Marketing

Strategies of Milk
Tea Shops in
Ramon, Isabela
Subtitle
BACKGROUND OF THE PROBLEM
INTRODUCTION

Milk Tea

Marketing Strategies
BACKGROUND OF THE PROBLEM
STATEMENT OF THE PROBLEM

This study was conducted to determine the marketing

strategies of milk tea shops in Ramon, Isabela.

Specifically, it aims to answer the following questions:

1. What is the profile of the respondents in terms of:

1.1 Years of operation

1.2 Estimated monthly profit

BACKGROUND OF THE PROBLEM
2. What are the marketing strategies of the milk tea shops in
terms of:

a. Products

b. Customers

c. Pricing pattern

3. How do these marketing strategies impact the monthly profit

of the respondents?
CONCEPTUAL FRAMEWORK
HYPOTHESIS OF THE STUDY
1. There is no significant difference in the marketing strategies
of the respondents when grouped according to their
profiles.

2. There is a significant relationship in the marketing strategies

of the respondents when grouped according to their
profiles.
RESEARCH METHODOLOGY
❑RESEARCH DESIGN

❑LOCALE OF THE STUDY

❑RESEARCH PARTICIPANTS

❑RESEARCH INSTRUMENT

❑DATA GATHERING PROCEDURE

❑STATISTICAL TREATMENT OF DATA

 PRESENTATION,
DATA ANALYSIS,
AND INTERPRETATION
OF DATA
 Table 1. Profile of the Respondents

Frequency Percentage
Profile
(n=15) (100%)
No. of years of operation

Less than a year 4 26.67

1 – 2 years 3 20.00

3 – 4 years 7 46.67

More than 5 years 1 6.67

Estimated monthly profit

₱5,000 and below 1 6.67

₱6,000 - ₱10,000 4 26.67

₱11,000 - ₱15,000 3 20.00

₱16,000 - ₱20,000 2 13.33

₱21,000 and above 5 33.33

TOTAL 15 100.0
 Table 2. Marketing Strategies of the Milk Tea Shop Owners in Terms of Products

Particulars Mean Description Ranking

1. Have you considered giving flyers to the customers to advertise your products? 2.33 Seldom 9
2. Have you tried posting on social media to advertise your products? 4.47 Always 2
3. Have you considered the health benefits of your products before selling them? 4.80 Always 1
4. Have you tried to sell other products to attract different customers? 3.67 Often 4
5. Have you tried to change the packaging of your products to persuade your 2.67 Sometimes 7
customers?
6. Have you considered posting billboards in advertising and promoting your 2.13 Seldom 10
products?
7. Do you consider the feedback of your customers in selling your products? 4.33 Always 3
8. Have you lowered the price of your products to sell them to customers? 2.40 Seldom 8
9. Do you bundle different products for the price of one? 2.80 Sometimes 6
10. Have you considered adding new toppings to your products to attract 3.40 Sometimes 5
customers?
3.30 Sometimes
Grand Mean
 Table 3. Marketing Strategies of the Milk Tea Shop Owners in Terms of Dealing
Customers

Particulars Mean Description Ranking

1. Have you considered conducting a free tasting to 2.60 Sometimes 5

attract more customers?
2. Have you tried giving promos to regular customers? 4.00 Often 1
3. Have you experienced giving discounts to your 3.67 Often 2
customers?
4. Have you tried lowering your prices to sell them to 2.27 Seldom 6
your customers?
5. Have you tried adjusting the layout of the shop to 3.27 Sometimes 4
appeal to customers?
6. Have you ever tried giving flyers to your customers 2.07 Seldom 7
to attract them?
7. How often have you tried giving discounts to your 3.47 Often 3
customers during holidays?

Grand Mean 3.05 Sometimes

 Table 4. Marketing Strategies of the Milk Tea Shops Owners in Terms of Pricing
Patterns

Particulars Mean Description Ranking

1. Have you experienced lowering your prices to compete with your 2.00 Seldom 6
competitors?
2. Have you adjusted other prices based on the price of your 1.80 Never 7
competitors?
3. Have you experienced increasing prices of your products due to 2.80 Sometimes 3
more expensive materials?
4. Do you consider lowering the prices of your products when it’s a 2.87 Sometimes 1
holiday?
5. How often does your monthly profit affect your pricing pattern? 2.80 Sometimes 3
6. Does your product’s raw materials affect the pricing of your 2.80 Sometimes 3
products?
7. Does the machines and equipment being used affects your pricing 2.40 Seldom 5
pattern?

Grand Mean 2.50 Sometimes

 Table 5. Differences in Marketing Strategies in Terms of Products to No. of Years in
Operation of the Respondents.
Particulars No. of Years in Operation
Less than 1-2 3-4 More than 5 p-
f-value
a year years years years value
1. Have you considered giving flyers to the customers to advertise your 2.75 2.67 2.14 1.00 0.79ns 0.53
products?
2. Have you tried posting on social media to advertise your products? 5.00 3.67 5.00 1.00 23.47* 0.00
3. Have you considered the health benefits of your products before
5.00 5.00 4.57 5.00 0.68ns 0.58
selling them?
3.33 4.14 5.00 0.71ns 0.56
4. Have you tried to sell other products to attract different customers? 2.75
2.67 3.00 3.00 0.59ns 0.64
5. Have you tried to change the packaging of your products to persuade
2.00
your customers? 2.00 2.29 1.00 0.17ns 0.92
2.25
6. Have you considered posting billboards in advertising and promoting 3.67 4.29 4.00 0.74ns 0.55
your products? 5.00
2.67 2.14 4.00 0.60ns 0.63
7. Do you consider the feedback of your customers in selling your 2.25
3.33 2.57 3.00 0.27ns 0.84
products?
2.75
0.61
8. Have you lowered the price of your products to sell them to
customers?
9. Do you bundle different products for the price of one? 3.33 2.57 3.00 0.62ns
3.50
10. Have you considered adding new toppings to your products to attract
customers?
 Table 6. Differences in Marketing Strategies in Terms of Customers to No. of Years in
the Operation of the Respondents
Particulars No. of Years in Operation

Less than More than

1-2 years 3-4 years f-value p-value
a year 5 years
1. Have you considered conducting a free tasting to 3.25 2.33 2.29 3.00 0.54ns 0.67
attract more customers? 5.00
2. Have you tried giving promos to regular customers? 3.75 3.33 3.86 3.00 2.49ns 0.11
3. Have you experienced giving discounts to your
2.25
3.00 3.86 4.00 0.36ns 0.78
customers?
2.50
4. Have you tried lowering your prices to sell them to 2.67 2.00 3.00 0.26ns 0.85
your customers? 2.25
3.00 3.71 4.00 0.68ns 0.58
5. Have you tried adjusting the layout of the shop to 3.50
2.33 2.00 1.00 0.32ns 0.81
appeal to customers?
6. Have you ever tried giving flyers to your customers to 4.00 3.29 3.00 0.29ns 0.83
attract them?
7. How often have you tried giving discounts to your
customers during holidays?
 Table 7: Differences in Marketing Strategies in Terms of Pricing to No. of Years in the
Operation of the Respondents
Particulars No. of Years in Operation

Less than 1-2 3-4 More than

f-value p-value
a year years years 5 years
1. Have you experienced lowering your prices to compete with 2.00 3.00 1.43 3.00 0.90ns 0.47
your competitors?
2.67 1.29 3.00 1.37ns 0.30
2. Have you adjusted other prices based on the price of your
1.75 3.00 2.57 3.00 0.11ns 0.95
competitors?
3. Have you experienced increasing prices of your products due to 3.00 3.33 2.86 3.00 0.17ns 0.92
more expensive materials?
2.50 3.00 2.43 2.00 1.06ns 0.14
4. Do you consider lowering the prices of your products when it’s a
3.50 2.67 3.00 3.00 0.09ns 0.96
holiday?
5. How often does your monthly profit affect your pricing pattern? 2.50
6. Does your product’s raw materials affect the pricing of your
products?
7. Does the machines and equipment being used affects your 3.00 2.43 3.00 0.43ns 0.73

pricing pattern? 1.75

 Table 8. Differences in Marketing Strategies in Terms of Products to Monthly Profit of
the Respondents.
Particulars Monthly Profit
₱5,000 ₱6,000 – ₱11,000– ₱16,000 – ₱20,000
t-value p-value
below ₱10,000 ₱15,000 ₱20,000 above
1. Have you considered giving flyers to the customers to advertise 4.00 2.50 1.33 2.50 2.40 1.31ns 0.33
your products?
3.00 5.00 3.67 5.00 5.60 1.06ns 0.43
2. Have you tried posting on social media to advertise your
5.00a 3.00b 5.00c 5.00d 5.00e 11.40* 0.00
products?
4.00 3.00 1.00 5.00 3.60 2.07ns 0.16
3. Have you considered the health benefits of your products before
selling them? 4.00 2.00 3.00 3.50 2.40 1.03ns 0.44
4. Have you tried to sell other products to attract different
customers?
1.00 2.25 1.00 3.50 2.40 0.88ns 0.51
5. Have you tried to change the packaging of your products to
persuade your customers?
6. Have you considered posting billboards in advertising and 3.00 5.00 4.67 3.00 4.40 1.57ns 0.26
promoting your products?
7. Do you consider the feedback of your customers in selling your 4.00 2.75 3.00 1.00 2.00 1.50ns 0.27
products?
8. Have you lowered the price of your products to sell them to
customers? 3.00 3.00 2.33 3.00 2.80 0.13ns 0.97

9. Do you bundle different products for the price of one?

10. Have you considered adding new toppings to your products to 3.00 3.00 3.00 4.00 3.80 0.31ns 0.87
attract customers?
 Table 9. Differences in Marketing Strategies in terms of Customers to Monthly Profit of
the Respondents

Particulars Monthly Profit

₱5000 ₱6000 – ₱11,00 – ₱16,000 – ₱20,000
f-value p-value
below ₱10,000 ₱15,000 ₱20,000 above
1. Have you considered conducting a free tasting to 4.00 2.75 2.67 1.00 2.80 1.30ns 0.33
attract more customers?
3.00 4.50 3.67 3.50 4.20 0.58ns 0.68
2. Have you tried giving promos to regular customers?
4.00 3.50 4.00 3.50 3.60 0.08ns 0.99
3. Have you experienced giving discounts to your
customers? 4.00 2.75 3.00 1.00 1.60 2.30ns 0.13
4. Have you tried lowering your prices to sell them to
3.00 3.00 4.00 3.00 3.20 0.20ns 0.93
your customers?
4.00 1.75 2.00 2.40 1.25ns 0.35
5. Have you tried adjusting the layout of the shop to
appeal to customers? 4.00 3.75 1.33 3.50 3.60 0.33ns 0.78
6. Have you ever tried giving flyers to your customers
2.67
to attract them?
7. How often have you tried giving discounts to your
customers during holidays?
 Table 10. Differences of Marketing Strategies in Terms of Pricing to Monthly Profit of
the Respondents
Particulars Monthly Profit
₱5000 ₱6000 – ₱11000 – ₱16,000 – ₱20,000 p-
f-value
below ₱10,000 ₱15,000 ₱20,000 above value
1. Have you experienced lowering your prices to compete with 4.00 2.50 1.67 1.00 1.80 0.77ns 0.57
your competitors?
3.00 2.25 1.67 1.00 1.60 0.57ns 0.69
2. Have you adjusted other prices based on the price of your
4.00a 4.00b 3.33c 1.00d 2.00e 6.65* 0.01
competitors?
3. Have you experienced increasing prices of your products 4.00 2.75 3.00 2.50 2.80 0.16ns 0.95
due to more expensive materials?
4.00 2.75 2.00 2.50 3.20 0.90ns 0.50
4. Do you consider lowering the prices of your products when it’s
3.00 3.75 3.67 1.50 2.00 1.74ns 0.22
a holiday?
5. How often does your monthly profit affect your pricing 4.00 2.25 3.67 1.00 2.00 1.75ns 0.22
pattern?
6. Does your product’s raw materials affect the pricing of your
products?

7. Does the machines and equipment being used affects your

pricing pattern?
 Table 11. Relationship between the No. of Years of Operation and the Marketing
Strategies of Milk Tea Shop Owners in terms of Products
Particulars Chi-square P-value
1. Have you considered giving flyers to the customers to advertise your 6.67* 0.01
products?
2. Have you tried posting on social media to advertise your products? 23.90ns 1.01
3. Have you considered the health benefits of your products before selling 2.64ns 0.10
them?
4. Have you tried to sell other products to attract different customers? 6.72* 0.01
5. Have you tried to change the packaging of your products to persuade 11.34* 0.00
your customers?
6. Have you considered posting billboards in advertising and promoting 8.92* 0.00
your products?
7. Do you consider the feedback of your customers in selling your 17.57ns 2.77
products?
8. Have you lowered the price of your products to sell them to customers? 4.49* 0.03
9. Do you bundle different products for the price of one? 12.05* 0.00
10. Have you considered adding new toppings to your products to attract 5.36* 0.02
customers?
 Table 12. Relationship between the No. of Years of Operation and the Marketing
Strategies of Milk Tea Shop Owners in terms of Customers

Particulars Chi-square P-value

1. Have you considered conducting a free tasting to 10.71* 0.00
attract more customers?
2. Have you tried giving promos to regular customers? 10.76* 0.00
3. Have you experienced giving discounts to your 12.09* 0.00
customers? 2.85ns 0.09
4. Have you tried lowering your prices to sell them to your
customers? 8.95* 0.00
5. Have you tried adjusting the layout of the shop to
appeal to customers? 7.10* 0.01
6. Have you ever tried giving flyers to your customers to
attract them? 7.42* 0.01
7. How often have you tried giving discounts to your
customers during holidays?
 Table 13. Relationship between the No. of Years of Operation and the Marketing
Strategies of Milk Tea Shop Owners in terms of their Pricing Pattern
Particulars Chi-square P-value
1. Have you experienced lowering your prices to compete with 10.32* 0.00
your competitors?
2. Have you adjusted other prices based on the price of your 8.35* 0.00
competitors?
3. Have you experienced increasing prices of your products 10.08* 0.00
due to more expensive materials?
4. Do you consider lowering the prices of your products when it’s 9.18* 0.00
a holiday?
5. How often does your monthly profit affect your pricing 14.88* 0.00
pattern?
6. Does your product’s raw materials affect the pricing of your 10.39* 0.00
products?
7. Does the machines and equipment being used affects your 11.92* 0.00
pricing pattern?
 Table 14. Relationship between the Estimated Monthly Profit and the Marketing
Strategies of Milk Tea Shop Owners in terms of Products
Particulars Chi-square P-value
1. Have you considered giving flyers to the customers to advertise your 16.28* 0.00
products?
2. Have you tried posting on social media to advertise your products? 12.17* 0.00
3. Have you considered the health benefits of your products before selling 7.12* 0.01
them?
4. Have you tried to sell other products to attract different customers? 12.38* 0.00
5. Have you tried to change the packaging of your products to persuade 24.50* 0.00
your customers?
6. Have you considered posting billboards in advertising and promoting 16.21* 0.00
your products?
7. Do you consider the feedback of your customers in selling your 16.95* 0.00
products?
8. Have you lowered the price of your products to sell them to customers? 12.56* 0.00
9. Do you bundle different products for the price of one? 12.51* 0.00
10. Have you considered adding new toppings to your products to attract 6.71* 0.01
customers?
 Table 15. Relationship between the Estimated Monthly Profit and the Marketing
Strategies of Milk Tea Shop Owners in terms of Customers

Particulars Chi-square P-value

1. Have you considered conducting a free tasting to attract more 21.33* 0.00
customers?
2. Have you tried giving promos to regular customers? 17.19* 0.00
3. Have you experienced giving discounts to your customers? 14.98* 0.00
4. Have you tried lowering your prices to sell them to your 15.73* 0.01
customers?
5. Have you tried adjusting the layout of the shop to appeal to 6.40* 0.00
customers?
6. Have you ever tried giving flyers to your customers to attract 11.97* 0.00
them?
7. How often have you tried giving discounts to your customers 13.19* 0.00
during holidays?
 Table 16. Relationship between the Estimated Monthly Profit and the Marketing
Strategies of Milk Tea Shop Owners in terms of their Pricing Pattern

Particulars Chi-square P-value

1. Have you experienced lowering your prices to compete with 14.30* 0.00
your competitors?
2. Have you adjusted other prices based on the price of your 7.59* 0.01
competitors?
3. Have you experienced increasing prices of your products due to 18.15* 0.00
more expensive materials?
4. Do you consider lowering the prices of your products when it’s a 20.98* 0.00
holiday?
5. How often does your monthly profit affect your pricing pattern? 16.13* 0.00
6. Does your product’s raw materials affect the pricing of your 15.88* 0.00
products?
7. Does the machines and equipment being used affects your 14.22* 0.00
pricing pattern?
SUMMARY, CONCLUSIONS, AND
RECOMMENDATION

❑SUMMARY

❑CONCLUSION

❑RECOMMENDATION