We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
You are on page 1/ 17
‘12123, 7.04 aM Pop Culture and Power | The New Yorker
A CRITIC AT LARGE
THE NAYSAYERS
By Alex Ross
September 8, 2014
[if save this story
hitps:twawnewyorker;commagazine/2014/08/1Sinaysayers utm_campaign-falcon_mHCXSutm_source-facebookButm_medium=social&mbid... 1/17‘12123, 7.04 aM‘1121123, 7.04404 Pop Culture and Power |The New Yorker
n Jonathan Franzen’s 2001 novel, “The Corrections,” a disgraced academic
I named Chip Lambert, who has abandoned Marxist theory in favor of
screenwriting, goes to the Strand Bookstore, in downtown Manhattan, to sell
off his library of dialectical tomes. The works of Theodor W. Adorno, Jiirgen
Habermas, Fredric Jameson, and various others cost Chip nearly four thousand
dollars to acquire; their resale value is sixty-five. “He turned away from their
reproachful spines, remembering how each of them had called out in a
bookstore with a promise of a radical critique of late-capitalist society,” Franzen
writes. After several more book-selling expeditions, Chip enters a high-end
grocery store and walks out with an overpriced filet of wild Norwegian salmon.
Anyone who underwent a liberal-arts education in recent decades probably
encountered the thorny theorists associated with the Institute for Social
Research, better known as the Frankfurt School. Their minatory titles, filled
with dark talk of “Negative Dialectics” and “One-Dimensional Man,” were once
proudly displayed on college-dorm shelves, as markers of seriousness; now they
are probably consigned to taped-up boxes in garages, if they have not been
discarded altogether. Once in a while, the present-day Web designer or business
editor may open the books and see in the margins the excited queries of a
younger self, next to pronouncements on the order of “There is no document of
culture which is not at the same time a document of barbarism” (Walter
Benjamin) or “The whole is the false” (Adorno).
In the nineteen-nineties, the period in which “The Corrections” is set, such dire
sentiments were unfashionable. With the fall of the Soviet Union, free-market
capitalism had triumphed, and no one seemed badly hurt. In light of recent
events, however, it may be time to unpack those texts again. Economic and
environmental crisis, terrorism and counterterrorism, deepening inequality,
unchecked tech and media monopolies, a withering away of intellectual
institutions, an ostensibly liberating Internet culture in which we are constantly
checking to see if we are being watched: none of this would have surprised the
prophets of Frankfurt, who, upon reaching America, failed to experience the
sensation of entering Paradise. Watching newsreels of the Second World War,
hitps:twawnewyorker;commagazine/2014/08/1Sinaysayers utm_campaign-falcon_mHCXSutm_source-facebookButm_medium=social&mbid... 3/17‘12123, 7.04 aM Pop Culture and Power | The New Yorker
Adorno wrote, “Men are reduced to walk-on parts in a monster documentary
film which has no spectators, since the least of them has his bit to do on the
screen.” He would not revise his remarks now.
The philosophers, sociologists, and critics in the Frankfurt School orbit, who
are often gathered under the broader label of Critical Theory, are, indeed,
having a modest resurgence. They are cited in brainy magazines like +1, The
Jacobin, and the latest iteration of The Baffler. Evgeny Morozoy, in his critiques
of Internet boosterism, has quoted Adorno’s early mentor Siegfried Kracauer,
who registered the information and entertainment overload of the nineteen-
twenties. The novelist Benjamin Kunkel, in his recent essay collection “Utopia
or Bust,” extolls the criticism of Jameson, who has taught Marxist literary
theory at Duke University for decades. (Kunkel also mentions “The
Corrections,” noting that Chip gets his salmon at a shop winkingly named the
Nightmare of Consumption.) The critic Astra Taylor, in “The People’s
Platform: Taking Back Power and Culture in the Digital Age,” argues that
Adorno and Max Horkheimer, in their 1944 book “Dialectic of
Enlightenment,” gave carly warnings about corporations “drowning out
democracy in pursuit of profit.” And Walter Benjamin, whose dizzyingly varied
career skirted the edges of the Frankfurt collective, receives the grand treatment
in “Walter Benjamin: A Critical Life” (Harvard), by Howard Eiland and
Michael W. Jennings, who earlier edited Harvard’s four-volume edition of
Benjamin's writings.
The Frankfurt School, which arose in the early nineteen-twenties, never
presented a united front; it was, after all, a gaggle of intellectuals. One zone in
which they clashed was that of mass culture. Benjamin saw the popular arena as
a potential site of resistance, from which left-leaning artists like Charlie
Chaplin could transmit subversive signals. Adorno and Horkheimer, by
contrast, viewed pop culture as an instrument of economic and political control,
enforcing conformity behind a permissive screen. The “culture industry,” as they
called it, offered the “freedom to choose what is always the same.” A similar
split appeared in attitudes toward traditional forms of culture: classical music,
hitps:twawnewyorker;commagazine/2014/08/1Sinaysayers utm_campalgn-falcon_mHCXSutm_source-facebookButm_medium=socialgmbid.... 4/17‘1121120, 7.04 aM op Culture and Power |The New Yorkar
painting, literature. Adorno tended to be protective of them, even as he exposed
their ideological underpinnings. Benjamin, in his resonant sentence linking
culture and barbarism, saw the treasures of bourgeois Europe as spoils in a
victory procession, each work blemished by the suffering of nameless millions.
The debate reached its height in the wake of Benjamin's 1936 essay “The Work
of Art in the Age of Its Technological Reproducibility,” a masterpiece of
contingent optimism that praises mass culture only insofar as mass culture
advances radical politics. Many readers will sympathize with Benjamin, who
managed to uphold a formidable critical tradition while opening himself to the
modern world and writing in a sensuous voice. He furnishes a template for the
pop-sawvy intellectual, the preferred model in what remains of literary life. Yet
Adorno, his dark-minded, infuriating brother, will not go away: his cross-
examination of the “Work of Art” essay, his pinpointing of its moments of
naiveté, strikes home. Between them, Adorno and Benjamin were pioneers in
thinking critically about pop culture—in taking that culture seriously as an
object of scrutiny, whether in tones of delight, dismay, or passionate
ambivalence.
he worst that one Frankfurt School theorist could say of another was that
his work was insufficiently dialectical. In 1938, Adorno said it of
Benjamin, who fell into a months-long depression. The word “dialectic,” as
elaborated in the philosophy of Hegel, causes endless problems for people who
are not German, and even for some who are. In a way, it is both a philosophical
concept and a literary style. Derived from the ancient Greek term for the art of
debate, it indicates an argument that maneuvers between contradictory points.
It “mediates,” to use a favorite Frankfurt School word. And it gravitates toward
doubt, demonstrating the “power of negative thinking,” as Herbert Marcuse
once put it. Such twists and turns come naturally in the German language,
whose sentences are themselves plotted in swerves, releasing their full meaning
only with the final clinching action of the verb.
hitps:lwwwnewyorker;comimagazine/2014/08/1SInaysayers7utm_campaign-falcon_mHCXButm_source=facebook&utm_medium=socil6&mbid
sn7‘1121123, 7.04404 Pop Culture and Power |The New Yorker
Marx adapted Hegel's dialectic to the economic sphere, seeing it as an engine of
progress. By the early twenties, a Marxist-Leninist state had ostensibly emerged
in Russia, but the early members of the Frankfurt School—notably, Adorno,
Horkheimer, Marcuse, Friedrich Pollock, Erich Fromm, Franz Neumann, and
Leo Lowenthal—were far from starry-eyed about it. Although Marx was
central to their thought, they were nearly as skeptical of Communist ideology
as they were of the bourgeois mind-set that Communism was intended to
supplant. “At the very heart of Critical Theory was an aversion to closed
philosophical systems,” Martin Jay writes, in his history “The Dialectical
Imagination” (1973).
Nazism sundered the lives of the critical theorists, almost all of whom were
Jewish. Benjamin committed suicide on the Franco-Spanish border, in 1940;
the others escaped to America. Much of their work in exile focussed on
totalitarianism, although they assessed the phenomenon from a certain remove.
For them, the genocidal state was not merely a German problem, something
that resulted from listening to too much Wagner; it was a Western problem,
rooted in the Enlightenment urge to dominate nature. Raymond Geuss, in the
preface to a new edition of the Frankfurt School’s U.S.-government-sponsored
wartime intelligence reports, notes that Nazi Germany, with its barrage of
propaganda and of regulated entertainment, was scen as an “archetypally
modern society.” Anti-Semitism was, from this perspective, not merely a
manifestation of hatred but a means to an end—a “spearhead” of societal
control. Therefore, the defeat of Mussolini and Hitler, in 1945, fell short of a
final defeat of Fascism: the totalitarian mind lurked everywhere, and America
was hardly free of its influence.
Chronically disapproving as these thinkers were, they were not disengaged from
the culture of their day. In order to dissect it, they bent over it. One great
contribution that they made to the art of criticism was the idea that any object,
no matter how seemingly trivial, was worth a searching glance. In the second
volume of the Harvard Benjamin edition, covering the turbulent final years of
the Weimar Republic, Benjamin variously analyzes Mickey Mouse (“In these
films, mankind makes preparations to survive civilization”), children’s books and
hitps:wawnewyorkercommagazine/2014/08/1Sinaysayers utm_campaign-falcon_mHCXSutm_source=facebookButm_medium=social&mbid.... 6/17‘1121123, 7.04404 Pop Culture and Power |The New Yorker
toys, a food fair, Charlie Chaplin, hashish, and pornography (‘Just as Niagara
Falls feeds power stations, in the same way the downward torrent of language
into smut and vulgarity should be used as a mighty source of energy to drive
the dynamo of the creative act”). You often feel a tension between the intensity
of the scrutiny and the modesty of the subject, as if an electron microscope were
being used to read the fine print on a contract. Adorno, during his American
exile, took it upon himself to analyze astrology columns in the Los Angeles
Times. Upon reading the advice “Accept all invitations,” he hyperventilates:
“The consummation of this trend is the obligatory participation in official
‘leisure-time activities’ in totalitarian countries.”
Benjamin took a different tack. In his maturity, he struggled to reconcile
materialist and theological concerns: on the one hand, the Marxist tradition of
social critique; on the other, the messianic tradition that preoccupied the Jewish
historian Gershom Scholem, a close friend from student days. (The struggle
yielded Benjamin’s most famous image, in the 1940 “Theses on the Philosophy
of History”: the “angel of history” who is blown backward into the future by the
storm of progress.) The messianic urge set off sparks of mystical hope that were
fundamentally foreign to Adorno. Tellingly, when Benjamin addressed the
subject of astrology, he was more sympathetic than censorious, seeing it as
evidence of a largely extinct identification with nature: “Modern man can be
touched by a pale shadow of this on southern moonlit nights in which he feels,
alive within himself, mimetic forces that he had thought long since dead.”
T° read the biographies of Benjamin and Adorno side by side—Eiland and
Jennings’s new book, seven hundred and sixty-eight pages long, takes a
place on the shelf next to Stefan Miiller-Doohm’s hardly less massive 2003 life
of Adorno—is to see the fraying of the grand old European bourgeoisie.
Benjamin was born in Berlin in 1892; his father, Emil Benjamin, was an
increasingly successful entrepreneur, his mother something of a grande dame.
“Berlin Childhood Around 1900,” the most lyrical of Benjamin's works,
conjures the sumptuousness of his family home, although his all-seeing eye
pierces its burnished surface: “As I gazed at the long, long rows of coffee spoons
hitps:twaw.newyorker;commagazine/2014/08/1Sinaysayers utm_campaign-falcon_mHCXSutm_source=facebookButm_medium=social&mbid.... 7/17‘12123, 7.04 aM Pop Culture and Power | The New Yorker
and knife rests, fruit knives and oyster forks, my pleasure in this abundance was
tinged with anxiety, lest the guests we had invited would turn out to be
identical to one another, like our cutlery.”
Adorno was born in Frankfurt in 1903
father, Oscar Wiesengrund, ran a wine-merchant business, and his mother,
in conditions of comparable ease. His
Maria Calvelli-Adorno, had sung opera. From earliest childhood, Adorno, as he
chose to call himself on leaving Germany, swam in music, forming ambitions to
become a composer: “Early on, I learned to disguise myself in words,” Benjamin
wrote. Adorno hid in sounds.
Benjamin had the more complicated personality. Staggeringly intelligent, he
was so consumed by the life of the mind that he routinely lost track of reality.
Even Scholem found him “fanatically closed off.” At the same time, Benjamin
indulged in bohemian tendencies: gambling, prostitutes, drinking, drugs. After
failing to win an academic position, he took on journalistic assignments,
coming to prefer “inconspicuous forms” over the “pretentious, universal gesture
of the book.” His family life was disorderly. Those who picture him as an
innocent martyr, poring over Baudelaire as history closes in on him, may be
disheartened to read of his callous treatment of his wife, Dora Sophie, from
whom he begged moncy while conducting a string of “smutty affairs,” as Dora
put it. “All he is at this point is brains and sex,” she wrote.
Adorno, a cannier and less conflicted character, established himself in academia,
writing dissertations on Husserl and Kierkegaard. He also studied composition
with Alban Berg, one of the supreme musical figures of the twentieth century.
Adorno was industrious, imperious, brusquely brilliant—the picture of the child
prodigy who never fully grows up. But there was a bohemian strain in him, too.
Kracauer, who began guiding Adorno when the latter was still of high-school
age, wrote an autobiographical novel called “Georg” in which Adorno appears
as a “little prince” named Fred, or Freddie. (Adorno was nicknamed Teddie.)
Georg and Freddie go to all-night fancy-dress balls and one night end up in
bed together, hovering on the edge of erotic contact.
hitps:twawnewyorkercommagazine/2014/08/1Sinaysayers utm_campaign-falcon_mHCXSutm_source-facsbookButm_medium=social&mbid... 8/17‘1121123, 7.04404 Pop Culture and Power |The New Yorker
Benjamin and Adorno met in Frankfurt in the early twenties, when Adorno
was still a university student. At first, Adorno acted like a Benjamin disciple,
virtuosically interrogating culture high and low. Later, he behaved more as
master than as follower, subjecting Benjamin's work to sometimes scathing
criticism. In the new biography, Adorno comes across as a petty enforcer, trying
to make Benjamin conform to Frankfurt School norms. Yet Eiland and
Jennings may misunderstand the give-and-take of the relationship. In one
letter, Adorno urges Benjamin to step paying halfhearted tribute to Marxist
concepts and instead to pursue a more idiosyncratic vision. Benjamin, for his
part, was no hapless victim. When Adorno sent along a scenario for an ill-
conceived music-theatre piece based on Mark Twain, Benjamin's unconcealed
disdain—‘I believe I can imagine what you were attempting here”—probably
caused Adorno to abandon the project. The two served each other best by
challenging
sumptions at every turn; it was a mutual admonition society.
With the advent of the Nazis, Benjamin left Germany at once, taking up
residence primarily in France. Adorno, whose post-doctoral thesis was
published the day Hitler took power, hesitated to break from Germany,
occasionally making slight gestures of accommodation with the regime. When.
his part-Jewish ancestry made his position impossible, he settled for a time in
Oxford. In 1935, Horkheimer took the Institute for Social Research to New
York; in 1938, Adorno reluctantly joined him. He and his wife, Gretel, urged
Benjamin to follow them, casting New York in a seductive light. In one letter,
Adorno announces that Seventh Avenue in the Village “reminds us of
boulevard Montparnasse.” Gretel adds, “There is no need to search for the
surreal here, for one stumbles over it at every step.” Presciently, though, she
anticipates that Benjamin will be unable to leave Paris: “I fear you are so fond
of your arcades that you cannot part with their splendid architecture.”
She was referring to the “Arcades Project,” Benjamin's would-be magnum opus
—a kaleidoscopic study centered on the glass-covered shopping arcades of
nineteenth-century Paris, intermingling literary analysis and cultural history
with semi-Marxist sociology. At the heart of the scheme was Baudelaire, the
prototype of the compromised modern artist, who casts off the mask of genius
hitps:wawnewyorker;commagazine/2014/08/1Sinaysayers utm_campaign-falcon_mHCXSutm_source=facebookButm_medium=social&mbid....9i17‘1121120, 7.04 aM Pop Culture and Power |The New Yorker
and surrenders to the life of the street. Baudelaire is depicted as a ragpicker,
cobbling poetry from discarded fragments. At the same time, he stands apart
from the crowd, enacting a ceremony of “mourning for what was and lack of
hope for what is to come.” Baudelaire’s fascinated indecision in the face of
nascent popular culture mirrors Benjamin’s own. The fact that the “Arcades
Project” never came to fruition—a magnificent chaos of materials was
published in English in 1999—suggests that, for this most hypersensitive of
thinkers, the ambivalence was paralyzing.
When Benjamin committed suicide, apparently in the mistaken belief that he
could not leave Nazi-occupied France, he carried with him an American entry
visa, which the Institute for Social Research had obtained for him. It is hard to
picture what might have happened if he had made it to New York—or, for that
matter, to Jerusalem, where Scholem tried to get him to settle. The story might
still have ended sadly: Eiland and Jennings emphasize that Benjamin had been
tempted by suicide long before the cataclysm of 1940. Adorno, for his part,
eked out a living at various institutes and think tanks in America, and when he
returned to Frankfurt, in 1949, he became a monument of German intellectual
life. He died in 1969, of a heart attack, after a hike in the shadow of the
Matterhorn.
ast year, the German publisher Suhrkamp, as part of its ongoing critical
L edition of Benjamin's works, released a volume devoted entirely to “The
Work of Art in the Age of Its Technological Reproducibility.” It contains five
distinct versions of the essay and related manuscripts, dating from the years
1935 to 1940, and four hundred pages of commentary. Benjamin might have
scorned the scholarly fuss, but he knew the value of what he had achieved. The
essay’s governing question, about what it means to create or consume art when
any work can be mechanically reproduced, has grown ever more pressing in the
digital age, when Bach’s complete cantatas or the Oxford English Dictionary
can be downloaded in moments. In Benjamin's lifetime, intellectuals busied
themselves debating whether the new forms—photography, film, radio, popular
music—constituted art. Benjamin pushed past such panel-discussion topics to
hitps:twawnewyorker;commagazine/2014/08/1Sinaysayers utm_campaign-falcon_mHCXSutm_source=facebookSutm_medium=social&mbl... 10/17‘12123, 7.04 aM Pop Culture and Power | The New Yorker
the more fundamental issue of how technology changed all forms, ancient and
contemporary.
First, Benjamin introduces the concept of the “aura,” which he defines as the
“here and now of the artwork—its unique existence in a particular place.” To
know Leonardo or Rembrandt, one must be in a room with their paintings.
Chartres exists only at Chartres. The journey toward art resembles a pilgrimage.
The treasures of the canon have always been embedded in ritual, whether it is
medieval dogma or the “art for art’s sake” theology of the nineteenth century. In
the age of reproduction, however, aura decays. When copies compete with
originals, and when new works are produced with technology in mind, the old
values of “creativity and genius, eternal value and mystery” fall away. Far from
lamenting this development, Benjamin hails it: “For the first time in world
history, technological reproducibility emancipates the work of art from its
parasitic subservience to ritual.”
Free of that velvet prison, art can assume a political role. Benjamin's dream of a
radicalized mass culture emerged, in part, from his conversations with Bertolt
Brecht, who believed that popular media could be marshalled to revolutionary
ends, as in his and Kurt Weill’s “The Threepenny Opera.” Benjamin called the
process “reception in distraction,” meaning that the masses can internalize, say,
Chapli
rules of society. These spectators approach watching a film not as supplicants
images of a mechanized dehumanization and begin to question the
before an altar; rather, they take pleasure in the images and appraise them
critically. They do not passively contemplate; they are alert eyewitnesses.
Indeed, in the documentary films of Dziga Vertov, the masses themselves
become actors, and the divide between author and public disintegrates.
Benjamin's essay is furiously perceptive, although he never quite specifies how a
filmmaker can sustain an explicitly radical agenda within the commercial
mainstream. Chaplin's decision to flee to Europe in the fifties illustrates the
difficulty.
hitps:wawnewyorker;commagazine/2014/08/1Sinaysayers utm_campaign-falcon_mHCXSutm_source=facebookButm_medium=social&mbl... 11/17‘1121123, 7.04404 Pop Culture and Power |The New Yorker
When Adorno read “The Work of Art,” he readily accepted the concept of the
aura and its decay. Unsentimental about his own highbrow milieu, he had
already done his bit to puncture the affectations of bourgeois aesthetics, and in
particular the fantasy that classical music floats above society, in an apolitical
haze. In the 1932 essay “On the Social Situation of Music,” Adorno wrote,
“The same type of conductor who undertakes an insatiably engrossed
celebration of the Adagio of Bruckner’s Eighth lives a life closely akin to that of
the head of a capitalist combine, uniting in his hand as many organizations,
institutes, and orchestras as possible.” Later in the decade, in the study “In
Search of Wagner,” Adorno depicted the composer of the “Ring” as a master
illusionist and a harbinger of Fascism.
Benjamin's pivot toward popular culture was, however, another matter. In a
1936 letter, Adorno complained that his friend had too cavalierly consigned
bourgeois art to the “counter-revolutionary” category, failing to see that
independent spirits—the likes of, say, Berg, Pablo Picasso, and Thomas Mann
—could still carve out a space of expressive freedom. (Adorno believed that
Benjamin was too much under the spell of Brecht, who appeared ready to cast
highbrow forms on the rubbish heap.) Benjamin, Adorno said in his letter, had
“startled art out of every one of its tabooed hiding places,” but he was in danger
of falling under new illusions, romanticizing film and other pop forms. Adorno
wrote, “If anything can be said to possess an auratic character now, it is precisely
the film which does so, and to an extreme and highly suspect degree.” The
cinema was the new Chartres, a venue of communal rapture.
This is an insight as profound as any found in Benjamin's essay. Pop culture was
acquiring its own cultic aspect, one neatly configured for technological
dissemination. Why, after all, would the need for ritual subside when the
economic system remained the same? (Benjamin once wrote, “Capitalism is a
purely cultic religion, perhaps the most extreme that ever existed.”) Celebrities
were rising to the status of secular gods: publicity stills froze their faces in the
manner of religious icons. Pop musicians elicited Dionysian screams as they
danced across the altar of the stage. And their aura became, in a sense, even
hitps:twawnewyorker;commagazine/2014/08/1Sinaysayers utm_campaign-falcon_mHCXSutm_source-facsbookButm_medium=social&mbl... 12/17‘12123, 7.04 aM Pop Culture and Power | The New Yorker
more magical: instead of drawing pilgrims from afar, the pop masterpiece is
broadcast outward, to a captive world congregation. It radiates and saturates.
When Adorno issued his own analyses of pop culture, though, he went off the
beam. He was too irritated by the new Olympus of celebrities—and, even more,
by the enthusiasm they inspired in younger intellectuals—to give a measured
view. In the wake of “The Work of Art,” Adorno published two essays, “On
Ja:
that ignored the particulars of pop sounds and instead resorted to crude
,” and “On the Fetish Character of Music and the Regression of Listening,”
generalizations. Notoriously, Adorno compares jitterbugging to “St. Vitus’
dance or the reflexes of mutilated animals.” He shows no sympathy for the
African-American experience, which was finding a new platform through jazz
and popular song.’The writing is polemical, and not remotely dialectical.
In the 1936 letter to Benjamin, Adorno offers a subtler argument—more of a
plea for parity. Commercial logic is triumphant, he says, ensnaring culture high
and low: “Both bear the stigmata of capitalism, both contain elements of
change. . . . Both are torn halves of an integral freedom to which, however, they
do not add up. It would be romantic to sacrifice one for the other.” In particular,
it would be a mistake to romanticize the new mass forms, as Benjamin seems to
do in his mesmerizing essay. Adorno makes the opposite mistake of
romanticizing bourgeois tradition by denying humanity to the alternative. The
two thinkers are themselves torn halves of a missing picture. One collateral
misfortune of Benjamin's early death is that it ended one of the richest
intellectual conversations of the twentieth century.
J f Adorno were to look upon the cultural landscape of the twenty-first
century, he might take grim satisfaction in seeing his fondest fears realized.
The pop hegemony is all but complete, its superstars dominating the media and
wielding the economic might of tycoons. They live full time in the unreal realm
of the mega-rich, yet they hide behind a folksy facade, wolfing down pizza at
the Oscars and cheering sports teams from V.I.P. boxes. Meanwhile, traditional
bourgeois genres are kicked to the margins, their demographics undesirable,
hitps:wawnewyorker;commagazine/2014/08/1Sinaysayers utm_campaign-falcon_mHCXSutm_source=facebookButm_medium=social&mbl... 13/17‘1121123, 7.04404 Pop Culture and Power |The New Yorker
their life styles uncool, their formal intricacies ill suited to the transmission
networks of the digital age. Opera, dance, poetry, and the literary novel are still
called “élitist,” despite the fact that the world’s real power has little use for
them. The old hierarchy of high and low has become a sham: pop is the ruling
party.
The Internet threatens final confirmation of Adorno and Horkheimer’s dictum
that the culture industry allows the “freedom to choose what is always the
same.” Champions of online life promised a utopia of infinite availability: a
“Jong tail” of perpetually in-stock products would revive interest in non-
mainstream culture. One need not have read Astra Taylor and other critics to
sense that this utopia has been slow in arriving. Culture appears more
monolithic than ever, with a few gigantic corporations—Google, Apple,
Facebook, Amazon—presiding over unprecedented monopolies. Internet
discourse has become tighter, more coercive. Search engines guide you away
from peculiar words. (“Did you mean . . . ?”) Headlines have an authoritarian
bark (“This Map of Planes in the Air Right Now Will Blow Your Mind”).
“Most Read” lists at the top of Web sites imply that you should read the same
stories everyone else is reading. Technology conspires with populism to create
an ideologically vacant dictatorship of likes.
This, at least, is the drastic view. Benjamin's heirs have suggested how me:
ges
of dissent can emanate from the heart of the culture industry, particularly in
giving voice to oppressed or marginalized groups. Any narrative of cultural
regression must confront evidence of social advance: the position of Jews,
women, gay men, and people of color is a great deal more secure in today’s neo-
liberal democracies than it was in the old bourgeois Europe. (The Frankfurt
School's indifference to race and gender is a conspicuous flaw.) The late
Jamaican-born British scholar Stuart Hall, a pioneer of cultural studies,
presented a double-sided picture of youth pop, defining it, in an essay co-
written with Paddy Whannel, as a “contradictory mixture of the authentic and
the manufactured.” In the same vein, the NPR pop critic Ann Powers wrote last
month about listening to Nico & Vinz’s slickly soulful hit “Am I Wrong” in the
hitps:twawnewyorker;commagazine/2014/08/1Sinaysayers utm_campaign-falcon_mHCXSutm_source=facebookButm_medium=social&mbl... 14/17‘1121123, 7.04404 Pop Culture and Power |The New Yorker
wake of the unrest in Ferguson, Missouri, and catching the song's undercurrents
of unease. “Pop is all about commodification: the soft center of what adapts,”
Powers writes. “But sometimes, when history collides with it, a simple song
gains dimension.”
One way or another, the Frankfurt School mode of criticism—its skeptical
ardor, its relentless scouring of mundane surfaces—has spread far. When online
recappers expend thousands of words debating the depiction of rape on “Game
of Thrones,” or when writers publish histories of sneakers or of the office
cubicle, they show intense awareness of mass culture’s ability to shape society.
And in some cases the analysis takes a recognizably dialectical turn, as in Hua
Hsu's 2011 essay, for Grantland, on Kanye West and Jay-Z’s album “Watch the
Throne.” A dispassionate hip-hop fan, Hua Hsu ponders the spectacle of two
leading rappers making an “album against austerity,” in which they mark their
ascension to a world of “MoMA and Rothko, Larry Gagosian, and luxury
hotels across three continents,” and at the same time forfeit a hip-hop tradition
of fantasy and protest. Citing the Kanye track “Power”—"Grab a camera, shoot
aviral / Take the power in your own hands’—Hsu writes, “This version of
power is entrancing—it explains an entire generation. But it also confuses
ubiquity for importance, the familiarity of a celebrity's face for true authority.”
There is no telling how Adorno and Benjamin might have negotiated such
contemporary labyrinths. Perhaps, on a peaceful day, they would have accepted
the compromise devised by Fredric Jameson, who has written that the “cultural
evolution of late capitalism” can be understood “dialectically, as catastrophe and
progress all together.”
These implacable voices should stay active in our minds. Their dialectic of
doubt prods us to pursue connections between what troubles us and what
distracts us, to see the riven world behind the seamless screen. “There is no
document of civilization which is not at the same time a document of
barbarism”: Benjamin's great formula, as forceful as a Klieg light, should be
fixed as steadily on pop culture, the ritual apparatus of American capitalism, as
it has been on the art works of the European bourgeoisie. Adorno asked for
only so much. Above all, these figures present a model for thinking differently,
hitps:wawnewyorker;commagazine/2014/08/1Sinaysayers utm_campaign-falcon_mHCXSutm_source-facebookSutm_medium=social&mbl... 15/17‘1121120, 7.04 aM Pop Culture and Power |The New Yorker
and not in the glib sense touted by Steve Jobs. As the homogenization of
culture proceeds apace, as the technology of surveillance hovers at the borders
of our brains, such spaces are becoming rarer and more confined. I am haunted
by a sentence from Virginia Woolf’s “The Waves”: “One cannot live outside the
machine for more perhaps than half an hour.” #
Published in the print edition of the September 15, 2014, issue.
m1
as
Alex Ross has been the magazine’ music critic since 1996. His latest book is “Wagnerism:
Art and Politics in the Shadow of Music.”
WEEKLY
Enjoy our flagship newsletter as a digest delivered once a week.
E-mail address
E-mail address
his site is
of Servics
READ MORE
BOOKS
The Philosopher Stoned
hitps:wawnewyorker;commagazine/2014/08/1Sinaysayers utm_campaign-falcon_mHCXSutm_source-facebookButm_medium=social&mbl... 16/17‘12123, 7.08 aM Pop Culture and Power |The New Yorker
By Adam Kirsch
A CRITIC AT LARGE
Browbeaten
By Louis Menand
DAILY SHOUTS
Scorpions and Frogs All the Way Down
The Scorpion: I'm gonna sting you. You know that, right? The Frog: So it goes.
You coming?
By Dennard Dayle
PHOTO BOOTH
How the Camera Re-Taught an Artist to See
Jay DeFeo's career was dominated by a single massive painting. Then
photography showed her a way forward.
By Vince Aletti
®@ Cookies Settings
Iitps:twawnewyorkercomimagazine/2014/08/1S/naysayers utm_campaign-falcon_mHCXSutm_source-facebookSutm_medium=socal6mbi
smi7
(1977)法兰克福学派的起源及其意义:马克思主义的视角(International Library of Sociology) Phil Slater - Origin and Significance of the Frankfurt School_ a Marxist Perspective-Routledge & K. Paul (1977)