PROJECT REPORT ON

ZONG
SUBMITTED TO:

MAAM AMEENA ZAFAR

SUBMITTED BY:

GROUP NAME: BRAIN STORMERS

YAMAMA HUMAYUN 220714

MUHAMMAD AHAD 220762

RISHBA IQBAL 220786

AMNA BIBI 220796

MALAIKA RAJPUT
CHAPTER NO 1:
INTRODUCTION:

CMCC:
CHINA Mobile is the world's largest telecom operator. Having a customer base
of over 300 million customers, its network routes 700 million text messages every day and
handles 250 million calls every hour. China Mobile is perhaps the only cellular network
that provides uninterrupted, reliable coverage through tunnels, on highways, inside sky
scrapper elevators as well on top of Mount Everest. One of the unique features of China
Mobile servicing excellence is to customise its products, services and tariffs to suit the
individual needs of its huge subscriber base. There are hundreds of payment/tariff options
to choose from according to one's usage pattern, budgetary limitations and nature of use.
China Mobile's first overseas subsidiary, China Mobile Pakistan has the license to offer and
operate voice, data and all value added services in the entire country. One of the fastest
growing cellular markets in the world, Pakistan is a key region that is likely to offer
expansion opportunities as well the chance to make a difference in the lives of a growing
clientele that is demanding and understands and appreciates better quality and service
standards.

HISTORY: CHINA Mobile Communications Corporation, the parent of China

Mobile, the world's largest mobile phone company by subscribers, announced that it has
launched its first offshore mobile phone network in Pakistan under the brand name Zong,
China Zong is the first International brand of China Mobile being launched in Pakistan. "
The company is often cited as China Mobile (Pakistan). It is meant to empower and
liberate the people of Pakistan in every nook and corner of the country. It will become a
part of their hearts, their minds and bring about a change in their lives that every one
desired but few thought would be possible. The core essence of ZONG is to allow people
to communicate at will. With out worrying about tariffs, network coverage, capacity
issues or congestion. ZONG will be supported by ground breaking communications, trend
setting customer service and an unmatched product offering which will redefine rules of
the game and establish ZONG as a serious contender for the number one spot. ZONG
would offer its customers with entertaining & innovative value added services and will
empower them by giving a wide variety of products, services & content to choose from.
We are privileged to be the pioneering country introducing this brand with others to
follow.

CHINA for the second time (first with investing in Pak Tel) will try to rock the telecom
sector of Pakistan by introducing its cellular service name Zong , which offers the most
popular and most subscribers in universe, (yes it is universe see their adverts). Although
advert is good, unlike their full paged intro's in leading newspapers like Jang and Dawn
and even on TV channels, simply showing big claims.:

CMPAK: CHINA Mobile Pakistan (CMPAK) is a 100% subsidiary of China Mobile. The
pioneering overseas set up of China Mobile came through acquisition of a license from
Millicom to operate a GSM network in Pakistan. So far CMPAK has invested more than
US$ 700 million in the telecom sector in Pakistan and an additional US$ 800 million will be
invested till the end of year 2008. With ambitious plans to cater to the fastest growing
Pakistani market and to win over the ever demanding Pakistani customer, it will be
offering unprecedented coverage, voice and data services as well as a wide range of tariff
options to choose from. CMPAK's edge comes from the experience and expertise of
running the world's largest telecom service and the commitment they make to setting
quality and customer relations standards. CMPAK is geared to offer neatly packaged V AS
products that will benefit the individuals, corporates as well as small businesses. Led by a
team of professionals from the field of cellular communication, CMPAK is determined to
make its mark in the Pakistani market and to change the way people communicate.

CHAPTER NO 2:
MISSION: CHINA Mobile's mission statement is "Communicate a Boundless World
and Construct an Information Society". It aims to build an "omnipresent" mobile network
to provide a colorful set of mobile communication applications with "omnipotence", to
international level. "Omnipresence" entails a secure, open digital network with seamless
coverage which allows everyone to use the network at any time and at any place.
"Omnipotence" entails the continuous creation of all kinds of applications to suit the
individual needs of consumers and the prompt adaptation to new changes to the
environment. "Omnipresence" and "Omnipotence" are China Mobile's ambitious plans
and also the objectives that China Mobile aims to achieve through its ethos "Perfection".
Promote the citizen's level of "informationalization" and enhance China Mobile's
competitiveness.

VISSION: With perfect sincerity and integrity, we will strive to fulfill their triple-
sided responsibilities: their economic responsibility; their social responsibility and their
environmental responsibility." As a good corporate citizen, China Mobile Limited is
committed to the harmonious development of its business, society and the environment.
China Mobile Limited will remain humble and keep innovating in order to achieve pre-
eminence.

ABOUT ZONG: ZONG is the first International brand of China Mobile being
launched in Pakistan. It is meant to empower and liberate the people of Pakistan in every
nook and corner of the country. It will become a part of their hearts, their minds and bring
about a change in their lives that every one desired but few thought would be possible.
The core essence of ZONG is to allow people to communicate at will ZONG is the first
International brand of China Mobile being launched in Pakistan. It is meant to empower
and liberate the people of Pakistan in every nook and corner of the country. It will
become a part of their hearts, their minds and bring about a change in their lives that
every one desired but few thought would be possible. The core essence of ZONG is to
allow people to communicate at will. Without worrying about tariffs, network coverage,
capacity issues or congestion. ZONG will be supported by ground breaking
communications, trend setting customer service and an unmatched product offering
which will redefine rules of the game and establish ZONG as a serious contender for the
number one spot. ZONG would offer its customers with entertaining & innovative value
added services and will empower them by giving a wide variety of products, services &
content to choose from. Worrying about tariffs, network coverage, capacity issues or
congestion. ZONG will be supported by ground breaking communications, trend setting
customer service and an unmatched product offering which will redefine rules of the
game and establish ZONG as a serious contender for the number one spot. ZONG would
offer its customers with entertaining & innovative value added services and will empower
them by giving a wide variety of products, services & content to choose from.
CHAPTER NO 3:
CENTRALIZATION: Centralization is the extent to which the decision making
is concentrated at a single point in the organization. In CMPAK the main decision making
is concentrated at higher levels of management, they dictate the goals to achieve but it
depends on manager sales and sales force how they achieve it.

INTERNAL COMMUNICATION: Internal communication may be

defined as an exchange of facts ideas, opinions that individuals or departments of an
organization relating to purely inside matters. Information transmission of various pieces
concerning what happens within an organization rather than its relationship with the
others outside an organization. This implies the concept of internal communication. Thus
internal or inside communication is concerned which implies transmission and reception
of information clearly, accurately and speedily. The internal communication system of the
ZONG is very effective. Because it is a communication of indoor management. The outside
people or external to the organization are not concerned with it. In corporate
management there is Doctrine of Indoor Management. This allows all those external
parties who deal with the company to assume that the employees of the company have
observed the provisions of articles in the management of affairs and communication. In
other words they are not bound to enquire into the regularity of internal matters. An
outsider or external is not expected to see that the company carries out its internal affairs
of management.

UPWARD

HORIZONTAL HORIZONTAL
INTERNAL COMMUNICATION

DIAGONAL DOWNWARD DIAGONAL

EXTERNAL COMMUNICATION: Any communication to or from
outside the organization can be defined as external communication. There is no denying
the fact that every organization irrespective of its nature of functioning has to have
communication links or network outside the organization or outside the organization
structure. The bigger the enterprise is the more elaborate the external communication
system must be the such organization, the greater is the likelihood of expensive and time
wasting, 'mistakes called through lack of external' communication. It would not be out of
way to emphasize that the above channels of communication work within the
organization. But in real world situation, every organization is also linked with the outside
parties in the form of suppliers, customers, government, departments, financial
institutions, holding and, subsidiary companies creditors, debenture holders, registrar of
companies and other body corporates etc. Under all circumstances, it should be kept in
mind that for the effective running of the organization an uninterrupted communication

channel external the organization be maintained to keep the organization alive and
active.