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Difference Between Traditional Marketing Concept and Modern Marketing Concept

Traditional marketing focuses only on products and profit, using one-dimensional push strategies like print ads and billboards. Modern marketing is customer-oriented, using multidimensional pull strategies on the internet and social media to learn about customer needs and provide satisfaction. While traditional marketing has advantages of simple messaging and local reach, modern marketing allows for deeper engagement, cost effectiveness, and global markets through digital techniques.

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2K views

Difference Between Traditional Marketing Concept and Modern Marketing Concept

Traditional marketing focuses only on products and profit, using one-dimensional push strategies like print ads and billboards. Modern marketing is customer-oriented, using multidimensional pull strategies on the internet and social media to learn about customer needs and provide satisfaction. While traditional marketing has advantages of simple messaging and local reach, modern marketing allows for deeper engagement, cost effectiveness, and global markets through digital techniques.

Uploaded by

rollon.moa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Difference between Traditional Marketing Concept and Modern Marketing Concept

1. Traditional Marketing Concept : Traditional marketing concept focuses on products only and it aims in
production and marketing of products and gaining more profit. Traditional marketing is profit oriented. It
is based on old marketing concept and refers to a narrow concept. Traditional marketing concept is
based on push marketing. It is one dimensional as the only target of it is to sell the product and get the
profit. Most commonly used traditional marketing strategies are :

Business cards

TV and Radio ads

Billboards and signage

Flyers and brochures

Telephone marketing

Advantages and Disadvantages of Traditional Marketing Concept : Advantages :

Opportunity for powerful creative efforts

Easy to understand

Easier reach to local target audience

Disadvantages :

Little interaction

Targeted customer is minimal

2. Modern Marketing Concept : Modern marketing concept focuses on customer’s need and wants and it
aims in meeting the customer’s satisfaction. Modern marketing is customer oriented. It is based on new
marketing concept and refers to a broader concept. Modern marketing concept is based on pull
marketing. It is multidimensional as along with selling product and getting profit it also gives emphasis
on customer satisfaction, planning, after sales service and many other variables. Most commonly used
modern marketing strategies are :

Internet ads

E-mail marketing

E-commerce website
Use of social media

Marketing automation

Advantages and Disadvantages of Modern Marketing Concept : Advantages :

Higher ROI

Deeper levels of customer engagement and targeting

Cost effective

Opened to larger and bigger markets

Disadvantages :

Requires technical skill to be active in digital marketing and in use of internet

More costly in implementing.

Difference between Traditional Marketing and Modern Marketing :

S. No. TRADITIONAL MARKETING CONCEPT MODERN MARKETING CONCEPT

01. Traditional Marketing concepts focuses Modern Marketing concepts focuses on


on products only. customer’s needs and wants.
02. In traditional marketing the objective is In modern marketing the objective is
maximum profit. maximum customer satisfaction.
03. Traditional marketing is short term Modern marketing is long term oriented.
oriented.
04. It targets customer in focus of It targets customer in focus of providing
product/service selling and availing high product/service and availing satisfactory
profit. profit.
05. In traditional marketing concept there is In modern marketing concept there is
less promotional activities. sustained promotional activities.
06. Traditional marketing is one type of Modern marketing is one type of pull
push marketing. marketing.
07. It is based on manual and physical It includes digital/automated marketing
marketing concepts. along with traditional marketing methods.
08. Traditional Marketing concept is a Where as modern marketing is a broader
narrow concept. concept.
09. In traditional marketing segments are In modern marketing segments are
developed by product portfolio. developed by differences between
customers.
10. It is stuck in existing market. It is always in search for potential market.
11. It has no target set of customers or any It has target set of customers or a regular
regular customer base. customer base.
12. It is based on production and selling It is based on social and selling concept.
concept.
13. It ignores the market survey and market It does the market survey and efforts to
competition. know market competition.
14. Geographical scope of traditional Geographical scope of modern market is
market is local area. global area.
15. The traditional marketing concept is The modern marketing concept is oriented
oriented towards company view point towards customer view point in which
which is to sell the product to the company looks for the needs and wants of
customer irrespective of customer customers and then only customize the
needs and wants. product.
16. It is single dimensional as the sole target It is multidimensional as it makes out not
lies in selling of goods to customers for only in selling of goods to the customers for
earning profits. earning profits but gains customer
satisfaction too.
17. It is not cost-effective compared to It is cost-effective compared to traditional
modern marketing as it involves a lot of marketing.
printing material cost.
18. It is not as suitable approach for For targeting a large audience, modern
targeting a large audience when marketing approach is best one.
compared to modern marketing
approach.

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