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Imc Report

The document summarizes the packaging of two products: 1. Indulekha bringha oil has good packaging that is visually appealing, informative, functional, and sustainable. The packaging communicates that the product is natural, traditional, luxurious, and for women, which is consistent with the brand's objectives. The packaging could be improved by using higher quality materials and more details. 2. The packaging of Chaumin noodles is bad and made of low quality, non-recyclable materials. It is not child-resistant or appealing to young consumers. The packaging communicates that the product is cheap and unhealthy, which is inconsistent with the brand's objectives to emphasize convenience and affordability. More effective

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Rashmi Singh
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32 views

Imc Report

The document summarizes the packaging of two products: 1. Indulekha bringha oil has good packaging that is visually appealing, informative, functional, and sustainable. The packaging communicates that the product is natural, traditional, luxurious, and for women, which is consistent with the brand's objectives. The packaging could be improved by using higher quality materials and more details. 2. The packaging of Chaumin noodles is bad and made of low quality, non-recyclable materials. It is not child-resistant or appealing to young consumers. The packaging communicates that the product is cheap and unhealthy, which is inconsistent with the brand's objectives to emphasize convenience and affordability. More effective

Uploaded by

Rashmi Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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GL BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH

Plot No-2, Knowledge Park –III, Greater Noida

PGDM BATCH- 2022-24

(Subject Name: Integrated Marketing Communication)


Subject Code: PG42
Term- IV
PGDM Batch 2022-24

IMC – PROJECT REPORT

Packaging Analysis of One Good & One Bad Product

Submitted by Submitted to-


Rashmi Kumari Prof. Surabhi Singh
PGDM22006
Good Packaging of Indulekha Bringha Oil

Indulekha bringha oil is a popular hair oil brand in India. The packaging of the oil is one of the
things that makes it stand out from the competition.
 It is visually appealing. The use of bright colors and traditional Indian motifs makes the
packaging eye-catching and memorable.
 It is informative. The packaging prominently displays the product name, ingredients, and
other important information.
 It is functional. The packaging is easy to open and close, and it protects the oil from
contamination.
 It is sustainable. The packaging is made from recyclable materials.

What does the package communicate about the product/brand?

 The product is natural and traditional. The use of traditional Indian motifs and ingredients
reinforces the idea that the oil is a natural product with a long history of use.
 The product is luxurious and high-quality. The use of bright colors and gold accents gives
the packaging a luxurious and premium feel.
 The product is for women. The use of feminine imagery, such as flowers and butterflies,
suggests that the oil is intended for women.

Is that message consistent or inconsistent with what you think the overall marketing
communication/branding objectives are for the product?

The message communicated by the packaging is consistent with the product's overall marketing
communication and branding objectives. The brand wants to position itself as a premium, natural
hair oil for women. The packaging reinforces this message by using bright colors, traditional
Indian motifs, and feminine imagery.
More effective packaging

 The packaging could be made even more visually appealing by using higher-quality
materials and printing.
 The packaging could be made more informative by including additional details about the
product, such as its benefits and how to use it.
 The packaging could be made more sustainable by using even more recyclable materials.

Overall, the packaging of Indulekha bringha oil is good. It is visually appealing, informative,
functional, and sustainable. The packaging communicates the key messages about the product
and brand in a clear and concise way.
Bad packaging of chaumin noodles

 It is made of low-quality materials, such as plastic or paper.


 It is not recyclable or biodegradable.
 It is not child-resistant, which can be a safety hazard.
 The design is outdated and does not appeal to young consumers.
 The information on the packaging is not clear or easy to read.

What does the package communicate about the product/brand?

 It is a cheap and unhealthy food.


 It is not care about the environment.
 It is a brand that is outdated and not appealing to young consumers.

Is that message consistent or inconsistent with what you think the overall marketing
communication/branding objectives are for the product?

The message communicated by the packaging of chaumin noodles in India is inconsistent with
the product's overall marketing communication/branding objectives. The marketing materials for
chaumin noodles often emphasize the product's convenience and affordability, but the packaging
does not communicate these same messages. Instead, the packaging communicates that the
product is cheap and unhealthy. This is a negative message that could deter consumers from
buying the product.

More effective packaging for chaumin noodles

 Use high-quality materials that are recyclable and biodegradable.


 Make the packaging child-resistant and tamper-evident.
 Update the design to make it more appealing to young consumers.
 Make the information on the packaging clear and easy to read.

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