcription of the video.

2) Quadrant-II is e-Content

Which shall contain; self-instructional material (digital Self Learning Material), e-Books, case
studies, presentations etc., and also contain Web Resources such as further references, Related
Links etc.

3) Quadrant-III is the Discussion forum

For raising doubts and clarifying the same by the Course Coordinator

4) Quadrant-IV is Assessment

Which shall contain; Problems and Solutions, which could be in the form of Multiple Choice
Questions, Fill in the blanks, Matching Questions, Short Answer Questions, Long Answer
Questions, Quizzes, Assignments and solutions.

Study Materials:

• Reading materials and video lectures will be uploaded into learning management system (LMS)
• Every week, there will be a live interactive session with faculty to clear doubts and they will also
be recorded and posted.
• There will be a discussion forum to encourage peer learning. Faculty and teaching assistants will
participate in these discussion forums and help with the overall learning experience. Practice
quizzes will be given every week so that continuous preparation for exam been done.

Curriculum: Master of Business Administration

SEMESTER – 1
Course Title Credits
Business Communications 4
Managerial Economics – Micro and Macro 6
Business Negotiations and Conflict Resolutions 4
Accounting for Managers 4
Marketing Management 4
Business Statistics 4
Education for Life – I 1
TOTAL 27
 PROGRAM PROJECT REPORT - M.B.A

SEMESTER – 2
Course Title Credits
Operations Management 4
Technology Transformation for Business 4
Human Resource Management 4
Financial Cost Management 4
Marketing Research and Consumer Behaviour 6
Business Analytics 4
Education for Life – 2 1
TOTAL 27

SEMESTER – 3
Course Title Credits
Strategic Management 4
International Business 4
Legal Aspects and Business Ethics 6
Elective – I 4
Elective – 2 4
Minor Project 6
Education for Life – 3 1
TOTAL 29

SEMESTER – 4

Course Title Credits

Major Project 10
Entrepreneurship and Innovation 4
CSR & Sustainability 4
Elective – 3 4
Education for Life – 4 1
TOTAL 23
OVERALL CREDITS – 106

ELECTIVES

Stream 1 – Marketing
Digital Marketing 4
Marketing Communications 4
Sales and Distribution Management 4

Stream 2 - Finance
Advanced Financial Management 4
Financial Modelling 4
Investment Analysis and Portfolio Management 4

Stream 3 – Human Resources (HR)

Recruitment & Retention Management 4
Performance Management 4
Industrial Relations & Labour Laws 4
 PROGRAM PROJECT REPORT - M.B.A

Stream 4 - Operations
Manufacturing Control & Planning 4
Total Quality Management 4
Supply Chain Management 4

Stream 5 - General
Intellectual Property Rights 4
Management Consulting 4
Leadership Skills 4

Duration of the Programme:

Duration Years
Full Time 2 Years
Part Time Varies

c) Faculty and support staff requirement

Amrita abides by the UGC requirements to have one Programme Coordinator per one
Programme, one Course Coordinator per one Course, one Course Mentor per batch of 250
learners and additional Examiners to support and monitor the students.

d) Credit hours for each course or module of the programme

The curriculum of the program will have credits, apportioned as below in the following knowledge
segments:

· Core courses in the primary area of the program, including project in the end semester

· Soft core electives in various emerging technology streams

· Industry certification courses as electives

· Soft skills & personality development courses

· Laboratory courses

This program aligns to the credit-based system as per UGC regulations which helps the student to
understand the exact learning hours required to complete a course
 PROGRAM PROJECT REPORT - M.B.A

f) Procedure for admissions, curriculum transaction and evaluation

Eligibility Criteria for admission –

Students with Indian Education:

Direct admissions for learners with an aggregate minimum of 60% marks in 10th, 12th and UG.
Learners below 60% marks will be also considered for admissions following a short interview.

• Candidates must have passed 10 + 2

• Candidate must have completed an undergraduate degree (minimum 3 years)
• Students in their final year can apply with the last completed semester results
• Candidates with work experience will have an added advantage for admissions.

For Students with Foreign Education:

Certificate of Equivalence from the Association of Indian Universities is needed. This is required
for any student with a Foreign Education who wishes to apply to an Indian University. For more
detailed information https://aiu.ac.in/ could be referred.

Procedure for Admissions

Need to fill out the application form in order to apply.
Below given is the link to apply:
https://aoap.amrita.edu/ahead/index/

Course Fee Structure:

Semester Amount
Semester 1 Rs 55000
Semester 2 Rs 55000
Semester 3 Rs 55000
Semester 4 Rs 55000
Total Rs 220000
 PROGRAM PROJECT REPORT - M.B.A

* Foreign national to know the fee details must send an email to [email protected]
Low Cost EMI option available.

Program Delivery Policy:

Method
The course will be delivered completely through online materials prepared as per the applicable
norms laid down by competent authority of UGC.

• These e-learning Materials (PPT, Video, Video Script, reading materials, Quiz, assignments &
Discussion Forums) as per Four-Quadrant approach are delivered through Learning Management
System (LMS) and these e-contents will be made available to all the registered applicants in a
formalized way with proper accesses credentials.

• The unit wise continuous assessment (designed using blooms taxonomy) is conducted online in
the LMS on adaptive basis as per the requirement of the course.
• There will be Live Sessions - 1 hour per week per course.

• Reading materials & video lectures are uploaded every week prior to the live session

• There will be discussion forums active for 2 hours on weekly basis for every course

• There will be Quizzes & Assignments once a week, every week for each course.

• Every week, for every course, there will be a live doubt clearing session with the faculty,
typically for about an hour. These sessions will also be recorded and available for watching later.
In order to accommodate working professionals, these sessions will be held on weekends or after
working hours.

Web-based Tool

Our instructional delivery system is the same for all programs. The content for Quadrant-1 (E-
Tutorial) is created by the expert faculty. Each faculty uses a standardized PowerPoint template
(same fonts / layout for all courses). Each course is broken up into short 6-10 minute videos with
PowerPoint slides as research has proven this is the ideal content length. All material created is
from the expert faculties knowledge and using appropriate copyright provisions.
After creating the E-Tutorial videos, the faculty sends them to our in-house audio-video editing
team that checks each video for any errors and performs post-processing. Upon approval the
videos are OK’d to be uploaded into the LMS.
We are using CANVAS an open source LMS created by Instructure. Canvas provides modules and
functionality for all of the 4 quadrants. Each faculty is assigned a course in Canvas along with their
respective T. A’s. Using canvas modules faculty are able to create individual pages for each video.
Each Q1- E-Tutorial video is show with its respective Q-2 (E-content), which is placed below the
video. Students are also assigned quizzes, assignments and exams through canvas, satisfying
quadrant 4. Finally, canvas allows the placement of asynchronous discussion pages within the
modules which all faculty use, this satisfies quadrant 3.
The head faculty will perform a weekly synchronous doubt clearing session with the students,
using Microsoft teams. All students are provided office 365 accounts which includes, email and
Teams access.
 PROGRAM PROJECT REPORT - M.B.A

Every week students must complete 1 module of the course which includes all four quadrants, E-
tutorial (videos created by faculty) E-content (supporting material from books and web),
Discussion forums and Teams meeting for doubt clearing. Also, there is a weekly quiz to motivate
the students to stay on track. Quizzes are given using the canvas LMS which as a built-in
functionality for this purpose.
Following the UGC guidelines we weight the internal marks at 30% and External (final-exam) as
70%. The final exam is given on canvas. We are in the process of selecting a high-quality
proctoring solution that uses bio-metrics, safe browsing, and automated proctoring.
Overall, the Canvas LMS coupled with Microsoft teams delivers on all aspects needed to create a
high-quality online educational experience. Students have a single central website to view the
videos, take quizzes, submit assignments, view their grades, and discuss questions. Teams is used
solely for the purpose of live synchronous meetings.
Faculty also enjoy the many benefits of the canvas grading, allowing for curve setting, and
weighting of assignments.

c) Academic Activities

Amrita is fully compliant for the quadrant model of instruction. Supplementary activities include
webinars with industry experts, networking opportunities with other students for academic
understanding. Other programs could have contests, blog inputs, and various other curriculum
enrichments.

d) Evaluation Policy

All the courses will be offered in semester pattern. For every course a student attending during a
semester, there is an online Continuous Internal Assessment (CIA) component that will contribute
30% (Quizzes, Case Studies, Assignments). There will be one proctored online examination of 3
hours’ duration at the end of the semester for each credited course which will contribute 70%
total assessment. We advise Students to have at least 75% attendance in all the activities as per
ODL regulations. The evaluation components include submissions, attendance in live sessions &
LMS activities.
The level of student academic performance as the aggregate of continuous evaluation and end
semester examination is reflected by letter grades on a ten-point scale, which is given below:

Letter Grade Grade Points Rating

O 10.00 Outstanding
A+ 9.50 Excellent
A 9.00 Very Good
B+ 8.00 Good
B 7.00 Above Average
C 6.00 Average
P 5.00 Pass
F 0.00 Fail
FA 0.00 Failed due to insufficient
attendance
I 0.00 Incomplete (awarded by
lab
courses/projects/seminars
W Withheld
 PROGRAM PROJECT REPORT - M.B.A

After finalization of the grades by the class committee and subsequent approval of the Head of
the School, the result will be announced by the Controller of Examinations

g) Requirement of the laboratory support and Library Resources:

• Since no lab courses are being offered, lab support is not required for this course.
• Students are provided with login credentials to access e – Library for course related study
materials and references.

h) Cost estimate of the Program and the provisions:

In general, the costs vary based upon number of students. We strive to be fully compliant to all
UGC regulations. Also, Amrita is known for having admissions for a significant percentage of
economically deprived portions of the society. Our program related costs are 40% to 60% of fee
revenue, and balance of semi variable/fixed expenses are 30% to 50%. In summary, Amrita strives
for 10% operating margins. If student quantities are less, Amrita will not increase student fees.

i) Quality assurance mechanism and expected Program outcomes :

Amrita has a very active audit committee that regularly and also spontaneously inspects current
processes. If any process requires improvement, faculty and staff consider it to be the highest
priority.
Amrita follows the IQFC quality standards that are generally known to be the best in the world.

Program Specific Outcome:

1. Critical and Integrative Thinking

· Students will be able to identify and define the problem/issue
· Students will be able to collect relevant information
· Students will be able to identify and understand the multiple perspectives of the issue
· Students will be able to analyse the problem
· Students will be able to generate effective solutions

2. Environmental and Societal awareness

· Students would develop an understanding of the ground realities
· Students would be motivated to address societal issues
· Students would learn from the field experience
· Students will have adequate knowledge of the ‘Founding principles of sustainable development’.
· Students will have adequate knowledge of the ‘Environment: Trends and key figures of
global/local issues’.
· Students will have adequate knowledge of ‘Organizational governance’.
· Students will have adequate knowledge of ‘Human rights; Community involvement and
development’
· Students would engage with a community

3. Effective oral and written communication

· Students demonstrate written communication skills
· Students demonstrate oral communication/presentation skills

4. Ethical Reasoning
 PROGRAM PROJECT REPORT - M.B.A

· Students will be able to Identify the ethical issue/s in a given situation or case
· Students will be able to identify the relevant stakeholders and their stakes
· Students will be able to apply appropriate theories/tools effectively to analyse the given
situation/case
· Students will be able to analyse decision alternatives and their consequences well
· Students will be able to choose an appropriate action

5. Leadership Skills
· Students are aware of the surroundings
· Student s are open-minded and respectful
· Students are reflective
· Students are organized
· Students are respectful while interacting with others
· Students are effective communicators