Product Dissection

Twitter is a global microblogging platform that allows users to share messages (tweets) limited to 280 characters. Key features include retweets to share others' tweets, hashtags to categorize tweets, and mentions and replies to engage in conversations. Twitter addresses challenges like information overload through personalized timelines and trending topics. It also enables public discourse by allowing public figures to directly engage large, global audiences. The retweet feature helps content gain visibility and spread rapidly. Twitter's database schema is designed around users, tweets, hashtags and relationships between them to support real-time interactions and content discovery that define the user experience.

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Product Dissection

Uploaded by

NANDAN TENDOLKAR

We take content rights seriously. If you suspect this is your content, claim it here.

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Twitter

Product Dissection for Twitter

Company Overview:
Twitter, founded in 2006, has evolved into a global microblogging platform that
facilitates real-time conversations and information dissemination. With its distinctive
280-character limit per tweet, Twitter has become a key player in online
communication. Users, including individuals, businesses, and public figures, leverage
the platform to share thoughts, news, and engage in public discourse. The platform's
innovative features, such as hashtags, retweets, and trending topics, contribute to its
status as a leading social media platform.

Product Dissection and Real-World Problems Solved by

Twitter:
Twitter addresses various challenges in online communication, providing solutions
through its unique features.

Standout Features:
Tweets and Retweets:

● Users can post tweets (text-based messages limited to 280 characters) to

express thoughts or share information.
● The retweet feature allows users to share tweets from others, amplifying
content.
Follow and Follower System:
● Users can follow other accounts to receive their tweets in their timeline.
● The follower system allows users to build an audience and connect with
like-minded individuals.
Hashtags:
● Users can categorize tweets using hashtags (#), enabling easy content
discovery.
● Hashtags facilitate the formation of communities around specific topics.
Mentions and Replies:
● Users can mention others in tweets using '@' to initiate conversations.
● Replies enable threaded discussions, fostering interactive communication.
Trending Topics:
● The platform identifies and displays trending topics based on popular
hashtags and keywords.
● Users can engage with current events and join larger discussions.

Real-World Problems Solved:

Information Overload:
● Challenge: Users face information overload due to the vast volume of
tweets.
● Twitter's Solution: Features like trending topics and algorithmic timelines
curate relevant content, mitigating information overload.
Public Discourse and Connectivity:
● Challenge: Public figures and organizations struggle to engage in real-time
conversations with a global audience.
● Twitter's Solution: The platform provides a space for public discourse,
enabling direct engagement between individuals and public figures.
Content Amplification:
● Challenge: Getting noticed in a crowded digital space is challenging.
● Twitter's Solution: The retweet feature allows users to amplify content,
increasing its reach and impact.

Case Study: Real-World Problems and Twitter's Innovative

Solutions

Problem 1: Information Overload

Real-World Challenge:
The sheer volume of tweets on Twitter can overwhelm users, making it difficult to find
and engage with relevant content.

Twitter's Solution:

The introduction of algorithmic timelines and personalized suggestions helps users

discover content aligned with their interests. Additionally, trending topics allow users to
engage with current discussions, ensuring a dynamic and curated user experience.

Problem 2: Public Discourse and Connectivity

Real-World Challenge:
Public figures, businesses, and organizations struggle to connect with a diverse and
global audience in real-time.

Twitter's Solution:

Twitter provides a platform for real-time conversations, allowing public figures to

engage directly with their audience. Features like mentions and replies foster open
communication, breaking down barriers between individuals and influential figures.

Problem 3: Content Amplification

Real-World Challenge:
Standing out in a sea of tweets poses a challenge for users seeking to amplify their
content.

Twitter's Solution:

The retweet feature empowers users to share and amplify content. This not only
increases the visibility of tweets but also contributes to the virality of impactful
messages, allowing information to spread rapidly.

Twitter Schema Design:

Entities:
User Entity:
● UserID (Primary Key): Unique identifier for each user.
● Username: Chosen username for the user's account.
● Email: User's email address for account-related communication.
● Full_Name: User's full name as displayed on their profile.
● Bio: Brief description allowing users to express themselves.
● Registration_Date: Date when the user joined Twitter.
Tweet Entity:
● TweetID (Primary Key): Unique identifier for each tweet.
● UserID (Foreign Key referencing User Entity): User who created the tweet.
● Content: Text-based content of the tweet (limited to 280 characters).
● Creation_Date: Date when the tweet was created.
● Retweet_Count: Number of times the tweet has been retweeted.
Hashtag Entity:
● HashtagID (Primary Key): Unique identifier for each hashtag.
● Tag: Actual text of the hashtag.
TweetHashtag Entity:
● TweetHashtagID (Primary Key): Unique identifier for each association.
● TweetID (Foreign Key referencing Tweet Entity): Tweet associated with the
hashtag.
● HashtagID (Foreign Key referencing Hashtag Entity): Hashtag associated
with the tweet.
Follower Entity:
● FollowerID (Primary Key): Unique identifier for each follower relationship.
● FollowingUserID (Foreign Key referencing User Entity): User being
followed.
● FollowerUserID (Foreign Key referencing User Entity): User who is
following.
● Follow_Date: Date when the following relationship was initiated.

Relationships:
● Users post Tweets: Each user can post multiple tweets.
● Users follow other Users: Users can follow multiple users, and each user can be
followed by multiple users.
● Tweets have Hashtags: Tweets can have multiple hashtags, and each hashtag
can be associated with multiple tweets.

Rationale Behind the Design:

● Real-Time Interaction: The schema is designed to support real-time interactions,
allowing users to post tweets, engage with content, and build connections
seamlessly.
● Content Discovery: Hashtags and retweets are central to the design, facilitating
content discovery and amplification.
● User Engagement: Follower relationships and mentions promote user
engagement and open communication.
ER Diagram:
[Twitter ER Diagram - Insert Link Here]

Presentation of Findings:

Impact on Functionality:
The schema design facilitates real-time conversations, content discovery, and user