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Its S12 2023-24

The document discusses digital transformation and the role of digital technologies in organizations. It defines key concepts like digitization, digitalization, and digital transformation. Digitization refers to converting physical assets into digital format, digitalization is the use of digital technologies to improve business processes, and digital transformation is the profound transformation of business and organizational activities. The document also discusses the concepts of offering digitization, delivery digitization, purchase process digitization, IT infusion, and ubiquity in the context of digital transformation. Finally, it outlines three key roles of a manager in technology selection, technology adoption, and technology exploitation to enable digital transformation.

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15 views

Its S12 2023-24

The document discusses digital transformation and the role of digital technologies in organizations. It defines key concepts like digitization, digitalization, and digital transformation. Digitization refers to converting physical assets into digital format, digitalization is the use of digital technologies to improve business processes, and digital transformation is the profound transformation of business and organizational activities. The document also discusses the concepts of offering digitization, delivery digitization, purchase process digitization, IT infusion, and ubiquity in the context of digital transformation. Finally, it outlines three key roles of a manager in technology selection, technology adoption, and technology exploitation to enable digital transformation.

Uploaded by

f20180184h
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Information Technology & Systems

Session 12 – Digital Transformation

Vimal Kumar M
K102 | [email protected] |+91-9739449474
How is Digital
Technologies
transforming the
organization landscape?
What is ‘digital’
technology?
Digitization,
digitalization and digital
transformation?

20/11/23
The “Trifecta”
Digitization
Source: IT Strategy for Non-IT Managers (2017), by Amrit Tiwana, MIT Press

3 2

Ubiquity Infusion
20/11/23 IIM Calcutta | ITS 12 | Vimal Kumar M 5
Digitization
The Digitization Cube
ŒOffering
Source: IT Strategy for Non-IT Managers (2017), by Amrit Tiwana, MIT Press

Digital
Check
cashing

ŽHow it’s delivered?


Physical

Digitally
Physically

Digitally Physically

 How it’s purchased?


20/11/23 IIM Calcutta | ITS 12 | Vimal Kumar M 7
Offering
digitization
Purchase process
digitization
• How customers purchase the
product/service?
• Ecommerce websites – Omnichannel
experience
• ‘Site-to-store’ or ‘in-Store pickup’ –
Dmart or Croma
• Online pre-order at restaurants (e.g.,
Starbucks)

20/11/23 IIM Calcutta | ITS 12 | Vimal Kumar M 9


How to buy food
at McDonald's
Drive-thru in
America?

20/11/23 IIM Calcutta | ITS 12 | Vimal Kumar M 10


Delivery digitization
IT Infusion
IT Infusion

• They provide continuous stream


of data… You need to exploit!
• Industries are becoming more
like software businesses
• IT gradually morphing products
into services – different business
models
• Ask yourself: Can we infuse s/w
into our product? To what end?

20/11/23 IIM Calcutta | ITS 12 | Vimal Kumar M 13


Ubiquity
The Trifecta
Ac#vity Time 🕰

Resilience in Motion: The Strategic Pivot of Cure.fit during a Global Crisis

20/11/23 IIM Calcutta | ITS 12 | Vimal Kumar M 16


20/11/23 IIM Calcutta | ITS 12 | Vimal Kumar M 19
Offering?
Digitization Delivery?
Purchase Process?

The Infusion

Trifecta
Ubiquity
20/11/23 IIM Calcutta | ITS 12 | Vimal Kumar M 21
Values
Derived
What is your role as a
Manager?

20/11/23 IIM CalcuGa | ITS 12 | Vimal Kumar M 23


Three Key Roles of a Manager

Technology
Selection

Technology
Adoption

Technology
Exploitation

20/11/23 IIM Calcutta | ITS 12 | Vimal Kumar M 24


Technology Selection
Technology Adoption
Technology Exploitation
“A leader’s task is not simply
to adapt; it is to be adaptive.
Digital transformation is not a
goal that one achieves; it is
the means to achieve one’s
goals”
- Someone Great

20/11/23
IIM Calcutta | ITS 12 | Vimal Kumar M 28
EOS!

20/11/23 IIM Calcutta | ITS 12 | Vimal Kumar M 29

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