UPDATE V2.

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Last Updated - 22/06/2022

The updated e-commerce course has been adapted to

include the latest conversion strategies, upsell and marketing
methods, starting foundations, and partnered companies.

The update has been done to provide improved support and

capabilities for your business in critical areas such as
advertisement creation, website development and hosting,
digital marketing, and product sourcing.

This update course incorporates a technically enhanced

approach that eliminates story-like content to ensure clarity
in a straight-to-the-point approach.

Technology continues to evolve – including both hardware

and software. Understanding the technology available to
you and understanding how to harness and use that
technology in your business can help you gain a competitive
advantage in the use of dropshipping in e-commerce. This
guide is designed to assist those at beginner and
intermediate levels in improving their understanding and
capability in e-commerce.
 SATYRCOM
V2.0 UPDATE
DROPSHIPPING SECTION

• How dropshipping really works

• The essential aspects of dropshipping
• Is dropshipping oversaturated
• Things I wish I knew before I started
• Products I sold that made me rich
• Winning product strategy
• Finding unique products to sell
• Value-based pricing approach
• Recommended international suppliers
• Recommended local suppliers
• My secret to dropshipping
• One country dropshipping
• Digital product dropshipping
• Drop servicing
• Making a Shopify website
• Optimizing your store for conversions
• Payment methods
 SATYRCOM
V2.0 UPDATE
MARKETING SECTION

- Getting traf c to your website

- Email marketing
- Marketing & advertising
- Advertisement creation
- Facebook advertising
- Boost posts or run ads?
- What do advertisements cost
- The Facebook pixel
- Setting up your rst ad
- Make the most from your ads
- Start advertising on Facebook
- Facebook on a budget
- What is A/B testing?
- Recommended tools for A/B testing
- Tik Tok advertising
- Why use Tik Tok for business
- Tik Toks recommendation system
- How to sell products on Tik Tok
- Feature your products in ads
- Run effective ad campaigns
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HOW DROPSHIPPING REALLY WORKS
Although Dropshipping is seen as a relatively easy method
to earn an income, it still operates and functions as a
business and requires more attention and effort than some
would have you believe.

Dropshipping stores can die out as product trends change.

However, some products have been in high demand for
some time because of the hype created by intensive
marketing of the product by in uencers, which producers
often pay well to promote the product to their audience.
However, dropshipping stores can become less vulnerable to
shifting trends in product demand if they can create a
strong brand identity around the dropshipping store itself.
Furthermore, success in building a strong brand can make
the store's lifespan and its product range last longer.
Initial failure in launching your store and making a pro t
can be seen as a part of the learning curve. First-time
success in any business venture, including a dropshipping
store, is rare. However, we can learn from our mistakes and
gain experience as we develop our skills, capabilities,
knowledge base, methods, and techniques throughout our
development journey. These will be invaluable as we grow
in ability and con dence as we plan our route forward to
success. Don’t give up! Feel free to switch things up and be
creative. Remember, many of today’s business role models,
such as Elon Musk and Jeff Bezos, had initial failures. Their
eventual success came from determination, perseverance,
creativity, and the willingness to ‘’put themselves out there’’
to sell a product they believed in.
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By 2025, the market size for dropshipping is expected to
reach over $550 billion.
Dropshipping is an order ful llment process that enables
you to meet your customers’ needs and deliver the desired
product to them without holding stock. For example, your
store makes a sale and receives an order from your
customer. The order is forwarded to a third-party supplier
who provides the product you are selling. You keep the
difference!
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 THE ESSENTIAL ASPECTS OF
DROPSHIPPING
The Product - It is vital to have a product range that is in
high demand and meets the needs and desires of your
customer base. Product quality is essential - you don’t want
to get involved in disputes and customer dissatisfaction. This
course will tell you about the strategy that has helped me
nd unique, attractive products for my customers. Or you
can sign up for our monthly winning products subscription -
our team will send you information and tips about 20+
products that should have great potential to sell!
Learn more here - https://satyrx.gumroad.com/l/nuiva

The Website - Your website is one of the most critical

components of your dropshipping business because this is
where potential customers decide to purchase your product.
The website needs to be clean, simple, and professional so
that your client doesn’t get lost, frustrated, or confused
about your offerings and product range. In addition, the
website needs to look good and communicate relevant
information to your customers. Making successful websites
for yourself can be dif cult. Luckily, e-commerce platforms
such as Shopify allow people who don’t have experience in
coding, developing, or designing to create an attractive and
useable website for themselves. My team and I offer a
Shopify website and store creation service to help you make
your custom website. The rst steps are to send us the
product link/information of what you want to sell and some
additional detailed information. Then we get to work on
your website and deliver it back to you in just a few days.
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Learn more - https://satyrx.gumroad.com/l/website

Marketing - Marketing plays a critically important role in

sourcing and attracting potential clients. The better your
advertisement, the more leads, and engagements you’ll
receive on your website. This leads to more conversions
than you could imagine! We’ll discuss marketing strategy
and advertisement creation later in the course - we have
some valuable tips and tricks to share!
IS DROPSHIPPING TOO SATURATED?
Is shopping too saturated? No, of course not, and
dropshipping is just a ful llment process. It has nothing to
do with eCommerce or selling that you're doing. You're
selling products. Could you imagine if someone said, "Oh,
is it too saturated to do shopping or just to sell products?"
Absolutely not. If you want to be technical about this, look
at E-commerce statistics and how much eCommerce is
growing every year.

Is dropshipping dead? First of all, no, it is not, and here's

why. Every day people are launching new websites selling
products online using a fulminant process that we call
dropshipping; asking if dropshipping is dead would be the
same as asking if shopping, in general, is dead. If anything,
dropshipping has become a more widespread & popular
process as it doesn't require anywhere near the expenses of
a traditional store. What about saturation? The same theory
goes. An individual product being sold by millions of people
can be saturated, resulting in fewer results, but the concept
and process itself can never be oversaturated. Every day
people are making new stores online and getting their rst
sales.
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THINGS I WISH I HAD KNOWN
BEFORE I STARTED
I made many mistakes during my dropshipping and e-
commerce journey that wasted time, money, and effort.
Whenever I experienced problems or failure, I carried out a
case study and assessed where, how, and why I went wrong
and how I could’ve improved.

A niche store is always better than a general store, and I

recommend a store that focuses on a speci c niche.

A niche store is a store that offers multiple products within

the same niche. So, for example, if your store focuses on
baby products, your "niche store" would be selling various
baby products, unlike the one product page where it is just
selling a baby blanket and is focused on that one product.

A general store offers multiple different products spread

across various categories and niches. In a general store, you
can have many products to test the market, so if your
primary product doesn’t perform, you can try the next one
and then eventually focus on a singular product. A problem
with a general store is that having multiple products can
lead customers to get lost within your store, lowering the
conversion rate.

The ultimate goal is to sell one product successfully. I see

the different types of stores as a way of testing various
products simultaneously before nalizing which product you
will focus on.
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We recommend one product because once you have found
a product that sells and performs well in the market, the
ultimate goal in dropshipping is to be able to form a
registered company and brand name around this product
and have it trademarked as your own. This is where the
serious money starts coming in.

A one-product web page usually tends to have a higher

conversion rate. This way, customers aren't distracted by
other products and only come to your website for one
product. When running a single product web page, you can
use the website to create a strong brand associated with
your selected product. You will build the brand around this
product.

Stick to selling products within trending niches! This course

will show you my favorite way to nd suitable products!

However, don’t be afraid to explore outside these niches as

you can nd unique products anywhere.

The goal is to nd products in demand, products that

people need or want, and products that make people say
“WOW!” when they see the product for the rst time. In
addition, the product needs to be able to attract positive
interest.

47% of Tik Tok users say they have bought a product they have seen
being advertised or showcased on Tik Tok.
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There are over 1 billion Tik Tok users. 47% of the total Tik
Tok users equates to 470 million people. So 470 million
users are potential customers! Set your rst goal as ten sales
a day selling at $35 to make over $10k revenue per month.
Deduct 25-50% depending on your margins, and this will
be your pro t. And Tik Tok is just one of many platforms
you can use to showcase your product and run
advertisements. This course will help you get the best return
from your advertising efforts.
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PRODUCTS THAT MADE ME RICH!
Remember how important it is to track and understand
trends. This is how I got my drop shipping career
kickstarted. I was pretty involved in social media, so I was
able to see the peaks and spikes of trending products
advertised on Tik Tok and Instagram. This course will tell
you all about the strategy I used (and still use today) to nd
gem products to sell!

Sunset Lamp
An example of a trending product I discovered and sold
was the Sunset Lamp. I decided to sell this product locally
in my home country only (One Country Dropshipping) as I
thought it would be oversaturated internationally. I created
my advertisements, identi ed in uencers, and ran
everything myself. I had a decent budget to start with, as
this wasn’t the rst product I sold successfully. I spent the
majority of my budget on advertising. The product's trend
lasted only four months. Within this time, I achieved 1200
(+-) sales. I was selling the product at around a 5x mark-up
price from what I was getting from my suppliers. I was able
to achieve this as I had local suppliers who could provide
low costs for the product as well as cheap delivery fees.

The Sunset Lamp is an excellent example of catching onto

a trending product to sell. I saw the product's potential and
started selling it locally in my country.

All I did was create the website and use other people's
advertisements that were already running to make
improvements on my own. Finally, I paid in uencers to
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promote the product and ran strategized Facebook
advertisements.

Sneaker AirPod Case

Another of the products that I have sold that performed
well was sneaker AirPods cases. The AirPod case looked like
a Yeezy or Nike shoebox. I saw this product only once
before it was showcased on Tik Tok but had never seen it
being advertised before. I quickly found a supplier for it,
made my website and ran some ads. I sold the product
internationally, mainly targeting the US. I sourced the
product from the suppliers I identi ed for just $0.88 and
sold it for $18.99. There was not much hype around the
product, but the life span of this store and product lasted
much longer than the sunset lamp. This was mainly because
the market was not oversaturated when we launched the
product because we could enter the market early. Not all of
the revenue can be seen as pro t because the product and
advertising costs must be deducted from total sales.

I must note that the product and store took longer than I
expected before sales started to pick up. It took around one
week to get my rst sale, but I didn’t give up and kept
working on the site and ads as I knew it was a great product
with good margins.
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WINNING PRODUCTS STRATEGY
Of all the methods I’ve tested and experimented with, I’ve
concluded that this is the most effective way of nding an
excellent product to sell.

It works just about all the time, as I end up with a product I

have lots of con dence in. Others will tell you to research
potential products, which I would recommend if you
struggle to nd products that will create value and
performance.

When I identify a product I like, I rst look for and assess

the product's potential value in the market.

Then, I try to visualize whether I would buy this product. If

not, I'll try to understand who would buy this product and
that’s how you come up with a potential target audience.

This may sound simple and logical, but the course will
include some research strategies for you to use to improve
your success rate. Once you’ve been in the e-commerce
space for quite some time, picking a product becomes more
instinctive.
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 FINDING UNIQUE PRODUCTS
Throughout my drop shipping experience, the most
successful products I’ve sold have come from Tik Tok and
Amazon. The products I identify and sell usually have
already done well.
The primary and straightforward procedure is as follows.
Go onto Tik Tok and search under hashtags “Tik Tok made
me buy it” and “Amazon nds” You’ll nd hundreds of
videos of people reviewing awesome and weird products. I
usually scroll for around 10-15 minutes before nding a
product that I would like to investigate further and then
start nding a supplier. This has been the most effective way
for me to nd products that aren’t junk and haven’t been
sold thousands of times before. I’ve seen many attempts at
advertising and selling products, but essential elements were
often missing.

For example, you may see a fantastic product with potential,

but the advertisement may be poor or listed on a low-
quality website. Alternatively, it is possible to identify a
product that is showcased well and continuously keeps
getting engagement - I might then consider reselling the
same product. That’s about it, the product strategy can be
that simple, but so many people over-complicate the
concept and go through complex processes to try to con rm
which products will perform nicely and attract buyers. I
believe almost any product can sell depending on the
execution and performance of the seller. Alternatively, you
may not want to waste your time identifying suitable
products, or maybe you don’t have the con dence as of yet
to select products yourself. You can always subscribe to our
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monthly list of the top 20+ products we have identi ed and
hand-picked. The list is updated monthly according to
market trends and engagement. After doing research, these
are products my team identi es and then assesses which
products we will sell. We have decided to sell this valuable
document on a subscription basis to help you more
effectively identify potentially-successful products while
reducing the effort and time spent nding and researching
products.

Ideally, you will want to sell your product for at least 3x the
price you pay, so if the product costs $15 from suppliers,
you should aim at a selling price of $45 to your customer.
This will give you a gross pro t of $30. Always remember
that the gross pro t needs to cover advertising and
management costs, so adjust mark-up rates accordingly.

Cheaper or reasonably-priced products tend to get a higher

conversion rate (more sales). That means less pro t per
product sold, but because more conversions create greater
volume, this can potentially lead to increased pro ts overall.
However, if you're selling a more expensive (High ticket)
product that may cost you $40 from suppliers, and you can
sell it for $100-$120, your gross pro t is $60-$80 per sale.
However, because it's more expensive to buy, you will likely
get fewer conversions/sales because it's more costly to buy.
Remember, people like to spend money and get value for
their money, so don’t undervalue your products as they will
be seen as “cheap garbage.” Also, know that you shouldn’t
charge an unrealistic or unethical amount as this will not
get sales.
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The quality of your marketing and selling methodology is
critical - an excellent and professional website and
advertisement can help you sell the most unlikely products.

If you're new to dropshipping, I suggest that you initially

sell products that you can list for under $80; otherwise, you
might have limited success in the early stages.
VALUE-BASED PRICING APPROACH
Try to assess how much-perceived value this product can
have to the customer. Once you adopt this approach, you
will have a greater understanding of the customers’ needs
and desires, and you can focus your attention on creating
value for the customer. This will help you achieve better
margins - if customers see the product as adding value to
their lives, they will be more inclined to buy the product and
be willing to pay better prices! The objective is to nd a
product that the customer sees as solving a problem in their
life. It doesn’t have to be something major, but for example,
if you sell something like face cream, it should be targeted
at solving a problem that the targeted audience/market
might be looking for, like smoother skin.

Another example is if you sell a product such as a computer

game, your targeted consumers would be buying the
product to resolve boredom potentially. Therefore your
product solves something in their lives by entertaining.

If you’ve never done product research before and are

relatively new to this, you can simply look at trending
trends. Product research is researching to assess how well a
product can potentially perform. In addition, you can look
at the analytics of other drop-shippers that may have sold
the same or similar products.
Find suitable products by looking at trending hashtags and
topics on social media such as Instagram, Tik Tok, and
YouTube, or even looking at top sellers on platforms like
Amazon. These websites can allow you to catch waves and
trends before they blow up. You can sort searches by time
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 and categories. For example, if you are going into a fashion
niche, you can easily nd what products have recently been
trending or are about to by using relevant keywords while
searching.

You can even go to Google Trends and further evaluate the

chosen product by looking at the number of times the topic
or product has been searched for on google itself.

(https://trends.google.com/)

Google Trends shows how often the term has been searched
and from which country the majority of these searches
come. You can use this info to your advantage later in
marketing. You can also use Google Keyword Planner for
more in-depth information about these topics and products.

75% of the time, drop-shipping is advertising trending

products for huge pro ts in a relatively short-term period.
Eventually, those trends end, the store dies out, and a new
one is created. Therefore, it is essential to understand how
these trends and hype originate and create hype.

Marketers create trends and pay people like Tik Tokkers,

Instagrammers, and YouTubers to indirectly or directly
promote the product or service they offer. You probably see
many of these trending products every day if you're on
social media. You can go onto any meme/theme page right
now on Instagram and scroll through their feed and try to
nd at least 1-3 different products that are being advertised.
You will see that most of these products are similar in terms
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of precisely what they are advertising. For example, I do pay
promotions on business and side hustle-focused Instagram
accounts to promote this course. The target market is
people who may want to enter this lucrative business sector
and want some guidance and leads on effectively reducing
the time required (and initial failure rate) to establish a
successful dropshipping business.

It is vital to take into consideration “who” you are trying to

sell to (the target market) as well as “why” you are selling
that product to that group (what value will the product add
to the consumer). In addition, think “how” you will grab the
audience’s attention and get them to visit the website and
purchase the product.
RECOMMENDED SUPPLIERS
Having suitable suppliers is an essential element in
dropshipping. Having a good supplier ensures you have a
good quality product to deliver to your customer at an
affordable price in a reasonable amount of time.

Suppliers that we use for international and local

dropshipping in my country (South Africa)

International Suppliers
• Spocket
• Supdropshipping
• Alibaba
• CJdropshipping
• Aliexpress

Local Suppliers (South Africa)

• Ecomstock
• Wheelatrend (Print on Demand)
• Calasca
An alternative to nding local suppliers is importing in bulk.
It seems to defeat the purpose of dropshipping, but there is
earnest money to be made. If there’s a product that you can
just about guarantee will sell well locally in your country,
and it isn’t already being sold there, you have the option to
import bulk products from places like Alibaba and then sell
locally. There are options other than dropshipping; you can
implement options if you import products, such as listing
your products on places like Amazon. For example, the
closest thing to Amazon in my country is Takealot. I can
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order bulk products and send them to Takealot, who does
the same as Amazon and actually will store your inventory
for you and ship your products out for you when you get a
sale. This process is known as Amazon FBA (Ful lment by
Amazon). We will cover this topic entirely later on.

When it comes to local suppliers (South Africa), the product

you want is not always available. However, by researching
what suppliers offer, you can often nd attractive product
options. Alternatively, you will have to order in bulk for
products you cannot nd, I suggest ordering from Alibaba.

A process of product testing should be done before ordering

bulk from Alibaba to ensure pro tability. So order 5-10
products to make sure your suppliers quality is good and
that your happy with the product and order up to 20-50
and try sell them rst before ordering bulk.

If you want to learn precisely how to get started with

Amazon FBA or Takealot Ful lment, check out the
available courses on my website. It is a soon-to-be-uploaded
course.
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MY SECRET TO DROPSHIPPING
My secret to successful dropshipping is to use the model of
drop shipping in different ways to my advantage that which
can be most bene cial to me. I strongly believe that when
we acquire skills either through experience or learning we
must not limit ourselves to where we can then use these
skills.

We need to be innovative and creative with our skills, and

by doing this I was able to develop some secret methods and
models with the backing of the traditional dropshipping
analogy to earn money.

In the next section, we will discuss this in more detail and I

will teach you these forked methods using the traditional
dropshipping system.

Additionally, we can make use of external apps to better

our conversion rates on our websites. An amazing app that I
personally use to help get the most out of my Shopify store
is Shopify’s page builder. Page builder can help you increase
conversions by allowing you to easily personalise your store
using drag & drop tools

You can download and install Page y - Page Builder App

here:
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ONE COUNTRY DROPSHIPPING
One of my most successful dropshipping strategies to date is
selling locally in unsaturated markets by nding products
that already perform well in more mainstream countries.
One-country dropshipping includes nding a product that
has been a massive success in countries like the US and EU
and focusing your selling and marketing efforts in a smaller,
less saturated country such as your local country. In my
case, I live in South Africa and focus my sales efforts in my
country.

A common strategy that I have developed and taught is

selling top-performing products in less saturated countries.
You will be working with a product you already know is a
winning product as it has been trending or selling
successfully in other markets recently.

You can achieve this by assessing the engagement within

current high trending products that which the
advertisements are visible on social media like Tik Tok.

If you're in a larger, more mainstream country, you can

continue to use international suppliers if the delivery time
isn’t too long. By way of example, in a country such as
South Africa, if I were to use international suppliers to
import a product to South Africa, it can take over a month
to get delivered.

To avoid this delay, I have researched and found local

suppliers who can send the product to my local customers in
just a few days.
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 My Local Suppliers (South Africa)
• Ecomstock
• Wheelatrend (Print on Demand)
• Calasca

As mentioned above, an alternative is ordering in bulk from

Alibaba.

You can then choose to sell online through your website or

proceed with a similar process to Amazon FBA but with a
local platform. For example, I have used Takealot as an
alternative. However, you can indeed still use Amazon FBA.

To get started with one country dropshipping there isn’t

much difference in the process from traditional
dropshipping. We use the same product- nding strategy
mentioned above to nd a product off of Tik Tok. We then
source the product from local suppliers and if we cannot
nd it we order it in bulk from Alibaba but make sure we
test the product and suppliers rst as mentioned above.
Then, we continue with the rest of the process throughout
the course to sell our product.

The only difference is that were selling the product locally

in our country or a neighbouring country so I suggest
looking at local in uencers or changing your advertising
campaigns & creatives slightly.
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DIGITAL DROPSHIPPING
The next big secret is how I use the dropshipping method to
make money selling digital products. This method involves the
same strategies you've learned, but you are now selling a
digital product instead of a physical product from suppliers.

This product costs nothing to ful l and is delivered to your

customers upon purchase. The only money is advertising,
and we can use alternative methods of organic reach on
platforms like Tik Tok.

This method is highly pro table and easy to test different

products and get ahold of. In addition, you can create
multiple stores and sell other digital products all at the same
time.

The margins in this method are super reasonable, which is a

massive eye-opener to the technique. Now that we've
learned a bit about dropshipping and you understand the
process, you need to take those skills elsewhere and think
outside the box and, for example, sell digital products
instead of your ordinary physical products or dropship
services where you sell a service and outsource it like what
an agency would do.

While dropshipping digital products, there's not much

management needed after your initial launch other than
scaling to get more sales.

Many people know about dropshipping on Shopify about

physical products. Still, now we utilize the info im about to
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share with you and take advantage of this highly pro table
strategy and method.

Dropshipping physical products from china can be a pain if

you don't have suitable suppliers. Generally, we have to deal
with slim margins and extended shipping times, leading to
unhappy customers and issues like refunds. There's money
to be made, but you are limited to a small extent.

If you are new to dropshipping, I’d advise you to start

selling a digital product and create a brand around it; you
sell digital products with this type of e-commerce. It can
instantly be delivered to your customer like an e-book, and
your only costs are a once-off payment to rights that are
often incredibly cheap and affordable to everyone. Then,
once you've gotten those rights or the digital product, you
can continuously sell it.

With the original dropshipping method, we have to deal

with
• Low-pro t margins.
• Long shipping times.
• Have to deal with customers.
• They are often going to be issued along the way.

However, by selling digital products with the

“dropshipping” method, we gain access to:
• High-pro t margins.
• Instant order ful llment.
• Little to no customer support.
• Super easy to automate.
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Getting started with your digital dropshipping brand:
First, we need to choose a winning and high engaged niche.
When we think about what type of digital products we want
to sell, we need to look at the best-selling categories. We
don't need to go and look for products like we would in
traditional dropshipping. With digital dropshipping, we
come up with the idea and topic rst and then source the
product.

The best selling categories in the world are:

• Health
• Wealth
• Relationships

The reason being is because they are essentially basic

human needs and are most commonly searched for. It's
easier to sell through a pain point or emotional basis. Let's
subdivide the three main categories down into niches you
can sell.

Health
• Bodybuilding
• Weight loss
• Diets
• Nutrition
• Habits
• Meal plan
• Training plan
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 Wealth
• Making money online
• Sales
• Digital marketing
• Investing
• Careers
• Accounting

Relationships
• Dating
• Marriage
• Networking
• Love
• Friendship
• Connection

Before you select a product idea and its niche, you need to
remember the following criteria for your digital product:
1. Must be eligible for instant delivery
2. Must solve problems your potential customer has
3. Must be valuable and of good quality regarding the
content.

Start listing ideas of what digital products you can

potentially sell. Try to get at least 3 of your ideas. This way,
we can bundle them together to make attractive offers, but
rst, let's source the product.

There's one primary method to get the job done quickly

and ef ciently regarding sourcing digital products and
content to sell. We do this through PLR (Private Label
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Rights). This gives us the right to an existing piece of
content to edit and sell for our bene t. In addition, the
rights to the pieces of content were going to be looking at
are super affordable, which makes a great opportunity if
you're just getting started and don't have too much money.

You can visit these websites below to nd your PLR content.

• https://www.exclusiveniches.com/
• https://www.plrproducts.com/
• https://www.master-resale-rights.com/

Remember that you are only getting the content here, so

don't worry about how it looks or the name of the piece of
content just yet.

Make sure that the product description states the rights to:
• Sell this product
• Modify this product
• Package this product

Let's move on! How you present your product will

determine how well it's going to sell and how much money
you're going to make off of it. The original title of the
content you downloaded is super dull and straight to the
point. Nothing is interesting about it, and it hasn't been
summarised down to suit your target niche. Use the
following few steps to help you out with the above.
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 1. Decide your customer's demographic (i.e., 15-18+ with
no money)
2. Decide your brand name based on step 1.
3. Rebrand your piece of content you bought the rights
to.
I.e., Investing guide -> Investing Made Simple for Teens
(With No Money!

Keep the following in mind when rebranding your content:

• Use the pain point word “No Money.”
• Use one particular phrase, “Investing.”
• Use one de ning word, “Teens.”

Now we need to focus on the design of our new rebranded

product. You can sell ANYTHING just by making it look
nice online. I've gotten two degrees in digital marketing and
one in e-commerce, and the importance of design and the
overall look of a product is heavily focused on.

Since these digital products and e-books will be accessible

through pdfs, you would need a cover page for them, just
like you would for a book. To do this, we can either use

1. www.canva.com
2. www.placeit.net

The book covers for this same course were made in Canva.
They offer plenty of book templates entirely customizable
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and sorted by niches already. Make sure to include relevant
visual elements that will help sell the product.

Through the design, we can change the perceived value of

the product, which will allow us to charge quite a
reasonable markup price. The majority of these pieces of
content you can nd online go for $8-15, and were going to
be selling them for quite a lot more. So if we look at a
physiological aspect of the business by selling a product at a
higher price, the more interest and self-accountability an
individual who purchases will have.

Now you need to sort out your storefront and systems. First
of all, you need to set up a Shopify store and import your
product using a digital product app on the app store that
you can download for free from the Shopify app store.
There are a few good options; just select one with a good
rating and test it out. If it suits your needs, then go ahead
and use it; if not, try out a different one. A digital product
app will allow your customers to pay for your digital
product and receive a download link via email after
purchasing through your Shopify store.

Now I advise you to select three products earlier because we

will be using a particular marketing tactic called a trip wire.
How it works is we're going to list our main product for as
cheap as possible, we can even sell this rst product for $1,
and the reason why we sell this at one dollar is that we’d
then up sell them another one of our products which is
going to be very bene cial to them. So we want to offer
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them other products that we know they will be interested in
and wish to own.

So now that they've already spent a dollar on the rst

product, when the upsell pop-up comes, and they see the
other products, they are going to be much more willing to
buy that following product for $30-50 rather than just
accepting the $50 product on its own. You can use any
after-sell app, but I recommend using Post sell, which can
be found on the Shopify app store, or Fodane, which I have
previously mentioned and discussed.

We will be adding a funnel that enables a product trigger so

that when someone purchases our $1 bait product, the up-
sell offer pops up on the customer's screen, showing them
the other products we have available that we sell for around
$30-50. If this offering is purchased, we can again hit them
with an upsell and offer our third product at a similar price.

When designing your Shopify template, keep it simple and

basic. I suggest throwing in a clean landing page and
holding your pages limited. I recommend using a website
called Unsplash. They have free-to-use images of whatever
you need!

Now that you have your website and products ready and
listed, you want to make engaging descriptions that
correlate with your product being sold to incentivize your
potential customer to convert. Finally, write the copy for
your website, and grammar checks it on websites like
Grammarly to make sure it is professionally written.
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I also advise you to get as many product reviews as possible;
this is optional and might be a long process to get genuine
reviews. Some content might come with reviews, but
otherwise, you can manually import reviews from customers
or pay people on freelance websites like Fiverr to review
your product for you to list it for social proo ng on your
website. This will help with conversions.

Now you’re the only step left to market your brand and
products. To learn about my marketing methods, head over
to the second document titled “Marketing” provided upon
purchase of this course.
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DROP SERVICING
Let me tell you about another excellent way in which we
can utilise the traditional model of dropshipping to create
opportunities of wealth for ourselves. First, as I mentioned
before, learn skills and get experience, then take it and
apply it everywhere you can and start monetising it.

Drop servicing is also a super-pro table method, other than

the traditional dropshipping method. This method is
available for everyone as it requires very few checkpoints.

You don't NEED a website; you don't need any experience

as you're not going to be the one completing the work or
service offered, and there's no required investment or
money to get started. Additionally, drop servicing gives you
availability to exible times and locations as everything is
held online. So, you can work on this business from home,
at school or on the beach.

With all of that in mind, drop servicing is one the fastest

ways to make money online to this date, using only free or
paid traf c.

Dropservicing is a similar business model to dropshipping,

but instead of dropshipping products from Aliexpress and
Alibaba, you can drop-ship services from freelancing
platforms like Fiverr and Upwork. For example, we can nd
services rendered on Upwork for $100. Then, you can go to
Fiverr and list these services for $300, and whenever
someone buys this service from you, you just go to Upwork
and buy the initial freelancer to complete the work for your
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customer at $300 and keep the $200 pro t. This is a
method that requires no website or marketing capital which
may be a good option for some of you getting started.

Being a drop servicer means that you will be acting as a

middle man within this process of supplying people in need
of speci c services they want to be rendered. This means its
perfect for investors, and you don't need any money to
begin; you don't need a website as you can list on Fiverr or
other freelance websites and platforms, and you don't need
any previous experience as your just making the connection
between a customer and freelancer which means you don't
render anything yourself. So, all the work is pretty much
done for you.

There are many options to choose from when it comes to

drop servicing. Here's a lift of possibilities:

• Graphics design
• Social media management
• Video editing
• Facebook ads
• Google ads

My favourite options to go for are anything related to:

• YouTube video editing
• Thumbnails
• NFT designs
• Social media management
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For example, when it comes to YouTube, the demand for
these services is increasing as more and more people are
starting up their own personally branded YouTube channels
or content platform accounts for themselves, some are also
starting YouTube automation, and as more and more
people start these channels, the need for these related
services becomes increased creating a higher demand for
them.

When it comes to NFT designs, it's a good option as NFTs

are currently trending, it's a mainstream topic, and
everyone around the globe is now interested in NFTs and
wants to invest in NFts or make their NFT collection for
themselves. So that leaves us with the opportunity to sell
these design services to people in need of them.

When it comes to social media management, it's needed

mainly by business owners. For example, someone might
have a restaurant, and they know they can increase their
brand awareness and get more customers if they are active
on social media. Still, they don t have time to run social
media accounts as they run a full-time business, so they can
come to you and pay thousands of dollars to just manage
their social media accounts.

Suppose you do that properly and start getting the results.

In that case, they are going to be coming back to you for
that service every single month, so when you get a couple of
clients, you won't have to go back and search for new clients
or the time as you would've already gained a few to
continuously work with providing you with a substantial
 income every month. This will allow you to have a steady
and sustainable online business for yourself which you can
steadily scale and grow.

Your next step is to nd a freelancer that can render services

within that speci ed niche. There are many different
options where we can nd high-quality freelancers. Here
are a few options:

1. Fiverr
2. Upwork
3. PeoplePerHour
4. QuiGig

I advise using Upwork as you are posting a job listing, and

all these freelancers will compete and come to you trying to
get the job instead of, for example, using Fiverr, you have to
nd someone who will do the job for you manually. You also
get to interview these freelancers before hiring them, which
is excellent; it's also cheaper to hire them.

You need to start selling on Fiverr as we discuss this method

without using external advertising and minimalising any
expenses and costs. Alternatively, once we've made some
money using this method with little to zero required costs or
investments, we can start advertising our outsourcing
services through platforms like Facebook ads, Google ads,
and even Tik Tok! If you are already at this level and want
to start scaling, look at the marketing document provided on
how to start running advertisements for your business,
brand or product.
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 When it comes to drop servicing, many people will say you
need your website or build an entire agency around your
brand, but this is only true when we want to scale to multi-
hundred thousand or million dollars in pro t. Still, we all
need to get started somewhere. If you're trying to build a
few thousand dollars per month business, this method is
perfect for you, and you don't need any of the above.

For example, Fiverr is being visited by over 50 million

people every month, and 60% of those people are buyers
looking for different services, which means you can use this
platform to get a lot of clients and customers right from the
start without your website.

Once you've listed your services for free on these platforms,

you should start getting external traf c to these services
you've rendered so you can rank higher on Fiverr and other
platforms because if you can show these platforms that your
service is in high demand, they will push you gig to more
people, plus the external traf c will get you some orders and
clients as well as some good reviews to use as social
proo ng.

You can drive free traf c to your listed service through a

method called “Faceless YouTube Automation.” You can
start a channel where you do not show your face; you don't
need a camera; you're not lming or editing anything.
You're just getting videos done where you promote these
services, and in the description, you leave a link to the
service offered.
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If you want to learn more about YouTube automation as a
way to make loads of money on its own, make sure to keep
an eye on the website as an entire course will be released
soon on this topic.
SETTING UP A SHOPIFY WEBSITE!
As noted at the beginning of the course, a professional
website is a crucial element in e-commerce and
dropshipping, as this is where you list your products or
services and attract and convert potential customers.

If you're looking to get a store made for you by

professionals. Here is a link to the same people who have
made all my most successful stores for me.

STARTSTOREZ - https://startstorez.com/

Launching a dropshipping website includes using a content

management system, a website builder, or an e-commerce
platform. You will use the website to direct potential
customers, sell your products, and process payments. Some
popular e-commerce platforms are Woocommerce and
Shopify. You don't have to be a designer or a developer to
be able to use these platforms.

If you're looking to create your website, the best option is to

use an e-commerce platform like Shopify. You can try out
Shopify and get a 14-day free trial.

You're going to need a Domain Name! A domain name is

the central part of your website's URL address. This will be
a phrase, word, or representation that you decide will
represent your site. A domain name will help new or
returning customers nd your website without dif culty.
You can get a domain name from the Shopify platform
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 under “Domains” They usually sell for around $14-22 for a
primary URL.

You can also buy domains for a fair price on the website
Namecheap.

Next, you're going to want to start focussing on structuring

your website. To ensure that your website is effective and
has a high conversion rate, you'll need to display content
and information about the product you're offering, which
will attract the attention of any potential clients and
incentivize them to make the purchase. Other types of
content website owners include blog posts or even videos.
After looking at your website, there should always be a next
step your audience should take!

If you don’t have time or the expertise to create your

website, my team and I offer Shopify Dropshipping website
creation services. STARTSTOREZ will help you create a
custom website and dropshipping store. They can provide
you with everything you need, including setting up, and
then you are ready to go! You send your product URL and
ll out the submission form where you provide details about
your store and your requirements. Once they receive the
form, they get to work and deliver your website in just a few
days.

Learn more here - https://startstorez.com/

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Using the Shopify admin dashboard, you can set up your
store, modify your settings, and administer your business
after login in to Shopify.

When you log in to your Shopify admin, the rst thing that
you see is the Home page.

Shopify Home displays information about daily activities,

current activity in your store, and the next steps you can
take to grow your business.

Within your Shopify admin, you may utilise the search box
to access products, pages, and other information.

Shopify Home shows you blocks of information depending

on the most recent activity in your store and what you’ve
been up to in Shopify. You’ll get updates on new Shopify
features, tips on how to get the most out of Shopify, and
suggested reading on how to build your business, among
other things.
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When a customer places an order (via any of your active
sales channels), it shows up in Shopify’s Orders section. You
may also manually generate orders in your Shopify admin
to keep track of orders you’ve placed outside of Shopify or
to issue invoices to your clients.
You manage all of your store’s orders from the Orders page
of Shopify.

The Products page in the Shopify admin allows you to see,

add, change, and manage all of your products and variants.
Every time a new customer places an order with your store,
their name and other details are added to your customer
list. You can review all your customers and manage your
customer information from the Customers area of your
Shopify admin and the Shopify app.

If your customers create an account with your store, then

they can add their address information to their account so
that it auto- lls during checkout.
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They can also view their order history with your store, and
see the current order status for any purchases they make.

Shopify’s analytics and statistics can help you learn a lot

about your sales and customers. The sorts of analytics and
insights available to you are determined by your Shopify
subscription package.

To acquire additional insights and grow your business, you

may also use third-party analytics services like Google
Analytics.

There are numerous tools available to assist you in

promoting your Shopify store. From the Marketing page in
Shopify, you can get marketing recommendations and build
marketing activities and automation.

If you sell your products online, you should aim to improve

your SEO so that clients may nd your store through search
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engines or social media. Customers can also utilize discount
codes in your online store or in your physical location.
The Discount tab in Shopify allows you to manage and
adjust existing discounts. Check to see whether another
member of staff is making modi cations to the same
discount before updating it.
You can use Shopify applications to help you grow your
business, integrate with third-party services, and customise
your admin. You can nd apps on the Shopify App Store.

You can also utilise custom apps to add functionality to your

Shopify admin, leverage Shopify’s APIs to directly access
your store’s data, or use custom storefronts to expand your
online store to other platforms.

Using Shopify doesn’t allow merchants to customise their

business completely as they like. As a result, I suggest using
the Shopify Page Builder app to create your dream store
and further improve the success of your store. Page y is an
app that allows merchants to create their store without
needing any coding or design skills through a simple drag &
drop tool.

You can download the Page y app here:

You may use Shopify to sell your products through a variety

of online marketplaces. The many venues via which you
offer your items are referred to as sales channels. You can
keep track of your products, orders, and customers in one
spot by integrating each sales channel to Shopify.
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When you create a sales channel to Shopify, it will appear
under Sales Channels.

Adding a custom domain to your online store helps you

create your brand and develop trust. When you rst sign up
for Shopify, your principal domain will be in the format
examplestore.myshopify.com.

You’ll need to add a custom domain, such as

www.example.com, if you wish to change the domain that
customers see while browsing your online store.

The following methods can be used to add a custom

domain to Shopify:

• Buy a domain through Shopify – You can

purchase a custom domain through Shopify if you
don’t already have one. When you purchase a custom
domain through Shopify, it is automatically established
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 as your store’s principal domain, and you can control
all of your domain settings from the Shopify admin.
• Connect your domain to Shopify – You can
connect your custom domain to your online store if you
already have one from a third-party supplier. To
manage your domain settings, pay for your domain,
and renew it, you still utilize a third-party domain
provider.

• Transfer your domain to Shopify – You can

transfer domain administration to Shopify if you
currently have a custom domain from a third-party
supplier and wish to control all of your domain settings
from your Shopify admin. You won’t need to use the
third-party domain provider where you initially
purchased the domain once you’ve transferred it to
Shopify.

Customers can make credit card payments in your store

when you set up Shopify Payments. Shopify Payments can
be turned on from the Payments page in the Shopify
settings.
You’ll need your Employer Identi cation Number (EIN)
and banking details to set up Shopify Payments.

You should choose your store currency before you set up

Shopify Payments. The currency used in your Shopify
admin is your store currency.

Before you make your rst sale, you should choose a store
currency. If you need to alter your store currency after
you’ve made your rst sale, you can do so by contacting
Shopify Support.

The only person who can change the payment source is the
store owner.

We cover the payment section entirely in its own chapter

within this course. You can also watch the correlating video
to help further explain setting up payments based on your
location and store.

You can set up free, at, or calculated shipping rates that

appear in the checkout for your customers.

At checkout, at shipping rates charge a set sum for

shipment.

You can set at shipping prices for all orders within a

delivery zone, or just for orders that fall within a speci ed
weight or price range.
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 For instance, in a shipping zone for Europe, you may charge
a at cost of $10 for sales under $50 and a at rate of $5 for
goods exceeding $50.

The best and most successful order is the following layout

starting from the top:
- Banner
- Logo
- Product
- Reviews
- Brand promise
- Additional Info (Shipping, Returns, Support)
- Call to Action
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OPTIMISING YOUR STORE FOR
CONVERSIONS
In this section, I will guide you on optimizing your
dropshipping store to get maximum conversion rates.

Shopify is a great eCommerce platform, but it is more

powerful when combined with apps; 98% of store owners
use various Shopify apps to monetize their stores.

You can install as many apps in your store, but good quality
& trustworthy apps charge a few dollars per month. And on
average, a store uses 8-10 apps; don’t worry, you don't need
to pay hundreds of dollars every month; there is an app on
Shopify which provides features of 30+ apps all in one app
that covers all the required features to optimize a store.

The app's name is Fodane; this app charges only $15 per
month for all 30+ apps, which saves you hundreds of
dollars every month; you can use the link provided below to
install Fodane onto your Shopify store.

Click here - Install

Let’s take a look at what we can achieve with Fodane!

The most essential app under Fodane has required Product

Reviews; you can search the app name from the top bar or
sidebar menu.

Reviews are critical as it generates trust among visitors to

purchase a product.
You might be thinking that the store is new, so how can a
recent store show reviews? Well, Fodane Product Reviews
provides an ability to import the photo reviews directly from
Aliexpress that correlates with the product you are selling.

Please watch the below-listed video for a complete in-depth

tutorial on how the app can integrate this feature within
your Shopify store. The video encapsulates an easily
explained guide to installing Fodane and showcases some of
its essential features.

Now I will set up some other essential apps from Fodane:

First, I recommend Sticky add to the cart. It helps users
easily add the item to the cart without scrolling up; the next
is Stock Urgency, which creates urgency among visitors that
the product is limited in stock.

Additionally, you can set up payment logos and trust badges

to generate visitors’ trust.

After that, you can set up a countdown timer on the

product pages for which you will be running ads. Then we
will move to add to cart animation; this app animates add to
cart button on the product page, which grabs visitors'
attention.

We will set up a WhatsApp chat widget so that your visitors

can reach you easily. WhatsApp is the easiest way to
communicate with visitors, and I recommend it. Here are
the steps you can follow to set up WhatsApp chat in your
store.

This app also provides a size chart option; you can enable
this feature if you are selling a product that requires a size
guide.

Now I will guide you about volume discounts. With this

super-powerful feature, you can offer a discount if a
customer purchases more than 1 item.

I also recommend enabling personalized recommendations.

This is an excellent feature within the app too.

After that, I advise you to enable Cookie Bar & Agree to

Terms Checkbox so you can sell quickly sell in European
countries.

I also advise enabling cart reserved timer and inactive tab

message as it reduces abandoned carts.

Since Fodane has many features, I request you explore and

try different parts.
PAYMENT METHODS
When it comes to payment methodology and merchants, it
can become tricky to explain to a mixed geo-based
audience. Therefore, this course will divide this section into
sections.
If you're South African (Local) selling on Shopify to other
South African locals, your best option to receive payments is
through either Payfast or Ozow. Both these pay gates allow
for credit card payments or EFT.

If you're South African (Local), selling internationally, your

best option is to use PayPal. Using PayPal, you can accept
credit and debit card payments from anyone worldwide.
However, you cannot use one of the local pay gates, Payfast
or Ozow, as PayPal does not accept this. As a South African,
you cannot use international pay gates such as Stripe as you
need to be a United States citizen. This leaves Paypal as the
best option. This is not an issue as most people around the
world use PayPal as a method of online nancial
transacting. You can withdraw PayPal funds directly into
your linked South African bank account.

If you're from somewhere outside of US or SA, your best

option is most likely to be to use PayPal. However, you can
view which pay gates are available by looking on your
Shopify admin dashboard under payments. Each will show
its pros and cons and inform you whether they are available
in your country.
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If you are from the US or any other mainstream country,
Stripe's best and highest rated payment method to use. It's
commonly used around the world and is the most reliable.

SATYRCOM (PTY) LTD - COPYWRITE - TRADEMARK

2022
 SATYRCOM
V2.0 UPDATE

MARKETING SECTION

- Getting traf c to your website

- Email marketing
- Marketing & advertising
- Advertisement creation
- Facebook advertising
- Boost posts or run ads?
- What do advertisements cost
- The Facebook pixel
- Setting up your rst ad
- Make the most from your ads
- Start advertising on Facebook
- Facebook on a budget
- What is A/B testing?
- Recommended tools for A/B testing
- Tik Tok advertising
- Why use Tik Tok for business
- Tik Toks recommendation system
- How to sell products on Tik Tok
- Feature your products in ads
- Run effective ad campaigns
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G E T T I N G T R A F F I C TO YO U R
WEBSITE
Now that you have your website entirely set up, you're going
to start wanting to get some visitors and potential customers
to your website. We're going to do this through means of
marketing. Later on, I will show you my favourite way to
market and advertise my websites and products.
Before we start that, you should know that you get different
types of traf c.

- Free traf c
- Paid traf c

Free traf c is pretty self-explanatory. Free traf c is getting

visitors to your website without paying for advertisements.
There are many ways to do it, but the best and most
effective is by making a Tik Tok account and uploading
different variants of product reviews or showcases…

The only downside about free traf c is that although it's

free, it's tough to sustain and get your business to survive off
just this. Think of it more as an addition to your reach from
advertising. It's always best to go with paid advertising and
make use of free traf c when you can.

Paid traf c is the opposite of free traf c. Most social media

apps offer paid traf c options which most of the biggest
companies and businesses in the world, for example,
Instagram ads, Facebook ads, Snapchat ads, and Tik Tok
ads.
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 These platforms are the best to use to get traf c to your
website through means of paid traf c. These methods are
scalable, meaning if you're running an ad at a low-end
budget and it's performing well, you can increase this ad's
budget to bring in more results to your website. This is
called scaling. You will learn more about it in the Facebook
campaign section. With these paid traf c methods, you can
test what works and what doesn’t faster. You will also have a
lot more advantages by using features these methods offer,
such as targeting particular audiences and people within
speci c locations and so on.

All drop shippers use methods of paid traf c in order to

promote their business as it is the most effective and will be
able to really get your business and stores seen easily. If you
don’t have a big enough budget to run paid ads, I suggest
saving up until you do, as going into drop shipping without
planning to run some ads is most likely not going to work at
all.
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EMAIL MARKETING
Email marketing is a form of marketing that can make the
customers on your email list aware of new products,
discounts, and other services. It can also be a softer sell to
educate your audience on the value of your brand or keep
them engaged between purchases. It can also be anything in
between.
Email marketing is essential as it will bring back customers
that didn’t quite yet buy your product or items offered.
Maybe they forgot or lost interest. The problem is that once
they have lost interest or forgotten to purchase the product,
the chances of them coming back again are very slim. This
is where email marketing plays an important role.

Building an email list gives you a way to retain traf c on

your website that you may have previously paid for by
providing these email subscribers with a reason to come
back to your store and potentially make a purchase.

My top email marketing apps for Shopify are:

1)Mailchimp
2)Klaviyo

These apps can be added to your Shopify store in the apps

section on Shopify. Email marketing is free and highly
effective.
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Email marketing tools are used for:
• Designing & building emails
• Sending emails
• Optimising emails
• Measuring email results
• Generating email reports
 MARKETING & ADVERTISING
Marketing plays a massive role in getting people to buy your
products as without marketing; you would get no traf c,
therefore no customers, and therefore no sales. There are
many different ways of advertising, and I’m going to
explain a couple of them to you as well as show you some
examples. Im also going to show you what works best for
speci c products. Im also going to show you how you can
get some quality ads made for you if you don’t have the
required editing skills to make your own.

Different ways to advertise

--
Facebook ads
Tik Tok ads
-
In uencer advertising

Facebook ads & Tik Tok are my top-performing methods of

marketing my stores and products. Facebook allows you to
make advertisements under a campaign that is optimized to
get you sales. With Facebook, you can advertise your ads to
people who are more likely to buy products rather than just
visit your website. Facebook allows you to target your
audience much like the other methods. This means that if
you were selling jewelry, you could target your
advertisements to people who like jewelry and who are
more likely to make purchases from your website.
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 Facebook Advertising is now one of the most effective tools
out there to grow your business, create loyal customers, and
generate leads and sales. There are now over 3 million
businesses advertising on Facebook.

Another good option to consider advertising on is

Instagram but through theme pages or meme pages and
in uencers. You are exposed to these types of
advertisements all day, assuming you are on social media.
This is called in uencer marketing.

People will pay Instagram account owners a certain amount

of money to shout out their product and website to their
followers in order to get some traf c to their website. This
can work really well and create trends for your products or
websites. I recommend choosing this option if you think
your product has excellent features to be shown off in a
creative video through UGC. Don't limit yourself, though;
if you are able to advertise on multiple platforms & places,
then do so. Something to take into consideration when
making an ad for a theme page is that you don’t want to
make the ad look like an ad if you get what I’m saying, as
this will make people just ignore the accounts post and treat
it as spam. You would want to make your advert in the form
of a meme or any other creative style like a product review
or showcase. Do yourself a favor and go look at some meme
pages and theme pages on Instagram. You are guaranteed
to nd some advertisements disguised as memes. Take note
of those and see how they format their advertisements.
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Tik Tok is also an excellent option for advertising (if not the
best); with Tik Tok, you can do paid marketing, or you can
simply upload some videos on your own account in hopes
of it going viral. You can also run UGC ads on promotional
accounts that are available through in uencers. I've seen
some drop shippers make some excellent video
advertisements and post them on Tik Tok and overnight
make over $20 000 just because the video went viral. This
means they had no ad expenses except maybe paying for
the ad to be made. They could’ve just made these ads
themselves, too, in a more natural-looking way by just
having fun with the product they are selling.

On the other hand, if you can’t manage to get a viral video

going for yourself, you can use paid promotion methods
through Tik Tok (The more reliable option). This is similar
to Facebook ads, except the Tik Tok marketing app can be
downloaded and run from your Shopify websites admin, or
you can manage this through the Tik Tok for business
website. Tik Tok is an excellent option for marketing, and
I’ve been seeing people do exceptionally well recently, and
it's something I’m getting more into myself.

Regarding the three main ways, I like to advertise my

products, Facebook, Tik Tok, and Instagram pages. How do
you know which one you should use?

Well, this all depends on what you're selling. Remember to

think about whom you are trying to sell your products to
and what will make them buy them. For example, if you
were selling items within the fashion niche, you could
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perhaps contact an Instagram fashion theme page and offer
an ad proposal, ask for their rates, and pay them. Then they
will put up your advertisement.

You are targeting a speci c audience considering the

Instagram page's followers are similarly linked within your
product's niche. To understand this better, you wouldn’t pay
an Instagram theme page money to advertise your
blackhead remover tool if the Instagram page was a sports
video account. Instead, you’d contact a page that is focused
more on fashion or health and beauty.

You could even contact some meme pages as they often

have a wide variety of followers.

Regarding Tik Tok paid ads, I've recently seen many more
prominent companies like Samsung, Woolworths, Typo,
Lipton, Standard Bank, and many others making
campaigns. These larger companies have discovered a new
platform to advertise on with new opportunities, and you
should too!
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ADVERTISEMENT CREATION
Making advertisements for your product by yourself can be
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- This service is an automation tool you need for you to
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HOW TO MAKE YOUR OWN
ADVERTISEMENT
If you are following the Tik Tok trends we’ve been talking
about throughout the course you might want to make some
UGC content for yourself. (User Generated Content)

Tik Tok welcomes this type of content naturally in a way

where you can just showcase a product and get sales as we
discussed. That’s at least if you can make good enough
quality, here’s what you need!

- A phone with a great quality camera.

- Order the product your selling off of Amazon or
Takealot.
- Record awesome videos showcasing the product and
using it.
- Make your video into a review/testimonial/guide video
and put it onto Tik Tok using a trending sound and use
#’s to target your audience.
- Upload up to six variants, treat the Tik Tok as your
creative and edit them accordingly to see what works.

If you're not looking to advertise on Tik Tok with this

content, that’s okay too. You can just order the product and
record the video. You can still edit it if you’d like by adding
subtitles, text, audio and whatever else you might want.

If you seriously have no capital for ads then this is a good

option to go with. It's sometimes even better to record
natural content as it comes across as more credible
considering it doesn’t look like an advertisement but rather
a testimonial or review.
FACEBOOK ADVERTISING
Since you're new to Facebook ads, you're going to hear
many different abbreviations and lingo that might sound
like an alien language. So here we're going to break down
some of the most important terms you need to know for
Facebook ads.

- WC (Website Conversions
- ROAS (Return on Ad Spend
- VC (Viewed Content
- ATC (Add To Cart
- PUR (Purchase
- CA ( Custom Audiences
- CBO (Campaign Budget Optimisation
- CPC (Cost Per Click
- CPM (Cost Per Mileage)
- CPA (Cost Per Acquisition)
- CTR (Click Through Ratio)
- LLA (Look aLike Audience)

The most important of the basics is understanding your

ROAS. In simple words, how much you put in vs. how
much you get out.

Facebook is the world’s largest social networking site, with

almost 2.9 billion monthly active users. It’s only natural that
entrepreneurs worldwide are wondering how to advertise
a business on Facebook.
 However, beginner sellers often get overwhelmed when
guring out a new advertising platform. Social media ads
can be complicated. It can be intimidating.

Don’t worry; I will explain how to advertise products

on Facebook and set up your rst ad campaign in this
section.

The great thing about Facebook advertising is that when

you run an ad, it can not only appear on Facebook but also
on Instagram, Audience Network, and Facebook
Messenger. You can reach people on all their favorite
platforms with a single campaign.

Facebook is an effective method to promote a small business

for many reasons:

• It’s budget-friendly. Facebook prioritizes ads that

perform well and shows them more frequently
for cheaper.
• It’s beginner-friendly. Even if you’ve never set
up an ad campaign before, you can launch yours
in a couple of steps.
• It’s effective. Flexible targeting settings allow you
to reach potential customers easily.
• It doesn’t take much time. Creating an ad campaign
on Facebook will usually take less than 15 minutes.
• It ts different marketing goals. Whether you want
to attract new customers or give a special offer to loyal
ones, Facebook helps you do it all.
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 • It can be automated. You don’t have to closely monitor
your campaign because most of the work is done
automatically.

There are two main ways you can promote your business
on Facebook.

Boost Your Posts on Facebook

When you post organic (aka not paid) posts on your
Facebook business page, you can see a blue Boost Post
button at the bottom of some of your posts.

The Boost Post button allows you to quickly create

a Facebook ad from one of your existing posts. This ad can
appear in different places on Facebook, and you can show
it to the people you choose.

Boosting a post is a quick way to share your business with

people who might be interested. Promoting your page with
boosted posts helps grow your followers and increase
engagement, such as getting more likes or comments.

While boosting posts can drive engagement and grow your

page, running ads on Facebook helps you attract potential
customers and encourage people to shop in your online
store.

There are different Facebook ad formats you can use:

• Photo ad. It is a simple format that works better with
engaging photos and copy.
• Video ad. It allows you to show off your product
or brand using a video. The format comes in a range
of lengths and styles.
• Ads in Stories. As you could probably guess, this format
is used to run ads in Facebook and Instagram stories.
• Messenger ads. Use it to promote your business
on Facebook Messenger. You can add interactive
elements to it.
• Carousel ads. This format allows you to display up to ten
images or videos in a single ad, each with its own link.
Great for spotlighting different products.
• Slideshow ads. These are video-like ads made of motion,
sound, and text. They allow you to advertise across
various devices and connection speeds.
• Collection ads. They display a primary video or image
with three smaller images below in a grid-like layout.
A great option that allows customers to browse what you
offer.
 BOOST POSTS OR RUN ADS?
Should you use "boost post" or paid ads? First, you'd need
to gure out what you want to achieve. Consider boosting
your posts to increase audience engagement on your
Facebook business page or improve your brand awareness.

It is an excellent way to gain engagement and grow your

audience larger. If you have speci c goals for your business,
such as getting more website visitors or purchases within
your store, it's better to go with paid ads and campaigns.

Ads are also the best choice for creating more advanced ad
types and campaigns. For example, various creative and
formatting options are available in Ads Manager that isn't
accessible while using your page's "boost post" option.

Facebook advertisements can also provide you with more

enhanced audience targeting and re-targeting tools. When
you use the "boost post" option, you can choose to place it
on your Instagram and Facebook news feed.

But with Facebook ads, you can select placements in the

Facebook newsfeed, Instagram stories, and Messenger ads.
Deciding whether you want to boost your post or run an
advertisement depends on your goals, but it is essential.
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WHAT DOES ADVERTISING COST?
It’s hard to report the average calculated cost to advertise
on the Facebook ads platform because you personally have
to decide how much exactly you want to spend on your ads
and campaigns. You can also set a limit for each campaign
to help spend within your budget.

Facebook uses an advertisement auction system, which

means that you inform/input to the platform how much
exactly you’re willing to pay to have your ad shown to your
targeted audience selected. Then the platform attempts to
get you as many results as possible for that amount
according to your input values.

To ensure you don’t spend more on ads than you planned

to, you can set up a campaign budget spending limit and an
account spending limit which will assist you in keeping to
your speci ed budget.

A campaign spending budget limits the overall amount your

advertisement campaign can spend within its existence
according to the period you want it active. An account
spending limit is a lifetime limit on the amount your
Facebook ad account can spend across all the ad campaigns
you’re running from the time the limit is set; the limit can
be adjusted whenever you'd like.
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THE FACEBOOK PIXEL
The Facebook Pixel is an analytical tool provided by
Facebook that assists you with understanding the actions
that customers are taking on your website. For example,
exactly how many site visitors saw a speci c product page or
added that product to their cart.

The Facebook Pixel provides you with relevant data and

info about your customer’s behavior on your website. For
example, some people might have visited a particular
product page in your store but left without actually
purchasing. Using The Facebook Pixel data and info, you
can create an advertisement offering a discounted amount
on that same product and show that advertisement to those
customers only.

There are many ways to use data and info collected by The
Facebook Pixel when creating your advertisements. For
example, you can nd new audiences to attract and engage
with. Or, you can measure conversions and sales so that you
know exactly how your advertisements are performing to
date. If you're wanting to run more effective advertisement
campaigns and track their results, too, it makes sense to set
up The Facebook Pixel as soon as possible.
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SETTING UP YOUR FIRST FACEBOOK
AD
Facebook ads are created in the Ads Manager. It is a
Facebook tool that allows you to create and manage your
Facebook advertisements. It also will tell you how your
advertisements perform so that you can adjust your
advertising campaigns if needed.

Your Facebook advertisements consist of three parts: a

campaign, an ad set, and an advertisement. Campaigns are
made up of these ad sets. Ad sets are groups of
advertisements that use the same settings applied for when,
where, and how they will operate. Your advertisements are
creative visuals made from engaging pictures, videos, and
texts.

When you are setting up your campaign, you will need to

set your ad objective (for example, driving more people to
your website or getting conversions.) You choose your
strategy at the ad set level by setting up targeting, budget,
and schedule. At the ad level, you select creative visuals that
drive the audience to what you’re trying to promote.

Now, let’s learn how to run a Facebook ad campaign.

Step 1: Create a Campaign
In order to launch your rst advertisement campaign with
Facebook, go to Ads Manager, nd the Ads tab and click
Create. You’ll then be asked to choose the advertising
objective and goals of the campaign.

To choose the right advertisement objective, ask yourself:

“What are the most important outcomes and the results I
want from this ad?” That might be attracting visitors to
your website, increasing visits to your physical store, or
growing orders in your online store.

In this example, I’ve chosen Reach as an objective. It will

increase the number of people who see the ad.

After choosing your objectives, you’ll see a page where you

can edit the campaign name and declare if your ad is
related to special ad categories (credit, employment,
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housing, social issues, elections, or politics.) As long as
you’re making an ad for an online store, you don’t need to
declare those categories.

You can also check campaign details and set a campaign

spending limit on that page (this is optional): There is also
an option to create an A/B test for your ad. This test allows
you to try different images, text, and audiences to see which
combinations perform best. It’s a helpful tool but

unnecessary, especially if this is your rst ad.

Turn on the Campaign Budget Optimisation if you want

to set up a daily budget for your ads:

Step 2: Create Your Ad Set

Now it is time to set up your ad set. On the next page, enter
the name for the ad set and choose the Facebook page that
you want to promote from.
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You can turn on the Dynamic creative option too. You’ll be
asked to input creative elements like images and headlines
that correlate, and Facebook will automatically match them
to generate combinations optimized for your audience.

Step 3: Set Your Budget and Schedule

Find the Budget & schedule section on the page to de ne
your daily or lifetime budget. The daily budget is what you
are willing to spend on a speci c ad set per day. The lifetime
budget is the amount you’re ready to spend over the entire
period of your campaign or ad set. In this section, you can
also set up the period during which you want your ads to
run. This way, you don’t keep advertisements going longer
than they are relevant. Remember to set aside a decent
budget for advertising. Use a more signi cant percentage of
all your budget for marketing purposes.

Step 4: Choose Your Audiences

Find the Audience section to adjust whom you want to see
your ads.

Choose the demographics, interests, and behaviors that best

represent your target audience by combining what you
know about them. This can include age, location, language,
and interests.

Step 5: Choose Advertisement Placements

Decide where to run your ad. This includes Facebook,
Instagram, Messenger, or all of them. I advise using just
Facebook and Instagram.
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Find the Placement section and choose your placements.
Automatic will allocate your ad sets budget across multiple
placements based on where they’re most likely to perform
well; however, select manual to just use Facebook and
Instagram.

You can also select where you want to show your

advertisement manually. Here you can include or exclude
some placements via a simple checkbox.
After choosing ad placements, you can scroll down to the
Optimisation & delivery section.

Step 6: Choose Your Ad Format & Creative

We discussed Facebook advertisement formats earlier; now,
it’s time to select which one you want to use. For example,
carousel and collection advertisements work best if you're
showcasing your online store’s entire product range.

You can select images or videos for your ad in the Ad

creative section. Enter your ad title and call to action
phrase. Don’t forget about a link to your online store, of
course!
You can see how your ad will look in different placements
in the Preview section on the right:

Step 7: Set Up Tracking

Remember we talked about Facebook Pixel earlier? Now it’s
time to put it to great use!

For this step, Facebook Pixel must be installed in your online

store. Find the Tracking section and check the Website
Events box (website events are actions that people take on
your website):
 Step 8: Publish Your Ad
When you’re satis ed with your settings and advertisement
format, click the publish button. After submitting your
advertisement, it goes to Facebook’s ad auction to get it to
the right audiences you set it up for.

Congratulations, you’ve just launched your rst advertising

campaign on the Facebook platform!

Step 9: Measure Your Campaign Performance

You need to track your advertisement performance in the
Ads Manager platform. Check if your advertisement is
being delivered ef ciently, and edit your campaign
accordingly if necessary.

I can’t stress enough the extreme importance of measuring

your advertisement performances. Not only does it help you
see which advertisement formats work best for you, but it
also helps you discover more about your targeted audience
and improve your advertisements over time.

For example, beginners will often want to know the best

days to advertise on Facebook or the best times to promote.
Unfortunately, answering these questions is often
oversimpli ed and potentially misleading or inaccurate. A
speci c time that had worked for a particular business
doesn’t mean that it’ll work for yours.

But you have others ways to collect data to understand your

target audience better. For example, you can track sales with
your Facebook Pixel, set up other analytical tools on your
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website like Google Analytics, and look into your Audience
Insights on Facebook. Better data & info will allow you to
create more effective and budget-friendly advertisements.
MAKE THE MOST OF YOUR ADS
As we discussed earlier, Facebook has various ad formats to
help businesses nd the one that works best for them. But
what is the best way to advertise on Facebook?

The answer is Dynamic ads. These are the most helpful ad

format for online sellers. Dynamic ads automatically show
your product catalogue to the most relevant audience across
Facebook, Instagram, Audience Network, and Messenger.
In addition, dynamic ads show products right from your
record so that people can buy them instantly!

START ADVERTISING ON FB
Now that you understand more about how Facebook
advertising works, it’s time to put what you learned into
practice.

I suggest creating a few test campaigns and seeing how they

perform to get started. Then, be sure to track your results to
learn what works for your business. Once you have a good
idea of what is booming and what isn’t, you can start
scaling up your advertising efforts.

FACEBOOK ADS ON A BUDGET!

You know that every dollar counts if you’re running a
smaller business. So you can’t afford to waste your money
on advertising campaigns that don’t work or settle for a
website that’s not making visitors into buyers.
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That’s why A/B testing is so crucial—it helps you make
decisions about your website, email campaigns, and
advertisement campaigns that could lead to more sales with
minimal investment.
WHAT IS A/B TESTING?
Although it sounds rather technical and advanced, A/B
testing isn’t overly complicated as it seems. As long as you
are aware of what it entails, you should be capable of doing
adequate testing in no time.

A/B testing, also known as split testing, compares two

versions of a website's content and layouts to see which one
has a better performance. You usually would only want to
change one aspect of your website at a time to get accurate
testing.

First, you want to develop a thoughtful hypothesis about

whether a particular element within your website or content
would affect the ability to retain customers. Then, you run
correlating tests to determine if your thesis was accurate
enough.

For example, you can create two different designs or anding

pages and equally send traf c to both pages. You can
determine which is more effective by tracking how each
version performs. You can then make decisions based on the
data you collected.

A/B split testing helps identify the practical elements in

your marketing strategies. For example, your web design to
email marketing is the best way to determine what works for
your targeted audience.
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 Once you've done your tests, you will have to analyze the
results to determine where you stand.

You can use A/B split testing in just about any and
everything marketing-related. It allows you to understand
consumers' experiences and use data and info to connect
with your audience.

After testing, you will have the information and data to

improve your marketing campaigns. For example, you'll
know how to best change your website's layout or email
content audiences nd more attractive depending on your
results.

A/B split testing helps you improve your conversion rates by

providing in-depth data that can inform your decision.

A/B split testing is incredibly exible and can help you

assess various marketing techniques to best t your Business.

These steps will assist you in how to start A/B split testing.
You can use the steps to make your tests and apply the
results to your Business.

Step 1. De ne Your Variables

The rst step of an A/B split test is determining what you
want to assess. Is this going to be an off-site or on-site test?
On-site tests include all of the visual elements of your
website that are sales-related. For example, you can test
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 your CTA phrase, the placement of your CTAs, headlines,
pop-ups, and more.

Off-site tests assess the effectiveness of ads and sales emails.

For example, you'd do this kind of test to determine if your
advertisements and emails drive traf c and result in more
conversions.

Deciding what you need to test depends on the current

goals you want to achieve. For example, if you're not so
satis ed with your latest advertising campaign, you can try a
new ad creative to improve your marketing campaign's
performance. Or, if you're redeveloping your website, you
can test different types of home pages to see which one
makes potential buyers spend more time on the site, which
could help assist your leads.

Step 2. Come Up With your Hypothesis

Now that you know what variables you're going to be
testing, it's time to create a hypothesis for yourself. Then,
think about what changes and adjustments you can make to
get the desired results.

Make a list of everything you'd think you can make

improvements on.

After developing your list of hypotheses, you need to

prioritize them accordingly. Identify the important ones.
Think about how you can potentially execute your A/B
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split tests to test them. Also, consider how hard they will be
to implement and their impact on your customers.

Finally, you'd need to decide how your A/B split test will
run. For example, when you're testing emails, you'll need to
send out two different email versions and track which
version gets better results. For this, identify what type of
email elements you're going to test, such as the subject line,
copy, images, etc.

Step 3. Set a Time Limit

You also need to decide how long you want to run the A/B
split test campaign. Again, this isn't usually something that
someone else can choose for you — you'll have to learn on
your own and nd the period that works best for you.

Generally, A/B split tests for an email campaign can run for
two hours up to a day. However, I recommend that you wait
at least two hours to determine a winner based on your
opens, one hour to pick a winner based on your clicks, and
12 hours to determine a winner based on revenue.

You should run your campaign for at least 7-day to test for
advertisements because shorter tests may produce
inconclusive or inaccurate results. However, you can run
your A/B tests for up to thirty days for Facebook ads.

Regarding websites, recommendations vary, suggesting that

you should run A/B split tests for at least one week up to a
month. Before deciding, keep in mind the difference
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between shopping behavior during the weekend and
weekdays.

Step 4. Test Each Variable Separately

Once you have determined what variables you'd like to test,
you should now narrow it down to only one or two. You can
test the variable by creating two alternatives and testing
these against each other, and if you have got multiple
elements of a campaign or website to try, you can always
run one test at a time.

It's better to run A/B split tests separately than run them
simultaneously. Testing too many variables can make it
challenging to determine which parts were successful and
which weren't. The resulting data will be easier to
understand and apply to your campaign by only making
changes to one variable while keeping the rest constant.

Step 5. Analyze Results

Your goals will determine how you can analyze the results
of your A/B split tests. For example, if you want to test
ways to increase your website's traf c, you can try blog post
titles and webpage titles. After all, titles should grab some
people's attention and make them want to learn more or
will make them nd more interest.
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CONCLUSION
You can quickly get confused while running an overly
lengthy test or collecting too much data & info. In addition,
results can get muddled if you don't have a time limit and
sample size for all your A/B split tests.

It's a good idea to keep in mind that you should focus on an

actionable number. So, for example, for a small business,
you could expect conversions of around 1,000. But for some
companies, it might be closer to approximately 5,000.

Remember that these numbers will be split in half because

you're testing two different versions of each other.
Therefore, it's best not to let the number of testing subjects
for each version drop below or under 500 because you
might not have enough data and data to analyze.
RECOMMENDED TOOLS FOR A/B
TESTING
Depending on which variables you are choosing to test, you
can use these tools for A/B testing:
• Google Optimize
• Optimizely

If you're just getting started and are a beginner with A/B

split testing for your websites, Google Optimise might be
the only tool you'd need. It's easier to navigate for rst-time
users, and it synchronizes with Google Analytics. Their free
version is more than good enough for beginners and has a
simple and easy setup and primary interface.

Facebook and Instagram can also run tests for you if you've
chosen to advertise with these platforms. These services will
alert you about the results and stats stored in a report that
you can check out later.
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 TIK TOK ADVERTISING
Tik Tok is a top-rated upcoming app getting loads of
attention lately. It's recently getting so much attention that it
hit one billion worldwide users. People use the platform for
music, dance videos, funny pet videos, and anything else.
That's the power of highly personalized video feeds.

Tik Tok is a great way for you to engage with your

audiences and reach out to new potential customers
naturally.

WHY USE TIK TOK FOR BUSINESS?

The platform's main features are from the other social
media channels; besides the one billion users mentioned
above, Tik Tok has been seeing explosive growth.
• TikTok went from 55m global users in 2018 to 689m in
2020.
• As of the rst half of 2022, TikTok is one of the most
downloaded apps in the world. It reached three billion
downloads while becoming the rst non-Facebook app
to hit that milestone, which is impressive.
The TikTok range of audience is vast, but it's also very
diversi ed. It has users from various age groups (from 10 to
50+ years) and with truly diverse interests. There are tons
of communities on TikTok.
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T I K TO K ' S R E C O M M E N DAT I O N
SYSTEM
TikTok's recommendation system determines what videos
appear on your "For You" page. The "For You" page is
powered by the Tik Tok recommendation system that
shares content users likely to be of interest to them. Tik Tok
considers everything about your interactions and
engagement with videos and accounts.

The magic of the recommendation "For You" page allows

TikTok to present users with content they like and enjoy
constantly. So people open the app and get a stream of
content they are interested in, which brings us to the next
point.

On average, people spend 24 hours on TikTok per month.

Users spend time on the YouTube platform in the UK and
the US. As a result, TikTok's average monthly time spent
per user has grown faster than nearly every other app.

As a business owner, you'd want to reach your potential

customers where they already spend their time. Tik Tok has
insane and engaged audience retention, but it also
continues to grow, thanks to the recommendation system
that users nd somewhat trapped. So, when promoting your
business or product on social media, TikTok should be at
the top of your options.

Check out the #TikTokMadeMeBuyIt hashtag; it has over

5 billion views on the app. Products can go viral just like
songs, trends, and lters.
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TikTok users can even duet, stitch, and react to each other's
videos which works as social proo ng for product testing. So
when you see loads of videos on your "For You" page with
different people testing the same product, you'll think that
it's genuinely worth the hype.

Here's how you could use the app to grow your business and
improve your sales. There are free and paid ways to make it
work.
• You can set up TikTok Shopping to sell products in the
app, and you don't have to pay for your TikTok
Shopping but only just for the e-commerce platform,
like Shopify.
• Run paid ads, and you get to set the ad budget
accordingly. (much like Facebook)
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H OW TO S E L L P RO D U C T S O N
TIKTOK
Sellers can bene t from TikTok Shopping, a new
integration that allows customers to buy products right on
TikTok without even leaving the app, allowing higher
conversion rates.

Just imagine that you're scrolling on you're For You page,

and some excellent video comes across you, but now you
want the product you see in the clip, so you tap the icon in
the video and buy that wondrous item. All it takes is a few
clicks. TikTok Shopping offers your potential customer an
authentic shopping experience for your business.

You can even add a "Shop" tab to your TikTok pro le that
displays products from your catalogs. Customers will be able
to browse your products in the app.

After customers tap on the bag icon in your video or click

on a product on your pro le, they can view the product's
name and details alongside a link to buy the product in your
store.

TikTok for Business is a set of extra special tools that allows

you to promote and sell your products on TikTok.

Connecting a store to TikTok for Business and accessing its

tools is available for sellers in 20+ countries. However, one
of the tools, TikTok Shopping, is only available for sellers in
the US and the UK.
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TikTok is ranked number one globally for ad equity. Or, to
say it another way, users nd ads on the app valuable,
thanks to platform-speci c ad formats that allow you to
promote your products and services on TikTok in a native
way. So let's explore how you can advertise your Business on
TikTok with ads.

To start running effective ad campaigns, you need to

connect your online store to TikTok for Business through
your e-commerce platform.

Connecting your online store to TikTok for Business allows

you to run effective ad campaigns. For example, display ads
that show a speci c product to people that we're checking
out that item on your website. Or, promote your products to
people who have a lot in common with your customers and
are likely to be interested in what you offer.
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FEATURE YOUR PRODUCTS IN ADS
Having your product catalog and your TikTok for Business
account synced, you can create and manage ads that display
your products–Spark Ads, Collection Ads, or Catalog Sales
Objective Ads.
Spark Ads are the organic in-feed videos that you can turn
into ads and add a call-to-action button to them. With your
product catalog and your TikTok for Business account
synced, you'll be able to link to your product page in your
Spark Ads.
You can also use organic videos of other creators that
feature your product and turn them into Spark Ads to
promote them in the feed.
Collection Ads allow customers to browse a collection of
products right in the app. You can either pick the items to
show yourself or let TikTok Ads Manager display the most
relevant products for each potential customer.

Catalog Sales Objective Ads display speci c products to

people who have expressed interest in them on your website
(this feature is available only in the US and Indonesia for
now).
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RUN EFFECTIVE AD CAMPAIGNS
When you connect your store to TikTok for Business, you
automatically gain access to an intelligent analytics tool
called TikTok Pixel. It comes pre-installed in your store
right away, so it can start working immediately to help you
better understand potential customers' behavior on your
website.

But what does TikTok Pixel do exactly? We're happy you

asked! It tracks actions customers take on your website. For
example, how many people viewed a speci c product page,
searched for an item, added something to a cart, or made a
purchase.

TikTok Pixel allows you to nd the right audience for your

ads. For instance, you can use Pixel's data to reach out to
people with standard behavior to your current customers or
those who previously engaged with your store.
The key to running ads that bring you sales is to advertise to
the right audience–people who might be interested in your
products.

Advertising on TikTok is available for sellers in all countries

supported by TikTok.
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