Empowerment

Technologies
QUARTER 4
MODULE Designing and Copywriting for
7 ICT Projects

TECHNICAL VOCATIONAL LIVELIHOOD

 EXPECTATIONS

At the end of the learning period, students should be able to:

A. Differentiate copywriting, copywriter, and web designer;
B. Incorporate rich multimedia content in the design to help improve user
experience and delivery functionality; and
C. Appreciate the importance of the web designer and copywriter’s
partnership.

PRETEST

Directions: Write what you know about the words below.

1. It is a _____________.
a. process b. position
What do you know?
____________________________________________
____________________________________________
____________________________________________
It is a _____________.
2.
a. process b. position

What do you know?

____________________________________________
____________________________________________
____________________________________________

RECAP

Directions: Place each word according to the appropriate group.

preferred preferred
location age mainstreamers
channels content types

strives for reformers explorers gender language

 LESSON

Task assigning happens during the planning stage. It is important that each
member know their specific tasks for a good performance and productivity of
the group. Among these positions are copywriter and designer, and their
partnership is crucial during the production of the web project.

The copywriter’s task is to check the errors in the ICT content. He/she will
follow this process (Gabest, 2018):

Use subheading to
Split paragraphs into Split complex
identify subsections
shorter and fewer sentences into Highlight key words.
of the application or
sentences. simpler ones.
website.

According to American Writers & Artists Institute, copywriter is responsible

for writing the text used to persuade or motivate people to take some action
or response. Copywriting is defined as a process of persuasive writing for
marketing and promotional materials.

On the other hand, web designer refers to person who decides and creates the
aesthetic portion of the website and its usability. The web designer focuses on
what the exterior and the interior design of the website, what ambiance it
shares to the target audience, and what is the website usability interface.
For the success and effectiveness of the ICT project, a copywriter and a
designer must work together to produce a message. To develop a successful
partnership, they must start with three C’s: communication, collaboration,
and concept (UCreative, nd.).

a. Communication
It is a process of sharing and
exchanging of thoughts and
ideas. Designers and copywriters
must have a constant and
regular communication specially
to achieve end goal of your web
project.

b. Collaboration
Defined by Cambridge English Dictionary, it is a situation wherein two or
more people working together to create or achieve the same thing. During the
designing, one or more designs were developed. From these designs, the
project supervisor will use these designs to choose the definitive design that
will be produced in the project. The web designers and copywriters must start
collaborating at this stage. Copywriter must start writing the content draft, so
that the web designers get a feel for what they are working around.

c. Concept
The designer and the copywriter must get on the same page through
continuous communication and collaboration to create a concept that
achieves the goal of your ICT project.

ACTIVITIES

I. Directions: Conceptualize and draw your ideal design for your ICT
project/campaign website. The design must contain the 5 essential parts of a
website discussed in from Collaborative Development of ICT Content (Part I)
module, and 2 multimedia content. Use a separate short bond paper/s to
draw your design and for writing the details of your design. You may use any
drawing or coloring materials.
 20 15 12 10
Purpose may be Site has a clear Very strong
Site lacks a sense somewhat purpose. understanding
Target and Purpose

of purpose. unclear. of who the site

Major elements was created for.
No indication that Target audience of the site are
the site was is identified, appropriate for All elements of
created for a target and some the target the site are
audience other choices are audience. engaging and
than teacher-as- appropriate for appropriate for
grader. his audience. the target
audience.
Layout of the page Page layout Page layout is Page layout is
is confusing, or may be “busy” interesting and creative and
cluttered or dull. or appropriate for effective.
Layout

unimaginative. content.
Layout does not Layout effects
reflect ideas and Unreflective use Layout is and extends the
content but seems of a template. appropriate for ideas and
arbitrary. the content. content.
Errors in grammar Some editing for Few errors in Site has been
and usage interfere spelling and grammar, fully edited to
Language and Conventions

with meaning. punctuation is usage, spelling, be free of errors

Many punctuation required. or punctuation in grammar,
and spelling errors. give clear usage, and
Writing style is not Writing style is evidence of mechanics.
effective for the appropriate for careful editing.
purpose. the purpose. Writing style is
Site requires Writing style is deeply
extensive editing. interesting and engaging.
Errors in grammar effective.
and usage are
noticeable, but do
not interfere with
meaning.
Heading do not Headings and Headings create
create a first paragraphs hierarchy and
consistent of longer text intrigue reader.
hierarchy create
Heading or
Organization

and/or entice appropriate First

paragraphs breaks
reader to go hierarchy. paragraphs of
are not used to
further into the longer text
create hierarchies
text. First intrigue readers
or orient reader to
paragraphs of and draw them
text.
Paragraphs may longer text into the text.
be long or interest reader
incomplete. to go further
into the text.
Rubric Reference: Galileo Educational Network
 WRAP-UP

I. Directions: Complete the K-W-L chart below about the module’s topic.

VALUING
 POSTTEST

Directions: Match column A to column B.

A B

____ 1. copywriter a. highlight key words

____ 2. copywriting b. responsible for writing content

that persuade target audience
____ 3. collaboration
c. process of sharing or exchanging
____ 4. one step in the process ideas.

____ 5. web designer d. responsible for aesthetic of the

website

e. two or more people working on

one output.

f. process of checking errors

KEY TO CORRECTION

Here are the answers: