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Body Language Analysis

The document is an extract from a 1981 self-help book about body language. The purpose is to teach people how to interpret gestures and body positions in order to be better negotiators, especially in sales situations. The author writes in an authoritative tone, presenting opinions as facts without evidence. While claiming to teach valuable insights, the text uses complex jargon and stereotypical images that potentially exclude some readers from fully understanding or benefiting from the guidance.
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
43 views

Body Language Analysis

The document is an extract from a 1981 self-help book about body language. The purpose is to teach people how to interpret gestures and body positions in order to be better negotiators, especially in sales situations. The author writes in an authoritative tone, presenting opinions as facts without evidence. While claiming to teach valuable insights, the text uses complex jargon and stereotypical images that potentially exclude some readers from fully understanding or benefiting from the guidance.
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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TIME AND SPACE | READERS, WRITERS, TEXTS | TOK INTERLUDE | INTERTEXTUALITY | POETRY | DRAMA | PROSE | 20/20 | HOME

IB Language and Literature 2.0 Search... !


G RO U P 1 E N G L I S H H I G H E R A N D S TA N DA R D L E V E L

PA P E R 1 A N A LY S I S

Self Help Guide


( L E AV E A C O M M E N T )

Unseen Text: Aggressiveness and Readiness Gestures

Text Type: Self-Help Guide

Guiding Question: How does the author of the text reveal his purpose and the values that are important
to him?

T
he ability to be a critical and independent thinker is highly prized by the IBDP. Attributes such
as ‘inquirer,’ ‘thinker’ and ‘risk-taker’ are boiled in to the IB Learner Profile, providing clues as
to how to approach your day-to-day learning. The following response demonstrates how
taking a critical position on a text can result in strong analysis and evaluation. It may feel like a
‘risk’ but, by carefully supporting all your points with well-chosen evidence, you’ll find that taking a critical
position can pay off. It’s important to note, however, that this is just one way of responding to the given
text and may not work every time; alternative approaches can be equally valid.

SeatedReadiness

Oneofthemostvaluablegesturesthatanegotiator
canlearntorecognizeisseatedreadiness.Inthe
sellingsituation,forexample,ifthepotentialbuyer
weretotakethisgestureattheendofthesales
presentationandtheinterviewhadprogressed
successfullyuptothatpoint,thesalesperson
couldaskfortheorderandexpecttogetit.Video
replaysofinsurancesalespeopleinterviewing
potentialbuyersrevealedthat,whenevertheseated
readinessgesturefollowedthechin-strokinggesture
(decision-making),theclientboughtthepolicy.
Incontrasttothis,if,duringthecloseofthesale,the
clienttookthearms-crossedpositionimmediately
followingthechin-strokinggesture,thesalewas
usuallyunsuccessful.Unfortunately,mostsales
coursesteachsalespeoplealwaystoaskforthe
orderwithlittleregardfortheclient'sbodyposition
andgestures.Learningtorecognizesuchgestures
andreadinessnotonlyhelpsmakemoresales
buthelpstokeepmanymorepeopleintheselling
profession.Theseatedreadinessgestureisalso
takenbytheangrypersonwhoisreadyforsomething
else -tothrowyouout.Theprecedinggesture
clustersgivethecorrectassessmentoftheperson's
intentions. Figure100Readytoproceed

Fromtheself-helpbookBodyLanguage:Howtoreadothers'thoughtsbytheirgestures,
AllanPease(1981)

gesturecluster:groupofmovementsandactionshavingacommonsignification

Sample Response:
The given text is an extract from a self-help guide called Body Language: How to read others’ thoughts by
their gestures, written by Alan Pease and published in 1981. The purpose of a self-help book is often to
give people advice on how to overcome problems in life; this book explains the meaning of various poses
and examples of body language, in order to help people in sales become better negotiators. While not
directly addressed to salesmen, because a major application of the writer’s methods is in sales situations, it
is likely that the text would appeal more to people in sales. Furthermore, due to the stereotypical
representation of men and women in the text, it is more likely the book was originally aimed at men.

The advisory element of the text is not strongly foregrounded. In fact, the first phrases which directly
address the reader in order to give advice are in the fifth paragraph: ‘it is also important to
consider…’ and ‘several other gestures can further support your conclusion’ both give the impression of
the writer speaking to a reader directly. His tone is authoritative, as if he is a teacher guiding the reader
through a course. The teaching and advisory purpose becomes more apparent towards the end of the text,
where phrases such as ‘one of the most valuable gestures a negotiator can learn is…’ and ‘learning to
recognise such gestures… helps to keep many more people in the sales profession.’ The repetition of the
word ‘learn’ is complemented by the word ‘teach’ in this section of the text and reveals the writer’s
intention is to pass on knowledge and expertise.

The author considers himself an expert on the subject of body language and he writes in an authoritative
tone throughout. He belittles other ‘sales tactic’ guides by saying, ‘Unfortunately, most sales courses teach
salespeople always to ask for the order with little regard for the client’s body position and gestures.’
Throughout the text he writes in declarative sentences (for example: ‘aggressive-readiness
clusters are used…’; ‘closed-coat readiness shows aggressive frustration’; ‘critical evaluation
gestures are often seen…’). However, this mode of writing can be used to disguise opinions as facts, and the
writer presents no evidence to support his claims of superior knowledge. There are no statistics or
citations in the article.

On closer inspection, the writer uses language in a way that creates the impression of authority where
none exists. In the previous three examples listed, there is a piece of jargon in each one: ‘aggressive-
readiness clusters’, ‘closed-coat readiness’ and ‘critical evaluation gestures.’ Pease is a fan of adjective
stacking, which makes the language quite dense, and sometimes creates compound words (by joining two
words together with a hyphen) which sound technical and specialist. But the lack of glossary or
explanation can exclude a reader who is not an expert – presumably the very people who are reading this
book! A reader might be forgiven for finding the text difficult to understand or asking what exactly is an
‘aggressive-readiness cluster.’

The guide is accompanied by simple outline sketches of men and women standing in the ‘the hands-on-hips
pose.’ However, the pictures present very stereotypical images of men and women. For example, the man
on the first page is standing up straight and facing the reader. His image connotes strength and confidence.
By contrast, the women are posed at an angle, highlighting the profile of their bodies. The way they pose is
more suggestive; their bodies are slightly bent and their legs and hips are emphasised in a way the man’s
are not. This difference becomes even more apparent through analysis of the captions below each image.
The man is described as ‘Ready for Action’, connoting preparedness and the ability to confront problems
(another example is the phrase ‘ready to tackle his objectives’) whereas the caption on the women’s image
explains the gesture is ‘used to make clothes seem more appealing.’ Pease repeats the importance of
clothing to women – ‘clothing for the modern… woman’ – and also mentions ‘professional models’ ; it seems
like, to the writer, a woman’s ‘professionalism’ is defined only by how she looks.

Men, on the other hand, are constantly associated with the word ‘aggression / aggressiveness’ which is
repeated ten times in the text. Other words from a similar lexical field are ‘angry’, dominant’,
‘fearless’, and ‘fighting.’ Men are depicted as ready for conflict and action (at one point they stand
with ‘clenched fists’) a bias which appears in the opening metaphor: ‘the boxer in the changing room
waiting for his bout to start.’ In paragraph four Pease notes similarities between men and wild birds in
terms of the importance of size: ‘birds fluff their feathers to make themselves bigger.’

In conclusion, because this text is a self-help guide a reader might expect to receive advice or useful
information. However, the way this text is written suggests it is not as reliable as it may appear.
Furthermore, the values presented by the author are stereotypical and outdated, although the
presentation of men as strong, aggressive and dominant might appeal to salesmen, the audience for whom
the text is primarily intended.

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