©2022 Mya Nichol LLC

100 hook
ideas
Hook ideas that are guaranteed to grab your audience's
attention and entice them to keep on reading.
What is a hook?

What is a hook?

A hook is a sentence or statement that intrigues

viewers and invites them to continue reading or
watching!

Why should you use a hook?

1. A hook can entice the reader to continue

following along with the rest of your message.

2. A hook can catch the reader's attention and lead

them to not only read your message, but follow
through with your call to action.

Where should you place the hook?

Use a hook at the beginning of your content to draw

a viewer in and capture attention.

©2022 Mya Nichol LLC

 100 hook ideas
Try using one of these hook ideas at the beginning of each reel,
Instagram caption, or Instagram story to get your audience
intrigued with the message you're wanting to share.

1. STOP doing __ if you 11. 5 websites to do ___

want to do __
2. Struggling with __? 12. How to do ___ in 3 simple
Here's a tip steps

3. Here's one tip to 13. My story part 1

achieve ___

4. Reel vs. Reel-ality 14. A little reminder: ____

5. Come Behind the Scenes 15. Photoshoot BTS

doing ___

6. Let me introduce 16. Come package __ with me

myself...

7. Check out this sneak 17. Join this _____ challenge

peek of... with me

18. Have you seen the

8. A day in my life
news?!

9. Before vs. After 19. When you finally do ___

10. 3 apps for ___ 20. Unbox ___ with me

©2022 Mya Nichol LLC

 100 hook ideas
Try using one of these hook ideas at the beginning of each reel,
Instagram caption, or Instagram story to get your audience
intrigued with the message you're wanting to share.

21. Myth vs Fact 31. Do you want to learn

how to do __?

22. Bust a myth with me

32. How to deal with ___
23. 5 facts about ___ 33. Try this new ___

24. Answering a my most 34. When you go to do

asked question about ___ ___& ___ happens

25. This or That: ___ edition 35. Three easy ways to do

___

26. Needing help with ___? 36. Five easy ways to

improve ___
27. Do you really have to do 37. Did you hear?! __ is
___ to achieve? happening (or launching)

28. Does ___ really last for

(days/weeks/months)? 38. I bet you didn't know
about ___
29. Do you really need more 39. Have you done __
than 1 ___? recently?

30. Are you launching a ___ 40. Want to know one of

collection? the best ways to do __?

©2022 Mya Nichol LLC

 100 hook ideas
Try using one of these hook ideas at the beginning of each reel,
Instagram caption, or Instagram story to get your audience
intrigued with the message you're wanting to share.

51. Put up a FAQ as your

41. __ isn't out to get you!
hook. Example: "Are
your reel views lower
42. Wondering how to
than normal?
achieve __? Keep
watching
52. Which is best? ___ or
___?
43. When __ happens...
53. This __ tip will blow
44. Rumor has it, ___ is
your mind
happening (or changing)
54. 5 ideas for ___
45. Not achieving ___
(insert a result)? Ask
55. What life is like as a
yourself this 1 question
___
46. What is the MOST
56. My morning routine
important part of ___?
as a ___
47. Why should you do ___
57. Most common
in your ___ (routine)?
misconception on __
48. 1 thing you need to do
58. I'm going to blow your
in order to do ___
mind in 10 seconds
49. How often do you
59. The life hack you
need to do ___ in order to
have been sleeping on
achieve ___?
60. Get more use out of __
50. Did you really do ___?
this way

©2022 Mya Nichol LLC

 100 hook ideas
Try using one of these hook ideas at the beginning of each reel,
Instagram caption, or Instagram story to get your audience
intrigued with the message you're wanting to share.

61. Save time with this tip 71. This is why your __
___ isn't working

62. Biggest mistakes you're 72. Here are X tiny tips

making with ___ that can help you do __

63. 4 ways __ changed my 73. How I got __ in 24

life hours

64. You've been doing __ 74. Simple important tip

wrong your entire life
75. You won't believe this
65. How I did ___ in (hours, (insert crazy news)
days, weeks)

66. The worst (offer, client, 76. 5 (insert tools tips) I

advice) i've ever had wish I knew earlier

67. What most people don't

realize about __ 77. Top 5 favorite (insert
tools in your niche) I use
68. I'm going to tell you daily
exactly how I (insert
impressive results) in under 78. Top 5 (sites/creators) I
___ (time frame) use to do ___

69. You wouldn't believe 79. You need this free

the (results) my client got tool for (niche/task)

70. Nobody is talking about 80. If you're ___ (audience)

__ then listen up

©2022 Mya Nichol LLC

 100 hook ideas
Try using one of these hook ideas at the beginning of each reel,
Instagram caption, or Instagram story to get your audience
intrigued with the message you're wanting to share.

91. Guess what I just ___?

81. The best
(technique/thing) I've
92. Is it just me or ___?
ever done
93. Let me save you time
82. X reasons why ___
sharing what I learned
about ____
83. I did (insert
experiment) and this is
what I discovered
94. Ooooh, look at this
____ hack that I want to
84. Calling all ___!
share with you.
85. Can I share a secret
with you?
95. Listen up! If you're a
___, you need to hear this!
86. You’ll never believe
what I’m about to confess.
96. Want to know how to
87. True or false: ____
do ___?
88. Okay, I can’t believe
I’m about to admit this:
97. What are you waiting
____
for? Do you need ___?
89. Can I ask you a juicy
question?
98. Do you remember ___?
90. 3 things to consider for
your next (insert tool,
99. Do ___ if you want ___
technique, strategy,
event)
100. The worst ___ advice

©2022 Mya Nichol LLC