Definition of Brochure

A brochure is an informative paper document for advertising, which can be folded into a
template, pamphlet, or leaflet. Brochures are promotional documents, primarily used to introduce
a company, organization, products, or services and inform potential customers or members of the
public of the benefits. They are usually distributed inside newspapers, handed out personally, or
placed in brochure racks in high traffic locations.

Part 2: What are the Purposes of Brochures?

The main purpose of a brochure is to extend the reader's knowledge on one specific topic in
which the brochure centers around.

 Catch the target audience's eyes at first sight with its astonishingly beautiful visual
design.
 Promote your products, agency, or service in an intuitive way.
 Build trust between you and your potential clients.
 Compared with advertising on TV or in newspapers, brochures seem to be more cost-
effective.
 After people get used to splendid online advertisements, a tangible, tactile, and delicate
brochure becomes more precious.

You may ask yourself, why choose to use brochures over other methods? The fact is brochure is
one of the best forms of marketing that can easily provide quick results by boosting your
business influence and conversion rates. The following are some of the reasons why use a
brochure:

 It is a cost-effective method.
 Easily understandable by readers since it utilizes lucid language to create awareness
about something
 In terms of reaching your target audience, it is impressive
 Most well-designed brochures take little time to captures the attention of potential clients
 Offer a consistent form of branding
 Offer solid future products and services references featured by a company.
 art 3: Difference between Brochures, Pamphlets, Flyers,
Magazines, and newsletters
 a) Brochures vs pamphlets
 Brochures and pamphlets bear similar designs, but their main difference lies in purpose.
With a brochure, it is designed to sell products and services for a company, but
pamphlets' main purpose is to inform.
 b) Brochures vs flyers
 Brochures and flyers also feature similar creative designs, but the difference goes on the
number folds. Flayers are unlike brochures since they only appear in a single unfolded
sheet, while brochures feature several folding types.
 c) Brochures and Newsletters
 Like brochures, newsletters are also created to promote the company’s products, services,
and businesses. They are also appealing and easy to read, which is also similar to
brochures. Their main difference comes in their detailed purposes: the newsletter is about
giving daily, monthly or yearly information and a company's reports. Brochure, on the
other hand, is about what an organization is and what it serves.
 d) Brochures and Magazines (Booklets)
 Compared to brochures, booklets are designed in a book-like design, meaning they are
flat and not folded. Furthermore, what distinguishes it from the other documents is that
they typically consist of multiple pages (Normally, between 8-73 pages).
 Part 4: Types of Brochure
 A brochure has many different types, and each type has got a different role to play. It can
be classified into the following five types according to its format and layout.
 Gate Fold Brochure
 This is a pretty uncommon brochure because of its expensive cost, which has a great
influence when it is used appropriately. Its inward folding design makes it convenient to
carry, and its paper quality is very high; thus, readers can keep it for a long time.
 Bi-Fold Brochure

 Bi-Fold Brochure is found among us every day. It is one of the most popular and widely
used brochure types around, while it has a more formal layout than tri-fold brochures. It
is mainly used for product catalogs and presentations, trade shows and corporate
meetings, etc.

 Tri-Fold Brochure

 Gate Fold Brochure

  This is a pretty uncommon brochure because of its expensive cost, which has a great
influence when it is used appropriately. Its inward folding design makes it convenient to
carry, and its paper quality is very high; thus, readers can keep it for a long time.

Tri-Fold Brochure

It is easy to know this is a three folds brochure according to its name. And this is a pretty
common and brochure that we can see it everywhere. This brochure has enough space for
designers to present information and design interesting, thus attract more attention to the reader.

Z-Fold Brochure

A Z-Fold brochure, basically an accordion fold, is a great brochure folding option because of the
versatility it provides. Designers can separate each element by making each panel stand-alone, or
design the brochure so that it opens out to a full spread with one large, dramatic photograph.
Part 5: How to Create a Stunning Brochure: a Simple Guide
Here is a simple guide to making brochures for you to follow. Let's started up!

 1) Things to Do Before Making a Brochure

 2) Steps to Make a Brochure - Why Choose EdrawMax [Free to Use]
 3) Tips for Making a Brochure

1. Things to Do Before Making a Brochure

1) Gather ideas and examples.

As with any other project, the aim is to create an attractive, well-designed, and informative
document. Because of this, you will need to start by familiarizing yourself with styles, graphics,
and how to word your brochure. The best way to do this is by collecting several examples that
might fit your initial concept.

2) Brainstorm for your project.

After gathering examples and getting well-versed with how you will like your brochure, then
start brainstorming ideas. Ask yourself the following questions to help you with this process:

 What’s your brochure’s target audience?

 What is your budget for this entire process of making brochures?
 Who should you consult further for extra input, clarification as well as even draft
feedback?

3) Write an outline with a mind map.

A mind map is a better way of presenting your thoughts about this kind of project. You should
use it to create an outline, which will help you decide how the brochure will look, what to
include, and how to organize it.
How to create a brochure
Step 1: Customize your layout
Brochures should appeal to casual browsers and serious customers alike. Choosing the right
layout is essential for catching your reader’s eye. With a web-based design program like Marq,
you can use a template or design your brochure from scratch. The advantage of using a pre-made
template is that you can focus on crafting your message while saving time. Marq offers a library
of attractive, flexible templates to fit your needs.
To get started, create a new document in Marq. Under Templates, choose For Print, then choose
the Brochures category. Select a brochure template. This will give you a template divided into
thirds. To add a new page, choose Add Page (the top icon) from the left-hand Content bar. The
Blank Brochure option will give you custom brochure guides. You can align your text and
images with these guides and with each other. When you drag any element of your brochure, an
auto-alignment guide will appear.

Step 2: Add compelling photos and graphics

All good brochure design includes visual elements. The images you choose should complement
the text. A compelling cover photo can be the key to getting your audience to pick up your
brochure and act on your message. And don’t forget to include your company’s logo where it
makes sense to.
High-quality photos and illustrations show a commitment to quality that you want your brand to
reflect. Choose software that includes options for cropping or masking, changing the saturation
and contrast, and image alignment.

Step 3: Add your text

Decide what you want to say in the front cover, back cover, and body of the brochure. Make sure
that your message is consistent and easy to understand. Front covers sell your product or service,
back covers provide contact information, and the inside page usually tells a story or provides
pricing options (different types of drinks served at a cafe or spa packages, for example).
When it comes to fonts, less is more. Choose one font for the body of the text, with a
complementary font for titles or headers. Complementary fonts are two fonts that are different
enough to look deliberate — often a serifed font and a san-serif font.
Use simple, easy-to-read typefaces without an excess of flourishes to better communicate with
your readers. Choose a font color that is easily legible against your background color. Dark fonts
stand out against light backgrounds, and vice versa.

Step 4: Incorporate color

Using color well in your brochure design enhances your message visually and emphasizes
specific points. Color is closely tied to emotion. Using a color scheme that is consistent and
pleasing provides a better experience for your reader than one which is too loud, busy, or
difficult to read.
There are several resources online to help you find colors that work well together. The color
wheel on Adobe Color has several color palettes to help you choose a balanced scheme,
including monochromatic, complementary, and compound colors. You can save your color
swatches, then refer to them to choose colors for your brochure.

Step 5: Use full bleed

Most printers are not able to print right up to the edge of paper. This can result in a white border
around your content. In order to achieve a design that extends all the way to the edge, use a
printing technique called full bleed. This allows the printed document to be trimmed to give you
the desired visual layout with no obtrusive white space.
If you’re printing at home, test one print brochure to make sure the bleed is what you predict. If
you’re using a professional printer or copy shop, contact them to make sure your brochure will
look as predicted.