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A Basic Representataion On A Project On Google

Google is a global technology conglomerate founded in 1998 with a vision to provide access to the world's information in one click. It pioneers innovations in search, AI, hardware, and provides diverse offerings like search, cloud services, and advanced hardware. As the dominant player in digital advertising and cloud computing, Google faces competition from Microsoft, Yahoo, Facebook, Apple, and Samsung. The company focuses on user-centric products, fair compensation, compliance, and constant improvement in its CSR activities.

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23 views

A Basic Representataion On A Project On Google

Google is a global technology conglomerate founded in 1998 with a vision to provide access to the world's information in one click. It pioneers innovations in search, AI, hardware, and provides diverse offerings like search, cloud services, and advanced hardware. As the dominant player in digital advertising and cloud computing, Google faces competition from Microsoft, Yahoo, Facebook, Apple, and Samsung. The company focuses on user-centric products, fair compensation, compliance, and constant improvement in its CSR activities.

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j9048191078
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© © All Rights Reserved
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ROJI RAJU (220021082073)

3rd Sem BBA


Department of Management Studies
ORGANISATIONAL ANALYSIS IN GOOGLE
Introduction

• Google is a global conglomerate specializing in a diverse range of technology


offerings predominantly centered around online-based solutions and innovations.
• Founded by Larry Page and Sergey Brin on September 4, 1998 .
• Vision : “ To provide access to the world’s information in one click.“
• Mission : "To organize the world's information and make it universally accessible
and useful."
Company Profile

• Pioneer in Tech: Spearheads search, AI, and hardware innovation.


• Diverse Offerings: Provides search, cloud services, and advanced
hardware.
• Global Influence: Impacts industries and users on a global scale.
• Innovation Focus: Invests in R&D, nurtures creativity.
• Mission-Driven: Strives for universal information accessibility.
Industrial Profile

• Tech Innovation Leader: Internet services, AI, and cloud computing.


• Advertising Dominance: Google Ads' digital advertising supremacy.
• Cloud Services Provider: Google Cloud Platform for businesses.
• Hardware Producer: Pixel smartphones and Nest devices.
• Software Impact: Diverse tools like Gmail, Android, Maps, and YouTube.
Competitors of the Company

• Microsoft (Bing): Tech giant with Bing search engine and software
services.
• Yahoo: Web services provider offering search, email, and content.
• Facebook (Meta): Social media leader in digital advertising.
• Apple: Hardware, software, and diverse services.
• Samsung: Global electronics producer, especially smartphones.
Corporate Social Responsibility(CSR) Activities

• Google tailors strategy and CSR based on product impact on

stakeholders.
• Focus: user-centric products, fair compensation, compliance,

satisfaction.
• CSR spans philanthropy, eco-ethics, global competitiveness, ethics.

• Constant improvement drives deeper stakeholder engagement.


Findings

•Financial Services Cloud Adoption: Booming at 83% growth rate.


•Strategy Trends: Hybrid (38%), single (28%), multicloud (17%) preferences.
•Multicloud Transition: 88% non-users aim to adopt within a year.
•Regional Patterns: North America (US 54%, Canada 52%) leads; Japan at 42%.
•Hurdles: Regulatory complexities limit broader adoption.
Suggestions

• Embrace multicloud solutions for flexible operations.

• Focus on regulatory simplification for smoother adoption.

• Leverage regional trends for tailored strategies.


Thank You

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