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Shopify Store Conversion Blueprint

This document provides a checklist of over 40 conversion rate optimization tips for various pages on an e-commerce website, including the general site, home page, collection pages, product pages, and cart page. It lists things like ensuring page speed, calls to action, product reviews, sorting and filtering options, free shipping notifications, urgency triggers, and checkout information to help convert more browsers into buyers. Scheduling a free 30-minute session is offered to help businesses understand and use the checklist to audit their conversion optimization.

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Zaby Ro
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29 views

Shopify Store Conversion Blueprint

This document provides a checklist of over 40 conversion rate optimization tips for various pages on an e-commerce website, including the general site, home page, collection pages, product pages, and cart page. It lists things like ensuring page speed, calls to action, product reviews, sorting and filtering options, free shipping notifications, urgency triggers, and checkout information to help convert more browsers into buyers. Scheduling a free 30-minute session is offered to help businesses understand and use the checklist to audit their conversion optimization.

Uploaded by

Zaby Ro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SHOPIFY STORE

CONVERSION
BLUEPRINT
40+ CONVERSION RATE OPTIMISATION TIPS
THAT WILL CONVERT WAY MORE
BROWSERS INTO BUYERS
CRO CHECKLIST
General CRO Home Page

Does every page pass Google Page Are there customer specific product
speed test? reviews on individual products?

Do all buttons use hover affects, Are the most important product categories
animations, to imply they are clickable? shown near the top of the website and do
they have good descriptions and photos?
Does search use auto suggest and does it
search through categories and products? Does the page pass Google Page speed
test?
Does the footer have a back to top option?
Does the home page have trending
Does the header have a mini cart & does the products listed?
mini cart drop down when you mouse over it?
Does the home page have products that
Does the header have a phone number? are on sale listed?
Does the home page promotes site wide Is there information about the founders of
offers on top navigation bar (eg: Free the business on the home page?
Shipping) with time based scarcity triggers?
When you arrive on the home page, is it
Does the search area have a magnifying glass immediately obvious what the site is selling
to imply it is a searchable? in less than 3 seconds?
Does the site have live chat? Are special deals, offers, and urgency offers
Is there a newsletter subscription box in the are highlighted near the top of the home
footer and does it have an engageing offer? page?

Collection Page Product Page

Is there a description section (with 400 Are the product names descriptive, but
words) on top of the page (visually 30% not excessively long?
hidden with "Read more" for SEO purposes? Are the product reviews easy to see and if
Can you add products to the cart from this so, are they live & dynamic (not static)?
page?
Are there bread crumbs for navigation?
Can you sort products by best sellers?
Are upsells, bundle, or down sells clearly
Do products that have free delivery displayed?
associated with them mention this offer? Is it easy to tell if the product is in stock
Do some products have scarcity associated or not?
with them. i.e. (Only 5 left in stock)? Is the add to cart button, yellow, blue or
Does the page have 300 words of optimised green (the top three converting colours)?
SEO content at the top of the page that
clearly describes what products are featured? If the product has free shipping, is it
displayed on the page?
Are the most frequently sold and most
popular products listed in the first 9-12
positions?
www.insiteful.com.au
Cart Page

Can you update the quantify of items you Is the shipping price clearly displayed?
have ordered in the cart?
Is there information about shipping,
Does the shopper have the option to use returns, refunds in the cart?
services like Google Pay, AfterPay, Paypal?
Are urgency triggers are used? ("Your
Is it clear how far away a user is from items are reserved for 10 minutes", "If you
receiving free shipping? order in next 12 minutes, the order will be
shipped today")
Is Information about returns, refunds and a
money-back guarantee shown? (if on
external pages, a small pop-up window
appears instead of redirecting the customer
away from the cart)

NEED SOME HELP?


Need help with your checklist items?

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AVAILABILITY
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you have everything you need to fully audit the
conversion
30 MIN
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