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Patient Prime: Project

Patient Prime is developing a mobile application that allows patients to securely store their medical information and share it quickly with healthcare providers by scanning a QR code, aiming to streamline the patient intake process and save medical staff time during emergencies. The application's target market includes middle-class and upper-middle class smartphone users in urban areas who value efficiency and technology integration in healthcare. Patient Prime plans to partner with hospitals and medical institutions to promote adoption of the application and enhance patient care.

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20 views17 pages

Patient Prime: Project

Patient Prime is developing a mobile application that allows patients to securely store their medical information and share it quickly with healthcare providers by scanning a QR code, aiming to streamline the patient intake process and save medical staff time during emergencies. The application's target market includes middle-class and upper-middle class smartphone users in urban areas who value efficiency and technology integration in healthcare. Patient Prime plans to partner with hospitals and medical institutions to promote adoption of the application and enhance patient care.

Uploaded by

harismoten12
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Patient Prime

PROJECT
PRESENTATION
Patient Prime
ABOUT BUSINESS
Patient Prime revolutionizes healthcare by
offering an innovative application that efficiently
manages and secures patient information.
Focused on enhancing the patient experience,
the app eliminates redundant form-filling at
healthcare facilities.

Through quick scans, comprehensive patient


details are instantly transferred to hospital
databases, ensuring immediate access for
medical professionals during emergencies.
Patient Prime prioritizes a user-friendly interface
and data security, empowering both healthcare
providers and patients.
Patient Prime

VISION AND
VISION MISSION
To be the leading global
provider of digital
solutions, transforming
emergency care through
secure and efficient data
MISSION
exchange.

To empower
healthcare providers
with innovative
technology that
streamlines patient
intake, during
emergencies.
SWOT ANALYSIS

Strengths Weakness Opportunities Threats

The application Convincing hospitals The application can be Similar


eliminates the need to adopt a new expanded to include applications or
for manual form technology may additional features, proprietary
filling, streamlining require extensive such as medical hospital systems
the patient intake marketing efforts history storage, may pose
process and saving and demonstrations insurance information competitive
valuable time for of the application's integration, and challenges.
medical staff. benefits. allergy alerts.
MARKET SEGMENTATION

Geographic Behavioral
We targets urban hubs with high We targets frequent hospital visitors,
hospital density and tech adoption, those with chronic conditions, and
expanding to underserved rural areas in users prioritizing quick access to
Punjab, Sindh, Khyber Pakhtunkhwa, medical information in emergencies.
Balochistan, and Gilgit-Baltistan.

Demographic Psychographic
We caters to all ages, with a focus on We targets tech-savvy users
adults (25-60) needing frequent medical prioritizing health, seeking quick
assistance. No gender-specific targeting, access to medical data, and valuing
prioritizing the middle to upper-middle time efficiency in emergencies.
class with access to smartphones and
healthcare facilities.
TARGET MARKETING
Our app caters to the middle-class,
upper-class, and upper-middle class,
addressing gender-neutral health
concerns with a focus on smartphone
users who prioritize comfort and
technology integration. Tailored for
efficiency, the software streamlines
healthcare procedures for those
valuing health and tech convenience.

Targeting hospitals, we aim to


enhance patient care and
optimize data management. Our
marketing strategy centers on
meeting the distinct needs of tech-
savvy individuals and progressive
healthcare institutions, contributing to
a more effective and user-friendly
healthcare ecosystem.
Patient Prime

MARKETING MIX
4 P's of Marketing
PRODUCT
User-Friendly Interface
Safe and Encrypted Storage
Quick Scan Functionality
Improving Data Accuracy
Enhancing Communication
PLACE
Regional Launch Strategy
Partnerships with Medical Institutions
Online Platforms
Cross-Platform Compatibility
PRICE
Subscription Pricing
1. Monthly Plan: PKR - 2,500/=
2. 6 - Month Plan : PKR - 14,500
3. Yearly Plan: PKR - 28,500/=

Diverse Payment Options


Transparent Pricing
PROMOTION
Social Media Advertising
Influencer Collaborations
Content Marketing
Hospital Collaborations
Insurance Provider Partnerships
MEDIA GALLERY
RETAILER ANALYSIS
Patient Prime strategically utilizes online
stores like Apple App Store and Google
Play for global reach. Partnerships with
medical institutions ensure broad
adoption. Online platforms are optimized
through App Store Optimization (ASO)
and user reviews. The app prioritizes
accessibility with cross-platform
compatibility and localization.

The freemium model emphasizes


value in both free and premium
versions. A feedback loop with in-app
mechanisms and analysis drives
continuous improvement. Patient
Prime's analysis underscores
commitment to accessibility, strategic
partnerships, and user-centric evolution.
COMPETITOR ANALYSIS
Launching our emergency patient
information app, we analyze competitors
in healthcare and emergency info
industries, focusing on features, user
experience, market dynamics, and
compliance. Key considerations include
market share, revenue tactics, and
scalability. We prioritize customer
feedback, explore alliances and
innovation strategies, and examine
pricing schemes.

The analysis ends with a SWOT analysis


for each major rival, guiding our strategy
for competitive success. Continuous
competitor monitoring is crucial for
adapting and excelling in the evolving
market.
BUDGETING & COSTING
Admin
10%

Monthly Budget Estimated: 2,000, 000/= PKR


Profit Margin has been set at 25%. Marketing
R&D
15% 35%
Monthly Selling Price has been set

2500/= PKR

Out of which our profit is 500 pkr.

2000 pkr is the cost per subscription.


The cost include all type of costs excluding Tax. Customer Support
15%

App
25%
Continuous Improvement
In-App Feedback Iterative Development Adaptation to
Mechanism Industry Trends

Implement a user-friendly feedback Embrace agile development for Stay updated on medical
system in the app, encouraging frequent, user-informed updates, technology trends, regularly assess
users to share their opinions, likes, communicated through in-app the competitive landscape, and
and dislikes. Regularly review this notifications. Stay responsive to adapt app features to align with
input to identify areas for user expectations with iterative evolving industry norms.
improvement, prioritizing updates development. Proactively adopting trends ensures
based on user demands. the app remains competitive and
relevant.
THANK YOU!!
Presentation By:

Haris Moten (20221-32237) Course: Marketing Management (Level 1)


Muhammad Mujtaba (20221-31907)
Muhammad Owais (20221-33275) Faculty: Syeda Fatima Ishtiaq
A. Ahad Rangparia (20221-32834)
Zaid Paracha (20222-31558)
Section: M-19369

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