Our alumni work for

22,125+
Students trained

8500+
Projects completed

6205
Days of training
delivered

93%
Alumni refer us
 Why Us?

100% Placement Support Global Certification

Our students are placed nationally in more than Google AdWords (Search, Display, Mobile, Video
250+ organisations & Shopping), Google Analytics, Facebook Ad
Certificate, Semrush, Hubspot

Job Portal Internship

Our Job Portal helps students get placed in IT, Our students intern for leading
Multi-Media, Digital Marketing industry. national & multinational companies

Practical Training Agency Experience

We train students on multiple live campaigns to 2 months of mandatory agency experience for
make them ready for different industry challenges. students enrolled under Master Program

Expert Instructors Case Studies

Our courses are designed and delivered by expert Our course modules have been crafted to
trainers from Kolkata, Delhi, Bangalore, Gurgaon coordinate the diverse requirements of the
students
Global Certification

Tools You Master

 Making us proud

Vrinda Rajgarhia Nikhil Khandelwal

Integrated Solution Digital Marketing Executive
Strategist at Schbang at Behind the Scenes

Soumen Adhikary Tanushree Lahoti

Digital Marketer at Business analyst at
SVF(Hoichoi) Zomato

Amrita Bhattacharjee Mohit Maggo

Digital Marketing Content Creator
Specialist at
Bengal Emami
Housing

Ishaan Gupta Sneha Prasad

Creative director at SKF Digital marketing
Productions executive at The Great
Eastern Pvt. Ltd.

Uzma Parveen
Promila Bhattacharya Social Media Marketer
Digital Marketing at Niht Infosolution
Manager at Writing
Souls
 Learning outcome

Create digital Master digital Create & work

marketing plan marketing tools on your own
for any business website

Be equivalent Promote your Start your

to 1 year business online own digital
experienced agency

Popular job roles in

Digital Marketing

SEO Specialist

Social Media Executive

Pay Per Click Expert

Digital Marketing Professional

Pay Per Click Expert

Digital Marketing Professional

Digital Marketing Professional

 Level 1 Level 2 Level 3 Level 4

Certificate Program in
Digital Marketing

Digital Marketing Overview Digital Marketing Strategy

• What is digital marketing • Digital Marketing Mantras: 80-20 Rule of
• Traditional media vs digital media marketing, The Ripple Effect
• The digital ecosystem • Understanding the four ‘W’s of internet
• Importance & benefits of digital marketing marketing
• Identifying & targeting your dream buyer • The network effect and its importance in internet
• How to grow your digital marketing channels marketing
• Detailed competitive & industry research • Brand and content audit
• Understanding unique value proposition
• Understanding marketing jargons
• Learning to build digital strategies

Website Planning & Creation

•
•
Dynamic & static websites
Introduction to HTML and Tags
Search Engine Optimization
•
•
Essentials of website planning
Functional design and layouts
(SEO)
• Landing page design • Introduction to SEO & SERP
• Plan, design and code your very own self-directed • Algorithm updates and future of SEO
website project from scratch to launch! • Identifying the right keywords for your website
• Explore modern web design tools using SEO tools
• WordPress- Introduction, page creation, blog • Keyword audit & analysis
creation • Website testing tools
• Learn UX and UI design • Seo site audit
• Collection of Ready to go Designer Made • On-page optimization
Templates • Off-page optimization
• Voice search optimization
• Google my business optimization
• Structuring data and schema markup
Google Tag Manager • Google search console
• Bing webmaster
• Fundamentals of Tag Manager
• 10 Strategies to rank on the first page of google
• Create an account and container
• Set up tags, variables and triggers
• Event tracking and creating a remarketing tag
Social Media Marketing Facebook
• What is a social media marketing • Introduction to Facebook marketing
• Importance of social media marketing • Understanding Facebook algorithm
• Understanding different social media platforms and • Community creation and nurturing on Facebook
their marketing strategies (Native Marketing) • Facebook business page creation
• Leveraging social media platforms • Configuring business page in the right way
• Planning and implementing a multi-channel social • Creating Facebook ad campaigns
media strategy • Configuring Facebook pixel
• Social media marketing funnel • Audience creation
• Understanding and optimising your buyer’s journey • Creating Remarketing campaigns
• Social media analytics tools • Acquiring new customers and creating ad recall
• Boost sales, generate awareness and leads
• Conversion tracking and Facebook campaign
insights
Instagram • Facebook marketing analytics

• Understanding the importance of Instagram

• How to grow on Instagram organically
•
•
Creating an Instagram business profile
Creating an appealing Instagram content
Twitter
• Creating Instagram advertising campaigns • Using Twitter as a marketing tool
• Scope of Influencer marketing on Instagram • Reputation management on Twitter
• Learn tweet deck & Twitter lists
• Track Twitter events with tweet deck
• Twitter ads & analytics
Reddit
• Basics of Reddit and subreddit
• Curating content from Reddit Linkedin
• Generating organic traffic
• Reddit marketing strategy • Linkedin, a B2B social media platform
• Promoting video content on Reddit • Creating a Linkedin business page
• Important Reddit guidelines • Linkedin advertising and marketing strategies
• Creating different types of Linkedin campaigns
• Creating Linkedin remarketing list & campaigns
• Conversion tracking and Linkedin campaign
Mobile App Marketing insight

• What is mobile app marketing

• How to promote your mobile app
• Mobile marketing campaigns using social media and Google ads
• SMS campaigns
 Level 1 Level 2 Level 3 Level 4

Certificate Program in
Digital Marketing

Google Ads Content Marketing

(Previously Adwords) • Identifying different platforms
• Get in sync with target audience
• Introduction to Google Ads • Learning silent marketing techniques
• Creating, optimizing and configuring the Google • Content ideation and curation
Ads account • Content amplification
• Understanding various terminologies & Google • Measuring and analyze the effectiveness of your
Ads algorithm inbound marketing strategy
• Keyword research and analysis • Online listening tools
• Bidding and optimization strategies
• Creating & optimizing search ads
• Ad writing techniques to get maximum return
•
•
Understanding & creating display ads
How ad auction works
YouTube Marketing
• Learning how to create an effective remarketing • Building a youtube channel from scratch
campaign • Identifying and engaging probable customers
• Video advertising • Discovering content ideas
• Learning to create, target, test and monitor a • YouTube SEO
display advertising campaign • Optimizing your channel for organic growth
• Shopping ads with google merchant centre • How to increase relevance and impact of the
• Testing and optimizing your campaign using content
conversion tracking • Amplifying and promote content

Adsense and Blogging Affiliate Marketing

• Introduction to Google Adsense • Affiliate marketing platforms
• How to create your own blog & curate content • Scope of Affiliate program in India
• Adding rich media to blogs • 5 ways to make money through Affiliate
• How to get an Adsense account approved marketing
• Understanding Adsense interface • Content and Affiliate relevancy
• Placing ads on blogs and websites • Top Affiliate marketing networks
• Creating a privacy policy and adding it to the site
• Understanding types of earning and payment
procedure
• How to transfer blog site to a custom domain
• Understanding types of ad format
• Learning to use the AdSense tools and trackers
Google Analytics (GA4)
• GA4 account creation and configuration
• Understanding key metrics of GA4
• Implementing remarketing tags
• Understand target audience
• Understanding and implementing goals and
funnels
• Understanding and optimising marketing KPIs Google ads
• Monitoring traffic: source, behaviour, actions specialist
• Monitoring bounce rate and exit rates
• Tracking conversion, cart abandonment rate &
evaluating acquisition
• The behaviour pattern of users’ conversion
journey

Email Marketing
Social Media
• Building Email Marketing strategies Marketing
• Do’s and Don’ts of email marketing Executive
• How to build and nurture a mailing list
• Building personal and commercial templates
• Creating an effective email campaign
• Email design and functionality
• Email marketing tools & analytics
• Minimizing bounces and unsubscribes

SEO
EXPERT

Affiliate
marketer
 Level 1 Level 2 Level 3 Level 4

Premier Program in
Digital Marketing

Graphic Design Essentials Professional Video Editing

• Graphic Design Fundamentals: color theory and • Fundamentals of video editing
moodboard • Understanding video editing jargons
• Communicating through Colors & Typography • Tools to learn industry required video editing skills
• Latest graphic design trends • Application of various video editing practices
• 30+ Graphics tools • Advanced video making skills and techniques
• Expert Branding Strategies • Viewership psychology analysis
• Completing a capstone project and add it to your • Become proficient in Adobe Premiere Pro
professional portfolio • Understanding LUTs and keyframe animation.
• Understanding color theory and moodboard • Learn Sequence Settings and Exporting
• Gain Mastery over Adobe Photoshop
• Understanding Brand Kits
• Creation & optimisation of your professional
portfolio in Behance Viral Marketing
• How to engage your customers via viral
marketing
Gamification in •
•
Tools used for viral marketing
Creating and implement viral marketing
Online Marketing strategies
• Valuable case studies and application
• What is gamification
• Understanding the viral marketing strategies
• Elements of game marketing
• Strategizing viral ideas for brands
• How to create a gamification marketing strategy
• Implementing viral strategies across
• Valuable gamification marketing case studies
• Multiple platforms
• The mechanisms of gamification
• Learning to articulate a storyline
• Learning how to gamify content
•
•
Profiling customers into different player types
Understanding the gamers motivational Gaming & Live Streaming
psychology • Introduction to the world of gaming & streaming
• Winning strategy on Live streaming platforms
• Engaging with gaming communities and

AI usage in Digital Marketing •

platforms
How to monetise live streams
• Future of in-game marketing
• Ai understanding simplified
• How to build a career in Esports
• Innovative AI tools to unlock new growth
opportunities
• Creating and generating content using AI
• Faster content curation & responsive chatbots
• Emerging AI tools in digital advertising
Creative Ads Writing Understanding UI/UX
• Write catchy headlines to attract buyers. • Information architecture & content strategy
• How to write copy that keeps readers reading • UI design and process
right to the end • Beginners UX design kit
• Copywriting tactics for specific types of projects, • UX research
including landing pages, CTAs, email, social • UX implementation and optimization
media, videos, and much more • Learning to apply foundational UX concepts
• How to compel readers using timeless sales • Learning to create wireframes and prototypes
psychology • Learning to use Figma
• Learning to create a cross-platform experience
• Learning to test and synthesize results
• Learning to ideate and solve a problem
• Developing a user-centric approach
• Understanding the fundamentals of UI design
Podcasting
• An introduction to podcasting
• Understanding podcasting as a marketing tool
• Designing & editing audio content
• Using industry level tools and software for audio
production
• Podcast content amplification and distribution
• Promoting podcast through Spotify Ads.

Content Professional Graphic Video

creator & copywriter designer Editor
marketer
 Level 1 Level 2 Level 3 Level 4

Master Program in
Digital Marketing

AR & VR in Technology Immersive Web knowledge

• Discovering AR & VR marketing • How the web works
• Learning latest interactive technology • Understanding the differences between a web
• Exploring how to interact with the VR world page, web server, web browser and search engine.
• Implementing AR and VR in marketing strategies • Understanding server side interface.
• Application of AR on social media campaign • Understanding client side interface
• Understanding IP addresses and DNS servers
• Learning about packets and cookies

E-commerce Marketing
• Introduction to E-commerce marketing Influencer Marketing
• Technology infrastructure for E-commerce
• Building an E-commerce foundation • Introduction to Influencer marketing.
• Managing E-commerce platforms • Approaching and collaborating with Influencers
• Understanding E-commerce dynamic ads for your brand.
• Understanding customer journey • Approaching brands as an Influencer.
• Learning visitor tracking • Application of influencer marketing
• Working with Sales Funnel, Clickfunnels
• Tips for successful marketing automation
implementation
• #1 Strategy to compete with big competitors Marketing Automation
• Introduction to marketing automation
• Integrating the apps & platforms
Amazon Marketplace •
•
Increasing scalability of the business
Creating powerful workflows
• Action steps to set a page up for success • Sending automated emails to customers
• Optimising product pages in Amazon • Optimizing your customers’ path to purchase
• Understanding Amazon analytics • Automate CRM softwares
• Strategies to market products • Analysing various campaigns
• Product content creation and optimization
• Advertising on amazon
• How to create and manage campaigns
• Learning how to maintain account health
• Valuable marketing case studies
Data Analysis and Reports Programmatic Advertising
• Web data analytics and insights • What is programmatic advertising
• Reports, segmentation, qualitative research • Ad sizes and standards, pricing models
• Delivering actionable data-driven business • Ad-tech companies, publisher integrations
insights • Auction types and reporting
• Dashboards & different advanced analytics • Targeting strategies
platforms • Latest programmatic platforms
• Qualitative analysis
• Advanced split testing techniques
• Understanding user interactions
Psychographic Marketing
• What is psychographics
Conversion Rate Optimization •
•
Psychographic segmentation
Understanding customer profile
• Introduction to conversion rate optimization • Creating refined audiences
• Conversion rate optimization tools • Enhancing A/B tests
• Qualitative and objective analysis
• Understanding user interactions
• Creating and analysing heat maps and video
recordings Digital Marketing Insights
• Interpreting results to boost business
• Unlocking 360° digital strategies
• Understanding various marketing principles
• Advertising intelligence and efficient media
ORM (Online Reputation •
strategies
Case studies and success stories
Management) & PR
• Branding exercises
• Relationship building
• Crisis management
• Press releases
• Brand sentiments and values
• Identifying reputational risk
• Using tools to monitor online
• How to respond to an online crisis
• How to build a reputation online
 Level 1 Level 2 Level 3 Level 4

Master Program in
Digital Marketing

Personality Development Interview & Resume Writing

• Recap & assessment Skills
• Grooming and soft skills
• Corporate skills & communication • How to format resume
• Teamwork & collaboration • Resume writing practical tips to land an interview
• Professionalism & work ethics call
• Leadership and conflict resolving • Building an attractive portfolio
• Critical thinking & problem solving • Fulfilling hr expectations
• Corporate etiquette & body language • Mock interview
• Learning the art of influencing and persuasion • Interview skills – before, during & after
• How to deal with rejections

Agency Management Skills Start your own Agency

• Strategy and planning.
• Finding and targeting prospects • Go beyond freelancing
• Creative and personal skills • Determining your niche
• Client handling • Developing a suitable business model
• Project management • Building a team
• Crisis management • Creating professional pitch deck
• Building effective teams and working with others • Learning to retain clients
• Persuading, influencing and closing • Learning to negotiate
• Building relationships

Public 360o
relations digital
specialist marketer

Marketing Marketing
Automation agency
specialist executive
Scope of digital marketing
 Extensive knowledge Industry ready with
and practical learning technical and agency
1 with capstone projects
and case-studies.
2 management know-hows.

Internship opportunities 100% placement

in leading national and support with personality
3 multinational companies. 4 development and resume
writing skills.

Hear it from our recruitment partners and clients

Yash Dabriwal Vikram Chopra

Around Always Altius Sports
“NIHT helped our website “We wake up in the morning
getting off the ground and the fresh leads are waiting
really fast” for us. NIHT never sleeps”

Rachna Prasad Baibhav Das

Prasad Group Wikitoria Venture
“Students are really “I thank NIHT for guiding the
talented and have a clarity students so well on how to add
about their work” values to our business”
You belong
 Counselor’s note

AR Filters you can create!

Scan below to see what our students created

www.nihtdigitalmarketing.com

West Point Building 2nd Floor No-16 25th Main Road 9th Block
Jayanagar Bangalore 560069
9830269700
[email protected]

16C Ashutosh Mukherjee Road 1st & 2nd floor

Near Homeland Mall Kolkata 700020
9830269100
[email protected]