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Layout Design

The document discusses Unilever's operations management strategies, including layout design and the efficient flow of information and resources. It describes how Unilever uses computing technologies and networks to allow operations managers easy access to pertinent data through mobile and online consoles to make business process adjustments. It also discusses Unilever's organizational structure, which divides the company into business groups that are each responsible for their own strategy, growth, and profit delivery globally. This functional/divisional structure supports innovation by allowing each business group to operate autonomously.

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Dawn Juliana Aran
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14 views

Layout Design

The document discusses Unilever's operations management strategies, including layout design and the efficient flow of information and resources. It describes how Unilever uses computing technologies and networks to allow operations managers easy access to pertinent data through mobile and online consoles to make business process adjustments. It also discusses Unilever's organizational structure, which divides the company into business groups that are each responsible for their own strategy, growth, and profit delivery globally. This functional/divisional structure supports innovation by allowing each business group to operate autonomously.

Uploaded by

Dawn Juliana Aran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Layout Design and Strategy.

The efficient movement of information and resources is


the operations management objective in this strategic decision area. The efficient flow of
information is achieved through computing technologies and networks in Unilever’s
facilities. For example, operations managers easily access pertinent data through
mobile and online consoles. Such data is applied in deciding on business process
adjustments to satisfy productivity goals in Unilever’s facilities. Also, the company’s
operational requirements are the direct basis for layout designs. For instance, Unilever
maintains productive inventory operations through aisle layouts that minimize the travel
distance of consumer goods across distribution facilities. Moreover, this area of
operations management accounts for layout requirements based on the divisions of
Unilever’s organizational structure.

Throughout the space, the Unilever brands create a constant theme. The idea of
creating a sense of belonging and employee pride in Unilever was designed at many
levels, strong visual branding on the core elements, displaying Unilever visions and
values. Mixed product branding was cleverly employed in the individual meeting room
designs, with each meeting room representing and named after selected Unilever
brands. And finally, Quiet Areas and Vitality Zones were even designed with a concept
of atmospheric branding through the use of brand or product attributes creating moods
that evoke feelings of certain brand attributes.
Each Unilever Business Group is fully responsible and accountable for its own strategy,
growth, and profit delivery globally.
This type of structure is known as a ‘functional’ or ‘divisional’ structure whereby an
organization is divided up according to focus areas. In Unilever’s case, the focus is on
the Business Groups which cover key brand and product areas. Where a function or
division doesn’t fall into one of the Business Groups, it is designated as a corporate
team and falls under the responsibility of a C-level executive.
One of the primary advantages of a functional/divisional structure is its support for
innovation and product development. As we highlighted, each Business Group at
Unilever operates almost autonomously and is responsible for its own growth. This
means that employees who fall within each Business Group are more determined to
take ownership of their roles because they can more easily see the impact that their
work has on the wider organization

As a leading fast-moving consumer goods


company in the Philippines, Unilever continues to
expand its reach in retail for its products in
personal care, foods, home care, and
refreshments

Spanning 13.7 hectares, the distribution


center is located at the heart of Luzon’s
manufacturing and industrial hub in
Cabuyao, Laguna which will house
130,000 pallets and 97 loading docks.

“Building a mega distribution center is a key strategy to achieve Unilever


Philippines’ growth trajectory for the next three years. As a purpose-driven
company, it allows us to streamline our operations, accelerate delivery of
goods, create economies of scale, and generate jobs in the local market.
Reference
• https://archello.com/es/project/unilever-schaffhausen-unilever-agile-working-hub
• https://panmore.com/unilever-operations-management-10-decisions-productivity
•https://www.google.com/amp/s/www.philstar.com/business/2017/04/24/1688392/
unilever-starts-construction-largest-distribution-center-philippines/amp/

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