DOB: 12/02/2004 |E-mail: triptiigoyal@gmail.

com |Phone: 91-7027693012

TRIPTI GOYAL Location: Delhi| LinkedIn
EDUCATIONAL QUALIFICATIONS
Course (Stream)/Examination Institution/University Year of Passing Performance
Shaheed Bhagat Singh College, CGPA-7.83
B.A(Hons) Economics 2024
University of Delhi (Till 4th Semester)
AISSCE (Commerce) Tagore Public School (Palwal) 2021 97%
AISSE Tagore Public School (Palwal) 2019 95.8%
• Institute Rank 3/90 on the basis of Semester 1 SGPA in the Department of Economics, Shaheed Bhagat Singh College.
• Top 1% scorer in the batch of 300 students in both the 10th and 12th CBSE Board Examination.
INTERNSHIPS
Founder’s Office Intern, The State Plate (July2023 - Oct2023)
The State Plate is an E-commerce platform, backed by Antler India and Peyush Bansal (Shark Tank India) delivering authentic food across India.
• Headed Corporate Gifting by setting up a B2B Cold reach-out tool that led to a conversion rate of 25% and made 30+ pitch decks.
• Reduced the cost by 40%, introduced 15+ new products, and built plug-ins for the website by managing Shopify store and listings.
• Utilized Google Analytics and recommended improvements, executed a long-term influencer campaign that derived 200,000 views.
Strategy & Acquisition Intern, Wishlink (Jan2023- March2023)
Wishlink drives E-commerce sales for 160 brands like H&M, Amazon, Meesho, etc through a cohort of 500+ creators across social handles.
• Designed a campaign strategy for Amazon which generated a GMV of Rs 25 Lacs+ and aligned content from 30+ creators.
• Delivered 50+ white-labeled stores, monetized 70+ content pieces of brands like H&M, and onboarded 25 creators independently.
• Aligned the community of 90+ creators and made an organic acquisition strategy to reduce acquisition cost and increase conversion.
Client Servicing Intern, Dentsu Creative PR (Jun2023- Aug2023)
Creative PR (Perfect Relations), a unit of Dentsu Inc., a Japanese international advertising and public relations joint stock company from Tokyo.
• Managed educational clients like GITAM University, by getting 25+ press releases in publications like The Hindu and Indian Express.
• Formulated a go-to-market strategy for a new-age podcast campaign and prepared an end-to-end Business Development report.
PROJECTS AND RESEARCH
Co-founder, Insicom
An agency aims at empowering creators by signing up for brand and collaborating brands with creators to drive growth from Social Media.
• Co-founded the agency to help creators with a business partner and secured 5 Influencers with a cumulative follower base of 500K.
Independent Consultant
Independently worked with early-age pre-seed student founders through market research, competitive analysis, and social media strategy.
• Onfinance: Surveyed 500+ user reviews, advised tech team with UI UX, and formulated Go To Market Strategy for social handles.
• Samwaad: Undertook Market Entry research by creating a competitor report and curated a college program for 15+ colleges.
Research Projects
• Data Analytics on Retirement funds using Excel Functions like Pivot tables, Charts, Vlookup, Xlookup, and statistics formulae.
• Authored an article on Overpaid CEOs V/S Underpaid Employees for the Economics Society, Shaheed Bhagat Singh College.
• Co-authored an article on Startup Funding and Valuation for the Economics Society, Shaheed Bhagat Singh College.
• Spearheaded a team of 4+ consultants for a research report on “Sequoia Capital’s Global Split & Its Impact” for 180 DC, SBSC.
AWARDS & ACHIEVEMENTS
1st Position out of 800 applicants and cleared 3 rounds in the Business Plan Competition organized by the Economics Society of Miranda House.
First Runner-Up in a Case Competition organized by the Commerce Association, Gargi College, strategized the relaunch of a failed startup.
National Finalist amongst the top 8 finalists from 2000+ registrations in Case Competition organized by Finance & Investment Cell, SRCC.
LinkedIn News- Two articles were featured in LinkedIn News India which got a cumulative impression of 1M+ viewership across the globe.
VOLUNTEER EXPERIENCE
Social Impact (National Service Scheme (NSS), Shaheed Bhagat Singh College)
• Brainstormed and produced 10+ creative pieces around social issues like girl child, etc which garnered cumulative 100K+ views.
• Government-certified NSS member, completed 120+ hours of service and devised many social drives and fundraising events.
Public Relations Head (Kamakhya Delhi-National NGO Eradicating Period Poverty)
• Partnered with 15+ colleges including IIT Delhi, SRCC etc, and headed NSUT Delhi Fest which had a footfall of 20K+ people across event.
POSITIONS OF RESPONSIBILITY
Director of Speaker Curation (TEDx SBSC- Shaheed Bhagat Singh College)
• Promoted to Director after outperforming other members and one of the 8/150 members for oration at the TEDx 5.0 SBSC.
Organising Coordinator (G20 International Conference- Shaheed Bhagat Singh College)
• 1/8 students selected out of 100 applications, formulated the budgetary statement of Rs 20 lacs by coordinating across all teams.
• Headed a 10-member Stage Management Team and formulated a marketing plan that received applicants from Oxford and IITs.
Senior Coordinator (The Placement Cell – Shaheed Bhagat Singh College)
• 1/6 students selected from 500+ registrations, managed 5+ placement drives, formulated the blacklisting policy and documentation.
Consultant (180 Degree Consulting- Shaheed Bhagat Singh College)
• Assisted in the ideation and execution of the 5+ research projects on topics like the economics of layoff, BNPL, and Venture Capital.
OTHER INTERESTS & ACTIVITIES
Skills- MS Excel, Canva, MS PowerPoint, Google Ads, Apollo- B2B reach out tool, LinkedIn Sales Navigator.

A driven, motivated and dynamic individual looking for opportunities to create an impact.