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Digital Business Management

The document contains questions about various topics related to e-commerce and the internet. It asks about consumer behavior regarding bundled products, different business models, globalization strategies, and technologies used for online activities and data gathering. It also contains questions about security issues like denial of service attacks, encryption standards, and factors in developing secure websites.

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Dhamma Dahiwale
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© © All Rights Reserved
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0% found this document useful (0 votes)
334 views

Digital Business Management

The document contains questions about various topics related to e-commerce and the internet. It asks about consumer behavior regarding bundled products, different business models, globalization strategies, and technologies used for online activities and data gathering. It also contains questions about security issues like denial of service attacks, encryption standards, and factors in developing secure websites.

Uploaded by

Dhamma Dahiwale
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 14

1. Select the right option for the statement, 8.

Select the right option for the statement,


the per-product price consumers are willing Compared to Internet users, the number of
to pay for a bundle as the number of goods cell phone subscribers is.
in the bundle increases. a. Much larger.
a. Varies from product to product b. Much fewer
b. Decreases. c. About the same
c. Increases. d. Slightly fewer
d. Stays the same. 9. Which of the following activities is most
2. What business model involves an common among Internet users after sending
independently owned vertical digital e-mail?
marketplace for direct inputs? a. Getting news
a. E-distributor b. Sending instant messages
b. E-procurement c. Using a search engine to find information
c. Private industrial network d. Reading someone else's blog
d. Exchange. 10. Which is known as a situation where
3. Which is called a strategy designed to there are no differences among products or
compete in all markets around the globe? services, and the only basis of choosing
a. Focus. product is price?
b. Differentiation a. Commoditization
c. Scope. b. Value chain
d. Cost. c. A value web
4. Which is called the Search Engines d. Profit
databases are selected and built by computer
robot programs?
a. Robots 11. Which of the following are technologies
b. Spiders used to gather information about you online
c. Search Engines except?
d. None of these a. Anonymizers
5. Which of the following constitutes the b. Cookies.
inner-most layer, in the e-commerce security c. Spy ware.
environment? d. Gmail.
a. People. 12. Select the right option for the statement,
b. Technology solutions When hackers flood a Web site with useless
c. Data. traffic to overwhelm the network, it is called.
d. Organizational policies and procedures a. Pharming.
b. Spoofing.
c. A Denial of Service (dos) attack
6. Which of the following is not considered to d. Phishing.
be one of the three phases of ecommerce? 13. Which is called the dimension of e-
a. Consolidation. commerce that enables commerce across
b. Innovation. national boundaries?
c. Reinvention a. Ubiquity.
d. Preservation. b. Interactivity.
7. Which of the following market entry c. Richness.
strategies are the most common for existing d. Global reach
firms? 14. What is the name of the division of the
a. Brand extender U.S. Department of Homeland Security that
b. First mover coordinates cyber incident warnings and
c. Alliances. responses across government and private
d. Fast follower sectors?
a. OECD.
b. P3P. d. Internet Explorer
c. IC3. 22. Which of the following are steps in the
d. US-CERT systems development life cycle except?
15. Which is known as the set of applications a. Testing.
and technologies that allow users to create, b. Debugging.
edit, and distribute content online? c. Implementation.
a. Internet. d. Systems Design
b. Social networking. 23. What is the only payment system that is
c. Virtual life instantly convertible without
d. Web 2.0. intermediation?
a. Stored value
16. Which is not a limitation of the current b. Cash.
Internet? c. Accumulating balance.
a. Insufficient reach d. Credit card
b. Best-efforts QOS 24. What Web server functionality allows it
c. Network architecture limitations. verify usernames and passwords and process
d. Insufficient capacity throughout the certificates and encryption information?
backbone a. File Transfer Protocol
17. What was the primary source of financing b. Processing of HTTP requests.
during the early years of e-commerce? c. Data capture.
a. Venture capital funds. d. Security services
b. Bank loans 25. Select the right option for the statement,
c. Initial public offerings E-commerce merchant server software
d. Large retail firms. includes all of the following except.
18. Which of the following are factors in a. Online catalogue
optimizing Web site performance except? b. Online e-mail.
a. Page generation c. Online shopping cart
b. Page content. d. Online credit card processing
c. Page delivery 26. What is the most common type of Internet
d. Page retrieval crime according to the IC3?
19. What is the most widely used encryption a. Credit card fraud.
standard? b. Auction fraud
a. Data Encryption Standard (DES) c. Non-delivery
b. Universal Encryption Standard (UES). d. Check fraud.
c. Optimal Encryption Standard (OES). 27. Which of the following is a new and
d. Advanced Encryption Standard (AES). disruptive Web feature or service?
20. How do a security plan begins with a(n)? a. Blogs.
a. Risk assessment b. XML.
b. Security policy c. Diffserv.
c. Security organization d. CDMA.
d. Implementation plan. 28. Which one of the following is not one of
the major types of e-commerce?
a. B2B.
b. C2B.
c. B2C.
d. C2C.
21. Which of the following was the first 29. Which of the following are wireless
commercial Web browser? Internet access network technologies
a. Netscape Navigator except?
b. Mozilla. a. Bluetooth.
c. Mosaic. b. ZigBee.
c. Gigapop. advertisement who actually click on the
d. Wi-Fi banner?
30. What do Redundant navigation refers to? a. View-through rate.
a. Alternative navigation to the same content b. Stickiness ratio.
b. A site working with the most popular c. Impression rate.
browsers d. Click-through rate
c. Simple, fool-proof navigation. 37. What is the most common and easily
d. Pages that work, load quickly, and point the understood type of Net marketplace?
customer toward your product offerings. a. E-procurement marketplace.
b. E-distributors
c. Industry consortium.
d. Independent exchange.
38. Which of the following are metrics for e-
mail campaigns except?
a. Delivery rate
31. What is the fastest growing form of b. Open rate.
online advertising? c. Bounce-back rate
a. Pop-under ads. d. Cart conversion rate
b. Pop-up ads 39. Which is called the type of Net
c. Banner ads. marketplace characterized by indirect inputs
d. Rich media/video ads. and spot purchasing?
32. Which of the following statements about a. Independent exchange.
privacy is true? b. E-distributor
a. It has only just recently become a concern c. Industry consortium.
b. It is most easily obtained on the Internet. d. E-procurement marketplace.
c. Only corporations and government need to 40. What is the first step in a P3P-enabled
be concerned about it. transaction?
d. It is a moral right to be left alone. a. Http GET request Web page
33. Select the right option for the statement, b. Send Web page.
After television, the next largest major player c. Send P3P policy files
in the commercial entertainment industry is. d. Http GET request P3P policy files.
a. Film. 41. Select the right option for the statement,
b. Music. The major impact of Internet real estate sites
c. Radio. is in.
d. Video games a. Reducing commissions
34. Which is known as the ethical principle b. E-mail marketing to consumers
which states that if an action is not right for c. Completing property transactions online
all situations, then it is not right for any d. Influencing offline decisions
situation? 42. Select the right option for the statement,
a. No Free Lunch when preparing a website, designers should
b. Universalism. ensure that the site enables user-to-user
c. Slippery Slope. communication. This design feature is known
d. The Golden Rule as.
35. The majority of job seekers rely on which a. Context
of the following? b. Community
a. Word-of-mouth leads c. Commerce
b. Internet only d. Connection
c. Internet and newspapers equally 43. Which of the following is a privacy
d. Employment agencies advocacy group that is a foundation- and
36. Which of the following measures the business-supported group with a legislative
percentage of people exposed to an online focus?
a. Privacy.org c. Navigation of the Web
b. Epic.org d. Commerce.
c. Cdt.org 51. Which of the following are potential
d. Privacy international org. benefits of B2B e-commerce except?
44. Which of the following is not considered a. Decreased product cycle time
to be a drawback of Internet auctions? b. Increased opportunities for collaborating
a. Fulfilment costs with suppliers and distributors
b. Trust risks. c. Reduced amount of 'first-mover'
c. Delayed consumption costs advantages.
d. Market inefficiency d. Increased production flexibility.
45. Which of the following are acts Congress
has passed or attempted to pass to protect 52. Which of the following are characteristics
children online except? of a social network except?
a. Communications Decency Act. a. Always feature shared goals and purposes
b. Children's Online Protection Act. b. Features shared social interaction
c. Video Privacy Protection Act c. Common ties among members.
d. Children's Internet Protection Act. d. Involves a group of people
46. Why would a merchant want to 53. What is the largest segment in the
customize products? recruitment business?
a. Customers will only accept customized a. Executive search
products. b. Specialized job placement services
b. To decrease costs. c. Managerial recruitment
c. It is required in EC d. General job recruitment
d. To charge a higher price 54. Which of the following are challenges to
online retail except?
47. Which of the following best describes a. Consumer concerns about the security of
predicted growth in C2C and B2C auction transactions.
spending? b. Inability to change prices nearly instantly
a. C2C spending will decrease while B2C c. Consumer concerns about the privacy of
increases personal information given to Web sites.
b. Both types of spending will increase d. Consumer concerns about the security of
c. B2C spending will overtake C2C spending transactions
d. Both types of spending will decline at 55. Which is called the communication
similar rates standard for sharing business documents and
48. Select the right option for the statement, settlement information that emerged in the
Social networking sites primarily earn their 1970s?
revenue through. a. IDE
a. Subscriptions. b. ECD
b. Advertising. c. EDI
c. Donations. d. BCB
d. Service fees 56. Which of the following is not an
49. Which is example of auction that has entertainment industry value chain model?
multiple winners that all pay the same price? a. Aggregator model
a. Discriminatory pricing. b. User distribution model
b. Price matching c. Internet innovator model.
c. Bid rigging d. Content owner direct model
d. Uniform pricing.
50. Which of the following is not a primary
function of a portal? 57. Select the right option for the statement,
a. Content. A materials requirements planning (MRP)
b. Social networking system is an example of.
a. A multi-tier supply chain. a. Internet of Things
b. Spot purchasing b. Information Of Things
c. A legacy computer system c. Internet of Technology
d. Electronic data interchange d. Input Output Things
58. What is the encompassing term that 65. What model attempts to categorize a
involves the use of electronic platforms - cloud network based on four dimensional
intranets, extranets and the Internet - to factors?
conduct a company's business? a. Cloud Cube
a. E-commerce. b. Cloud Square
b. E-marketing c. Cloud Service
c. E-procurement. d. Cloud Cube, Cloud Service, Cloud Square
d. E-business 66. What computing refers to applications
59. Which of the following are objectives of and services that run on a distributed
private industrial networks except? network using virtualized resources?
a. Reducing industry risk a. Parallel
b. Creating increased supply chain visibility b. Soft
c. Operating on a local scale c. Distributed
d. Developing efficient purchasing and selling d. Cloud
business processes industry wide.
60. Select the right option for the statement, 67. Select the right option for the statement,
Products are made to prior to orders Digital business Infrastructure refers to the
received based on estimated demand under combination of.
a. a. Hardware
a. Supply-push model. b. Servers, Software, Hardware
b. Demand-push model c. Software
c. Demand-pull model d. Servers
d. Supply-pull model. 68. Select the right option for the statement,
61. What does ERP stand for? OLX and Quirk is an example of digital
a. Enterprise Resource Planning business model.
b. Enterprise Resource Program a. C2C
c. Environmental Resource Planning b. P2P
d. Enterprise Recycling Program c. B2B, C2C
d. B2B
69. What is the java extension file in IoT?
62. What is not true about digital marketing? a. .exe
a. Digital marketing is any form of marketing b. .jar
products or services that involves electronic c. .c
devices. d. .py
b. Digital marketing cannot be done online 70. What a utility is a dream that dates from
c. Digital marketing can be done online the beginning of the computing industry
d. Digital marketing is often referred to as itself?
online marketing, internet marketing or web a. Computing
marketing. b. Model
63. What specifies the function that will be c. Computing, Model, Software
called when a successful re-connection is d. Software
completed? 71. What specifies the function that will be
a. Connect called on an error event?
b. Reconnect
a. Call-back
c. Call-back
d. Error b. Error
64. What do IoT stands for?
c. Reconnect
78. What is the new business model aim to
d. Connect
gain competitive advantage by using
72.Whatare collected and archived in a mann
Information Technology?
er that offers full support for process control
techniques? a. Digital Enterprise
a. Statics, Product quality metrics b. Internet of Things
b. Product quality metrics, Statistical c. Digital Economy
c. Production quality, Statistical d. E-commerce
79. How many types of dimensions exists in
d. Product quality metrics, Financial
Cloud Cube Model?
73. What do CRM stands for in eCRM
system? a. 1
a. Customer Relationship Mapping b. 3
b. Customer Retention Management c. 4
c. Customer Resource Management d. 2
80. Select the right option for the statement,
d. Customer Relationship Management
should be a replica of the organisation’s
74. Which of the following is essential
processes.
concept related to Cloud?
a. ERP, Financial
a. Abstraction, Productivity, Reliability
b. MIS, Business
b. Abstraction
c. MIS, Financial
c. Reliability
d. ERP, Business
d. Productivity
75. What allows us to control electronic
components?
Select one:
81. Select the wrong option for the
a. Restful API statement?
b. HTTP a. With cloud computing, you can start
very small and become big very fast
c. MQTT
b. All applications the benefit from
d. MQTQ
deployment in cloud
76. Select the right option for the statement,
Smart phones can be used in IoT setup with c. Cloud computing is revolutionary, even
application categories. if the technology it is built on is evolutionary
a. 3 Applications d. None of these
82. Select the right option for the statement,
b. 2 Applications
Digital business is in its scope than
c. 5 Applications e-commerce.
d. 4 Applications a. Border
77. Which is known as all electronically
b. Narrower
mediated information exchanges?
c. Restricted
a. Digital Marketing
d. Broader
b. E-Commerce
83. What do Digital marketing is often
c. Digital Business referred to?
d. E-Business a. Internet marketing
b. Web marketing, internet marketing, a. None of these
online marketing
b. Over-emphasis on system cost
c. Online marketing
c. Not relying on vendor demos
d. Web marketing
d. Complete set of requirements
84. What describes the manner in which
90. Which of the following stores all the user-
business is done to generate revenue and
related data that is relevant for the GSM
create value?
system in mobile computing?
a. Digital Business Select one:
b. CRM a. VLR
c. Business Model b. Sim
d. Ecommerce c. ELR
d. HLR
85. Select the right option for the statement,
91. Select the right option for the statement,
the scope of e-commerce is than digital
Management information system usually
business.
NOT serves managers interested in results.
a. Wider
a. Monthly
b. Narrower
c. Broader b. Day-to-day
d. Hyper
86. Which category is used in the context of c. Weekly
connected cars?
d. Yearly
a. Community iota
92. What is electronically mediated
b. Personal iota information exchanges?
c. Group iota
a. E-Business
d. Industrial iota
87. Select the right option for the statement,
b. E-Business
Customers pay a fixed amount, usually
monthly, to get some type of service. This is
c. E-Commerce
an example of Digital Business Model.
a. Affiliate Fees d. Digital Business
b. Transaction Fees 93. Which is called the dimension of e-
commerce that enables commerce across
c. Licensing Fees
national boundaries?
d. Subscription Fees
88. What do BAN stands for? a. Interactivity
a. Body Android Network
b. Ubiquity
b. Body Area Network
c. Brain Android Network c. Global reach

d. Brain Area Network d. Richness


89. What is the one common mistake that
companies resort when selecting an ERP
system?
94. Which is the section of the business plan
d. Implementation co-ordinator
you would expect to find details about the
price the business intends to charge its 98. Which is a document that thoroughly
customers? explains a business idea and how it will be
carried out?
a. Target market
a. Market plan
b. Marketing mix
b. Marketing plan
c. Business aims and objectives
c. Business plan
d. Sources of finance
d. Financial analysis
95. Much of the organizational value created
by e-business is due to more effective use of 99. Select the right option for the statement,
information. An analytical tool developed by A business plan is more likely to secure
Marchand and others can be used to external funding if it is.
illustrate different ways in which information
can create value for organisations. There are a. Specific and concise
four methods or axes used to analyse
information but which does not fit in with b. Has little evidence of market research
Marchand’s model? being carried out

a. Adding value c. Very lengthy and vague

b. Manage risks d. Has limited financial forecast


information
c. Create new reality
100. Which variable is missing for the
following statement: Once segments have
d. Accept costs
been identified, organisations need to define
96. What do E-Commerce stands for? how best to position their online services
relative to competitors according to four
a. Electrical Commerce main variables: product quality, service
quality, and fulfilment time?
b. Entertainment Commerce
a. Customer value
c. Electro Chemical Commerce
b. Price
d. Electronic Commerce
c. Brand perception
97. Select the right option for the statement,
The vendor should have a, who must
d. After sales service
constantly interact with the implementation
team.

a. Liaison officer

b. Project Supervisor

c. Project Manager
101. Select the right option for the 105. Select the right option for the
statement, statements about privacy is true. statement, are acts Congress has passed or
attempted to pass to protect children online
a. It has only just recently become a except.
concern
a. Communications Decency Act
b. Only corporations and government
need to be concerned about it b. Video Privacy Protection Act

c. It is a moral right to be left alone c. Children's Internet Protection Act

d. It is most easily obtained on the d. Children's Online Protection Act


Internet
106. Which of the following is not a
102. What mainly deals buying and selling, limitation of the current Internet?
especially on a large scale?
a. Network architecture limitations
a. Commerce
b. Insufficient capacity throughout the
b. Retailing backbone

c. Distribution c. Best-efforts QOS

d. Shopping d. Insufficient reach

103. Select the right option for the 107. Which is known as a situation where
statement, the primary source of financing there are no differences among products or
during the early years of e-commerce was. services, and the only basis of choosing
products is price?
a. Large retail firms
a. Value web
b. Initial public offerings
b. Profit
c. Bank loans
c. Value chain
d. Enture capital funds
d. Commoditization
104. Which two of the following are
advantages to a new business start-up 108. Select the right option for the
of producing a business plan? statement, the goals of a business are known
as the business.
a. Encourage the entrepreneur to think
carefully about the business idea a. Aims and objectives

b. Guarantee business survival b. Location

c. Help test financial viability c. Plan

d. Ensure sales targets are met d. Idea


109. Select the right option for the there is a view that ‘only the paranoid will
statement, much can be learned from e- survive’, which of the following options
business failures as well as successes and should managers avoid?
Miller’s (2003) analysis of Internet company
failures pointed the major overall mistake a. Wait-and-see option
was to.
b. None of these
a. Over-ambition
c. Fast-follower option
b. Massively overestimate the speed at
which the marketplace would adopt dot com d. Do-nothing option
innovations
113. Which is known as the set of standards
for communication between a browser and a
c. Offering free services
program running on a server that allows for
interaction between the user and the server?
d. Corporate greed

110. Which of the following represents a a. Common Gateway Interface (CGI)


limiting factor for the growth of e-
commerce? b. Java Server Pages (JSP)

a. E-commerce lacks the convenience of c. Vbscript


other methods of transacting business.
d. Active Server Pages (ASP)
b. Persistent cultural attraction of
114. Select the right option for the
physical markets and traditional shopping
statement, Where the money to set up and
experiences
run a business will come from is known as.
c. Inadequate selection of goods
a. Sources of finance
compared to physical marketplaces.

b. A cash-flow forecast
d. The potential audience for e-
commerce is too low to support it as a
c. Forecast revenue
widespread method of commerce

111. Which is the largest component of a d. Predicted costs


Web site budget?
115. Which is the section of the business plan
you would expect to find detail about
a. System maintenance
the capital needed to start-up the business?
b. Content design and development
a. Forecast revenue, costs and profit
c. Telecommunications
b. Sources of finance
d. System development
c. The business idea
112. Another aspect of Internet strategy
formulation closely related to product d. Business aims and objectives
development is the review of opportunities
from new business and revenue models. 116. What describes e-commerce?
Constantly reviewing innovation in services
to improve the quality of experience offered a. Doing business electronically
is also important to e-businesses. So, while
many different areas of business and can
b. Doing business electronically, Surfing
help organisations analyse their internal
online
resources in terms of strengths and
weaknesses then match them against the
c. Doing business offline
external environment in terms of
opportunities and threats. However, it may
d. Surfing online
be of greatest value when it is used to.
117. Select the right option for the
statement, when considering the alignment a. Minimise threats and maximize
and impact of e-business strategies, an opportunities
essential element is to consider how the
information system strategy supports b. Promote strengths and reduce
change. It has been observed in a study of weaknesses
major leading corporations that they
distinguished between information and c. None of these – it is too vague to be of
technology and the contributions both made. any real use
Essentially, competitive advantage came
from how information is. d. Formulate future strategies in
addition to analysing the current situation
a. Stored
121. Which among the following is an
example for vertical portal?
b. Applied, Analysed, Stored

a. Net scape
c. Analysed

b. Google
d. Applied

118. What influence the behaviour of others c. Yahoo


through their personality, skills, or other
factors? d. I-village

122. Select the right option for the


a. Indirect reference groups
statement, Marketing mix is suggested by.
b. Direct reference groups
a. Neil Borden
c. Lifestyle groups
b. Philip Kotler
d. Opinion leaders
c. Neil Armstrong
119. What is an important factor of a
management information system? d. Peter Drucker

123. Which among the following is not an


a. System
example for E-commerce?
b. Personnel
a. None of these
c. Planning
b. Baazar.com
d. Information
c. E-trade.com
120. Select the right option for the
statement, SWOT analysis can be used in d. Amazon.com
124. Select the right option for the
c. B2G
statement, Marketing mix for products
consists of.
d. B2E

a. 5Ps 129. Which sites act as an intermediary


between someone wanting a product or
b. 8Ps service and potential providers?

c. 7Ps a. Industry portals

d. 4Ps b. Brokering sites

125. What is the first page of a web site?


c. None of these

a. Web page
d. Information sites c

b. Home page 130. Which among the following is not a B2E


application?
c. Page
a. Locate application and tax forms
d. Domain
b. Online supply requests
126. Which is concerned with the buying and
selling information, products and services
c. Online Insurance policy management
over computer communication networks?
d. Special employee offers
a. Commerce
131. Which of the following is not an
b. E-Business example for B2B e-commerce?

c. None of these a. Invoice and shopping

d. E-Commerce b. None of these

127. Which one of the following steps of new


c. Sending and receiving orders, Invoice
product development does the new product
and shopping
development start with?
d. Sending and receiving orders
a. Idea screening
132. Which among the following is not a user
b. Idea generation of B2C e-commerce?

c. Test marketing a. None of these

d. Concept testing b. Publishers

128. What is basically a concept of online


c. Manufacturers
marketing and distributing of products and
services over the internet?
d. Distributors

a. B2C 133. Which is an example of Monster.com?

b. B2B a. B2C
b. B2E d. B2B

138. Which allows the person to type ion just


c. C2C
the main word or words and the site will
come in?
d. B2B

134. What is termed as a portal that helps to a. Web page


establish relations and to conduct
transactions between various organizations? b. Home page

a. None of these c. None of these

b. C2B portals d. Domain

139. Which among the following is an


c. B2B portals
example of C2C?
d. C2C portals
a. Rentalic.com, Amazon.com, e-Bay
135. Which year World Wide Web (WWW)
was introduced? b. Amazon.com

a. 1990 c. Rentalic.com

b. 1992 d. E-Bay

140. Which is known as Electronic Exchange


c. 1996
of business documents in a standard format?
d. 1994
a. E-Business
136. What refers to a kind of e-commerce
which refers to a company selling or buying b. EDI
from other company?
c. Commerce
a. B2B
d. None of these
b. B2E
141. What is an early form of E-commerce?
c. P2P
a. EDI, SCM
d. B2G
b. EDI
137. Select the right option for the
statement, A company that manufacturer’s c. SCM
bicycles may use the internet to purchase
tyres from their suppliers. This is an example d. TCP
of transaction.
142. Which is a document, typically written
in plain text interspersed with formatting
a. B2E
instructions of html?
b. P2P
a. None of these
c. B2G
b. Domain
147. Select the right option for the
c. Home page
statement, Newsletters, catalogues and
invitations to organisation sponsored events
d. Web page
are most closely to.
143. Which of the following is not a party of
SCM? a. Product

a. Suppliers b. Place

b. Customers c. Promotion

c. Manufacturers d. Price

148. Which is a form of supply chain where a


d. Distributors
wide variety of finished goods are produced
144. What were the enabling technologies with limited number of raw material or
that laid the ground work for Ecommerce? components?

a. SCM and ERP a. All of these

b. None of these b. Diverging supply chain

c. SET and SCL c. Converging structure

d. EDI and EFT d. Diverging structure

145. What do the term marketing mix 149. Which is a form of supply chain where a
describes? series of assembly operations are carried out
to obtain the final product?
a. A blending of strategic elements to
satisfy specific target markets. a. Converging supply chain

b. A composite analysis of all b. Any of these


environmental factors inside and outside the
firm. c. EDI

c. A series of business decisions that aid d. Diverging supply chain


in selling a product.
150. What are the key elements of
promotion mix?
d. The relationship between a firm’s
marketing strengths and its business
a. Direct Marketing and Personal Selling
weaknesses.

146. Which is not a part of marketing mix? b. Direct Marketing and Personal Selling
& Publicity and Public Relations &
a. Product Advertising and Sales Promotion

b. Place c. Advertising and Sales Promotion

c. Purpose d. Publicity and Public Relations

d. Price

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