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Brand Visual Guidelines

This document provides logo and brand identity guidelines for Pick a Chick. It specifies the logo design including the mascot posture and primary logomark. It outlines logo usage including clear space around the logo and using it on colored versus white backgrounds. The brand colors, typefaces, photography style, illustrations, patterns and brand messaging are defined. Guidelines state do's and don'ts for properly using the logo and maintaining brand consistency.

Uploaded by

Syed Jaffri
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© © All Rights Reserved
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46 views

Brand Visual Guidelines

This document provides logo and brand identity guidelines for Pick a Chick. It specifies the logo design including the mascot posture and primary logomark. It outlines logo usage including clear space around the logo and using it on colored versus white backgrounds. The brand colors, typefaces, photography style, illustrations, patterns and brand messaging are defined. Guidelines state do's and don'ts for properly using the logo and maintaining brand consistency.

Uploaded by

Syed Jaffri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Pick a Chick Logo & Brand Identity Guidelines

Brand identity
Style guides
Design Logo & Brand Identity Guidelines

Brand Pick a Chick

Date 12/5/2023

Designed by Briumph
Pick a Chick Logo & Brand Identity Guidelines

1 Logo Specification
2 Logo Clear Space
3 Logo Background
4 Brand Colors
5 Typography
6 Not to do’s with Logo
7 Photography Style
8 Illustration Style
9 Pattern
10 Brand Messaging
Pick a Chick Logo & Brand Identity Guidelines 1

Mascot

The posture of the mascot can be


changed based on the design
need but the essence of the
mascot should not be changed.
It should be seductive in nature
and also funny at the same time.

Primary Logomark

Logo is the face of Pick a Chick


- the primary visual expression
that we use to identify
ourselves. So we need to be
careful to use it correctly.
Pick a Chick Logo & Brand Identity Guidelines 22

Clear space
40 px
Clear space prevents type,
imagery or other graphic
elements from interfering
with the legibility of the logo.
No graphic elements should
encroach the border around 40 px 40 px
the logomark.This space is
determined by 40px of width
and height on each side.

40 px
Pick a Chick Logo & Brand Identity Guidelines 3

Logo Background

Pick a chick logo used on an


application will often depend on
the background and production
method. When using the logo
on a colored background you White Background
have only two options. The
background color should be
either Brand’s green or yellow
color. If you can’t use the brand’s
green or yellow use white color
background.

Colored Background
Pick a Chick Logo & Brand Identity Guidelines 4

Brand Colors

Primary Colors
CMYK 87 42 73 36 4 25 96 0
HEX #165746 #F3BF25

Secondary Colors
CMYK 100 85 33 23 71 11 100 1
HEX #1A3765 #55A646

Accent Colors

CMYK 11 42 51 0 2 2 7 0
HEX #E09F7D #F9F6EC
Pick a Chick Logo & Brand Identity Guidelines 5

The Typeface Family

Two Typeface have been


Gelato Luxe Century Gothic
used for the Pick a Chick
Identity design.

When to Use:
Gelato Luxe
Gelato Luxe should be used
ABCDEFGHIJKLM-
only for display purposes.
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()
When to Use:

Century Gothic
Century Gothic family (Regu-
lar, Bold, Italic, Bold Italic) is
to be used for all other forms
of standard body text ranging
from: stationery, website
design, brochures and all
ABCDEFGHIJKLMNOPQRSTUVWXYZ
forms of general correspon-
dance. abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*()
Pick a Chick Logo & Brand Identity Guidelines 6

Do Not: Mascot

Do not resize or change the


position of the logomark.

Do Not: Fonts
Do not use any other font,

Pick Pick
no matter how close it might
look to the specified Brand

Chick Chick
fonts.

Do Not: Sizing
Do not squish or squash the
logo. Any resizing must be in
proportion.

Do Not: Colour
Do not change the colours
even if they look similar.
Use the official colour
specifications detailed in
these guidelines.
Pick a Chick Logo & Brand Identity Guidelines 7

Photography style

▪ Express the Indian


culture through the
photographs.
▪ Should evoke Nostalgic
feel / Memories.
▪ Add Vibrant touch to
the Photo. 13
Pick a Chick Logo & Brand Identity Guidelines 8

Reference Artwork / Illustration.

Brand Illustrations

▪ Create contemporary
Style illustrations /
artworks.
▪ Use Vibrant colours.
▪ Use Indian cuture as a
reference for creating
artworks / Illustrations.
Pick a Chick Logo & Brand Identity Guidelines 9

Pattern
Pattern is one of the main
elements in Pick a Chick
brand identity. They are
intended to be repeatable
and can be used in wide
variety of applications.
Pick a Chick Logo & Brand Identity Guidelines 10

Brand Messaging Reference


The messaging should be in
a Seductive tone and it ▪ Flavors you will fall for!
should be fun to read and ▪ Arouse yourself with Pick a Chick’s Scrumptious Roll
should not evoke anger. ▪ Love at First Bite
The messaging should evoke
intimacy in terms of food.
Thank You!

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