Chapter 04 (Info Sheet #4)
Chapter 04 (Info Sheet #4)
Organizing:
Organizing is:
1. Identification and classification of required activities.
2. Grouping of activities necessary to attain objectives.
3. Assigning of each grouping to a manager with the authority necessary to supervise it.
4. Provision for coordination horizontally and vertically in the organization structure.
Key Activities:
They are the primary activities for which the organization exists. These are the activities that
answer the questions:
1. In what area is excellence required to obtain the company’s objectives?
2. In what areas would lack of performance endanger the results, if not the survival, of
the enterprise?
3. What are the values that are truly important to us in the company?
For each “key activity” we need to conduct “decision analysis” and “relation analysis”
Organizational Structures:
The type of structure needed is dependent on the organization, its size, products, and market.
The stages of departmentalization are:
1. Primitive Organization: Used for very small companies. Usually sole owner with very
few employees.
2. Functional: As company grows and there is a need for specialized individuals we start
developing departments formed around specific functions. This can further be expanded
by having sub-functions under a given function (e.g., Marketing ==> Marketing, Sales,
and Market Research)
3. Product: For companies with products requiring distinctly different production or
marketing methods, then it can divide along product line.
4. Geographic/Territorial: When sales regions are widespread and diverse, an organization
can develop a Geographic structure.
5. Customer: Departmentalization along “customer” type is used when company has distinct
customers requiring distinct marketing and sales approaches.
Span of Control:
Span of Control defines the number of employees reporting to a single manager/supervisor.
Teams:A small number of people who are committed to a common goal and an approach to this
goal that they are mutually accountable for reaching.
Use of complimentary skills.
Crosses functional/departmental lines
Disposable