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StoryBrand Website Checklist

The StoryBrand Website Checklist outlines nine essential sections to include on a website to increase sales: Header, Stakes, Value Proposition, Guide, Plan, Explanatory Paragraph, Lead Generator, Price Choices, and Junk Drawer. Each section should fulfill a specific goal like introducing the business, explaining customer pain points, demonstrating value, positioning as a helpful guide, and making the purchasing process easy. Checklists provide guidance for each section, emphasizing communicating solutions, benefits, and a path to success for resolving customers' problems.

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90 views11 pages

StoryBrand Website Checklist

The StoryBrand Website Checklist outlines nine essential sections to include on a website to increase sales: Header, Stakes, Value Proposition, Guide, Plan, Explanatory Paragraph, Lead Generator, Price Choices, and Junk Drawer. Each section should fulfill a specific goal like introducing the business, explaining customer pain points, demonstrating value, positioning as a helpful guide, and making the purchasing process easy. Checklists provide guidance for each section, emphasizing communicating solutions, benefits, and a path to success for resolving customers' problems.

Uploaded by

papatas.pe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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THE

STORYBRAND
WEBSITE
CHECKLIST
INTRODUCTION

The StoryBrand
Website Checklist
When a customer lands on your website, you only have a
few seconds to communicate why they should do business
with you. There are nine sections of a website that are
proven to increase sales. Each of these sections are like
hooks in the pond and the more of them you include, the
more fish you will catch.
Header
The header is the very top of your website and the first thing people will see. This

section introduces you to your customer and must explain what you offer, how

people can get it, and how it will make their lives better. People don’t read websites,

they scan them, so keep the text minimal.

Checklist
Clearly communicate what you offer

Explain how your product or service will make your customer’s


life better

Make it easy for you customer to purchase your product or service

Display photos depicting the aspirational success of your character


The Stakes
This section explains what pain you are saving customers from. What is it going to

cost the customer if they don’t do business with you?

Checklist
Explain the negative consequences your customer will experience if
they don’t do business with you or buy your product.
Value Proposition
This section adds value to your product and service by listing its benefits. List three or

four things your customer will get as a result of engaging with your brand.

Checklist
Use icons/graphics and a bold title above the descriptions

Communicate success - explain the value or success you will


deliver to your customers
The Guide
This section positions yourself or your brand as the guide who can solve your

customer’s problem by demonstrating empathy and explaining why you are

competent to solve your customer’s problem.

Checklist
Empathize with your customer’s problems

Demonstrate your authority (testimonials, logos of brands you’ve


worked with, statistics)
The Plan
In this section, reveal the path a customer can take to do business with you and

solve their problem. The key here is to make the process of doing business with you

look as easy as possible, almost like baby steps. 3 steps is ideal, don’t do more than 4.

Checklist
Display a plan that will lift the fog for your customer (“3 Easy
Steps” with descriptions of each step and a title)
Explanatory Paragraph
In the explanatory paragraph section you can go a little more in-depth. This section is

a long-form explanation of what you do and how you solve your customer’s problem.

Your customers will read this section and feel that they have done their due diligence

before buying your product. This is also where you will improve your SEO.

Checklist
State the problem you solve, the solution your brand offers, and the
success that your customers will experience

Use each part of the StoryBrand Messaging Framework to write the


explanatory paragraph

Make the text collapsable


Lead Generator
A lead generator allows a customer to engage with your brand in exchange for

contact information without having to place an order. Good lead generators are

typically PDFs or videos. Use a pop-up to bring attention to your lead generator, but

also have a static section on your homepage as well.

Checklist
Give it a catchy title

Collect an email address

Make sure the copy in this section “sells” the download button
Price Choices (optional)
If you have different divisions of your company or products/packages with different

pricing, you can create a specific section to highlight those.

Checklist
Package your products to make it easy to buy

Include bite-sized breakdowns of your product or service


Junk Drawer
People will scroll down for the login, job opportunities, and even contact information.

Don’t junk up your website with too many links that dilute the “buy now” button.

Instead, place all that stuff at the bottom of the page in the junk drawer.

Checklist
FAQ

Employment opportunities

Contact us

Blog

Social links

Don’t Forget These 1. Have a controlling idea 4. Include a sense of drama

Important Tips: 2. Don’t talk too much about yourself 5. Overcome objections
3. Invite customers into a story

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