Theoretical Framework
Theoretical Framework
In today's digital age, high school students are also considered as consumers
when it comes to social media platforms; it plays a role in shaping their self-perception
and body image. The influence of the portrayal of unrealistic beauty standards on
platforms can significantly affect how students perceive themselves. The theory that
why young peers encounter an engagement with social media and how it affects their
body image satisfaction. When high school students engage in social media, they are
vulnerable to exposure to image comparison and the desire to fit into online norms since
self-esteem. The gratification theory offers insights into comprehending why high school
students engage in social media in ways that affect their body image. As mentioned in
this theory, individuals choose media and content that satisfy their desires. it becomes
The Group Socialization Theory by Harris (1995) asserts that children tend to
identify more with their social group or more particularly, their peers, than their parents
or most adults. This association with peers tends to influence the development in their
way of thinking and their character as a person. This theory also suggested that peer
pressure among youth can be very strong to the extent in which even with different
parents, children would become the same adults as long as their social groups were to
remain the same. This is usually to adapt and navigate their environment, but peer
influence or pressure can be very extreme towards a developing child. This theory
states how much influence peers can have towards the youth and their development
Body image satisfaction is viewed through the lens of the Tripartite Model of
Influence Theory of Burke et al. (1999) which states that appearance-related pressures
others. This theory is the most tested sociocultural model relating to body image and
eating disturbance. It states how body image satisfaction can have a lot of factors that
affect it including through peers and different media engagement. These factors can
either yield positive or negative effects towards our body image self-perception
depending on what type of peers, media, or other social or subgroups we interact with.
This study on George Gerbner's Cultivation Theory (1960) found that ongoing
exposure to prevalent topics in mass media can cause individuals to overestimate their
likelihood and impact. This is known as the "cultivation effect". Social networks like
Instagram have been studied in the context of cultivating body image attitudes and
affects people's perception and attitudes of the real world. In the context of social
media, young people are exposed to images and content portraying unrealistic,
unattainable and unhealthy physical ideals. These media images can impact their body
image, and the lack of healthy and diverse representation can affect their self-esteem
The relationship between peer pressure and body image satisfaction builds upon
Leon Festinger's Social Comparison Theory (1954), which posits that individuals,
particularly youth, engage in self-evaluation by comparing their attributes to those of
their peers. Social comparison entails the examination of one's own attributes and
qualities in light of those possessed by others. His theory suggests that nature and
focusing on this theory, the researchers aim to specifically explore how peer pressure,
among adolescents. This allows us to delve into the nuanced connections between peer
Research Objectives
relationship of social media usage and peer pressure to body image satisfaction among
● To assess the frequency and duration of social media usage among high school
students.
● To examine the relationship between social media usage and body image