Scribd
Upload
269 views

Free Guide Copy Posse Captions CTA Cheatsheet

The document provides guidance on writing effective captions and calls-to-action (CTAs) for social media posts. It recommends balancing four pillars of content: promotional, educational, personal, and engagement posts. Writing prompts are given for each pillar to help generate caption ideas. The prompts focus on promoting products/services, providing value to readers, building rapport, and encouraging engagement. CTAs should be included in every post and call readers to a specific action. Following these best practices can help grow brands and generate more leads online.

Uploaded by

peter.smithh321
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
269 views

Free Guide Copy Posse Captions CTA Cheatsheet

The document provides guidance on writing effective captions and calls-to-action (CTAs) for social media posts. It recommends balancing four pillars of content: promotional, educational, personal, and engagement posts. Writing prompts are given for each pillar to help generate caption ideas. The prompts focus on promoting products/services, providing value to readers, building rapport, and encouraging engagement. CTAs should be included in every post and call readers to a specific action. Following these best practices can help grow brands and generate more leads online.

Uploaded by

peter.smithh321
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 8

CHEATSHEET

CLICKWORTHY
CAPTIONS
& CTAS
A Copy Posse Guide To
Writing Killer Social
Captions

Follow Me

© ALL RIGHTS RESERVED


COPYPOSSE.COM
CAPTIONS & CTAS CHEATSHEET

Copy is QUEEN, but if you’ve been neglecting your social media captions,
then you’re missing out on a HUGE marketing opportunity. I mean, everyone
knows they should be posting on social media every day… if you want to grow,
scale, and get more visibility that is. It's Science.

But you need social media to be way easier than science, am I right? That’s
why I compiled all this master list of writing prompts, swipes, and CTAs that I
used to grow my own brand’s Instagram account — @CopyPosse.

So now you can write your own bad-ass captions, grow your online
brand, generate more leads, and land more clients!

The Four Pillars of Content

The content you post on social media should be a combination of these four
pillars. Remember to keep it balanced. You don’t want too much of one pillar,
and not enough of the other pillars—otherwise the roof will crumble 😉

A good rule of thumb is to keep these posts on a consistent cycle. So if you


post 4 days/week, you would post a different pillar each day, rinse, and repeat!

1. Promotional Posts - You’re clearly promoting your product or service to


your audience.
2. Educational Posts - You’re delivering mad value in the form of free
education, entertainment, or inspiration.
3. Personal Posts - Fact: People buy from people they know and trust. These
posts are your opportunity to build rapport with your audience.
4. Engagement Posts - These are your short CTA posts. Long captions are
awesome, but you don’t want every post to be a book. Keep some of them
short, sweet, and to the point with a clear and concise CTA.

TIP: Remember to keep these posts relatable & fun.

© ALL RIGHTS RESERVED | COPYPOSSE.COM 1


CAPTIONS & CTAS CHEATSHEET

1. Promotional Posts Writing Prompts:

Here are some prompts to use as the start of your caption. Expand on these to
sell and promote your product/service.

What’s the difference between [where your audience is now] and [where
they want to be]?
Want to [your solution]?
Wondering what the ultimate solution is to [BIG PROBLEM]?
Go from [problem] to [solution] in [X steps, X number of days, etc.]
How to [fix their problem]...

Promotional Post Example Straight From The Copy Posse Vault…

© ALL RIGHTS RESERVED | COPYPOSSE.COM 1


CAPTIONS & CTAS CHEATSHEET

2. Educational Posts Writing Prompts:

Here are some prompts to use as the start of your caption. Remember you’re
delivering free value here, BUT you need to leave an open loop so they want
to take the next step with you. Give them the what, not the how.

5 ways to [something they want/need]


Discover how to [solve a specific problem]
Want to [solve a problem]? Here’s how...
Do you know the difference between [thing 1] and [thing 2]?
[Share static of specific problem]

Educational Post Example Straight From The Copy Posse Vault…

© ALL RIGHTS RESERVED | COPYPOSSE.COM 1


CAPTIONS & CTAS CHEATSHEET

3. Personal Posts Writing Prompts:

Here are some prompts to use as the start of your caption. No mention of your
product or service in these posts. These posts are purely to build trust and
rapport.

5 books I read this year (or 5 books on my reading list)


A day in the life of [your business/title]
Hey to all my new followers! Here are X things you might not know about
me…
Why I [something you do daily]
5 ways I [de-stress/unwind/relax]

Personal Post Example Straight From The Copy Posse Vault…

© ALL RIGHTS RESERVED | COPYPOSSE.COM 1


CAPTIONS & CTAS CHEATSHEET

4. Engagement Posts Writing Prompts:

Here are some prompts to use as the start of your caption. These could be
questions of the day, inspirational quotes, motivational stories, or whatever
you want! The goal is to encourage engagement in the comment section!
And remember—relatable & fun!

Can you relate to [common fear, pain, or problem]?


Feeling unmotivated to [achieve solution]? Try this…
Who else [common feeling or situation]?!
Do you ever feel like [pain point]?
Every time I [pain point], THIS is how I [overcome pain].

Engagement Post Example Straight From The Copy Posse Vault…

© ALL RIGHTS RESERVED | COPYPOSSE.COM 1


CAPTIONS & CTAS CHEATSHEET

CTAs

Every single post should always include a clear and concise CTA. And it
should always be the very last thing your audience reads on your caption. Here
are a few of my favorites.

Drop an [emoji] in the comments below!


Share this post if you found it useful!
SAVE this post for later, to help you [what your post helped solve]
Head to the LINK IN BIO to grab your copy of [free resource you mentioned
in your post]
Got questions? Drop your questions below and I’ll answer every single one!
Want to learn more? DM me and let’s chat!
Want to experience [transformation your product promises]? Go to LINK IN
BIO to work with me!
Let’s start a conversation in the comments below! What do you think
about [what your post was about?]

TIP: The CTAs you use for personal & engagement posts can be more casual!
Remember, you’re not selling your audience on anything with these posts—
so keep your CTAs light and fun to encourage engagement!

Want to see these prompts and CTAs in action? Make sure to follow me
on Instagram @CopyPosse!

© ALL RIGHTS RESERVED | COPYPOSSE.COM 1


ABOUT
ALEX CATTONI

Alex is a copywriter, marketing strategist, and the founder of The Copy


Posse—a boutique agency, online academy, and now 300,000+ strong
global crew of authentic copywriters with a passion for creating
community, credibility, and conversions with nothing but powerful and
precise wording.

Her goal is to redefine what it means to be a copywriter and marketer


today and share the techniques and strategies she’s used to build a
heart-centered 7-figure business from the ground up.

Follow Alex on YouTube and Instagram


for free content and copywriting tips.
Visit Copyposse.com to learn more
about her work and programs.

To learn more about copywriting,


and master her proven 16-Step
Sales Page Formula and 3 special
bonuses, you can join the
Write & Ignite Challenge here.

Or click here to learn more about


Alex's flagship copywriting
coaching program:
The Copy Posse Launch Files.

Follow Me

© ALL RIGHTS RESERVED | COPYPOSSE.COM 4

You might also like