WAM App

Development
Creative Problem Solving
Final Assessment
 Introduction & Table of Contents
01
Background

02 Phase 1

03 Phase 2

04 Phase 3

5 Tools
 01
Company
Introduction and background
 Our chosen Company: WAM
WAM APP stands for World Around Me and allows users to explore nearby
places. So, using your cell phone, you can search for nearby restaurants,
hotels, airports, tourist attractions, etc. and search for user reviews,
locations, phone numbers, opening hours, price ranges, photos, etc. In
addition, in more than 200 countries. You're already using WAMming! “The
product we choose is WAM, a “local discovery app, which helps people
worldwide, find services to eat, drink, shop, stay, pray, stay healthy, move,
refuel and access money” (F6s, no date)
 02
Phase 1
Understanding
the Market
 Target
Market Audience
Overview
● The target audience part is an important aspect that should be
taken into consideration when starting a new project , “WAM”
tourist app depends heavily on the audience , typical audience
for such an app will be tourists , expats and international
● “German tourism sector sees bumper in 2023 after community in Germany and of course locals who travel from
end of COVID woes” is title chosen by Reuters one city to another during their free time and vacations .
(2023) to describe the tourism sector in Germany ● It is reported by OECD Tourism Statistics (Database) (2022)
and how its returning to pre-covid state , the that in 2021 alone there were 96.8 million tourists domestic
country’s tourism sector took a big hit due to covid and international of these 11,7 were international tourists and
which caused a 38% of losses in 2020 according to 85.1 million were domestic , this include locals and expats in
McKinsey and Company (2021) , this has a huge Germany.
impact on German economy since the tourism ● So we are dealing with a huge audience that WAM can target ,
industry accounts to (3.9%) of gross value added if we assume that only 50% of them are young and “tech-
as per The Federal Ministry for Economic Affairs savvy” or in another term “a phone user” then we’re dealing
and Energy (n.d.) , which is surprisingly more than with 48.4 million user , if 5% only use WAM then we have a
retail (3.3%) and machinery (3.5%) . solid 2.42 user.
● The audience can be really diverse. The WAM app should
provide for the audience in accordance with that , since
Germany is visited by frequent travelers , leisure travelers ,
cultural explorers , solo travelers and family travelers , it is
really important to cater to the needs of those different groups.
Source: miro.com
 Understand the market

According to data, the largest number of international students in Germany are from
China, followed by India, Syria, Austria, Turkey, Iran, Russia and Italy.
 ● The tourism industry has been around for a really
long time and we’re talking about a country that
has been stable on many different stages , the
tourism industry can be boosted by such apps that
fulfill the needs of tourists when they’re traveling ,
Duffy (2023) mentions that traveling apps are very
convenient these days and they did elevate
tourism and made traveling more efficient . Not

Competitor
only travelers are using these apps but also travel
agencies.
● Some of the already existing apps that have set a
strong foothold in the tourism industry are

Analysis
: (HolidayExtras, 2023) , these apps already have
flaws and inconveniences that we have personally
experienced , such as running on big data / slow
performance / too many ads and data privacy
concerns.
● WAM should avoid all those hastles by
approaching those inconveniences in a
professional way and use those “perfections” in the
marketing and advertising part since customers
and users really care about these aspects.
 Understand the market

Copyright © 2023 Toms Design Copyright © 2023 Toms Design Copyright © 2023 Toms Design
Copyright © 2023 Toms Design

Foursquare TripAdvisor Yelp Berlin Food

Copyright © 2023 Toms Design Copyright © 2023 Toms Design

Copyright © 2023 Toms Design
Copyright © 2023 Toms Design

Berlin Travel Guide Urbs: Smart City Guides Withlocals Tours & Google Maps
Travel App
 Find a problem

01 02
App user experience improvement User engagement
1. UI and UX design: Design that does not
1. Overuse of Push Notifications: If push notifications
properly respond to the various screen sizes
come to the user too often, the user may get
of devices can deteriorate the user
annoyed and delete the app.
experience. Additionally, if emoji or images
2. Content personalization: If you show the same
related to food or tourism are inconsistent,
content or ads to all users, your app may be less
users may feel confused about the accuracy
valuable and attractive to users because they will not
of the information.
have a personalized experience
2. Navigation Complexity: Users exploring
various foods and cultures within the app may
have problems with a complex navigation
structure. This is because it makes it difficult
for users to find the information or functions
they want.
Plan the Business
 Value Proposition Canvas
Value Proposition Customer segment

-Multiple services
-Social platform -easily connect with
people
within the app -easily access many
-Tourism app services in one place -Desire to find
-student and authentic traditional
expat app cuisine
-Community -Meeting new people
with similar flavor
platform
-Service app -Outdated and slow profiles
-Easily find
-Precise and software restaurants and use
easy to use filter -Difficulty finding very services
specific cuisines
-Efficient software -too many apps
-All-in-one app
 03
Phase 2
 Phase 2: Product Creation
1.Community 2. Modern UI 3. Search Filter
Page Design
1. Search filter: The new update will have a search
filter option to help users find the place or
product they want faster and easier
2. Community page: Using Figma, we created a
screen that will help students. To connect and
reach to each other under the name of
“Community”, the place where they can ask,
talk, answer and give feedbacks on any category
in the app.
3. Modern UI design: To redesign the app Figma was
used, we changed the navigation way and order
between the categories in the main screen to
make it easy and arranged. Moreover, we made
blue the overall app color “to make the interface
dynamic and engaging” (Nikonenko, 2023).
Old app layout
and search
 Feedback and Iteration

1. We would release a beta version of the new app layout and design
in order to gather customer feedback and data about the users'
reaction to the changes and figure out whether they are beneficial
to the business and customer experience or not. As we will discuss
in more detail in later slides, feedback will be collected using a
variety of methods so that we can allows users to easily tell us
their thoughts and for us to consistently adjust the app
accordingly.
2. Utilizing A/B testing for our new interface, software, features etc.
3. Create a backlog of possible enhancements based on data
gathered
4. Then we would measure their performance using our set KPI's and
based on user feedback
Feasibility, Viability, Desirability Framework

desirable...
Feasible... -student and tourism
- Our suggested apps are in high
developments demand in berlin
are non- -too many apps
resource are confusing
intensive

Viable...
-data-driven decision making ensures
that we are making appropriate
choices
-targeting more customer segments
and better tailoring to their needs will
increase retention> profit
 04
Phase 3
Phase 3; Finding Product-Market Fit

o The degree to which a product meets a

strong market demand is referred to as
product-market fit.
o For destination management, location-
based services, transportation, and
geographically based systems,
sustainable tourism incorporated
information-based communication tools
and technology. Wahab, I. (2022)
 Phase 3; Finding Product-Market Fit
Understanding the Audience
• The WAM app was created to cater for the needs of international students,
expatriates and Travel enthusiasts visiting Berlin. The app was carefully designed
to cater for the needs of International students ranging from age 18 to 30,
Expatriates (professionals, families) and travel enthusiasts of varying age groups
to help them locate restaurants, hotels, banks, while also serving as the perfect
tour guide, helping them navigate around the city and recommending tourist
attractions for their enjoyment.

Iterative Development:
• We've been able to build the WAM app to meet the core needs of the
audience (International students/Expatriates). We started by creating a simplified
version of the app and it enabled us to gather initial feedback. These feedbacks
were collected through in-apps survey and feedback forms. Based on the
feedback we've been able to pick out pain points, suggestions and preferences,
and this has helped us prioritize improvements of the app overtime. It has also
helped us improve user satisfaction and continue cycle.
 Phase 3 cont'd

User Engagement and Retention

• We've been able to engage users by continuous development of the WAM app, ensuring there are a wide range of features. The app has been built
to enable personalized options for users preferences. We also send relevant and timely notifications to make sure users are reminded of the values
of the app and shown offers and new contents. We also make sure to maintain a loyal user base by using churn rate measures to know the
percentage of users who hasn't engaged with the app in a specific period. While also using it to spot the recurring users who continuously visits the
app for various reasons due to the value in it. We've been able offer rewards and discounts to encourage loyal users to stay
engaged, continuously updating the app and refreshing contents also helps to keep users invested. Lastly, we've created an easy channel in the
app for users to reach the support system to report issues and make suggestions for improvement.

Expansion and Adaptation

We've been able to expand and enter cities that border Berlin, a prime example of that is our presence in
Potsdam. We've carefully analyzed user feedback and included multiple languages in our app (currently over 26 languages)
to help accommodate users visiting Berlin from most parts of the world. With our suggestive features, we've been able to
cater for the needs of expatriates of different cultural backgrounds as they'll easily find restaurants and
activities that aligns with their beliefs. We do all of this while complying with every laws and regulations of the land and
making sure our users are aware of these laws.
 The Waterfall Model

Requirement Analysis Product design Implementation

- software requirements - modernize UI design - Run new code and refine it
- funding requirements - launch a social platform - release beta version of new
- technical requirements - create new database schemas, interface and social platform
-legal requirements and user interface wireframes

Verification and testing

Maintenance - Test the new software
- gather customer feedback - conduct user acceptance testing
- improve interface and (UAT)
functionality based on data - ensure that the app meets the set
requirements and expectations
 Thanks!
Special thanks to Prof.Tillman and
Ms.Chiedza Muguti
CREDITS: This presentation template was created by Slidesgo, including
icons by Flaticon, infographics & images by Freepik and illustrations by
Stories
Please keep this slide for attribution
 References
● Admin, E. (2023) Germany International Student Statistics 2023, Erudera. Available at: https://erudera.com/statistics/germany/germany-
international-student-statistics/ (Accessed: 20 September 2023).
● F6s (no date) World Around Me. Available at: https://www.f6s.com/company/wam (Accessed: 19 September 2023).
● Nikonenko, S. (2023) 11 Awful Travel App UI/UX Design Practices, Purrweb Trust everyone and never cut the cards 11 awful UIUX practices for a travel app Comments.
Available at: https://www.purrweb.com/blog/11-ui-ux-practices-for-a-travel-app-
design/#:~:text=Every%20industry%20has%20’right’%20colors,an%20interface%20dynamic%20and%20engaging. (Accessed: 19 September 2023).
● Wahab, I. (2022) Role of Technology in Sustainable Tourism Governance - ResearchGate. Available at:
https://www.researchgate.net/publication/363045762_Role_of_Technology_in_Sustainable_Tourism_Governance.
● Duffy, J. (2023). The Best Travel Apps for 2023. [online] PCMag Middle East. Available at: https://me.pcmag.com/en/travel/14783/the-
best-travel-apps-for-2023 [Accessed 19 Sep. 2023].
● Federal Ministry for Economic Affairs and Energy (n.d.). Tourism as a Driver of Economic Growth in Germany Key Indicators for a cross-
cutting Industry Summary. [online] Available at: https://www.bmwk.de/Redaktion/EN/Publikationen/wirtschaftsfaktor-tourismus-in-
deutschland-lang.pdf?__blob=publicationFile&v=1#:~:text=Tourism%20is%20also%20an%20important [Accessed 19 Sep. 2023].
● HolidayExtras (2023). 40 Best Travel Apps to Download for 2021 | Travel Made Easy. [online] Holiday Extras. Available at:
https://www.holidayextras.com/best-travel-apps.html.
● McKinsey & Company (2021). Perspectives on Travel recovery: Germany | McKinsey. [online] www.mckinsey.com. Available at:
https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights/perspectives-on-travel-recovery-germany.
● OECD Tourism Statistics (Database) (2022). Home. [online] www.oecd-ilibrary.org. Available at: https://www.oecd-
ilibrary.org/sites/cc895a46-en/index.html?itemId=/content/component/cc895a46-en#:~:text=In%202021%20there%20were%2096.8
[Accessed 19 Sep. 2023].
● Reuters (2023). German Tourism Sector Sees Bumper 2023 after End of COVID Woes. Reuters. [online] 7 Mar. Available at:
https://www.reuters.com/markets/europe/german-tourism-sector-sees-bumper-2023-after-end-covid-woes-2023-03-07/ [Accessed 19 Sep.
2023].