29 WEF - Policy - Pathways - For - The - New - Economy
29 WEF - Policy - Pathways - For - The - New - Economy
Platform for Shaping the Future of the New Economy and Society
November 2019
This white paper is the outcome of a set of international, multi-
stakeholder dialogues organized by the World Economic Forum’s
Platform for Shaping the Future of the New Economy and Society under
the umbrella of the Second Dialogue Series on New Economic
Frontiers. The First Dialogue Series was convened between September
2018 and January 2019 (https://www.weforum.org/whitepapers/
dialogue-series-on-new-economic-and-social-frontiers-shaping-the-
new-economy-in-the-fourth-industrial-revolution).
As a key output of the learning created, this white paper draws upon
discussion contributions by leaders and experts who engaged in the
Dialogue through a series of virtual calls between May and August 2019.
It also includes the latest thinking from international organizations,
academic researchers, think tanks, businesses and other stakeholders.
It aims to develop consensus towards a common narrative on the new
economic and social context and objectively identify emerging response
options for policy makers. The white paper is intended to be a resource
for governments, business and other stakeholders interested in
furthering economic and social progress in the Fourth Industrial
Revolution.
REF 03112019
Contents
Introduction
29 Acknowledgements
3. The future of fiscal policy: At the same time, there are trade-offs: a as the spectrum of response options
How will approaches to taxation and tax on technology will have the first order generating traction in each area.
government spending have to adapt to effect of shifting tax burden from labour Response options for each area are
the transformation of labour and product onto capital, yet at the same time might displayed without an order of preference,
markets? discourage technology development and while some are mutually exclusive,
and diffusion to smaller players. An others may be considered in tandem.
The future of innovation policy is included ‘all of government approach’ will As consensus emerges around a
for policy-makers to reconfigure, with therefore be essential as policy-makers specific set of solutions or as there is
a view to accelerating innovation consider their role in managing new further experimentation with a range of
diffusion and to setting a clearer economy challenges and unleashing approaches, future work should aim to
direction for innovation outcomes. It new economy opportunities for their examine case studies globally to build
is complementary to the discussion populations. a framework of core principles and a
around competition policy in the first ‘bank’ of potential solutions to inform
dialogue series, as both are crucial in Additionally, the set of challenges decision-making. We invite readers to
safeguarding a level playing field. considered here are by no means share examples of response options for
comprehensive. Beyond identifying the the featured challenges and proposals
The labour policy dialogue builds on relevant areas where boundaries will for future topics.
insights from both the job creation and need to be redrawn, other fundamental
social protection discussions in the questions will also need to be addressed
first Dialogue Series. Moving beyond around geography and generational
strategies to increase the number of responsibility, particularly difficult in a Notes
jobs, it considers how the quality of all climate of declining trust and growing
forms of work can be improved and the populism. Finally, while globalization and 1 Bernstein and Raman, 2015, Autor and
Salomons, 2018, and Darvas and Wolff, 2017.
workforce be supported in capitalizing technological change are considered
on newly created job opportunities. here as the two key drivers of economic 2 Bernstein and Raman, 2015, and
Karabarbounis and Neiman, 2013.
and social outcomes, another important
The dialogue on the future of fiscal challenge includes fairly distributing 3 Prassl, 2018.
policy considers the new demands on responsibilities and costs in the transition 4 O’Neill, 2016, and Eubanks, 2018.
government spending surfaced in the to a more carbon-neutral economy. 5 Calligaris, et al, 2018.
debates around labour policy, innovation
and social protection, and examines The work of the Platform for Shaping the
emerging ideas for rebalancing the tax
burden and shifting spending to create
Future of the New Economy and Society
will continue to surface, raise awareness
References
greater equality of opportunity. of and offer solution paths to emerging Autor, D. and A. Salomons, Is Automation Labor
challenges for building prosperous, Share–Displacing? Productivity Growth,
Taken together, innovative thinking inclusive and equitable economies. Employment, and the Labor Share, Brookings
in these three policy areas holds the Papers on Economic Activity, Spring 2018,
https://economics.mit.edu/files/15420.
potential for achieving greater resilience The Dialogue Series draws upon the
and realizing the gains from the Bernstein, A. and A. Raman, “The Great Decoupling:
views of preeminent thought leaders in
An Interview with Erik Brynjolfsson and Andrew
ongoing transformation. Importantly, the 2018-2019 Global Future Council McAfee”, Harvard Business Review, June
the areas are closely interrelated and on the New Economic Agenda and the 2015 issue, https://hbr.org/2015/06/the-great-
success in one of the three areas is decoupling.
Global Future Council on the New Social
reliant on progress in reshaping the Contract. Each of the two Councils Calligaris, S., C. Criscuolo and L. Marcolin, “Mark-
other two. For example, a successful ups in the digital era”, OECD Science,
provides a unique lens on the selected
Technology and Industry Working Papers
strategy for innovation diffusion will topics as well as a highly essential 2018/10, OECD, 2018, http://dx.doi.
require a workforce which possesses interdisciplinary approach to proposed org/10.1787/4efe2d25-en.
the right skills to work with advanced solutions. Darvas, Z. and G. Wolff, An Anatomy of Inclusive
technologies. If access to reskilling and Growth in Europe, Bruegel Blueprint, 2016.
upskilling is indeed evenly distributed Each of the next three chapters is Eubanks, V., Automating Inequality, McMillan Books,
across the population, this will in turn organized to provide a brief overview 2018.
reduce one source of inequality, creating of the emerging challenges and
less need for redistributive policies. opportunities around each area as well
Figure 1: Labour productivity gap: global frontier firms vs. selected other firms, longer sufficient. ‘Tried-and-tested’,
2001–2013 traditional innovation policies to support
Annual productivity growth (log value) higher investment and knowledge flows,
Manufacturing Services while still relevant, will require adaptation
Frontier firms (top 5%) or complementary approaches to
support stronger innovation diffusion in
the age of globalization and digitalization.
Frontier firms (top 5%) In addition, new policies that ensure
the orientation of innovation outcomes
towards social goals with a stronger
involvement of citizens and users
in their design and implementation
will also need to be adopted. This
chapter presents a set of novel policy
Laggards Laggards
approaches and instruments that have
been adopted, are being tested or have
been proposed, organized around these
pathways. They can serve as food for
Source: OECD, 2015.
thought for future policy development.
Note: The “global frontier” is measured by the average of log labour productivity for the top 5% of companies with
the highest productivity levels within each two-digit industry. “Laggards” capture the average log productivity Fostering faster and broader
of all the other firms. Unweighted averages across two-digit industries are shown for manufacturing and
services, normalized to 0 in the starting year. The vertical axes represent log differences from the starting diffusion of innovation
year. For instance, the frontier in manufacturing has a value of about 0.3 in the final year, which corresponds to
approximately 30% higher in productivity in 2013 compared to 2001. Boosting innovation diffusion has always
been a priority for innovation policy,
particularly as small and medium-
sized enterprises (SMEs) or young
Against this changing backdrop, the of innovation and create the necessary companies, may lack the information,
rationale and role of governments demand for desired innovation skills, resources, access or expertise
in innovation are being redefined. outcomes. that are fundamental for innovation
Traditional innovation policies aimed at development and uptake. To a large
building an enabling environment for In this new vision for innovation, extent, stronger innovation diffusion
innovation by (1) investing in fundamental governments must adopt an array of will depend on the broader framework
science and skills, investments different policies that can help shape conditions that govern economic activity
that traditionally suffer from private the appropriate new frameworks and and entrepreneurship, such as the level
underinvestment (to address ‘market attitudes towards innovation. They also of competition3, taxation4, regulation or
failure’), and (2) fostering knowledge have to balance the need between skills development.5 Much analysis has
flows through the strengthening of fostering innovation-led entrepreneurial been carried out in recent years on how
regional and national innovation systems activity and preventing and mitigating competition levels are currently stifled
(to address ‘system failure’) continue to any negative social or environmental and the related effects on innovation
be very relevant. These policies aimed effects, orientating innovation towards creation and diffusion, as well as on
at boosting the “quantity of innovation” achieving socially desirable objectives. the shortages of new skills that are
are however insufficient on their own. fundamental for innovation. Arguably,
In the new context, innovation policy first and foremost, fostering stronger
also needs to (3) ensure the orientation
or ‘quality of innovation’, so that it is
Policy Pathways diffusion will depend on adapting
those measures that can restore better
contributing more directly towards broad
societal goals such as inclusiveness or
Towards Inclusive framework conditions for innovation.
diffusion in the digital age. In fact, many transformation. Some governments have
innovation tools aimed at innovation started to develop and adopt innovative Tech Nation Upscale
diffusion—such as the creation of instruments to identify and accelerate Programme, United
innovation vouchers allowing companies the scale-up of these initiatives by Kingdom7
to contract research from research providing advice and funding. Three
Tech Nation's Upscale Programme
institutes, or research and innovation tax initiatives are currently piloted: the
supports the next generation of
credits, grants and loans—have been European Innovation Council, for scaling
scaling digital businesses in the
part of the innovation policy portfolio for up breakthrough innovations with the
United Kingdom. Upscale provides
decades. Policies to support stronger potential to create entire new markets,
mid-stage businesses with expertise
knowledge flows between research the Tech City UK Upscale Programme
from world-class scale coaches who
institutions, universities and businesses and the Dubai Smart Cities Accelerator.
have influenced the growth of some
through cluster policies or intermediary
of the world’s most successful digital
research institutions such as technology
companies. To participate in
centres have also been heavily
Upscale, businesses must have their
promoted. The European Innovation headquarters in the United
Council (EIC), European Kingdom, be VC backed having
However, the evident slowdown in
innovation diffusion in the digital age has Union6 raised Series A round or generating
The European Innovation Council £1.5-5 mio in revenues and be
led to renewed efforts of this nature. New
(EIC) will be tasked with turning growing at a rate of approximately
or revisited approaches to some of these
Europe’s scientific discoveries into 20% month-on-month (be it in
tools have recently been adopted or are
fast-scaling businesses. The EIC revenue, headcount, users or
being piloted. Recent examples of such
has been created with two types of another key growth metric).
policy initiatives focus on (1) supporting
the scale-up of breakthrough innovation; innovators in mind: (1) technologists
(2) boosting the ability of SMEs to and researchers, who can apply to its Dubai Smart Cities
understand and assess the potential Pathfinder programme that aims at Accelerator, United Arab
of digitalization for their businesses; (3) supporting radically new technologies Emirates8
developing new intermediary knowledge emerging from collaborative research
The Dubai Smart City Accelerator
broker institutions; (4) stimulating new with funding, support for proof-
supports innovative companies in
digital clusters; (5) opening up scientific of-concept to demonstration and
the areas of Internet of things and
research by making its outcomes more commercialization activities, as
connectivity, urban automation
publicly available; and (6) developing well as coaching and mentoring
and mobility, artificial intelligence,
appropriate regulation that allows programmes; and (2) start-ups,
blockchain, open city data,
balancing predictability and flexibility entrepreneurs and SMEs, under
sustainable cities and living, smart
without hampering innovation and risk the Accelerator programme that will
government, and smart retail. It is
taking. support the development and scale-
a platform for start-ups to scale up
up of high-risk innovations by start-
their business and demonstrate their
Below are examples of policy ups and SMEs through grants and
product to leading corporates and
instruments that have been recently blended financial models.
government partners. The Accelerator
adopted or piloted in these six areas.
Currently in its pilot phase, the EIC offers a three-month programme to
1. Scaling up breakthrough will become a reality beginning in 10 selected Smart City companies
innovation: The Fourth Industrial 2021 under the next EU research with hands-on mentorship from over
Revolution is opening up a wide range and innovation programme, Horizon 100 industry experts, office space,
of new opportunities for breakthrough Europe. The Commission has seed funding and access to a global
innovations, but oftentimes promising proposed to dedicate €10 billion to network of investors and corporate
new prototypes and products fail to be the EIC under Horizon Europe. partners. The Dubai Smart Cities
scaled up and adopted across sectors Programme is a joint venture by the
due to a lack of information, contacts Dubai Silicon Oasis, Dubai Chamber,
or patient capital. This hinders stronger Smart Dubai, Visa, Orange Business
innovation diffusion throughout the Services, and Rochester Institute of
economy, as well as its economic Technology.
6. Developing future-proof Authority (LTA) and A*STAR to societal challenges, but as enablers
regulation: Regulation is crucial for provide a technical platform for of desired transformation that shape
ensuring that economic activity meets industry partners and stakeholders markets and create the demand for the
the environmental and social objectives to conduct research, development desired outcomes, with a much closer
that societies establish for themselves. and test-bedding of Autonomous involvement from users or citizens who
In an era of accelerated technological Vehicles technology, applications and will feel the effects of these innovations.
change, smart regulation that balances solutions.
the ability to spur innovation and meet 1. Transformative Innovation: So-
societal objectives can be challenging One of SAVI’s focus areas is to called ‘transformative innovation’ is in its
because of the lack of sufficient prepare technical and statutory infancy and only a handful of initiatives
information and enhanced uncertainty requirements for future deployment of and projects have started testing its
on the expected and potential outcomes Autonomous Vehicles in Singapore. application in policy-making. Many of
of many rising technologies. Early Demarcated routes in Singapore’s these initiatives have adopted a mission-
regulation can help set standards one-north business park have been oriented approach.19 The Energiewende
and potentially accelerate innovation identified by LTA and JTC to support initiative in Germany, for example,
creation and diffusion by providing legal the testing of Autonomous Vehicles by takes aim at the country’s energy
certainty. At the same time, regulation interested parties. transformation in order to curb carbon
may also stifle innovation if too restrictive, emissions. Other approaches focus on
hampering future potential avenues for Providing direction to fostering digitalization, food security and
unforeseen applications. Against this safety, like the mission-oriented research
innovation to achieve societal proposals in the European Union.
backdrop, policy-makers need to strike
the right balance at the right time and goals with stronger citizen and
also consider the adoption of regulatory user involvement
sandboxes, where specific technologies The role of innovation as a key engine
can be tested in a controlled to address societal challenges, such as Energiewende: Energy
environment with limited regulations, environment, health or inclusiveness, Transition in Germany
so that more information about the has been recognized for years. Large The “Energiewende” (in English,
specific effects of many technologies public R&D programmes have focused energy transformation) is Germany’s
can be observed and tested before on funding public research in these planned transition to a low-carbon,
wide regulation. Many countries—e.g. areas, in programmes such as the nuclear-free economy through a
Denmark, Lithuania, United Kingdom, European Commission’s Framework mission-oriented approach. The
Poland, the Netherlands, Korea, Rep. Programmes or the United States’ Grand initiative started as Germany’s answer
and Argentina—have already adopted Challenges Programme. For social to the Paris Agreement, the global
regulatory testbeds and sandboxes for inclusiveness, traditional approaches effort to reduce greenhouse gas
the Fintech industry, and their application believed that through the process of emissions to fight climate change.
for other tech-enabled innovation in the creative destruction that innovation While the initiative has raised some
areas of blockchain or cryptocurrency generates, new knowledge would concerns in terms of its complex
are also being tested in different result in higher economic growth and implementation, the Energiewende
countries. Still other countries are more and better jobs that in turn would involves a large number of sectors in
experimenting with regulatory testbeds improve inclusiveness. However, in order to trigger innovation through
outside financial markets; the Singapore recent years, a growing understanding investment and regulation beyond
Autonomous Vehicle Initiative is one that technology is not naturally neutral renewable sectors and in traditional
example. and that it can lead to a process of sectors such as the steel industry
‘destructive creation’, coupled with that would otherwise not be geared
the persistent underachievement in towards lowering carbon emissions.
addressing some of the most pressing
The Singapore Autonomous societal challenges, have called for
Vehicle Initiative (SAVI)18 new approaches to actively shape
The Singapore Autonomous Vehicle socioeconomic and environmental
Initiative is a joint partnership transitions. These new approaches
between the Land Transportation see governments not only as mere
funders of public R&D around a list of
Other pioneering initiatives that are being criteria or health and safety. It is more
Mission-Oriented Research tested to better orientate innovation an open framework that identifies
in the European Union towards transforming societies come practices for encouraging researchers
The European Commission, in its from the Nordic countries. These include to focus on the societal context in
proposal for the next Research and Sweden’s Challenge Driven Initiative sight when undertaking their research
Innovation Framework Programme and Norway’s Responsible Research activities. This has implications for
2021–2027, Horizon Europe, has also and Innovation programme. These how institutions are governed and
proposed the adoption of a mission- initiatives are particularly interesting in the type of knowledge and skills
oriented approach based on the work providing frameworks for ensuring that that are needed, and underpins the
of economist Mariana Mazzucato at the outcomes of innovation are in sync process, with stronger involvement of
University College London. with societal values, and thus end users stakeholders, as well as the products
need to be deeply engaged throughout and enhancing legitimacy of science.
Innovation missions are instruments the process.
where the government sets the Other efforts to better direct innovation
objective of solving a certain towards transforming societies with
technological or societal problem input from innovation users or citizens
within a defined time frame that is Challenge Driven Initiative in have also been adopted in emerging
economies, such as the A Ciencia Cierta
currently out of reach and requires Sweden
significant technological advances initiative in Colombia.
VINNOVA, the Swedish Innovation
across different sectors. Rather
Agency, launched a policy initiative
than focusing on particular sectors,
in 2011 to fund projects that provide
innovation missions focus on
sustainable solutions to key societal “A Ciencia Cierta”
problem-specific societal challenges,
challenges on four key areas:
that require the collaboration of many
Future Healthcare, Sustainable and Programme in Colombia20
different sectors to solve. New types In 2013, Colciencias, the Colombia
Attractive Cities, Information Society
of collaboration between public and Science and Innovation Agency,
and Competitive Industries. The
private sectors need to be brokered to launched “A Ciencia Cierta” under
originality of this approach is that the
implement them. the National Strategy for Social
funded projects cut across multiple
thematic and sectoral areas and must Appropriation. Funded by the Inter-
According to the Jacques
identify how end users are engaged American Development Bank,
Delors Institute, some of the key
and involved throughout the three this initiative aims to engage local
characteristics of this new approach
stages of the projects. communities in identifying solutions to
are: (1) innovation missions should
social and environmental problems.
have a verifiable target as an
objective; (2) a mission should elevate In 2018, the programme granted 60m
technologies from early stages close
to market-readiness; (3) missions
Responsible Research and Colombian pesos (approximately
US$19,000) to 28 local communities
should be implemented by active Innovation Programme in that identified and selected projects
and assertive public agents; (4) Norway that would help improve local
implementing agencies should be able Responsible Research and Innovation sustainability thanks to science,
to rely on strong technical in-house (RRI) is a policy framework that guides technology and innovation.
capacities; and (5) missions require funding, research and innovation
visible and stable political backing. activities by the Norway Research 2. Broadening the innovator base:
Council. The basic assumption is that In addition to adopting new approaches
With a budget of €1.2bn per mission, to ensure a better directionality of
science and innovation results need to
the European Commission intends innovation towards societal challenges,
meet a set of social responsivity that
to work on an initial set of five key measures broadening the base of
need to be better aligned with what
missions: digitalization, health, “clean innovators to achieve more inclusive
society wants, needs and is prepared
Europe”, and food and agriculture. results can also be promoted. When
to embrace. This framework does
These missions will be defined in it comes to achieving more inclusive
not contain moral codes or checklists
close cooperation with member innovation outcomes, influencing
that already govern science and
states, stakeholders and citizens. the composition of the research
innovation with, for example, ethics
groups are exposed to innovative 4 For a review on the future of fiscal policy, European Commission, Enhanced European
environments from an early age. please, see page 23. Innovation Council, https://ec.europa.eu/
programmes/horizon2020/en/h2020-section/
Efforts to diversify the innovator base 5 For a review on the role of skills, please see the european-innovation-council-eic-pilot, 2019.
are therefore needed as an important, Future of Fiscal Policy on page 23.
Mazzucato, M., “Mission Oriented Innovation Policy:
decentralized mechanism for reaching 6 https://ec.europa.eu/research/eic/index.cfm. Challenges and Opportunities”, Industrial and
underserved markets and ensuring 7 https://technation.io/programmes/upscale/. Corporate Change, vol. 27, no. 5, 2018, pp.
innovations are socially beneficial. 803–815.
8 https://dubaismartcity.org/.
———, Mission Oriented Research & Innovation in the
One of the segments of the 9 https://www.plattform-i40.de/PI40/Navigation/ European Union: A problem-solving approach
EN/Home/home.html. to fuel innovation-led growth, report for the
population that has traditionally been
European Commission, 2018.
underrepresented in innovation is 10 https://ec.europa.eu/growth/tools-databases/
dem/monitor/sites/default/files/DTM_ Organisation for Economic Cooperation and
women. New initiatives, such as the UN
Industrie%204.0.pdf. Development (OECD), The Future of
She Innovates Global Programme are Productivity, 2015.
aiming at bridging that gap. 11 http://pilotfabrik.tuwien.ac.at/en/.
World Economic Forum, Dialogue Series on New
12 https://www.mise.gov.it/index.php/it/incentivi/ Economic and Social Frontiers: Shaping
impresa/bando-fabbrica-intelligente-agrifood- the New Economy in the Fourth Industrial
e-scienze-vita. Revolution, https://www.weforum.org/
whitepapers/dialogue-series-on-new-
UN She Innovates Global 13 https://www.export.gov/article?id=Korea-
Manufacturing-Technology-Smart-Factory. economic-and-social-frontiers-shaping-
Programme23 14 https://www.capdigital.com/en/.
the-new-economy-in-the-fourth-industrial-
revolution, 2019.
Launched in March 2019 under
15 https://www.digicatapult.org.uk/.
the UN Women’s Global Innovation
Coalition for Change, the “She 16 https://www.innovationpolicyplatform.
org/system/files/imce/Data61_Australia_
Innovates Global Programme” aims TIPDigitalCaseStudy2019_2.pdf.
to support women innovators across
17 https://ec.europa.eu/research/openscience/
the world. The initiative will provide index.cfm.
access to tools and resources that are
targeted at addressing some of the
biggest barriers women and girls face
are set to expand their use of contractors tasks is also changing the composition payroll taxes and unemployment
doing task-specialized work, engaging of employment across skill levels, benefits are relatively weaker (e.g. in
workers in a more flexible manner, resulting in job polarization (Figure 2). the United Kingdom, as opposed to
utilizing remote staffing beyond physical The least-skilled jobs which often involve Germany, Spain or Switzerland, where
offices and decentralizing operations.6 non-routine tasks (such as cleaning) the low wage sector has expanded
According to a recent report by the remain because they cannot easily less).9
European Commission, part-time and be undertaken by machines, whereas
temporary employment increased from routine work that can be automated is The impact of technology also has
12.5% to 15.8% in the European Union heavily concentrated in the middle of the consequences for worker well-being.
since 2002 and whereby 2% of adults skills distribution, leading to higher levels As the organization of labour becomes
across 14 EU member states are now of job displacement there. Digitalization, more fluid, some workers benefit from
relying on platform work as their main at the same time, augments the more flexibility and choice yet others
source of income.7 This increasing productivity of the most highly skilled are experiencing the shifts as greater
diversity in working arrangements workers and leads to a rising relative job uncertainty and involuntary job
can be attributed to both choice and demand for high-skilled workers. The displacement.10 Anxiety about job
necessity on the part of workers: 77% wage premium of high-skilled workers security has a highly negative and lasting
of European freelancers report being relative to low-skilled workers therefore impact.11 While rising incidences of stress
freelancers by choice (43% found increases, leading to growing wage and mental health issues create higher
work through online labour platforms)8; inequality. demand for welfare support, informal
however, others resort to this work due work arrangements simultaneously lead
This skills polarization has particularly
to a reduction in standard employment to missing tax contributions and reduced
profound effects in those economies
opportunities. access to employer sponsored health
lacking the institutions and policies
and wellness programmes, with potential
Automation and globalization are also to prevent or mediate this impact on
policy implications for the provision and
driving skills polarization and related inequality. Indeed, the growth of the low
funding of mental health services for the
inequality. The shift from humans to wage sector has been more pronounced
digital age.
technology for the delivery of routine in countries where labour movements,
These drivers of change are of course both high-quality and productive, and markets, it can also enable new
connected to and act upon each 2) providing individuals with up- and solutions. What follows are examples
other. While this chapter focuses reskilling opportunities so they can equip of emerging pathways that are under
on globalization and technological themselves for the future of jobs. consideration or recently applied,
disruptions in labour markets, organized into two broad categories
importantly, the scale and speed of this representing the central objectives
transformation and the impact it has on
workers will depend on the political and Policy Pathways outlined above: ‘enhancing job quality’
and ‘cultivating talent’.
economic context and the policy choices
that are made. In every economy there
Towards Inclusive Pathways towards enhancing
will be implications for future labour
policy design and implementation as
Change job quality
a result of these shifts. In both OECD 1. Broadening policy focus beyond
Globalization and technological change
and emerging economies alike, labour full-time jobs to apply to careers
affecting labour markets and skills
policy has traditionally been focused on comprising different types of work
demands is not a new phenomenon.
creating and promoting a framework for arrangements. Traditionally, policy
However, the speed of the current
a ‘gold standard’ of full-time permanent has been focused overwhelmingly on
transformation requires timely,
employment with associated social legislating to protect and promote full-
responsive and bold policy to ensure
benefits and protections. Yet policy- time permanent jobs. In high-income
that the benefits are widely distributed.
makers now need to move beyond economies the focus has been to protect
attempting to simply capture 20th this status even as non-standard work
To guide policy-makers in responding
century rights for workers in the Fourth increases without recourse to similar
to current labour market changes the
Industrial Revolution. benefits and protections; in low- and
OECD has devised a set of principles
middle-income economies it has been
to underpin reforms: i) Promoting an
As noted in our first Dialogue Series to promote formal work, formalizing
environment in which high-quality jobs
White Paper, Shaping the New Economy employment in line with development
can thrive; ii) Preventing labour market
in the Fourth Industrial Revolution, it is objectives. Today however, we need
exclusion and protecting individuals
crucial to adapt for the changing nature a change of policy mindset. A policy
against labour market risks; iii) Preparing
of work and to focus on the quality of programme looking holistically at the
for future opportunities and challenges in
jobs being reshaped and created to protections and support individuals
a rapidly changing economy and labour
both stimulate productivity and promote need throughout their working lives
market.12 The European Commission
social cohesion and equality. The regardless of their status is likely to be
has outlined what it believes are the
current challenge for policy-makers is more effective in the current context. As
three main policy levers for adapting
to guarantee standards on different globalization and digitalization continue
and reforming labour markets in light of
dimensions of work quality across to reshape work, policy-makers are
technological transformation: funding;
a growing number of contractual challenged to facilitate more flexible work
regulation, at both the national and
arrangements. While there is currently no relationships and job transitions without
regional levels; and revived collective
consensus definition of work quality, pay, sacrificing rights. Such a move away
action and dialogue with labour
working hours and work environment from policy promoting job security in
movements to ensure a more equal
are important factors. Beyond ensuring isolation towards dynamic work security
distribution of gains from digitalization.13
that the long-term effects of openness is necessary to support the resilience of
Most recently, the ILO’s Report by the
and digitalization on labour markets are workers and labour markets.15
Global Commission on the Future of
positive for businesses and workers, Work outlines key policy pillars to enable
cushioning the short-term disruptions Previous attempts to liberalize labour
a fair transition, including a lifelong
created by the transition is equally markets to increase opportunities for
learning entitlement.14
important and becoming more urgent. freelance work have often kept the
legal status of standard jobs largely
New policy responses being proposed
Two central objectives for policy-makers unchanged. This can create an incentive
and implemented are highlighting that
seeking to facilitate the transition and for employers towards offering more
innovation and adaptability are essential
to shape this new landscape are thus ‘atypical’ work and has widened the
ingredients for achieving positive
discussed below: 1) anchoring standards gap in rights and social support offered
outcomes; and, just as technology is
to make work in the new economy between those in full-time standard
a central driver of change in labour
employment and the rest. Similarly, The directive also limits the length of collaborative approach, bringing in
policy targeted at specific categories of probationary periods, bans exclusivity initiatives from other areas of policy,
jobs, for example legislating to restrict clauses and contains anti-abuse including education, social protection
the operation of digital labour platforms legislation for zero-hour contracts. It and public services.
or to create a new status of worker, may further sets out the right of all workers
also prove to be time-limited as work to receive mandatory training from the
continues to transform and can entrench employer free of cost.17
a detrimental delineation of this sector The European Pillar of
and its workers. Previous labour market Social Rights
disruptions offer valuable lessons; for
The European Pillar of Social Rights
example, the regulation of agency work Co-Sourcing and Pooling was introduced in November 2017
represented a shift towards introducing Schemes18 and confers new and more effective
quality and transferable rights that
Current policy efforts aimed at rights to citizens regarding access
followed the individual in and out of
providing support to employees in to the labour market, fair working
contracts.16
navigating increasingly fragmented conditions and social protection.
work opportunities include co- It has begun to set out what rights
sourcing and pooling schemes. An could underpin new approaches to
extension of agency work, co- supporting labour market transitions.
EU Directive on Transparent sourcing schemes allow employees For example, it states that everyone
and Predictable Working to work for several employers has the right to timely and tailor-made
Conditions simultaneously, while keeping assistance to improve employment
The recently adopted EU Directive on the benefit of a formal, unified or self-employment prospects.
Transparent and Predictable Working employment contract. In a similar This includes the right to receive
Conditions applies to all workers vein, several countries, including support for job search, training
in all types of work and thereby Austria, France, Germany and the and re-qualification and the right to
fills important gaps in protecting US, have implemented employee transfer social protection and training
workers doing zero-hour contracts pooling as a legal framework. Service entitlements during professional
(employment contracts with no providers exist who coordinate the transitions.20
guaranteed hours), domestic work, actual tasks under one contract and
voucher-based work or platform ensure that protection of employees is
work. It builds on the proclamation of seamless in such an arrangement.
the European Pillar of Social Rights Career Accounts21
2. Facilitating effective transitions Several European countries are
and was adopted by the European
into and within changing labour currently exploring the concept
Parliament in April 2019 and by the
markets will be a major determinant of career accounts as a tool to
Council in June 2019. It will now
of an economy and society’s success. facilitate labour market transitions
need to be transposed into national
One recent estimate suggests that 75 and to increase the fluidity of social
legislation in all EU member states
million people worldwide will need to protection. Career accounts rest
by 2022. The directive is intended
switch occupations by 2030 in selected on the three-way collaboration
to make contracts and working
developed and emerging markets.19 between governments, employers
conditions more transparent and
In addition, there is an ongoing and employees. Yet rather than
predictable for all types of work
need to integrate workers following relying on the collective tax system,
and in particular on-demand or
periods of inactivity (such as long- they are partly personalized and
part time work. For instance, it
term care responsibilities, protracted allow employees to save both money
states that workers with variable
unemployment or migration). Enabling and time for later use on training,
working schedules determined by
positive transitions should become a education, reduced working hours
the employer (i.e. on-demand work)
significant short-term mission of labour and periods of inactivity. Different
should know in advance when they
policy, essential for inclusion and for financing mixes are possible.
can be requested to work. Outside
meeting changing demands for talent. Governments can also contribute to
the agreed working time, they retain
Meeting this challenge will require labour career accounts, earmarking funds
full rights to refuse calls and have
policy that takes account of the broader for expenditures in line with policy
protection against unfair treatment.
mission and adopts a cross-domain,
objectives or even using the accounts making, whereby public responsibility and should lead businesses to increase
for the purpose of wage insurance, for learning and training policy sits training investments by 8.5%. The
family or social policy measures. predominantly with education ministries, tax credit is directly targeted at
together with public investments in providing greater opportunity to low-
education technology, can help deliver and middle-income workers and is not
talent development that is lifelong and available to high income earners.27
Fostering Social Dialogue blended with careers. The cultivation
and “Social Digilogue” of ‘hybrid skills’—a mixture of basic
technical knowledge, cognitive skills and
Productive dialogue between
social partners can also smooth
personal attitudes—will support workers Three Skilling Investment
to engage positively with technology and Proposals
transitions for workers. The European
transition with it.
Commission encourages the use The Adecco Group proposes that
of moderated online spaces for Examples of policies and new encouraging companies to rethink
workers to raise and discuss issues, approaches introduced or proposed to how they invest in re- and upskilling
in addition to a broader ongoing and treat those activities as an
empower individuals to upskill include
exchange with unions, employers, investment rather than a cost could
the following:
as well as platform operators for lead to increased provision of skilling
improved collective outcomes.22 A opportunities for workers. Adecco
number of so-called “social digilogue” Personal Training Accounts proposes multiple models to deliver
groups have already self-organized this skilling, including: a Training
The French government has
in this vein and have been able to Fund model, in which employers
introduced a Personal Training
influence different gig economy set up a foundation exclusively for
Account, financed through
disputes across Europe.23 re- or upskilling, financed through
contributions by employers.25 Each
a percentage of payroll costs; an
employee is required to have an
Pathways towards cultivating account from entry into the labour
Employability Account, in which
individuals are allocated a personal,
talent force until retirement, accumulating
portable and transferable training
Supporting the development of talent funds to be spent on personal
account, out of which they can pay
should become a core focus of labour development and training of their
for re-/upskilling related training, paid
policy. The evolving division of labour choice. From 2020 employers will
for using money that would otherwise
between workers and machines is credit up to €500 (with a maximum of
be used for severance costs; and
transforming current job profiles and €5000) to employees if they work at
an amortization model in which
shifting the skills required to perform least half of the contractual working
employers pay for an employee’s
them. Global average skills stability— time per year. The policy was
re- or upskilling, capitalizing it as
the proportion of core skills required to designed with a view to ensuring
an asset, after which he or she is
perform a job that will remain the same— gender parity in terms of uptake.
required to stay for a set number of
is expected to be about 58%, meaning years, reflecting the amortization
an average shift of 42% in required Similarly, in Singapore a Skills Future
Credit is granted to all citizens above period of the asset.28
workforce skills over the 2018–2022
period.24 the age of 25, paid as income
Efforts are also being made to improve
support reserved for this use.26
both policy-maker and employee
Talent development—the continual knowledge of skills changes and
process of learning and upskilling— demands:
should become an integral part of Worker Training Tax Credit
employment relationships, with new The Aspen Institute’s Future of Work
actors, financing and delivery models Initiative proposes that Federal and
brought to bear. Ensuring workers have state policy-makers consider using
the opportunity and right to upskill tax incentives to encourage additional
throughout their careers will be essential workforce training investments. The
to meet future skills demands and to Worker Training Tax Credit they
prevent workers falling out of the labour envisage is estimated to cost roughly
market. Moving past siloed policy- $146.5 million over 10 years
MIT’s Skillscape applies big data and employees, civil society organizations 27 Fitzpayne, et el, 2018.
machine learning techniques to better and Parliament, and is designed 28 Adecco, 2018.
inform individual workers about their to support on-the-job learning,
29 http://skillscape.mit.edu/#/landing.
specific skill set, help them find jobs skills-matching, and developing the
that better match those skills and help skills of adults outside the active 30 https://www.kompetansenorge.no/English/
About-Skills-Norway/.
employers find workers that better labour market.30 The institution
fit their skill requirements, thereby actively contributes to future skills
reducing skill gaps. MIT employs a
completely data-driven approach
policy development by sharing its
knowledge and learnings with relevant References
using high-resolution occupational government agencies.
Adecco Group, Bridging the Skills Gap: Rethinking
skill surveys carried out by the US workforce investment, 2018, https://future-
Department of Labor. The tool has the skilling.adeccogroup.com/downloads/Adecco_
Notes
bridging_the_skills_gap_report-(WEB)v4.pdf.
potential to inform worker retraining
programmes and urban policy Ashford, S. J., B.B. Caza and E.M. Reid, “From
surviving to thriving in the gig economy: A
aimed at maintaining employment research agenda for individuals in the new
1 World Economic Forum, 2018.
opportunities in an increasingly world of work” in Research in Organizational
2 European Commission, 2018.
competitive economy.29 Behavior, 2018.
3 Ibid. Berg, J., et al, Digital labour platforms and the future
A focus on measuring and driving up 4 Chacaltana, et al, 2019. of work: Towards decent work in the online
activity rates can promote the inclusion world, International Labour Organization, 2018,
5 On the risk of new types of informality and https://www.ilo.org/global/publications/books/
of hard-to-reach and/or non-active deskilling, see Berg, et al, 2018, and ILO, 2018. WCMS_645337/lang--en/index.htm.
groups in the labour market. Factors
6 World Economic Forum, 2018. Biagi, F., E. Fernandez Macias, I. G. Vazquez, A.
including levels of education and skills, Pesole and M.C.U. Brancati, Platform Workers
gender, age, geographic region and 7 European Commission, 2018. in Europe: Evidence from the COLLEEM
sector will all influence how profoundly 8 Malt and EFIP, 2019. Survey, European Commission, 2018, https://
ec.europa.eu/jrc/en/publication/eur-scientific-
technological change impacts an 9 European Commission, 2018. and-technical-research-reports/platform-
individual’s opportunities. Existing labour workers-europe-evidence-colleem-survey.
10 Ibid.
market age and gender gaps could Chacaltana, J. and V. Leung, Transitioning to the
widen without preventative measures 11 McKinsey, 2018. formal economy through technology: The
in place. An appropriate combination of 12 OECD, 2018. trends towards e-formality, International Labor
Organization, 2019, https://www.ilo.org/
guidance, training, work flexibility and 13 European Commission, 2018. employment/about/news/WCMS_699006/
accessibility to jobs and professions will lang--en/index.htm.
14 ILO, 2019a and 2019b.
be required to narrow gaps in access to De Vos, M., Work 4.0 and the Future of Labour Law,
work and to support the reactivation. 15 DeVos, 2018. 2018, https://papers.ssrn.com/sol3/papers.
16 Ibid. cfm?abstract_id=3217834.
individually adapted online training 22 European Commission, 2018. Fitzpayne, A. and E. Pollack, Worker Training Tax
in literacy, numeracy, ICT and Credit: Promoting Employer Investments in the
23 https://www.oii.ox.ac.uk/blog/a-new-social- Workforce, Aspen Institute, 2018, https://www.
oral communication for adults; in contract-an-expert-report-on-digitalization-of- aspeninstitute.org/publications/worker-training-
particular, those currently inactive. Its labour-markets/. tax-credit-update-august-2018/
activities are embedded in Norway’s 24 World Economic Forum, 2018.
Figure 3: Average corporate and labour weakening buy-in to national social of reskilling 1.3 million US workers who
income tax rates across 65 selected contracts where they previously existed. will likely be displaced and transitioned in
economies, 1980–2007 the next decade has been estimated at
Corporate and Funding the fiscal needs of the future $34 billion—an average of $24,000 per
top 1% Median and continuing the drive towards more displaced worker—to be split between
income tax rates income tax rate
inclusive economies will require fresh businesses and governments.13 At
thinking on tax bases and public budget the same time, various approaches to
compositions against a backdrop of reinforcing social safety nets have been
Corporate tax rate limited fiscal space in many economies. proposed, involving different levels of
coverage and thus potential government
To some extent, these dynamics might expenditure. The International Trade
be mitigated by new considerations Union Congress’ “just transition” to a
on the limits of government debt. low-carbon, high-tech economy is one
Median income In contexts where interest rates on
Top 1%
tax rate
of the most comprehensive proposals
income tax rate safe assets are lower than the rate and would involve guaranteed pensions
of economic growth—as is currently for older workers, income support,
the case in the United States—it has redeployment support and continuous
been suggested that governments access to retraining and lifelong learning.
may be able to issue more public debt Universal basic income is another
without subsequent tax increases.11 proposed option. If each American adult
Meanwhile, some propose taking received a yearly stipend of $10,000,
Source: Egger et al, 2019.
advantage of the low inflation/low the cost of the program would be close
Note: Selected economies include the OECD interest rate environment to fund to three times the current level of US
economies Australia, Austria, Belgium, Canada,
Denmark, Finland, France, Germany, Great Britain, expansive new government programs welfare spending.14 Beyond reskilling,
Greece, Hungary, Iceland, Ireland, Italy, Japan, through Central Bank balance sheets. upskilling and reinforcing social safety
Mexico, Netherlands, New Zealand, Norway, Portugal,
Spain, South Korea, Sweden, Switzerland, Turkey This new paradigm has come to be nets, there have also been calls for
and the United States; and the non-OECD economies known as Modern Monetary Theory governments to take larger stakes in
Argentina, Bangladesh, Barbados, Bolivia, Cameroon,
Chile, China, Colombia, Costa Rica, Cyprus, Ecuador, (MMT). Critics of MMT, however, warn mission-driven innovation and a more
Fiji, Ghana, Guatemala, Honduras, India, Indonesia, that current favourable conditions active role in co-shaping resulting new
Israel, Jamaica, Jordan, Kenya, Kuwait, Malaysia,
Malta, Mauritius, Morocco, Nepal, Pakistan, Peru, cannot be assumed to last forever and markets, which can yield substantial
Philippines, Senegal, Singapore, South Africa, Sri that following a path of high deficits future gains but will require additional
Lanka, Thailand, Trinidad, Tunisia, Uruguay and
Venezuela. could push an economy into a new era government funding in the short term.15
of higher inflation. Governments would
also face more difficult trade-offs in
fighting a financial crisis, responding to a
been increasingly able to shift profits to
the lowest tax jurisdictions. Additionally, large-scale natural disaster or pandemic, Policy Pathways
digital business models are adding
complications for existing corporate tax
or mobilizing for a conflict, all with
negative effects on long-term growth.12 Towards Inclusive
structures for several reasons: (i) there
is now less need for physical presence
In addition these mechanisms do not
apply in countries that rely on raising
Change
to do business; (ii) in some business debt in foreign currencies. For many
Two complementary pathways are
models, companies collect data scenarios therefore the old rules of debt
available to governments to shape
from customers in place of a financial sustainability still apply.
how the gains of open markets and
transaction that would otherwise be technological progress can be shared
taxed; (iii) companies hold an increasing Important areas that have been identified
for additional government spending are more broadly—namely through: (i)
amount of intangible assets, which spending to achieve greater equality
are difficult to value for tax purposes.10 reskilling and upskilling efforts as well
as the expansion of social safety nets of opportunity to participate in the new
Finally, there is a generalized, less economy nd guarantee social protection;
tangible trend of eroding empathy to ease transitions to the new economy.
First estimates of the costs are broad (ii) improving the progressivity of the
and trust which has accompanied the existing tax system. Both elements
digital revolution and is contributing to brush yet can give an indication of orders
of magnitude. For example, the total cost will need to be part of any new policy
the unravelling of the social fabric and approach.
Pre-distributive policies—such as of options has been proposed which rethinking the 1) rate of taxation as well
stepping up efforts to create a level are discussed in the Future of Labour as 2) the ways in which to tackle the
playing field for workers in the face of Policy chapter in this Dialogue Series double challenge of base erosion and
accelerated technological change, (page 13). profit shifting (BEPS). As far as BEPS
facilitating labour market transitions measures are concerned, the range
through re- and up-skilling and fostering 2. Addressing bottlenecks to of reform proposals currently on the
innovation diffusion—are included only technology diffusion: One important table is comprehensively laid out by the
briefly here since they are discussed in source of wage polarization has been IMF.16 While the negotiations are mainly
detail under the Future of Labour Policy a gap in technology adoption that has channelled through the OECD’s BEPS
and Future of Innovation Policy chapters opened up between a handful of frontier intergovernmental initiative (which has
in this Dialogue Series. firms and small- and medium-sized broad country coverage), additional
enterprises. Emerging policy responses proposals have been put forward in
Several measures are currently being such as government-sponsored pilot other fora. One proposal, the sales-
explored by the international community factories where smaller companies can based profit tax, aimed at reducing
and national policy-makers to address learn about the application of the latest profit-shifting, is discussed below.
the challenges posed to governments technologies are discussed under the
in how they tax and offset different Future of Innovation Policy chapter in this While this paper focuses on redressing
dimensions of inequality. The level of Dialogue Series (page 05). inequalities that have been driven by the
maturity of these proposals varies; while forces of globalization and technological
some are currently being designed 3. Rethinking social protection: change, it is worth keeping in mind that
and implemented, others remain There is also a strong case for many tax systems perpetuate historical
experimental or even at the ideas stage. re‑imagining social protection in order inequalities, for example by taxing
The discussion includes ideas along to adequately support those who are the second income in a household in
the entire spectrum of maturity. It is experiencing greater employment a way that discourages labour force
worth noting that as opposed to other volatility and spells of unemployment participation of the second earner—most
policy areas, taxation is less amenable due to the transition to the new world of often women. While not detailed here,
to experiments and pilots, not least for work. Emerging policy responses such other important avenues for building
reasons of international coordination. as portability of social benefits, universal more inclusive economies by reforming
basic services, conditional and universal the tax system are thus available to
New ways for creating greater basic income are discussed in more policy-makers and must form part of a
detail under the Reimagining Social comprehensive tax strategy.
equality of opportunity
Protection in the 4IR chapter under the
Even before market forces come 1. Top marginal income tax rates:
first Dialogue Series.
into play, government spending can Since the late 1970s there has been a
support broad-based participation in general trend in high-income countries to
the economy by supporting transitions Rethinking the composition of cut top marginal income tax rates. Two
into the new world of work and providing the tax system countries that saw the largest drops were
the right incentives for investment, Several pathways for broadening the tax the US and the UK. In the UK, top rates
innovation and technology diffusion. base and shifting tax burdens, including fell from 83% in 1979 to 40% in 198817; in
Such approaches include:. for income, corporate and wealth taxes, the US, the top rate fell from 70% in 1981
are currently under discussion. It is to 28% in 1988.18 In 2018 they stood at
1. Measures to support labour worth noting that most of the proposals 45% (UK) and 37% (US) respectively.19,20
market transitions: These are policies discussed have been made out of and Based on a model of the relationship
directly targeted at those who are at for the US or European context, which between tax rates and government
risk of being left behind by the digital have seen some of the most rapid revenue known as the Laffer curve, it
transformation: emerging up- and globalization- and technology-driven was argued that such cuts would not
re-skilling policies such as France’s polarization of incomes, wealth and necessarily lead to revenue loss for
Personal Training Accounts and industry structures. governments. Indeed, lower tax rates can
Singapore’s Skills Future credit are increase government revenues if a lower
examples for measures targeted at Reform proposals for expanding both rate encourages more economic activity.
supporting workers in their transition the corporate and wealth tax base have
into the new world of work. A range two components: policy-makers are
Individual countries such as France online marketplace). The tax will apply
Rethinking Top Marginal and the United Kingdom, have begun only to businesses that generate more
Tax Rates experimenting with a variation of than £500mio in revenue globally and
Peter Diamond of MIT and Emmanuel such a tax, specifically targeted at more than £25mio in the UK.
Saez of the University of California digital activity. However, rather than
Berkeley show theoretically and based apportioning profits according to the After the conclusion of a public
on recent data for the US that there proportion of sales, they propose to consultation, the DST will be legislated
is a policy-relevant case that “very tax revenues directly. Aiming to achieve for in the 2019/2020 Finance Bill. The
high earners should be subject to greater global coordination, the G20 UK government’s long-term objective
high and rising marginal tax rates on finance ministers are working on a is an internationally coordinated
earnings.” They argue for the US that new set of rules to take effect in 2020, reform of the global tax system
the equity case for such increases which would make digital companies through the EU, G20 and OECD.
has become more urgent given the pay tax regardless of physical presence Once a global solution is in place, the
extreme rises in income at the top of or measured profits in a country. DST will be discontinued.24
the distribution, and also given that Deliberations are also under way at the
OECD and the European Commission, France: The French government
there is no convincing evidence that
where parties are exploring a digital has taken steps to implement a
economic activity drops as a result
tax on social media platforms, internet digital services tax and plans to
of higher top marginal rates.21 This
marketplaces and search engines. implement it unilaterally unless an
thinking has recently been picked up
international solution can be found.
by US politicians, who have argued for
The tax has two objectives: to raise
higher top marginal income tax rates
revenue from company’s use of data
similar to what the US had up to the
early 1980s. Digital Services Tax (DST) in order to create more budget space
United Kingdom: The UK is one of for financing public services and
2. Sales-based (profit) tax: the first countries in which political to ensure a fairer tax environment
Traditionally, the relevant location for leadership has emerged around in France. Currently, the tax rate
levying corporate taxes was determined a more targeted taxation of digital faced by small and medium-sized
by the location of profits. Yet globally, companies based on the rationale enterprises (SMEs) is on average 14
40% of multinational profits are shifted that the corporate tax system percentage points higher than that for
to tax havens every year, and the US, should be fair and sustainable large digital platforms.
for example, loses 15% of its corporate across different types of firms and
The new law envisions a 3% turnover
tax revenue to such shifts.22 More reflect the value companies derive
tax targeting digital platforms that
open capital markets and the fact that from UK users. The country is,
provide services to French users.
the volume of digital economic activity therefore, planning to implement a
It affects revenues generated
is growing has contributed to these digital services tax on UK-generated
from online advertising, including
dynamics. sales from April 2020 with revenues
ad targeting activities and resale
expected to reach £1.5 billion over the
A recent proposal by economist Gabriel of personal data for advertising
next four years.
Zucman at the University of California purposes but excluding online sellers
Berkeley aims to address this concern.23 A 2% tax will be levied on the which sell their own products.
Zucman proposes to calculate the revenues of specific digital business
The size threshold for companies
amount of tax owed by apportioning models, including search engines,
subject to the tax is a global turnover
the global, consolidated profits of firms social media platforms and online
on their digital activities of 750 million or
based on where they make their sales marketplaces, where revenues are
more euros and a turnover of over €25
(e.g. if a company makes 20% of its linked to the participation of UK users.
million in France, effectively applying to
sales in Country A, the base of corporate The tax will apply only to revenues
around 30 companies.25 The unilateral
taxation levied by Country A will be 20% earned from intermediating online
move by France comes partly as a
of the company’s global, consolidated sales, not from the sale itself, and
consequence of slow progress on
profits). Since the amount of tax owed will apply to online advertising only to
a coordinated approach at both the
is calculated based on the location of the extent that a business model in
international and EU levels. France has
sales, the target cannot be easily shifted question is within scope (i.e. a search
agreed to revoke the tax, should an
across borders. engine, social media platform or
international agreement be reached.26
3. Wealth tax: While twelve OECD estimates suggest that, similar to in practice since a precise enough
countries had wealth taxes in 1990, Switzerland, the wealth tax should raise definition of ‘robot’ is under debate,
this number has shrunk to three today 1% of GDP, compared to approximately several options have been explored
(Norway, Switzerland and Spain), with 0.2% in France and Spain. theoretically.29
France phasing out its wealth tax in
2017. However, a dynamic of growing 4. Online advertising tax: The A robot tax may require granting a
accumulation of wealth by a shrinking economist and Nobel Laureate Paul legal personality and eventually a tax
group of individuals has put them back Romer proposes a tax on online personality to robots and would legally
in the spotlight. The new momentum advertising designed to induce a shift presuppose an electronic ability to
gained more visibility and traction in in business models away from being pay. There is currently, however, no
2014 when economist Thomas Piketty ad-based to being subscription-based. consensus on the definition of a robot,
revived the idea. Piketty argues that Maximizing profits from advertising only some convergence around the
wealth should be more evenly distributed income has led some businesses to idea that it should involve the use of AI
but does not discourage wealth creation. favour extreme content guaranteeing as well as a certain level of autonomy
clicks yet the concomitant spread of as main characteristics that distinguish
More recently, economists Emmanuel hate speech and misinformation has robots from machines. To the extent
Saez and Gabriel Zucman have outlined been severely eroding social fabrics. that robots can perform activities that
the pros and cons of introducing a The tax would provide a starting point were previously carried out by workers,
progressive wealth tax.27 In response to restoring the global commons of trust it has been argued that there is a
to concerns about tax avoidance by discouraging ad-based business rationale for imposing an income tax on
and evasion, they propose ways for models and the destructive growth of the an imputed robot salary and potentially
addressing these through an exhaustive attention economy.28 even subjecting such income to social
definition of the tax base, as well as security contributions. Other rationales
more comprehensive data collection, that have been put forward include
sanctions for suppliers of tax evasion imposing VAT based on transactions
services and better resources for Online Advertising Tax carried out by robots, an “objective” tax,
auditing. They argue that a wealth tax A tax on online advertisement comparable to taxes on cars, or a fee for
would have a significant positive real revenues would be an additional the use of state infrastructure (such as a
economy effect in terms of reducing source of revenue for governments (at road toll).30
wealth inequality; in order for the tax to least temporarily) while also tackling
be overall beneficial, these would need to trust erosion. Romer (2019) proposes However, the idea is yet to gain traction
be larger than negative effects on capital to add it as a surcharge to corporate in policy circles. Apart from the difficulty
stock, entrepreneurial innovation and top income tax at the federal level or as a of agreeing on a precise enough
talent migration. In their view, such a tax sales tax on ad revenue at the state definition of robot, it has been pointed
could have a positive impact in terms of level and suggests that it could be out that such a tax could hurt the
making investments in innovative start- made progressive with respect to competitiveness and growth of countries
ups relatively more attractive than the company size. This idea has emerged as it would discourage new investments
purchase of luxury items. alongside proposals for taking an anti- in this area.
trust approach to tackling the market
power of digital platforms and thus its
harmful side effects.
Rethinking Wealth Taxes Robot Tax
A proposal to impose a 2% wealth 5. Robot tax: The idea of a robot tax Political leadership on implementing
tax on individuals who hold more than was put forward most prominently by this type of tax has emerged in
$50 million in assets and 3% on net Bill Gates in an attempt to disincentivize Korea, where the first robot tax was
worths of more than $1 billion has been socially suboptimal levels of automation passed by parliament in August 2017.
put forward in the context of the 2020 and redistribute some of the gains A modification that makes the tax
US presidential campaign. Saez and from technological change from capital more easily implementable is that the
Zucman estimate that this tax will apply owners to workers—in particular law shifts incentives by reducing tax
to approximately 75,000 individuals those who are being left behind by breaks that were previously awarded
and raise $2.75 trillion over 10 years. technological progress. While the to investments into robotics rather
In terms of percentage of GDP, their approach has been difficult to apply than implementing a new tax.
Romer, P., “A Tax That Could Fix Big Tech”, The New
York Times, 6 May 2019, https://www.nytimes.
com/2019/05/06/opinion/tax-facebook-google.
html.
The World Economic Forum would like to thank the Global Future Council on the New Economic Agenda and the
Global Future Council on the New Social Contract for their thought leadership and guidance of the Second
Dialogue Series on New Economic Frontiers. We would equally like to express our gratitude to subject matter
experts for generously contributing to the Dialogue Series with their time and expert insight. Finally, we also thank
the members of our broader core community for their ongoing commitment and support to the Platform for
Shaping the Future of the New Economy and Society and for contributing to addressing challenges discussed in
this series globally.
We are also grateful to our colleagues at the Platform for helpful comments and to Michael Fisher for his excellent
copyediting work and Neil Weinberg for his superb graphic design and layout.
The views expressed in this white paper do not necessarily represent the views of the World Economic Forum or its
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Council Co-Chairs
Mariana Mazzucato Professor in the Economics of Innovation and Public Value, and Director, Institute
for Innovation & Public Purpose (IIPP), University College London, UK
Andrew McAfee Co-Founder and Co-Director, MIT Initiative on the Digital Economy, Massachusetts Institute of Technology, USA
Council Members
Fatoumata Ba Founder and CEO, Janngo, Côte d’Ivoire
Li Bin Deputy Director General, National Development and Reform Commission, China
Erik Brynjolfsson Co-Founder and Co-Director, MIT Initiative on the Digital Economy, Massachusetts Institute of Technology, USA
Diane Coyle Bennett Professor of Public Policy, University of Cambridge, UK
Diana Farrell CEO and President, JP Morgan Chase Institute, USA
Jerome Haegeli Chief Economist, Swiss Re, Switzerland
Jonathan Hall Chief Economist, Uber, USA
Natalie Jabangwe CEO, Ecocash, Zimbabwe
Frannie Léautier COO/Executive Director Asset Management, Trade and Development Bank, Kenya
Keun Lee Professor of Economics, Seoul National Universtiy, Korea
Abdulla Nasser Loota Director General, The Federal Competitiveness and Statistics Authority, United Arab Emirates
Illah Nourbakhsh K&L Gates Professor of Ethics and Computational Technologies, Carnegie Mellon University, USA
Alejandra Palacios Prieto President, COFECE Mexican Anti-Trust Commission, Mexico
Nagla Rizk Professor of Economics, American University Cairo, Egypt
Paul Sheard Senior Fellow of the Mossavar-Rahmani Center for Business and Government at Harvard Kennedy School, USA
Arun Sundararajan Robert and Dale Atkins Rosen Professor of Business, Stern School of Business, New York University, USA
Yuan Yang Beijing Correspondent, Financial Times, China
Zhu Ning Professor, PBC School of Finance, Associate Dean, National Institute of Financial Research, Tsinghua University, China
Council Fellow
Sarah Lebovitz PhD Candidate in Information Systems, NYU Stern School of Business, USA
Council Co-Chairs
Stephane Kasriel Chief Executive Officer, Upwork, USA
Minouche Shafik Director, London School of Economics and Political Science, UK
Council Members
Anant Agarwal Chief Executive Officer, edX, USA
Umran Beba Chief Human Resources Officer, Human Capital Management, PepsiCo, USA
Girinde Beeharry Director of Global Education, Bill & Melinda Gates Foundation, USA
Esteban Bullrich Senator for Buenos Aires, National Congress of Argentina, Argentina
Hilary Cottam Founding Director, Centre for the Fourth Social Revolution, UK
Lynda Gratton Professor of Management Practice, London Business School, UK
Annie Koh Vice-President, Office of Business Development, Singapore Management University, Singapore
Sangheon Lee Director, Employment Policy Department, International Labour Organization, Switzerland
Susan Lund Partner, McKinsey Global Institute, USA
Leena Nair Chief Human Resources Officer, Unilever, United Kingdom
Mamokgethi Phakeng Vice-Chancellor, University of Cape Town, South Africa
Jeremias Prassl Associate Professor of Law, University of Oxford, UK
Bettina Schaller Head, Group Public Affairs, Adecco Group, Switzerland
Anne-Marie Slaughter President and Chief Executive Officer, New America, USA
Prasad Swaminathan Senior Vice-President; Global Head, Talent and Learning, ABB, Switzerland
Xianghong Shirley Wang Professor, Renmin University of China, China
Judith Wiese SVP People and Organization; CHRO, Royal DSM, Germany
Council Fellow
Greetje Corporaal Postdoctoral Researcher, Oxford Internet Institute, UK
[email protected]
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