“Kape Kahapon”

Entrepreneurial Management

Submitted by:

Bautista, Vless

Caldito, Janine

Castillo, Lalein

Cataniag, Andrea

Dajay, Harvey

De Mesa, Lyra May

VII. Marketing Strategy
The primary challenge addressed by Kape Kahapon is the diminishing presence of

traditional coffee experiences in the face of evolving consumer preferences dominated by modern

coffee culture. The rapid growth of contemporary coffee shops has overshadowed the rich

historical and cultural aspects of Filipino coffee traditions. Kape Kahapon seeks to revive and

preserve these traditional experiences, ensuring they are not lost to changing trends.
A. Proposed Target Market

Kape Kahapon offers affordable coffee and pastries that are familiar with Filipino tastes

and preferences. This business provides coffee experiences that could make consumers reminisce

about the feeling of how Filipinos traditionally drink coffee.

Kape Kahapon’s target market is segmented into categories:

Geographic Demographic Psychographic Behavioral

• Population of • Age • Adventure • Loyalty Level
Norzagaray, and - 18 years old Seeker • Personality
other and above • Stress Copers • Benefits hoped
municipalities • Genders: • Coffee for
around - Male Enthusiasts • Purchasing habits
Norzagaray, - female, and • Social Coffee • Sentimental
Bulacan (San Jose - LGBTQ+ Drinkers
del Monte, • Income Level
General Nakar, - 5,000 and
Santa Maria, above
Angat, and Dona • Employment
Remedios Status
Trinidad) - Employed

Kape Kahapon aims to attract not only those who are pure coffee lovers and people of all

ages who are looking for a relaxing and comfortable place to socialize but also those who are

interested in experiencing nostalgic coffee experiences Filipinos used to have. The individual

preferences and willingness of potential consumers to purchase products at Kape Kahapon are also

considered in classifying its target market.

B. Product Strategy

Kape Kahapon offers breads and beverages that are familiar to Filipinos’ tastes. Coffees

could be served hot or cold, depending on the preference of the consumer. The breads offered by

Kape Kahapon are supplied by a local bakery that is credible in providing quality products.

Initial Product Offerings Description

Kape Kahapon

Kape Kahapon is a unique coffee

beverage made from a blend of finely ground
Talbak coffee beans and hot water.

Kape’t Gatas

Kape't Gatas is a delightful hot coffee

beverage crafted from the perfect fusion of fresh
milk and meticulously brewed Talbak coffee
grounds.

Kape Karamel

Kape Karamel is a refreshing iced

coffee that combines the smoothness of fresh
milk, the sweetness of caramel syrup, and the
bold character of brewed Talbak coffee grounds.

Kape Tsokolate

Kape Tsokolate is a revitalizing iced

coffee blended with talbak grounds, with the
delight of chocolate syrup and the richness of
fresh milk.
Pandesal

A bread roll, renowned for its soft and

slightly sweet interior and golden, crunchy crust.

Spanish Bread

Characterized by its rolled, bread-like

texture filled with a sweet and buttery filling.
Each bite offers a delightful combination of soft,
slightly chewy dough and a rich, sugary center.
It's a popular choice for an afternoon snack or
dessert.

Kababayan

A bread with a distinct salakot shape and

yellow color that is a popular muffin. It is soft,
sweet, and moist.

Mamon

A very light chiffon or sponge cake

known for its soft and fluffy texture.
Ensaymada

It consists of a buttery, coiled bread

topped with a generous layer of sugar, butter, and
often grated cheese. Ensaymada is a sweet and
savory delight.
Packaging Description

Hot Coffee Take-out

The secure lids on these cups not only help

prevent spills but also maintain the heat inside, provide a
secure and sealed environment for beverages or food,
maintaining temperature and freshness.

Iced Coffee Take-out

Plastic cups also provide a clear view of the

delicious brew inside, allowing customers to savor the
visual appeal of their coffee, and plastic cups are
recyclable, adding an eco-friendly touch to your coffee
experience.

Coffee Holder

This holder is used for take-out of hot coffee or iced

coffee; it is used to conveniently hold the coffee
wherever the customers go.

Bread Take-out

These bags are usually durable and reliable, so you

can be sure that your freshly baked bread arrives home
undamaged. Paper's dryness contributes to maintaining an
appropriate level of moisture, which keeps the bread tasty
and fresh. Paper bags' capacity to breathe helps to avoid
condensation, which occasionally causes bread to become
mushy.

Table 6: Packaging
C. Price Strategy

The pricing strategy Kape Kahapon uses Competitive Pricing and Value-based Pricing to

offer the consumers a combination of a unique and authentic Filipino experience. By using local

sources and ingredients, Kape Kahapon ensures its products are not just competitively priced but

also carry an inherent sense of value. Kape Kahapon additionally offers value deals, providing an

option where consumers can purchase coffee and baked goods at a little cheaper price when

compared to purchasing them individually.

D. Place Strategy

Kape Kahapon's place strategy focuses on providing a comfortable and enjoyable

environment for customers. This includes a well-maintained bathroom, cozy seating, and a serene

location to enhance the overall customer experience. The ambiance of Kape Kahapon is a key

element of its place strategy. The antique furniture, soft lighting, and warm color palette create a

nostalgic and welcoming atmosphere, transporting customers to a bygone era. The seating area is

arranged to offer both individual and group seating options, catering to various customer

preferences. The location in Norzagaray is accessible to a diverse range of customers, including

local residents and tourists interested in cultural experiences. It takes advantage of the area's

popularity and diverse customer segments.

E. Promotions Strategy

Kape Kahapon uses various types of promotions to create brand awareness and generate

interest among potential customers. The business makes use of social media platforms like

Facebook, Instagram, and Twitter to advertise its goods and services. It also distributes flyers with

information, hosts events for target audiences, specifically live music performances by local

musicians, and organizes games or challenges that customers are able to participate in if they

purchase a product. Through strategic partnerships with nearby businesses or organizations, Kape

Kappon may successfully market itself and expand its client base by cross promoting each other's

products or services.

Web analytics are crucial for improving Kape Kahapon's operations and increasing

customers' satisfaction. Through the analysis of web analytics data, Kape Kahapon is able to

discover vital information about its customer base, including demographics and interests. In order
to ensure that advertisements reach the individuals who are most interested in them, this

information is helpful in developing targeted marketing campaigns. Online reviews and social

media data analysis are also included in this procedure by Kape Kahapon. This helps in

understanding the feelings and thoughts of the consumer and provides insightful information for

improving the service and maintaining the brand's positive reputation.

Design/social media

Flyers

Facebook
https://www.facebook.com/Kapekahapon23

Instagram
https://www.instagram.com/kapekahapon23/
 X
https://twitter.com/@kapekakahapon23

Website
https://kapekahapon/home/
VIII. Location & Layout
Kape Kahapon will be located at 430 Norzagaray San Jose Rd, Norzagaray, Bulacan, and

the shop is conveniently located along the route to DRT. The rent of the space is 13,000.00 per

month. This location attracts tourists, cyclists, and locals since it offers a great setting where

customers may unwind while sipping coffee, taking in the atmosphere, and experiencing provincial

life. The site was chosen by the business owners in an effort to attract consumers and make them

feel part of the past.

IX. Description of the Management Team
This committed and varied management team works effectively to establish Kape Kahapon

as a premium coffee brand that is recognized for its outstanding taste, strong moral values,

providing services and consistent commitment to sustainability.

Management Team:

Vless Bautista
General Manager
Vless has a B.S. in business management and prior experience managing cafés and

hospitality businesses. He oversees and guides the business toward achieving its main goals and

objectives. He ensures that employees work productively and develop professionally. In addition

to overseeing all aspects of the business operations, he is in charge of boosting profitability and

efficiency. Working with owners to make well-informed decisions is his responsibility.

Ma. Lalein Castillo

Financial Manager
Lalein holds a bachelor's degree in accounting and finance, has expertise with financial

analysis programs, and has worked in financial management in prior careers. She monitors

expenses and financial performance and assesses the financial viability of the business. In addition

to developing and overseeing budgets, she also makes sure financial standards are followed and

offers recommendations and financial analysis.

Janine Caldito
Barista
Janine is an experienced baker and barista who is committed to maintaining traditional

food and drink traditions. She develops and improves traditional recipes, makes, and serves

traditional coffee, and manages and trains barista employees. Along with that, she interacts with

customers and offers cultural viewpoints.

Lyra May De Mesa

Service Personnel
Lyra has excellent communication and customer service skills, a kind personality trait, and

a knowledge of traditions related to coffee and culture. Her responsibilities include greeting,

accommodating, and answering inquiries from customers in addition to taking orders and serving

food and drinks. She is also in charge of making sure the dining spaces and tables are always clean.
X. Internal Organization

The figures show the organizational chart of Kape Kahapon

Form of Business Ownership

Kape Kahapon chose for a general partnership because they value shared control and

management responsibilities. With six partners, this structure ensures that everyone has an equal

in decision-making and contributes to the business's growth. The decision to allocate earnings and

liabilities shows the partners' commitment to equality and cooperation. This way, each partner is

equally involved and invested in the success of Kape Kahapon, aligning with their vision of a

collective.