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TikTok Marketing - Cheat Sheet

TikTok is a short form video app popular among Gen Z and young Millennials where users can post 15-60 second videos. The document provides 9 steps to leverage TikTok for marketing, including assessing if TikTok is a good fit, creating engaging content using hashtags and special effects, running hashtag challenges and collaborating with influencers, analyzing video performance, and following best practices like using music and challenges.

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1K views4 pages

TikTok Marketing - Cheat Sheet

TikTok is a short form video app popular among Gen Z and young Millennials where users can post 15-60 second videos. The document provides 9 steps to leverage TikTok for marketing, including assessing if TikTok is a good fit, creating engaging content using hashtags and special effects, running hashtag challenges and collaborating with influencers, analyzing video performance, and following best practices like using music and challenges.

Uploaded by

mariomr0890
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TikTok Marketing – Cheat Sheet

How To Leverage The TikTok Platform For Profits

Step 1: What is TikTok?

- A short form video app


- Videos can be 15 seconds or 60 seconds
- Over 500 million users worldwide
- It has a young audience
- Generation Z and young Millennials are the main users
- User generated content
- Duet and Hashtag Challenge features
- Special effects for videos

Step 2: Getting Started with TikTok

Step #1: Assess whether TikTok is the right platform for your business

Step #2: Download and install TikTok on your mobile device

Step #3: Create an account

Step #4: Setup your profile and switch it to Pro

Step #5: Start watching other people’s videos and engage

Step #6: Follow other TikTok users

Step 3: Creating Content for TikTok

- Music videos either mini clips or montages


- Funny videos
- Special effects videos
- Duet videos
- Hashtag challenge videos
- Plan your videos
- Use the special effects
- Create engaging videos
- Be consistent with posting

Step 4: TikTok Hashtags

Step #1: Use the right hashtags for more exposure and likes

Step #2: Using the right hashtags will help to grow your following

Step #3: Know your audience to identify the best hashtags

Step #4: Check out the hashtags that influencers use in their successful videos

Step #5: Check out the hashtags your competitors use in successful videos

Step #6: Use external tools for hashtag suggestions

Step #7: Use hashtags related to your content

Step #8: Never use misleading hashtags

Step 5: Marketing Strategies for TikTok

Step #1: Create engaging hashtag challenges

Step #2: Create videos ideal for Duets

Step #3: Work with suitable influencers

Step #4: Use scarcity for greater engagement

Step #5: Be authentic with your content

Step #6: Build a community on TikTok

Step #7: Encourage user generated content

Step #8: Promote your TikTok videos on other social channels

Step 6: TikTok Ads

Step #1: Check to see if TikTok Ads are available in your country

Step #2: TikTok ads are all short form videos

Step #3: You can use a CPC, CPM or CPV model


Step #4: Brand Takeover ads are front and center when the app is opened

Step #5: Hashtag Challenge ads run for 6 days

Step #6: Branded Lens ads drive high engagement levels

Step #7: In Feed Native Ads blend in seamlessly

Step #8: There are targeting options

Step #9: You can add an external link

Step 7: Inspiring TikTok Use Cases

- The Bailey Bakery has over 4 million followers


- Lawyer Anthony Barbuto has 1.8 million followers
- University of Florida successfully uses the platform
- Lil Nas X created a number one hit using TikTok
- The Lomile Shop has more than 2 million hearts for their videos
- The Washington Post has more than 4 million hearts for their videos
- The Pasco County Sheriff’s Office has more than 3 million hearts

Step 8: TikTok Analytics

Step #1: You must use TikTok Analytics to see how well your account is performing

Step #2: Switch to a Pro account first

Step #3: Profile Overview shows profile and video views and total followers

Step #4: Content Insights provides very rich insights for each video

• Total hearts (likes) for the post


• Total comments for the post
• Total shares for the post
• Total video play time
• Total video views
• The Average watch time
• Sources of traffic
• Audience territories
Step #5: Follower Insights show audience by territory and age

Step #6: The Pentos tool enables you to examine other TikTok profiles

Step 9: TikTok Marketing Best Practices

- TikTok has a young user base


- Always use music
- Use the special effects
- Use multiple shots in videos
- Challenge your audience
- Look at your competitors
- Use analytics
- Plan your content
- Be consistent with posting

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